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한글목차
프리랜스 플랫폼 시장 규모는 향후 몇 년동안 빠르게 성장할 것으로 예상되며, 2029년까지 19.1%의 연평균 성장률(CAGR)로 168억 9,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 긱 이코노미 확대, 다양성과 포용성에 대한 관심 증가, 블록체인과 스마트 계약, 틈새 플랫폼의 부상, 정부 정책 및 정책의 영향에 기인할 것으로 보입니다. 예측 기간 동안 세계 주요 동향으로는 세계 확장, AI와 자동화의 통합, 협업 워크스페이스 및 프로젝트 관리 도구, 원격 근무의 유연성, 긱 워커의 권리 및 복리후생 등을 꼽았습니다.
향후 예상되는 프리랜스 플랫폼 시장의 성장은 기존 기업들의 프리랜스 플랫폼 도입 증가에 의해 촉진될 것으로 예상됩니다. 특정 제품, 프로세스, 서비스 또는 플랫폼으로 인지도가 높은 기존 기업들은 자격과 기술을 갖춘 프리랜서들이 원격으로 일자리를 찾고 보상을 받을 수 있는 온라인 연결망으로 프리랜스 플랫폼에 주목하고 있습니다. 프리랜스 플랫폼의 플랫폼을 이용함으로써 기존 기업은 정규직으로 고용하지 않고도 프로젝트나 급한 일을 위해 임시로 인력을 고용할 수 있어 비용 절감, 간접비 절감, 전문 인력에 대한 접근성을 확보할 수 있습니다. 기존 기업들의 프리랜스 플랫폼 이용은 최근 크게 증가하고 있습니다. 예를 들어, 중동의 유능한 IT 전문가와 국제 고용주를 연결하는 WINaTALENT는 2022년 7월 포춘 500대 기업의 48% 이상이 프리랜서 고용을 위해 프리랜스 플랫폼을 사용했다고 보고했습니다. 또한, 2023년에는 미국의 DDIY(Don't Do It Yourself)가 미국의 프리랜서 수가 7,330만 명에 달하고, 2022년의 7,040만 명에서 약 300만 명 증가했다고 보고하고 있습니다. 기존 기업들의 프리랜스 플랫폼 채용 증가는 프리랜스 플랫폼 시장의 원동력이 되고 있습니다.
향후 프리랜스 플랫폼 시장의 성장이 기대되는 이유는 전자상거래의 붐으로, 전자상거래는 온라인 소매, 전자 결제, 디지털 거래 등 인터넷을 통해 상품과 서비스를 사고 파는 역동적인 분야입니다. 프리랜스 플랫폼은 다양한 기술을 가진 프리랜서를 기업에 제공함으로써 중요한 역할을 하고 있습니다. 이를 통해 혁신을 촉진하고, 진화하는 전자상거래 환경에서 번영하는 데 필수적인 디지털 컨텐츠와 서비스를 빠르게 개발할 수 있습니다. 예를 들어, 2023년 11월 인구조사국에 따르면 2023년 3분기 전자상거래 매출이 전체 소매 매출에서 차지하는 비중은 15.6%로 2022년 같은 기간보다 7.6% 증가했습니다. 2023년 3분기 전자상거래 추정치는 2022년 3분기 대비 7.8%(+1.2%) 증가한 반면, 같은 기간 소매 총매출액은 2.0%(+0.4%) 증가했으며, 2023년 3분기 전자상거래 추정치는 1조 8,253억 달러로 추정됩니다. 증가했습니다. 따라서 전자상거래의 급격한 증가는 프리랜스 플랫폼 시장 성장의 중요한 원동력이 되고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 프리랜스 플랫폼 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업 분석
세계의 프리랜스 플랫폼 시장 : 성장률 분석
세계의 프리랜스 플랫폼 시장 실적 : 규모와 성장, 2019-2024
세계의 프리랜스 플랫폼 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 프리랜스 플랫폼 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 프리랜스 플랫폼 시장 : 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반
웹 기반
세계의 프리랜스 플랫폼 시장 : 제품 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
시간 단위
월간
세계의 프리랜스 플랫폼 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
대기업
중소기업
프리랜서
세계의 프리랜스 플랫폼 시장 : 클라우드 기반 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
구독 기반 플랫폼
온디맨드 프리랜스 서비스
세계의 프리랜스 플랫폼 시장 : 웹 기반 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
프로젝트 관리 툴
구인정보 플랫폼
협업 툴
제7장 지역별/국가별 분석
세계의 프리랜스 플랫폼 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 프리랜스 플랫폼 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
프리랜스 플랫폼 시장 : 경쟁 구도
프리랜스 플랫폼 시장 : 기업 개요
Freelancer Overview, Products and Services, Strategy and Financial Analysis
Upwork Global Inc. Overview, Products and Services, Strategy and Financial Analysis
Fiverr International Ltd. Overview, Products and Services, Strategy and Financial Analysis
TaskRabbit Inc. Overview, Products and Services, Strategy and Financial Analysis
Field Nation LLC Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
Bark Ltd.
Dribbble
Bark.com Global Limited
99Designs
Designhill
Gigster LLC
Freelancer Technology Pty Limited
WorkMarket Inc.
Guru
Skyword Inc.
Expert360
Catalant Technologies Inc.
ContentlyInc.
People Per Hour Ltd.
YunoJuno Limited
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
프리랜스 플랫폼 시장(2029년) : 새로운 기회를 제공하는 국가
프리랜스 플랫폼 시장(2029년) : 새로운 기회를 제공하는 부문
프리랜스 플랫폼 시장(2029년) : 성장 전략
시장 동향에 근거한 전략
경쟁 전략
제36장 부록
LSH
영문 목차
영문목차
Freelance platforms are online hubs that connect qualified and skilled freelancers with job opportunities, allowing them to work and receive payment from any location globally. These platforms provide access to talent worldwide, appealing particularly to millennials, and offer various other benefits.
The primary types of freelance platforms are categorized as cloud-based and web-based. Cloud-based applications or platforms represent more advanced versions of web-based apps, evolving from their web-based counterparts. A cloud-based freelance platform assists companies in deploying, sourcing, and managing freelancers. It also facilitates the consolidation of invoices and automates payments. These freelance platforms typically offer models based on hourly or monthly rates, catering to the needs of large enterprises, small and medium enterprises (SMEs), as well as individual freelancers.
The freelance platforms software market research report is one of a series of new reports from The Business Research Company that provides freelance platforms software market statistics, including freelance platforms software industry global market size, regional shares, competitors with a freelance platforms software market share, detailed freelance platforms software market segments, market trends and opportunities, and any further data you may need to thrive in the freelance platforms software industry. This freelance platforms software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The freelance platforms market size has grown rapidly in recent years. It will grow from $7.33 billion in 2024 to $8.39 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%. The growth in the historic period can be attributed to globalization and remote work trend, skill specialization, entrepreneurial culture, economic uncertainty, increasing acceptance of remote talent.
The freelance platforms market size is expected to see rapid growth in the next few years. It will grow to $16.89 billion in 2029 at a compound annual growth rate (CAGR) of 19.1%. The growth in the forecast period can be attributed to gig economy expansion, increased focus on diversity and inclusion, blockchain and smart contracts, rise of niche platforms, government policies and regulations. Major trends in the forecast period include global expansion, integration of AI and automation, collaborative workspaces and project management tools, remote work flexibility, and gig workers' rights and benefits.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the increasing adoption of freelance platforms by established companies. Established companies, recognized for their specific products, processes, services, or platforms, are turning to freelance platforms as online connections where qualified and skilled freelancers can find work and receive payment remotely. These platforms enable established companies to hire temporary workers for projects and immediate openings without the need for permanent employment, leading to cost savings, the elimination of overhead costs, and access to specialized talent. The use of freelance platforms by established companies has witnessed significant growth recently. For example, in July 2022, WINaTALENT, an Estonia-based company connecting talented IT professionals from the Middle East to international employers, reported that over 48% of Fortune 500 companies utilized freelance platforms for hiring freelancers in 2022. Furthermore, in 2023, Don't Do It Yourself (DDIY), a US-based company offering advice and reviews to help businesses grow, noted that the number of freelancers in the U.S. reached 73.3 million, marking an increase of almost 3 million from 70.4 million in 2022. The increasing adoption of freelance platforms by established companies serves as a driving force for the freelance platform market.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the e-commerce boom. E-commerce, which involves the buying and selling of goods and services over the internet, including online retail, electronic payments, and digital transactions, is a dynamic sector. Freelance platforms play a crucial role in the e-commerce landscape by providing businesses access to a diverse pool of skilled freelancers. This facilitates innovation and enables the rapid development of digital content and services essential for thriving in the ever-evolving e-commerce environment. For instance, according to the Bureau of the Census in November 2023, e-commerce sales accounted for 15.6% of total retail sales in the third quarter of 2023, reflecting a 7.6% increase from the same period in 2022. The total retail sales for this period were estimated at $1,825.3 billion, marking a 1.5% increase from the second quarter of 2023. The third quarter of 2023 saw a 7.8% (+-1.2%) rise in e-commerce estimates compared to the third quarter of 2022, while total retail sales increased by 2.0% (+-0.4%) during the same timeframe. Therefore, the surge in e-commerce activity is a key driver for the growth of the freelance platform market.
Product innovations are a significant trend gaining traction in the freelance platform market. Leading companies within this sector are actively working on developing new solutions to enhance their positions. An example of this trend is evident in the actions of DeeLance, a freelancing network company based in the Marshall Islands. In March 2023, DeeLance launched a Web3-based platform, which stands out as the world's first decentralized freelance network. This innovative platform aims to redefine the connection between freelancers and potential employers. The envisioned micro-communities within a metaverse on this platform provide a space where sellers and buyers of creative works can network, connect, and establish long-term relationships. Additionally, the platform includes an NFT marketplace, adding another layer of innovation to the freelance industry.
Major companies in the freelance platform market are concentrating on the development of innovative solutions, including a tech-powered platform specifically designed to assist companies in efficiently finding, hiring, and managing top freelance marketers. A tech-powered platform refers to a digital infrastructure or system driven and enabled by advanced technology to facilitate various functionalities or services. As an example, in September 2023, Growth Collective, a US-based company specializing in connecting businesses with freelance marketers, introduced Growth Collective Freelance-a tech-powered platform. Distinguishing itself in the freelance platform market, this platform offers features such as fast white-glove matching, collaborative tools, and a rigorous focus on vetting and certifying top marketing talent. The timely launch of Growth Collective Freelance addresses the increasing demand for streamlined freelance solutions, providing businesses with an efficient tech-powered platform to seamlessly connect with and manage skilled freelance marketers.
In October 2023, Freelancer.com, a global services provider based in Australia that facilitates connections between businesses and freelancers, successfully acquired STA Group LLC for an undisclosed amount. This strategic move by Freelancer.com aims to augment its freelance platform with additional IT skills, an expanded talent pool, an ergonomic Software as a Service (SaaS) platform, broader payroll management, and IT consulting services. The acquisition positions Freelancer.com to achieve a turnover exceeding €1 billion in 2023, consolidating its position as a prominent player in the competitive freelance platform market. STA Group LLC, the acquired company, is based in the United States and specializes in providing IT services, covering areas such as application development, cloud computing, network consulting, system integration, data management, and technology solutions.
Major companies operating in the freelance platforms market include Freelancer, Upwork Global Inc., Fiverr International Ltd., TaskRabbit Inc., Field Nation LLC, Bark Ltd., Dribbble, Bark.com Global Limited., 99Designs, Designhill, Gigster LLC, Freelancer Technology Pty Limited, WorkMarket Inc., Guru, Skyword Inc., Expert360, Catalant Technologies Inc., ContentlyInc., People Per Hour Ltd., YunoJuno Limited, DesignCrowd, WriterAccess, DesignContest LLC, CrowdSPRING LLC, WorkGenius, Peeridea Inc., CloudDevs, Working Nomads s.r.o., Soy Freelancer, WhoIsHiring.io, Dice Enterprises Private Limited, Remotive SARL, Showwcase Creators Inc., AngelList Talent Inc., Pangea
North America was the largest region in the freelance platforms market in 2024. The regions covered in the freelance platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the freelance platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The freelance platforms market includes revenues earned by companies by providing skilled freelancers with the right work, top professionals with on-demand hiring services, and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Freelance Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on freelance platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for freelance platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The freelance platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Cloud-based; Web-based
2) By Product Type: Hourly; Monthly
3) By Application: Large Enterprises; Small And Medium Enterprises; Freelancers
Subsegments:
1) By Cloud-based: Subscription-based Platforms; On-demand Freelance Services
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Freelance Platforms Market Characteristics
3. Freelance Platforms Market Trends And Strategies
4. Freelance Platforms Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Freelance Platforms Growth Analysis And Strategic Analysis Framework
5.1. Global Freelance Platforms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Freelance Platforms Market Growth Rate Analysis
5.4. Global Freelance Platforms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Freelance Platforms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Freelance Platforms Total Addressable Market (TAM)
6. Freelance Platforms Market Segmentation
6.1. Global Freelance Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-based
Web-based
6.2. Global Freelance Platforms Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hourly
Monthly
6.3. Global Freelance Platforms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Small And Medium Enterprises
Freelancers
6.4. Global Freelance Platforms Market, Sub-Segmentation Of Cloud-based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-based Platforms
On-demand Freelance Services
6.5. Global Freelance Platforms Market, Sub-Segmentation Of Web-based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Project Management Tools
Job Listing Platforms
Collaboration Tools
7. Freelance Platforms Market Regional And Country Analysis
7.1. Global Freelance Platforms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Freelance Platforms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
