세계의 데이터 시각화 툴 시장 보고서(2025년)
Data Visualization Tools Global Market Report 2025
상품코드 : 1658974
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

데이터 시각화 툴 시장 규모는 향후 몇 년 동안 연평균 13.4%의 성장률을 기록하며 2029년에는 157억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 예측 분석, 사이버 보안 가시성 강화, 사용자 정의 및 개인화, 데이터 민주화, 지속가능성 분석에 대한 관심 증가에 기인하는 것으로 보입니다. 예측 기간 동안 주요 동향으로는 셀프서비스 BI 도입 증가, 증강 분석의 발전, 실시간 및 스트리밍 데이터 시각화, 모바일 친화적 시각화, 데이터 준비 도구와의 통합, 데이터 거버넌스 및 보안 기능, 접근성 및 포용성에 대한 중요성 등이 있습니다.

빅데이터의 예측된 성장은 데이터 시각화 툴 시장의 확장을 촉진합니다. 빅데이터는 소셜 미디어, 스트리밍 데이터, 일반 공개 데이터 등 다양한 소스에서 발생하며, 매일 기업에 넘쳐나는 방대하고 복잡한 양의 정형 및 비정형 데이터가 특징입니다. 시각화는 매일 생성되는 수조 줄의 데이터를 이해하기 위한 도구로서 점점 더 중요해지고 있습니다. 일례로, EarthWeb이 2022년 7월에 발표한 데이터에 따르면, 2020년 WhatsApp에서 매일 5,500만 건 이상의 영상 통화와 650억 건 이상의 메시지가 오가는 등 사용자들의 참여도가 매우 높은 것으로 나타났습니다. 이 하루 메시지 수는 2022년까지 1,000억 건이라는 어마어마한 숫자로 급증할 것으로 예상됩니다. 빅데이터의 급증은 데이터 시각화 툴 시장을 견인하는 강력한 요인입니다.

사물인터넷(IoT) 기기에 대한 수요가 증가하고 있는 것도 데이터 시각화 툴 시장 성장의 기폭제가 될 것으로 예상됩니다. 센서, 소프트웨어, 연결 기능을 갖춘 IoT 디바이스는 인터넷을 통해 데이터를 수집, 교환, 전송할 수 있습니다. 이러한 디바이스는 데이터 시각화 툴에 귀중한 데이터를 제공하여 다양한 산업 분야에서 조직의 인사이트를 높이고, 정보에 입각한 의사결정을 내리고, 업무를 최적화할 수 있도록 도와줍니다. Akamai Technologies Inc.에 따르면 IoT 연결은 2021년 151억 개에서 2025년 233억 개로 증가할 것으로 예상되며, IoT 디바이스에 대한 수요 증가는 데이터 시각화 툴 시장의 매우 중요한 촉진요인으로 작용하고 있습니다.

목차

제1장 주요 요약

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Data visualization tools are software programs designed to visually represent information, utilizing graphs, charts, or heat maps to facilitate data analysis. These tools play a crucial role in working with and comprehending large datasets, enabling the transformation of raw data into actionable knowledge. They contribute to data presentation, transparent reporting, scalability with data integration, and unique and intelligent data visualization approaches.

The primary types of data visualization tools include standalone and integrated options. Standalone tools are utilized by data scientists and analysts for creating advanced visualizations and dynamic charts tailored to specific needs. They enable teams to amalgamate data from diverse sources, often serving as fundamental data tools. These tools find application in both large enterprises and small and medium-sized enterprises across various functional areas such as marketing and sales, human resources, operations, and finance. Data visualization tools are employed in a range of industries including BFSI, government, healthcare and life sciences, retail and eCommerce, manufacturing, transportation and logistics, as well as in telecommunications and IT, spanning various verticals.

The data visualization tools market research report is one of a series of new reports from The Business Research Company that provides data visualization tools market statistics, including data visualization tools industry global market size, regional shares, competitors with a data visualization tools market share, detailed data visualization tools market segments, market trends and opportunities, and any further data you may need to thrive in the data visualization tools industry. This data visualization tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The data visualization tools market size has grown rapidly in recent years. It will grow from $8.55 billion in 2024 to $9.52 billion in 2025 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to increased complexity of data, growing awareness of data-driven decision making, globalization of businesses, regulatory compliance, demand for real-time insights, user-friendly interfaces.

The data visualization tools market size is expected to see rapid growth in the next few years. It will grow to $15.75 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to increased focus on predictive analytics, enhanced cybersecurity visualization, customization and personalization, data democratization, focus on sustainability analytics. Major trends in the forecast period include increased adoption of self-service bi, advancements in augmented analytics, real-time and streaming data visualization, focus on mobile-friendly visualizations, integration with data preparation tools, data governance and security features, focus on accessibility and inclusivity.

The anticipated growth in big data is set to drive the expansion of the data visualization tools market. Big data, characterized by vast and intricate volumes of organized and unstructured data inundating businesses daily, emanates from diverse sources like social media, streaming data, and publicly available data. Visualization is becoming increasingly crucial as a tool to comprehend the trillions of rows of data generated each day. As an illustration, data published by EarthWeb in July 2022 revealed significant user engagement on WhatsApp, with over 55 million video calls and more than 65 billion messages exchanged daily in 2020. This daily message count surged to an impressive 100 billion by 2022. The surge in big data is a potent driver propelling the data visualization tools market.

The upward trajectory in the demand for Internet of Things (IoT) devices is expected to be a catalyst for the growth of the data visualization tools market. IoT devices, equipped with sensors, software, and connectivity features, enable the collection, exchange, and transmission of data over the internet. These devices contribute valuable data to Data Visualization Tools, empowering organizations to gain insights, make informed decisions, and optimize operations across various industries. Integrating IoT-generated data with visualization tools enhances the capability to understand complex systems and trends in real time. According to Akamai Technologies Inc., IoT connections are projected to increase from 15.1 billion in 2021 to 23.3 billion in 2025. The growing demand for IoT devices stands as a pivotal driver for the data visualization tools market.

Technological advancement is a significant trend in the data visualization tools market. Key players in this market are focusing on developing new technical innovations to enhance their competitiveness. For example, in September 2024, GrubMarket, a US-based food technology company, introduced GrubAssist Charts, an AI-powered data visualization tool. This feature is a robust component of GrubMarket's enterprise AI assistant, GrubAssist, aimed at assisting food supply chain businesses in visualizing complex data through dynamic, easy-to-understand charts and graphs. Users can create intuitive visual reports tailored to their specific needs using natural language commands, enabling them to track key performance indicators (KPIs), analyze sales trends, and monitor profitability across vendors and customers. Available on both desktop and mobile, this feature streamlines data interpretation for business leaders, analysts, and sales teams, facilitating more informed decision-making at a glance.

Major companies in the data visualization market are innovating with new technological products to bolster their market position and profitability. One such innovation is Streams, a macro data visualization engine introduced by Reveal, a US-based software company in August 2022. Streams is designed to map vast volumes of data and consolidate strands of conversation into a single AI-powered display capable of recognizing patterns and ideas. Notably, Streams offers a macro perspective of the data, allowing users to grasp the big picture and identify patterns, contributing to the continuous advancement and profitability of the data visualization tools market.

In August 2022, Insightsoftware, a leading US-based software company, successfully completed the acquisition of Dundas Data Visualization Inc. The financial details of the transaction were not disclosed. This strategic move is geared towards enhancing insightsoftware's existing Logi products and expanding its capabilities in embedded analytics. The incorporation of the Dundas platform is expected to bring significant improvements to insightsoftware's Logi products. Dundas Data Visualization Inc., the acquired company, is based in Canada and is recognized for its expertise in software solutions. This acquisition underscores insightsoftware's commitment to strengthening its position in the software market and delivering enhanced value to its customers through advanced analytics offerings.

Major companies operating in the data visualization tools market are Tableau Software, SAP SE, The International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, Alibaba Group Holding Limited, Alteryx Inc., Amazon Web Services Inc., Domo Inc., Dundas Data Visualization Inc., GoodData Corporation, Klipfolio Inc., QlikTech International AB, Salesforce Inc., SAS Institute Inc., Sisense Inc., TIBCO Software Inc., Zegami Ltd., HeapAnalytics Inc., Looker Data Sciences Inc., Google Data Studio, SAP Lumira, MicroStrategy, Yellowfin Business Intelligence, Slemma, Zoho Corporation Pvt. Ltd., Datawrapper Gmbh, ThoughtSpot Inc., Periscope Data Inc.

North America was the largest region in the data visualization tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data visualization tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the data visualization tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data visualization tools market consists of sales of scatter plots, bar charts, heat maps, line graphs, pie charts, area charts, choropleth maps and histograms. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Data Visualization Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on data visualization tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for data visualization tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The data visualization tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Data Visualization Tools Market Characteristics

3. Data Visualization Tools Market Trends And Strategies

4. Data Visualization Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Data Visualization Tools Growth Analysis And Strategic Analysis Framework

6. Data Visualization Tools Market Segmentation

7. Data Visualization Tools Market Regional And Country Analysis

8. Asia-Pacific Data Visualization Tools Market

9. China Data Visualization Tools Market

10. India Data Visualization Tools Market

11. Japan Data Visualization Tools Market

12. Australia Data Visualization Tools Market

13. Indonesia Data Visualization Tools Market

14. South Korea Data Visualization Tools Market

15. Western Europe Data Visualization Tools Market

16. UK Data Visualization Tools Market

17. Germany Data Visualization Tools Market

18. France Data Visualization Tools Market

19. Italy Data Visualization Tools Market

20. Spain Data Visualization Tools Market

21. Eastern Europe Data Visualization Tools Market

22. Russia Data Visualization Tools Market

23. North America Data Visualization Tools Market

24. USA Data Visualization Tools Market

25. Canada Data Visualization Tools Market

26. South America Data Visualization Tools Market

27. Brazil Data Visualization Tools Market

28. Middle East Data Visualization Tools Market

29. Africa Data Visualization Tools Market

30. Data Visualization Tools Market Competitive Landscape And Company Profiles

31. Data Visualization Tools Market Other Major And Innovative Companies

32. Global Data Visualization Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Data Visualization Tools Market

34. Recent Developments In The Data Visualization Tools Market

35. Data Visualization Tools Market High Potential Countries, Segments and Strategies

36. Appendix

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