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Pet food refers to specially formulated food products designed to meet the dietary needs of domestic animals, primarily dogs and cats. Pet food is essential for the health and well-being of pets, providing them with the nutrients, vitamins and minerals they need for proper growth, development and maintenance.

The pet food market consists of sales, by entities (organizations, sole traders or partnerships), of pet food products that refer to commercially prepared products that are specifically formulated to meet the dietary needs of domesticated animals. It encompasses a wide variety of food types designed for different species of pets.

The global pet food market was valued at $51,721.51 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.00%.

Influence Of Celebrity Endorsements And Social Media Trends

Influence of celebrity endorsements and social media trends supported the growth of the pet food market during this historic period. Celebrity endorsements enhance the credibility and visibility of pet food brands, encouraging consumers to try products recommended by their favorite public figures. This aspirational appeal increases interest and brand loyalty, particularly as social media significantly influences purchasing decisions. Additionally, brands engage directly with pet owners through interactive content and influencer partnerships, fostering community through trends and user-generated reviews. The viral potential of social media enables brands to rapidly expand their reach, driving awareness and sales while effectively leveraging these channels for market growth. For instance, according to the Influencer Marketing Benchmark Report published by Influencer Marketing Hub, a Danish private media company producing reports in the social media and influencer marketing industries, the global number of influencer marketing-related service offerings grew by 26% in 2021, reaching a staggering 18,900 firms offering or specializing in influencer marketing services. In 2022, more than 75% of brand marketers intended to dedicate a budget to influencer marketing. Influencer marketing grew into a $16.4 billion industry in 2022. Therefore, the influence of social media platforms drove the growth of the pet food market.

Vet-Formulated Meals Designed To Support Immunity And Digestion In Companion Animals

Leading companies are increasingly offering vet-formulated meals aimed at enhancing immunity and digestion in companion animals. Developed by veterinary nutritionists, these meals use high-quality ingredients enriched with essential nutrients such as antioxidants, prebiotics and probiotics to support immune function and gut health. They also feature targeted proteins and easily digestible carbohydrates for pets with sensitive stomachs. This trend addresses the demand for specialized diets, providing scientifically-backed nutritional solutions that improve pets' overall well-being and quality of life. For example, in April 2023, CULT Food Science Corp., a Canada-based food technology company specializing in cellular agriculture technologies and products, launched the Noochies! brand, packaging and website. Products from Noochies! provide the first freeze-dried, high-protein, cultured pet feeds available worldwide. The distinctive, nutrient-rich components included in the vet-formulated meals are intended to improve dogs' and cats' immunity, digestion and general health.

The global pet food market is highly concentrated, with large players operating in the market. The top ten competitors in the market made up to 81.82% of the total market in 2023.

Pet Food Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global pet food market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for pet food? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet food market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet food market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Product/Service Analysis -Product/Service Examples

8 Supply Chain Analysis

9 Customer Information

10 Major Market Trends

11 Pet Food Market - Macro Economic Scenario

12 Global Market Size And Growth

13 Global Pet Food Market Segmentation

14 Pet Food Market, Regional and Country Analysis

15 Asia-Pacific Market

16 Western Europe Market

17 Eastern Europe Market

18 North America Market

19 South America Market

20 Middle East Market

21 Africa Market

22 Competitive Landscape And Company Profiles

23 Other Major And Innovative Companies

24 Competitive Benchmarking

25 Competitive Dashboard

26 Key Mergers And Acquisitions

27 Opportunities And Strategies

28 Pet Food Market, Conclusions And Recommendations

29 Appendix

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