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세계의 피트니스 앱 시장 보고서(2025년)
Fitness App Global Market Report 2025
상품코드 : 1675271
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

피트니스 앱 시장 규모는 향후 몇 년동안 연평균 성장률(CAGR) 26.7%를 기록하며 2029년까지 459억 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 가상 피트니스 클래스 및 라이브 스트리밍, 영양 및 웰빙 추적, 사용자 참여를 위한 게임화, 기업 웰빙 프로그램 등에 기인합니다. 예측 기간의 주요 동향으로는 마음 챙김 및 정신 건강 기능, 영양 추적 및 식단 계획, 사용자 참여를 위한 게임화, 원격 개인 트레이닝 서비스, 프리미엄 컨텐츠가 포함된 구독형 모델 등이 있습니다.

만성질환 증가는 향후 피트니스 앱 시장의 성장을 가속할 것으로 예상됩니다. 폐쇄성 폐질환, 당뇨병, 암과 같은 만성질환은 장기적으로 지속되는 질환입니다. 피트니스 앱은 만성질환을 앓고 있는 개인들이 보다 효과적으로 병을 관리할 수 있도록 돕습니다. 예를 들어, 2024년 6월 영국의 공공 의료 시스템인 National Health Service(National Health Service)는 2023년 GP에 등록된 개인 중 361만 5,330명이 비당뇨병성 고혈당증(일반적으로 당뇨병 예비군으로 불림)으로 진단을 받았으며, 2022년에는 306만 5,000명으로 증가할 것으로 예상했습니다. 2022년 306만 5,825명에서 거의 5분의 1(18%) 증가했다고 보고했습니다. 이처럼 만성질환의 확산이 피트니스 앱 시장 확대에 박차를 가하고 있습니다.

스마트폰의 급속한 보급은 향후 피트니스 앱 시장의 확대를 견인할 것으로 예상됩니다. 스마트폰의 보급률(스마트폰을 이용하는 인구의 비율)은 피트니스의 상황을 크게 변화시켰습니다. 그 결과, 피트니스 앱에 대한 접근이 대중화되어 피트니스 추적, 개인화된 운동 계획, 교육 컨텐츠, 커뮤니티 참여 등의 기능을 제공하게 되었습니다. 이러한 접근의 용이성은 피트니스 수준이나 경제적 제약에 관계없이 다양한 계층에 피트니스에 대한 지식과 가이드를 제공합니다. 예를 들어, 영국에 본사를 둔 사이버 보안 솔루션 제공업체인 Cybercrew의 2023년 3월 보고서에 따르면, 영국 가정의 스마트폰 사용률은 2021년 91.43%에 달하고 2026년에는 93.8%로 증가할 것으로 예상됩니다. 증가할 것으로 예상됩니다. 스마트폰의 피트니스 앱은 유연성, 편의성, 진행 상황 추적, 목표 설정, 일정 적응성, 비용 효율성, 사용자 친화적 인 인터페이스를 제공하여 개인이 신체 건강을 우선시하고 개선 할 수 있도록 도와줍니다. 그 결과, 스마트폰의 보급이 피트니스 앱 시장의 성장을 가속하는 중요한 요인이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

A fitness app is an application downloadable on mobile devices used to promote healthy behavior change through personalized workouts, fitness advice, and nutrition plans. Fitness apps may work in conjunction with wearable devices to synchronize health data to third-party devices for quick accessibility. They provide instructions and examples of exercise, nutritional programs, physical activity, or fitness topics.

Fitness apps primarily fall into categories such as workout and exercise apps, disease and lifestyle management apps, nutrition and diet apps, and medication adherence apps. Disease management revolves around reducing healthcare expenses and enhancing the quality of life for individuals with chronic conditions by preventing or mitigating the effects of the disease through integrated care. These apps are accessible on different platforms, including Android, iOS, and others. Users can access them on various devices, such as smartphones, tablets, and wearable devices, for purposes such as tracking, training, fitness games, and other applications.

The fitness app market research report is one of a series of new reports from The Business Research Company that provides fitness app market statistics, including fitness app industry global market size, regional shares, competitors with a fitness app market share, detailed fitness app market segments, market trends and opportunities, and any further data you may need to thrive in the fitness app industry. This fitness app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The fitness app market size has grown exponentially in recent years. It will grow from $14.66 billion in 2024 to $17.81 billion in 2025 at a compound annual growth rate (CAGR) of 21.5%. The growth in the historic period can be attributed to rise in health and fitness awareness, convenience of home workouts, personalized fitness plans, social and community engagement.

The fitness app market size is expected to see exponential growth in the next few years. It will grow to $45.9 billion in 2029 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to virtual fitness classes and live streaming, nutrition and wellness tracking, gamification for user engagement, and corporate wellness programs. Major trends in the forecast period include mindfulness and mental health features, nutrition tracking and meal planning, gamification for user engagement, remote personal training services, and subscription-based models with premium content.

The rising prevalence of chronic diseases is anticipated to drive the growth of the fitness app market in the future. Chronic diseases, such as obstructive pulmonary disease, diabetes, and cancer, are conditions that persist over extended periods. Fitness apps assist individuals with chronic diseases in managing their conditions more effectively. For example, in June 2024, the National Health Service, a publicly funded healthcare system in England, reported that 3,615,330 individuals registered with a GP were diagnosed with non-diabetic hyperglycemia-commonly referred to as pre-diabetes-in 2023, up from 3,065,825 in 2022, marking an increase of nearly one-fifth (18%). Thus, the growing prevalence of chronic diseases is fueling the expansion of the fitness app market.

The anticipated surge in the adoption of smartphones is poised to drive the expansion of the fitness app market in the future. Smartphone penetration, indicating the proportion of a population utilizing smartphones, has significantly transformed the fitness landscape. This has resulted in widespread access to fitness apps, offering features such as fitness tracking, personalized workout plans, educational content, and community engagement. This accessibility brings fitness knowledge and guidance to a broad audience, irrespective of their fitness levels or financial constraints. For example, a March 2023 report from Cybercrew, a UK-based cybersecurity solutions provider, revealed that smartphone usage in UK households reached 91.43% in 2021, with a projected increase to 93.8% by 2026. Fitness apps on smartphones offer flexibility, convenience, progress tracking, goal setting, scheduling adaptability, cost-effectiveness, and user-friendly interfaces, enabling individuals to prioritize and improve their physical well-being. Consequently, the rising adoption of smartphones serves as a significant driver for the growth of the fitness app market.

Major companies in the fitness app market are increasingly concentrating on creating innovative solutions, such as AI-powered training applications, to enhance user experiences and optimize workout efficiency. AI-powered training applications are sophisticated mobile platforms that utilize artificial intelligence to offer personalized workout plans, real-time feedback, and performance tracking tailored to individual user requirements. For example, in October 2022, Insane AI, a fitness tech startup based in India, launched its AI-powered training app aimed at transforming personal training. This app employs machine learning algorithms to analyze user data and provide customized workout regimens that adjust over time based on performance and progress. By incorporating features like virtual coaching, goal setting, and community engagement, the app seeks to empower users in achieving their fitness goals while boosting motivation and accountability in the competitive fitness app market.

Leading companies in the mental health and wellness market are increasingly dedicated to developing comprehensive solutions, such as unified mental health and wellbeing experiences, to support both employers and employees. Unified mental health and wellbeing experiences are integrated platforms that provide resources and tools for mental health management, promoting overall employee wellbeing and productivity. For instance, in November 2022, Headspace Health, a US-based company focused on digital mental health solutions, launched its unified mental health and wellbeing experience tailored for workplaces. This innovative platform merges evidence-based resources, personalized mental health support, and mindfulness practices to foster a holistic approach to employee wellbeing. By offering accessible tools for stress management, emotional resilience, and mental health awareness, this solution aims to enhance workplace culture and assist organizations in cultivating a healthier, more productive workforce, thus positioning it as a valuable asset in the fitness app market.

In April 2022, HighPost, a US-based investment firm specializing in the health and wellness sector, acquired Centr and Inspire Fitness for an undisclosed amount. This acquisition was aimed at bolstering HighPost's portfolio in the fitness and wellness industry, focusing on expanding its range of digital fitness solutions and premium fitness equipment. Centr is an Australia-based fitness app that offers personalized training and nutrition plans, while Inspire Fitness is a US-based company renowned for its innovative fitness equipment designed for both home and commercial use.

Major companies operating in the fitness app market include Google LLC, Nike Inc., Adidas AG, Aaptiv Inc., Under Armour Inc., Asics America Corporation, Fitbit Inc., Calm, MyFitnessPal Inc., Headspace Inc., Strava Inc., Noom Inc., Lifesum AB, Freeletics GmbH, Tone It Up LLC, Azumio Inc., 7 Minute Workout, YAZIO GmbH, Sworkit Inc., AllTrails LLC, Asana Rebel Inc., Livestrong Foundation, Sweat, Fitnesskeeper Inc., Fooducate Inc., Endomondo, Keelo Inc., Runtastic AG, Yoga Studio, Zova Health Limited, Beachbody LLC, Peloton Interactive Inc., Glofox Limited, Virtuagym, Mindbody Inc., Trainerize Inc.

North America was the largest region in the fitness app market in 2024. The regions covered in the fitness app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the fitness app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fitness app market includes revenues earned by entities by providing fitness tracking activity, diet control nutrition tracking, users management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fitness App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on fitness app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for fitness app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The fitness app market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Fitness App Market Characteristics

3. Fitness App Market Trends And Strategies

4. Fitness App Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Fitness App Growth Analysis And Strategic Analysis Framework

6. Fitness App Market Segmentation

7. Fitness App Market Regional And Country Analysis

8. Asia-Pacific Fitness App Market

9. China Fitness App Market

10. India Fitness App Market

11. Japan Fitness App Market

12. Australia Fitness App Market

13. Indonesia Fitness App Market

14. South Korea Fitness App Market

15. Western Europe Fitness App Market

16. UK Fitness App Market

17. Germany Fitness App Market

18. France Fitness App Market

19. Italy Fitness App Market

20. Spain Fitness App Market

21. Eastern Europe Fitness App Market

22. Russia Fitness App Market

23. North America Fitness App Market

24. USA Fitness App Market

25. Canada Fitness App Market

26. South America Fitness App Market

27. Brazil Fitness App Market

28. Middle East Fitness App Market

29. Africa Fitness App Market

30. Fitness App Market Competitive Landscape And Company Profiles

31. Fitness App Market Other Major And Innovative Companies

32. Global Fitness App Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Fitness App Market

34. Recent Developments In The Fitness App Market

35. Fitness App Market High Potential Countries, Segments and Strategies

36. Appendix

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