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Equine Healthcare Global Market Report 2025
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Equine healthcare encompasses services and products aimed at treating horses to improve their quality of life, enhance animal food quality, and extend their lifespan. This includes veterinary services for horses used in racing, competitive riding, and leisure, covering routine care such as vaccinations, parasite control, dental care, grooming, hoof care, and protection from natural elements.

Equine healthcare primarily comprises drugs, vaccines, and medical feed additives as its main product types. Drugs, which are pharmacologically active substances, are administered to horses in the event of various diseases such as equine influenza, equine herpes virus, equine encephalomyelitis, West Nile virus, equine rabies, Potomac horse fever, and tetanus. These products are distributed through veterinary hospitals and clinics, retail pharmacies, and online pharmacies.

The equine healthcare market research report is one of a series of new reports from The Business Research Company that provides equine healthcare market statistics, including equine healthcare industry global market size, regional shares, competitors with an equine healthcare market share, detailed equine healthcare market segments, market trends and opportunities, and any further data you may need to thrive in the equine healthcare industry. This equine healthcare market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The equine healthcare market size has grown strongly in recent years. It will grow from $1.41 billion in 2024 to $1.49 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to equine aging population, preventive healthcare practices, equestrian sports and activities, rising awareness among owners, disease outbreaks and control.

The equine healthcare market size is expected to see strong growth in the next few years. It will grow to $1.91 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to genetic testing and personalized medicine, equine wellness programs, globalization of equine events, zoonotic disease preparedness, compliance with anti-doping regulations. Major trends in the forecast period include telemedicine and remote monitoring solutions, wearable technologies for horses, equine rehabilitation and physical therapy, equine dental care and dentistry services, herbal and alternative therapies.

The rising awareness of animal healthcare is expected to drive the growth of the equine healthcare market throughout the forecast period. Individuals are becoming increasingly conscious of the vital role animals play in the ecosystem, recognizing that animal health is essential not only for their own safety and well-being but also for that of humans. Diseases affecting animals can easily be transmitted to people, prompting governments and private organizations to invest in developing animal healthcare infrastructure across various countries. For instance, in February 2023, a survey by Euromonitor International Ltd., a UK-based data analytics and research firm, revealed that the frequency of daily or nearly daily pet treatment increased from 26% in 2021 to 29% in 2023. Consumers are prioritizing health over indulgence and are seeking nourishing and functional treats. Consequently, the growing awareness of animal healthcare will contribute to the market's expansion during the forecast period.

The equine healthcare market is expected to see an upswing in growth due to the increasing occurrences of zoonotic diseases. These infectious diseases, caused by pathogens such as viruses, bacteria, parasites, or fungi, have the potential to be transmitted between animals and humans. The expansion of the equine healthcare market is attributed to the heightened incidences of zoonotic diseases, prompting horse owners to prioritize preventive measures and healthcare for their animals. This trend is fueled by a heightened awareness of the risks associated with zoonotic transmission and the growing adoption of veterinary products and services. For instance, a report by the European Centre for Disease Prevention and Control, a government agency based in Sweden, revealed in December 2022 that Campylobacteriosis remains the most prevalent zoonosis, with reported cases rising to 127,840 in 2022. Chicken and turkey meat were identified as the primary sources of reported campylobacteriosis cases. Salmonella, the second-most common zoonosis, affected 60,050 individuals. Subsequent to Campylobacteriosis and Salmonellosis, Yersiniosis (6,789 cases), Shigatoxin-producing E. coli infections (6,084 cases), and Listeriosis (2,183 cases) were the most frequently reported zoonotic diseases. Consequently, the growth of the equine healthcare market is driven by the increasing incidences of zoonotic diseases.

Major companies in the equine healthcare market are concentrating on the development of preventative healthcare programs that offer predictable costs and stress the importance of early treatment. These programs are designed to assist horse owners in managing expenses and encourage the early diagnosis of health issues, thereby enhancing overall equine welfare. For example, in September 2024, Hook Norton Veterinary Group (HNVG Ltd) introduced the Equiplan Gold Health Care Scheme, which aims to improve veterinary services for equines. This scheme focuses on preventative healthcare, specifically targeting horse owners to ensure predictable veterinary costs and promote early intervention for minor issues before they escalate into emergencies. By fostering proactive care, the initiative aims to enhance the overall welfare of horses while reducing financial burdens for their owners.

Prominent companies in the equine healthcare market are actively engaged in the development of innovative products, including protein-based vaccines, to expand their customer bases, boost sales, and increase revenue. Protein-based vaccines typically involve utilizing specific proteins or antigens from the target pathogen to stimulate an immune response, avoiding the use of the live or killed form of the pathogen itself. An exemplary instance of this trend is seen in the actions of Dechra Pharmaceuticals PLC, a pharmaceutical company based in the UK. In August 2022, the company introduced the Strangvac vaccine tailored for horses and ponies. Strangvac is the only intramuscular vaccine designed to provide protection against strangles, a disease caused by the bacterium Streptococcus equi. Noteworthy for its composition, Strangvac incorporates recombinant proteins CCE, Eq85, and IdeE derived from Streptococcus equi. It features a Differentiating Infected from Vaccinated Animals (DIVA) capability. A distinct aspect of this vaccine is its formulation without live bacteria or bacterial DNA, ensuring that it does not yield positive results in culture or PCR tests. This unique feature enhances the vaccine's efficacy and safety in preventing strangles in horses.

In January 2024, Altano Group, a veterinary healthcare company based in Canada, acquired McKee Pownall Equine Services for an undisclosed sum. This acquisition underscores Altano's dedication to improving global equine healthcare by expanding its service offerings and promoting knowledge exchange within the equine veterinary sector. McKee Pownall Equine Services is a Canada-based firm that focuses on performance horse care, general wellness, and emergency veterinary services.

Major companies operating in the equine healthcare market include Merck & Co. Inc., Boehringer Ingelheim, Zoetis Inc., Patterson Companies Inc., Elanco, Idexx Laboratories Inc., Covetrus, Ceva Sante Animale, Virbac, Hilltop BioSciences Inc., Dechra Pharmaceuticals plc, CVS Group PLC, Vetoquinol, Purina Animal Nutrition LLC, Applied Biologics, SOUND, Hallmarq Veterinary Imaging, Ethos Veterinary Health LLC, Addison Biological Laboratory Inc., Animart LLC, Prisma Imaging, Bimini LLC, Equine Therapy Solutions

North America was the largest region in the equine healthcare market in 2024. The regions covered in the equine healthcare market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the equine healthcare market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The equine healthcare market includes revenues earned by entities by taking care of a horse for vaccinations, parasite control, and dental care. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Equine Healthcare Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on equine healthcare market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for equine healthcare ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The equine healthcare market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Equine Healthcare Market Characteristics

3. Equine Healthcare Market Trends And Strategies

4. Equine Healthcare Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Equine Healthcare Growth Analysis And Strategic Analysis Framework

6. Equine Healthcare Market Segmentation

7. Equine Healthcare Market Regional And Country Analysis

8. Asia-Pacific Equine Healthcare Market

9. China Equine Healthcare Market

10. India Equine Healthcare Market

11. Japan Equine Healthcare Market

12. Australia Equine Healthcare Market

13. Indonesia Equine Healthcare Market

14. South Korea Equine Healthcare Market

15. Western Europe Equine Healthcare Market

16. UK Equine Healthcare Market

17. Germany Equine Healthcare Market

18. France Equine Healthcare Market

19. Italy Equine Healthcare Market

20. Spain Equine Healthcare Market

21. Eastern Europe Equine Healthcare Market

22. Russia Equine Healthcare Market

23. North America Equine Healthcare Market

24. USA Equine Healthcare Market

25. Canada Equine Healthcare Market

26. South America Equine Healthcare Market

27. Brazil Equine Healthcare Market

28. Middle East Equine Healthcare Market

29. Africa Equine Healthcare Market

30. Equine Healthcare Market Competitive Landscape And Company Profiles

31. Equine Healthcare Market Other Major And Innovative Companies

32. Global Equine Healthcare Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Equine Healthcare Market

34. Recent Developments In The Equine Healthcare Market

35. Equine Healthcare Market High Potential Countries, Segments and Strategies

36. Appendix

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