ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
온라인 조사 소프트웨어 시장 규모는 향후 수년간 빠르게 성장할 것으로 예상되며, 2029년에는 연평균 17.5%의 연평균 복합 성장률(CAGR)로 75억 2,000만 달러에 달할 것으로 예상됩니다. 예측 기간 중의 성장 요인으로는 데이터 분석에 대한 관심 증가, 조사 유형의 다양화, 사용자 친화적인 인터페이스, 보안 조치 강화 등을 들 수 있습니다. 예측 기간 중 주요 동향으로는 빠른 기술 발전, 기술 발전, 다른 툴와의 통합, 모바일 지원 및 접근성, 고급 분석 및 보고서 작성 등이 있습니다.
인터넷의 보급과 가용성 확대가 온라인 조사 소프트웨어 시장을 주도하고 있습니다. 인터넷 접근성 강화는 교육, 의료, 에너지, 거버넌스 등 주요 경제 분야에 큰 영향을 미칠 수 있습니다. 또한 지난 10년간 온라인 설문조사의 실시 건수가 급증하고 있으며, 이는 인터넷 보급률 증가와 다른 조사 방법에 비해 상대적으로 저렴한 웹 설문조사의 비용에 기인하고 있습니다. 예를 들어 2023년 10월 영국에 본사를 둔 세계 산업 단체인 GSM 협회는 사용자 1인당 세계 월간 모바일 데이터 사용량이 2021년 8.4GB에서 2022년 11.3GB로 증가했다고 보고했습니다. 따라서 인터넷의 보급률과 가용성이 지속적으로 증가함에 따라 예측 기간 중 온라인 조사 소프트웨어의 사용률이 증가할 것으로 예상됩니다.
가상 학습에 대한 수요 증가는 향후 온라인 조사 소프트웨어 시장의 성장을 가속할 것으로 예상됩니다. 가상 학습은 학생들이 디지털 기반 커리큘럼에 참여하고 온라인 비디오 및 오디오 강의를 통해 교수로부터 지도를 받을 수 있는 교육 환경을 조성합니다. 이 과정에서 온라인 설문 조사 소프트웨어는 학생들의 피드백을 효율적으로 수집하고, 과정의 효과를 평가하고, 교육자가 데이터에 기반한 개선을 통해 가상 학습의 전반적인 품질을 향상시키는 데 중요한 역할을 합니다. 예를 들어 룩셈부르크에 본부를 둔 유럽연합(EU) 통계청인 유로스타트(Eurostat)는 2024년 1월, EU의 16세에서 74세 사이의 인터넷 사용자 중 2023년에는 30%가 온라인 강좌에 참여하거나 온라인 교재를 이용하고 있으며 2022년 28%에서 2% 포인트 증가했다고 보고했습니다. 그 결과, 가상 학습에 대한 수요 증가가 온라인 조사 소프트웨어 시장의 확대를 견인하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 온라인 조사 소프트웨어 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 용도 산업의 분석
세계의 온라인 조사 소프트웨어 시장 : 성장률 분석
세계의 온라인 조사 소프트웨어 시장 실적 : 규모와 성장, 2019-2024
세계의 온라인 조사 소프트웨어 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 온라인 조사 소프트웨어 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 온라인 조사 소프트웨어 시장 : 제품별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
개인 등급
기업 등급
세계의 온라인 조사 소프트웨어 시장 : 배포별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드
온프레미스
세계의 온라인 조사 소프트웨어 시장 : 조직 규모별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소규모 기업
중규모 기업
대기업
세계의 온라인 조사 소프트웨어 시장 가격 모델별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
원타임 라이선스
연간 구독
월간 구독
세계의 온라인 조사 소프트웨어 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
교육
공공 부문
자동차
항공회사와 여행
BFSI
소매
의학
미디어
세계의 온라인 조사 소프트웨어 시장, 유형별 개별 등급의 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
기본 조사 툴
심플한 투표 애플리케이션
개인 사용용 한정 기능
세계의 온라인 조사 소프트웨어 시장, 기업 등급의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
종합 조사 플랫폼
멀티 유저 액세스와 협업 기능
CRM 및 기타 비즈니스 툴과의 통합
조직용 보안과 컴플라이언스 기능
제7장 지역별·국가별 분석
세계의 온라인 조사 소프트웨어 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 온라인 조사 소프트웨어 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
온라인 조사 소프트웨어 시장 : 경쟁 구도
온라인 조사 소프트웨어 시장 : 기업 개요
Google LLC Overview, Products and Services, Strategy and Financial Analysis
Qualtrics Overview, Products and Services, Strategy and Financial Analysis
Zoho Corporation Pvt Ltd. Overview, Products and Services, Strategy and Financial Analysis
SVMK Inc.(SurveyMonkey) Overview, Products and Services, Strategy and Financial Analysis
Confirmit AS Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Automattic(CrowdSignal)
QuestionPro
Typeform S.L.
Formstack LLC
SurveySparrow Inc.
Alchemer(SurveyGizmo)
Rybbon Inc.
Qualaroo Inc.
Questionnaire
Voxco Insights Platform
Snap Surveys Ltd.
SoGoSurvey Inc.
Formsite LLC
QuickTapSurvey
AskNicely
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
온라인 조사 소프트웨어 시장 2029 : 새로운 기회를 제공하는 국가
온라인 조사 소프트웨어 시장 2029 : 새로운 기회를 제공하는 부문
온라인 조사 소프트웨어 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Online survey tools are software applications designed to facilitate the creation, management, and analysis of diverse survey formats directly on users' websites, emails, or dedicated web pages. These tools are tailored to gather feedback or data, providing actionable insights through online channels specifically geared towards collecting information.
Online survey software products primarily fall into two categories such as individual grade and enterprise grade. Enterprise-grade solutions are designed to seamlessly integrate into existing infrastructures with low complexity and offer transparent proxy support. They are deployed either on the cloud or on-premises, catering to organizations across small-scale, medium-sized, and large enterprises. Various pricing models within the online survey software domain include one-time licenses, annual subscriptions, and monthly subscriptions. Industries utilizing these online survey software solutions encompass education, public sector, automotive, airline and travel, BFSI (banking, financial services, and insurance), retail, medical, and media sectors.
The online survey software market research report is one of a series of new reports from The Business Research Company that provides online survey software market statistics, including online survey software industry global market size, regional shares, competitors with an online survey software market share, detailed online survey software market segments, market trends and opportunities, and any further data you may need to thrive in the online survey software industry. This online survey software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The online survey software market size has grown rapidly in recent years. It will grow from $3.48 billion in 2024 to $3.94 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to early Internet adoption, cost efficiency, globalization, rise of e-commerce, data security improvements, mobile device proliferation.
The online survey software market size is expected to see rapid growth in the next few years. It will grow to $7.52 billion in 2029 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to increased data analytics focus, diversification of survey types, user-friendly interfaces, enhanced security measures. Major trends in the forecast period include rapid technological evolution, technological advancements, integration with other tools, mobile responsiveness and accessibility, advanced analytics and reporting.
The growing availability and penetration of the internet are driving the online survey software market. Enhanced internet access can significantly impact key economic sectors such as education, healthcare, energy, and governance. Moreover, the number of surveys conducted online has surged over the past decade, attributed to increased internet penetration and the relatively low cost of web surveys compared to other methods. For example, in October 2023, the GSM Association, a UK-based global industry organization, reported that monthly global mobile data usage per user rose from 8.4 GB in 2021 to 11.3 GB in 2022. Therefore, the continued increase in internet penetration and availability is expected to enhance the utilization of online survey software during the forecast period.
The rising demand for virtual learning is expected to fuel the growth of the online survey software market in the future. Virtual learning creates an educational environment where students engage with a digitally-based curriculum and receive instruction from professors through online video or audio lectures. Online survey software plays a vital role in this context by enabling efficient collection of student feedback, assessing the effectiveness of courses, and allowing educators to make data-driven improvements, thereby enhancing the overall quality of the virtual learning experience. For instance, in January 2024, Eurostat, a Luxembourg-based statistical office of the European Union (EU), reported that in 2023, 30% of internet users in the EU aged 16 to 74 participated in an online course or utilized online learning materials, reflecting a 2 percentage point increase from 28% in 2022. Consequently, the growing demand for virtual learning is driving the expansion of the online survey software market.
Advancements in technology are becoming increasingly prominent within the online survey software market. Major players within this sector are strategically focusing on introducing innovative products to gain a competitive advantage and solidify their market positions. Notably, in January 2022, Snap Surveys Ltd., a US-based company, unveiled the Employee Engagement Survey and the Employee Engagement and Enablement Survey. These surveys are pre-designed and ready to deploy, aiming to capture employee perspectives on crucial topics including job satisfaction, managerial efficacy, and organizational values. Customizable for each organization, these surveys offer valuable insights into employee motivation, perceptions of value, and the overall organizational outlook. This initiative reflects a strategic approach to leverage technology for enhancing employee engagement and fostering a deeper understanding of workforce sentiments for organizations utilizing these survey tools.
Key players in the online survey software market are intensifying their efforts towards introducing cutting-edge survey platforms, such as Build with AI, as a means to establish a competitive advantage. Build with AI stands out as a feature leveraging artificial intelligence to aid users in crafting surveys, enhancing question quality, and optimizing survey design to elevate data collection and analysis. A prime illustration unfolded in November 2023 when SurveyMonkey, a US-based survey company, unveiled Build with AI, harnessing OpenAI's GPT technology to automate survey creation. This innovative feature allows users to outline their survey objectives, prompting the AI to generate a tailored survey accordingly. The generated surveys encompass a range of question types including multiple-choice, checkbox, NPS, name, email, address, phone, and open-text questions. Users retain the flexibility to edit the generated survey, refine it with an edited prompt, or explore alternative survey creation methods, ensuring a customizable and user-centric approach to survey design and deployment.
In October 2022, QuestionPro, a US-based software company, acquired SuiteCX for an undisclosed amount. This acquisition aims to develop a comprehensive customer experience (CX) platform by integrating journey mapping, voice of the customer programs, and analytics to enhance customer insights and experience management. SuiteCX, also a US-based software company, specializes in customer experience (CX) management, journey mapping, and analytics.
Major companies operating in the online survey software market include Google LLC, Qualtrics, Zoho Corporation Pvt Ltd., SVMK Inc. (SurveyMonkey), Confirmit AS, Automattic (CrowdSignal), QuestionPro, Typeform S.L., Formstack LLC, SurveySparrow Inc., Alchemer (SurveyGizmo), Rybbon Inc., Qualaroo Inc., Questionnaire, Voxco Insights Platform, Snap Surveys Ltd., SoGoSurvey Inc., Formsite LLC, QuickTapSurvey, AskNicely, Checkbox Survey Inc., SurveyMethods, SurveyNuts, Novi Systems Inc. (Novi Survey), Feedbackify Ltd., Enalyzer, Dobility Inc. (SurveyCTO), Pollfish, Survey Anyplace, SurveyLegend AB, Qwary, Responster, Obsurvey Ltd., WorldAPP
North America was the largest region in the online survey software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online survey software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the online survey software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The online survey software market includes revenues earned by entities by identifying critical business opportunities and market trends that are useful in the growth of the business economy. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Online Survey Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on online survey software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for online survey software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online survey software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product: Individual Grade; Enterprise Grade
2) By Deployment: Cloud; On-Premise
3) By Organization Size: Small Scale Enterprises; Medium Sized Enterprises; Large Enterprises
4) By Pricing Model: One Time License; Annual Subscription; Monthly Subscription
5) By Application: Education; Public Sector; Automotive; Airline and Travel; BFSI; Retail; Medical; Media
Subsegments:
1) By Individual Grade: Basic Survey Tools; Simple Polling Applications; Limited Features For Personal Use
2) By Enterprise Grade: Comprehensive Survey Platforms; Multi-User Access And Collaboration Features; Integration With CRM And Other Business Tools; Security And Compliance Features For Organizations
Companies Mentioned: Google LLC; Qualtrics; Zoho Corporation Pvt Ltd.; SVMK Inc. (SurveyMonkey); Confirmit AS
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Online Survey Software Market Characteristics
3. Online Survey Software Market Trends And Strategies
4. Online Survey Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Online Survey Software Growth Analysis And Strategic Analysis Framework
5.1. Global Online Survey Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Online Survey Software Market Growth Rate Analysis
5.4. Global Online Survey Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Online Survey Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Online Survey Software Total Addressable Market (TAM)
6. Online Survey Software Market Segmentation
6.1. Global Online Survey Software Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Individual Grade
Enterprise Grade
6.2. Global Online Survey Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premise
6.3. Global Online Survey Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small Scale Enterprises
Medium Sized Enterprises
Large Enterprises
6.4. Global Online Survey Software Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
One Time License
Annual Subscription
Monthly Subscription
6.5. Global Online Survey Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Education
Public Sector
Automotive
Airline and Travel
BFSI
Retail
Medical
Media
6.6. Global Online Survey Software Market, Sub-Segmentation Of Individual Grade, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Basic Survey Tools
Simple Polling Applications
Limited Features For Personal Use
6.7. Global Online Survey Software Market, Sub-Segmentation Of Enterprise Grade, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Comprehensive Survey Platforms
Multi-User Access And Collaboration Features
Integration With CRM And Other Business Tools
Security And Compliance Features For Organizations
7. Online Survey Software Market Regional And Country Analysis
7.1. Global Online Survey Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Online Survey Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
