세계의 고객 여정 분석 시장 보고서(2025년)
Customer Journey Analytics Global Market Report 2025
상품코드 : 1648677
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

세계의 고객 여정 분석 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 21.8%, 시장 규모는 382억 달러로 성장이 예상됩니다. 예측기간의 성장은 고객 경험 중심의 강화, 옴니채널의 고객 여정 분석, AI와 머신러닝의 채용, 실시간 분석 기능, 데이터 통합 및 통합 솔루션에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 부서 간 협업, 비즈니스 프로세스 최적화, 프라이버시 및 데이터 보안 준수, 고객 유지 및 충성도, 예측 및 처방 분석 등이 있습니다.

빅데이터 분석의 채택은 향후 고객 여정 분석 시장의 성장을 가속할 것으로 예상됩니다. 데이터 분석은 원시 데이터를 분석하여 결론을 도출하고 기업의 성과를 최적화하는 데 도움이 되는 프로세스를 말합니다. 기업은 강력한 고객 여정 분석 플랫폼을 보유하기 위해 빅 데이터와 데이터 분석을 채택하고 사용자 행동을 중앙 데이터베이스로 수집하여 고객 행동에 대한 귀중한 통찰력을 얻고 있습니다. 예를 들어 미국의 비즈니스 기술 뉴스 사이트인 ZDNet에 따르면 빅데이터 분석 시장은 2023년까지 1,030억 달러에 이를 것으로 예상되며, 기업의 45%가 빅데이터 워크로드를 클라우드에서 실행하고 있습니다. 따라서 빅데이터 분석의 채택은 고객 여정 분석 시장의 성장 수요를 견인하고 있습니다.

소셜 미디어 도입 증가는 고객 여정 분석 시장의 향후 성장을 가속할 것으로 예상됩니다. 소셜 미디어 데이터는 고객 피드백, 감정, 멀티채널 참여, 실시간 상호작용에 대한 귀중한 통찰력을 제공합니다. 이를 통해 기업은 고객 경험을 개선하고 마케팅 활동을 개별화하고 고객의 요구에 신속하게 대응할 수 있습니다. 소셜 미디어 데이터는 또한 경쟁 분석, 인플루언서 마케팅, 위기 관리, 제품 개발, 예측 분석, 보다 종합적인 고객 프로파일을 만드는 데 도움이 됩니다. 예를 들어 미국에 본사를 둔 다국적 기술 기업인 Meta Platforms, Inc.에 따르면 2022년 9월 현재 Facebook의 평균 일일 액티브 사용자(DAU)는 19억 8,000만 명으로 전년 대비 3% 증가했습니다. 그러므로 소셜 미디어의 보급은 고객 여정 분석 시장의 성장을 이끌고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시 경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 시장의 최근 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Customer journey analytics refer to evaluating customer behavior across touchpoints and time to determine how customer behavior affects behavior outcomes. The methods for customer journey analytics are predictive analytics, real-time analytics, and customer segmentation. The customer journey analytics are used to assist organizations in activating and improving engagement throughout the customer journey with their accessible, collaborative interface.

The main components of customer journey analytics are solutions and services. Solution refers to applications that enable businesses to manage the customer experience across channels and interfaces. The various organization levels in customer journey analytics are large enterprises, small and medium-sized enterprises (SMEs) that use several data sources such as the web, social media, mobile, email, stores, call centers, and others. The different applications include customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. It is employed in BFSI, IT and telecom, healthcare, retail and eCommerce, government and defense, media and entertainment, manufacturing, and other industry verticals.

The customer journey analytics market research report is one of a series of new reports from The Business Research Company that provides Customer journey analytics market statistics, including customer journey analytics industry global market size, regional shares, competitors with a customer journey analytics market share, detailed Customer journey analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer journey analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer journey analytics market size has grown rapidly in recent years. It will grow from $14.54 billion in 2024 to $17.35 billion in 2025 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to customer-centric business approach, proliferation of data sources, personalization and targeted marketing, real-time insights and actionability, compliance and data privacy concerns.

The customer journey analytics market size is expected to see exponential growth in the next few years. It will grow to $38.2 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. The growth in the forecast period can be attributed to enhanced customer experience focus, omnichannel customer journey analysis, ai and machine learning adoption, real-time analytics capabilities, data integration and unification solutions. Major trends in the forecast period include cross-functional collaboration, business process optimization, privacy and data security compliance, customer retention and loyalty, predictive and prescriptive analytics.

The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market growth.

The increasing adoption of social media is expected to propel the growth of customer journey analytics market going forward. Social media data provides valuable insights into customer feedback, sentiment, multichannel engagement, and real-time interactions. It enables businesses to enhance customer experiences, personalize marketing efforts, and respond promptly to customer needs. Social media data also aids in competitive analysis, influencer marketing, crisis management, product development, predictive analytics, and the creation of more comprehensive customer profiles. For instance, in September 2022, according to Meta Platforms, Inc., a US-based multinational technology company, as of September 2022, the average daily active users (DAUs) on Facebook were 1. 98 billion, with a 3% year-over-year increase. Therefore, rising adoption of social media is driving the growth of customer journey analytics market.

The rise of artificial intelligence and machine learning is a significant trend gaining traction in the customer journey analytics market. AI is utilized as part of a comprehensive digital transformation strategy to enhance customer satisfaction, strategically leverage customer data, automate tasks, increase responsiveness, and accelerate data-driven decision-making. Major companies in the customer journey analytics sector are focused on introducing new technologies to enhance customer experience. For example, in September 2022, IgniteTech, a U.S.-based provider of a full suite of enterprise software solutions, improved its BryterCX platform by integrating Iris Insights, which employs predictive analytics to enhance customer journey analytics. This advancement leverages AI and machine learning to identify and address customer experience issues in real time, ultimately assisting organizations in optimizing customer interactions more effectively.

Major companies operating in the customer journey analytics market are focused on developing new customer tracking solutions to gain a competitive edge in the market. Customer tracking refers to the process of monitoring and recording interactions and activities of customers across various touchpoints and channels. For instance, in March 2022, Adobe Inc., a US-based software company launched a new experimentation feature in its Customer Journey Analytics tool, enhancing its ability to track and personalize the customer experience across various platforms. This new feature enables businesses to test real-world scenarios and analyze their impact on the overall customer journey. For example, companies can assess how changes to their mobile app might reduce call center interactions or lead to increased website downloads of the mobile app. Powered by machine learning models, this feature considers historical data, comparable campaigns, and benchmarks to help businesses understand customer behavior better and personalize experiences. It simplifies the process of omni-channel analysis and provides actionable insights for businesses, ultimately boosting customer engagement and satisfaction.

In January 2022, mParticle, a U.S.-based customer data platform, acquired Indicative for an undisclosed amount. This acquisition aimed to enhance mParticle's capabilities in customer journey analytics by integrating Indicative's advanced product analytics tools. Indicative is a U.S.-based analytics company specializing in product analytics.

Major companies operating in the customer journey analytics market include Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited, Amperity Inc., Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc, Oracle Corporation, International Business Machines Corporation, Adobe Inc., SAP SE, Pointillist Inc., ClickFox Inc., BryterCX Inc., Teradata Corporation, MoEngage Inc., NetBase Quid Inc., Accenture plc, SAS Institute Inc., Tealium Inc., Mixpanel Inc., Woopra Inc., FullStory Inc., Amplitude Inc., ContentSquare SAS, Quantum Metric Inc., Glassbox Ltd., SessionCam Ltd., Decibel Insight Ltd., Smartlook s. r. o., UserReplay Ltd.

North America was the largest region in the customer journey analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the customer journey analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The customer journey analytics market consists of revenues earned by entities by providing customer journey analytics through web, social media and email. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Journey Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer journey analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for customer journey analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The customer journey analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Customer Journey Analytics Market Characteristics

3. Customer Journey Analytics Market Trends And Strategies

4. Customer Journey Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Customer Journey Analytics Growth Analysis And Strategic Analysis Framework

6. Customer Journey Analytics Market Segmentation

7. Customer Journey Analytics Market Regional And Country Analysis

8. Asia-Pacific Customer Journey Analytics Market

9. China Customer Journey Analytics Market

10. India Customer Journey Analytics Market

11. Japan Customer Journey Analytics Market

12. Australia Customer Journey Analytics Market

13. Indonesia Customer Journey Analytics Market

14. South Korea Customer Journey Analytics Market

15. Western Europe Customer Journey Analytics Market

16. UK Customer Journey Analytics Market

17. Germany Customer Journey Analytics Market

18. France Customer Journey Analytics Market

19. Italy Customer Journey Analytics Market

20. Spain Customer Journey Analytics Market

21. Eastern Europe Customer Journey Analytics Market

22. Russia Customer Journey Analytics Market

23. North America Customer Journey Analytics Market

24. USA Customer Journey Analytics Market

25. Canada Customer Journey Analytics Market

26. South America Customer Journey Analytics Market

27. Brazil Customer Journey Analytics Market

28. Middle East Customer Journey Analytics Market

29. Africa Customer Journey Analytics Market

30. Customer Journey Analytics Market Competitive Landscape And Company Profiles

31. Customer Journey Analytics Market Other Major And Innovative Companies

32. Global Customer Journey Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Journey Analytics Market

34. Recent Developments In The Customer Journey Analytics Market

35. Customer Journey Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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