세계의 기존형 라디오 광고 시장 : 유형, 최종사용자 산업, 조직 규모별 시장 규모, 지역적 전망, 경쟁 전략, 부문 예측(-2033년)

Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

US $ 4,250 ￦ 6,178,000

Unprintable PDF (Single User License)

PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 불가능하며 인용 시에는 출처를 명시해 주시기 바랍니다

US $ 5,650 ￦ 8,213,000

PDF (Group License)

PDF 보고서를 동일 사업장에서 5명까지 이용할 수 있는 라이선스입니다. 인쇄는 5회까지 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다. 인용 시에는 출처를 명시해 주시기 바랍니다.

US $ 7,450 ￦ 10,830,000

PDF (Company License)

PDF 및 Excel 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다. 인용 시에는 출처를 명시해 주시기 바랍니다.

한글목차

세계의 기존형 라디오 광고 시장 규모는 예측 기간 중 2.1%의 CAGR로 추이하며, 321억 1,000만 달러 규모로 성장할 것으로 예측됩니다.

라디오 광고 시장은 COVID-19 팬데믹에 의해 큰 영향을 받았습니다. 그러나 향후 경기가 회복하고 소비자 신뢰가 높아지는 것에 따라 수요의 증가와 마케팅 노력의 강화가 라디오 광고 업계를 다시 촉진할 것으로 예상되고 있습니다.

세계의 기존형 라디오 광고 시장을 조사했으며, 시장 개요, 시장 영향요인 및 시장 기회의 분석, 시장 규모의 추이·예측, 각종 구분·지역별 상세 분석, 경쟁 구도, 주요 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 시장 역학

• 촉진요인·억제·기회·과제 분석
• 시장에 대한 COVID-19의 영향

제5장 시장 변수와 전망

• SWOT 분석
• PESTEL 분석
• Porter's Five Forces 분석
• 히트맵 분석

제6장 경쟁 구도

• 제조 기반 분포·판매 에어리어·제품 유형
• M&A·제휴·제품 발매·협력

제7장 세계의 기존형 라디오 광고 시장 : 유형별

• 세계 시장 규모의 점유율·예측
• 위성 라디오 광고
• 지상파 라디오 방송 광고

제8장 세계의 기존형 라디오 광고 시장 : 최종사용자 산업별

• 세계 시장 규모의 점유율·예측
• 자동차
• 교육
• 금융
• FMCG
• 미디어 & 엔터테인먼트
• 부동산
• 소매
• 기타

제9장 세계의 기존형 라디오 광고 시장 : 조직 규모별

• 세계 시장 규모의 점유율·예측
• 중소기업
• 대기업

제10장 세계의 기존형 라디오 광고 시장 예측

• 시장 규모·시장 점유율

제11장 세계의 기존형 라디오 광고 시장 : 유형별

• 시장 규모·시장 점유율의 추이·예측

제12장 세계의 기존형 라디오 광고 시장 : 최종사용자 산업별

• 시장 규모·시장 점유율의 추이·예측

제13장 세계의 기존형 라디오 광고 시장 : 조직 규모별

• 시장 규모·시장 점유율의 추이·예측

제14장 세계의 기존형 라디오 광고 시장 : 지역별

• 시장 규모·시장 점유율의 추이·예측
• 아시아태평양
• 유럽
• 중동 및 아프리카
• 북미
• 라틴아메리카

제15장 기업 개요

• Cumulus Media Inc.
• Division of Labor
• Gumas
• iHeartMedia Inc.
• Jacob Tyler
• Kiosk
• National Public Radio Inc.
• Entercom Communications Corp.
• Sirius XM Radio Inc.
• Strategic Media Inc.
• The Radio Agency
• 기타

제16장 약어 리스트

제17장 참고 링크

제18장 결론

제19장 조사 범위

KSA

영문 목차

영문목차

Traditional Radio Advertising Market Introduction and Overview

According to SPER market research, 'Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size - Regional Outlook, Competitive Strategies and Segment Forecast to 2033'state that the Global Traditional Radio Advertising Market is predicted to reach USD 32.11 Billion by 2033 with a CAGR of 2.1%.

The practice of using audio commercials to promote goods or services on radio stations is known as radio advertising. These commercials are aired to a particular audience in one or more areas, or inside a particular geographic area. Based on the advertiser's budget and marketing goals, radio advertising can take many different forms, such as sponsorships, endorsements, and advertisements.

The market for radio advertising was significantly impacted by the COVID-19 pandemic. Radio advertising saw a brief drop in advertising spending due to travel restrictions and shifting consumer habits. Pent-up demand and redoubled marketing efforts are anticipated to propel the radio advertising industry back up as economies improve and consumer confidence rises.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Type, By End User Industry, By Organization Size

Regions covered Asia-Pacific, Europe, Middle East and Africa, North America, Latin America

Companies Covered Cumulus Media Inc., Division of Labor, Gumas, iHeartMedia Inc., Jacob Tyler, Kiosk, National Public Radio Inc., Entercom Communications Corp., Sirius XM Radio Inc., Strategic Media Inc., The Radio Agency, Others

Global Traditional Radio Advertising Market Segmentation:

By Type: Based on the Type, Global Traditional Radio Advertising Market is segmented as; Satellite Radio Advertising, Terrestrial Radio Broadcast Advertising.

By End User Industry: Based on the End User Industry, Global Traditional Radio Advertising Market is segmented as; Automotive, Education, Financial Services, FMCG, Media & Entertainment, Real Estate, Retail, Others.

By Organization Size: Based on the Organization Size, Global Traditional Radio Advertising Market is segmented as; Small and Medium Enterprises, Large Enterprises.

Table of Contents

1. Introduction

• 1.1. Scope of the report
• 1.2. Market segment analysis

2. Research Methodology

• 2.1. Research data source
  • 2.1.1. Secondary Data
  • 2.1.2. Primary Data
  • 2.1.3. SPER's internal database
  • 2.1.4. Premium insight from KOL's
• 2.2. Market size estimation
  • 2.2.1. Top-down and Bottom-up approach
• 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

• 4.1. Driver, Restraint, Opportunity and Challenges analysis
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
  • 4.1.4. Challenges
• 4.2. COVID-19 Impacts of the Global Traditional Radio Advertising Market

5. Market variable and outlook

• 5.1. SWOT Analysis
  • 5.1.1. Strengths
  • 5.1.2. Weaknesses
  • 5.1.3. Opportunities
  • 5.1.4. Threats
• 5.2. PESTEL Analysis
  • 5.2.1. Political Landscape
  • 5.2.2. Economic Landscape
  • 5.2.3. Social Landscape
  • 5.2.4. Technological Landscape
  • 5.2.5. Environmental Landscape
  • 5.2.6. Legal Landscape
• 5.3. PORTER's Five Forces
  • 5.3.1. Bargaining power of suppliers
  • 5.3.2. Bargaining power of buyers
  • 5.3.3. Threat of Substitute
  • 5.3.4. Threat of new entrant
  • 5.3.5. Competitive rivalry
• 5.4. Heat Map Analysis

6. Competitive Landscape

• 6.1. Global Traditional Radio Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
• 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Traditional Radio Advertising Market

7. Global Traditional Radio Advertising Market, By Type (USD Million)

• 7.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Type, 2023-2033
• 7.2. Satellite Radio Advertising
• 7.3. Terrestrial Radio Broadcast Advertising

8. Global Traditional Radio Advertising Market, By End User Industry (USD Million)

• 8.1. Global Traditional Radio Advertising Market Value Share and Forecast, By End User Industry, 2023-2033
• 8.2. Automotive
• 8.3. Education
• 8.4. Financial Services
• 8.5. FMCG
• 8.6. Media & Entertainment
• 8.7. Real Estate
• 8.8. Retail
• 8.9. Others

9. Global Traditional Radio Advertising Market, By Organization Size (USD Million)

• 9.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Organization Size, 2023-2033
• 9.2. Small and Medium Enterprises
• 9.3. Large Enterprises

10. Global Traditional Radio Advertising Market Forecast, 2019-2033 (USD Million)

• 10.1. Global Traditional Radio Advertising Market Size and Market Share

11. Global Traditional Radio Advertising Market, By Type, 2019-2033 (USD Million)

• 11.1. Global Traditional Radio Advertising Market Size and Market Share By Type (2019-2026)
• 11.2. Global Traditional Radio Advertising Market Size and Market Share By Type (2027-2033)

12. Global Traditional Radio Advertising Market, By End User Industry, 2019-2033 (USD Million)

• 12.1. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2019-2026)
• 12.2. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2027-2033)

13. Global Traditional Radio Advertising Market, By Organization Size, 2019-2033 (USD Million)

• 13.1. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2019-2026)
• 13.2. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2027-2033)

14. Global Traditional Radio Advertising Market, By Region, 2019-2033 (USD Million)

• 14.1. Global Traditional Radio Advertising Market Size and Market Share By Region (2019-2026)
• 14.2. Global Traditional Radio Advertising Market Size and Market Share By Region (2027-2033)
• 14.3. Asia-Pacific
  • 14.3.1. Australia
  • 14.3.2. China
  • 14.3.3. India
  • 14.3.4. Japan
  • 14.3.5. South Korea
  • 14.3.6. Rest of Asia-Pacific
• 14.4. Europe
  • 14.4.1. France
  • 14.4.2. Germany
  • 14.4.3. Italy
  • 14.4.4. Spain
  • 14.4.5. United Kingdom
  • 14.4.6. Rest of Europe
• 14.5. Middle East and Africa
  • 14.5.1. Kingdom of Saudi Arabia
  • 14.5.2. United Arab Emirates
  • 14.5.3. Rest of Middle East & Africa
• 14.6. North America
  • 14.6.1. Canada
  • 14.6.2. Mexico
  • 14.6.3. United States
• 14.7. Latin America
  • 14.7.1. Argentina
  • 14.7.2. Brazil
  • 14.7.3. Rest of Latin America

15. Company Profile

• 15.1. Cumulus Media Inc.
  • 15.1.1. Company details
  • 15.1.2. Financial outlook
  • 15.1.3. Product summary
  • 15.1.4. Recent developments
• 15.2. Division of Labor
  • 15.2.1. Company details
  • 15.2.2. Financial outlook
  • 15.2.3. Product summary
  • 15.2.4. Recent developments
• 15.3. Gumas
  • 15.3.1. Company details
  • 15.3.2. Financial outlook
  • 15.3.3. Product summary
  • 15.3.4. Recent developments
• 15.4. iHeartMedia Inc.
  • 15.4.1. Company details
  • 15.4.2. Financial outlook
  • 15.4.3. Product summary
  • 15.4.4. Recent developments
• 15.5. Jacob Tyler
  • 15.5.1. Company details
  • 15.5.2. Financial outlook
  • 15.5.3. Product summary
  • 15.5.4. Recent developments
• 15.6. Kiosk
  • 15.6.1. Company details
  • 15.6.2. Financial outlook
  • 15.6.3. Product summary
  • 15.6.4. Recent developments
• 15.7. National Public Radio Inc.
  • 15.7.1. Company details
  • 15.7.2. Financial outlook
  • 15.7.3. Product summary
  • 15.7.4. Recent developments
• 15.8. Entercom Communications Corp.
  • 15.8.1. Company details
  • 15.8.2. Financial outlook
  • 15.8.3. Product summary
  • 15.8.4. Recent developments
• 15.9. Sirius XM Radio Inc.
  • 15.9.1. Company details
  • 15.9.2. Financial outlook
  • 15.9.3. Product summary
  • 15.9.4. Recent developments
• 15.10. Strategic Media Inc.
  • 15.10.1. Company details
  • 15.10.2. Financial outlook
  • 15.10.3. Product summary
  • 15.10.4. Recent developments
• 15.11. The Radio Agency
  • 15.11.1. Company details
  • 15.11.2. Financial outlook
  • 15.11.3. Product summary
  • 15.11.4. Recent developments
• 15.12. Others

16. List of Abbreviations

17. Reference Links

18. Conclusion

19. Research Scope

관련자료