Stratistics MRC에 따르면 세계의 해바라기 단백질 시장은 2025년 1억 1,230만 달러를 차지하고 예측 기간 동안 CAGR 9.8%로 성장하여 2032년까지는 2억 1,610만 달러에 이를 것으로 예측됩니다.
해바라기 단백질은 해바라기 씨앗에서 유래된 식물성 단백질이며, 일반적으로 해바라기 오일 생산의 부산물로 추출됩니다. 환경적으로 지속 가능하기 때문에 채식주의자와 채식주의 식사에 인기가 있습니다.
식물성 단백질 수요 증가
시장에서 식물성 단백질 수요가 증가함에 따라 몇 가지 중요한 요인에 의해 야기되고 있습니다. 추출 프로세스의 기술적 진보에 의해 단백질의 수율과 품질이 개선되어 기능성 식품이나 식육 대체품으로서의 매력이 높아지고 있습니다. 또한, 지속가능성과 환경 문제에 대한 의식의 높아가, 시장의 성장을 한층 더 추진하고 있습니다.
추출 과정의 복잡성
추출 프로세스의 복잡성은 시장에 큰 과제를 던지고 있습니다. 고급 추출 기술에는 높은 자본 투자, 특수 설비, 숙련된 노동력이 요구되는 경우가 많아 전체적인 생산 비용이 상승합니다. 게다가 비효율적인 방법이나 시대 지연의 방법은 단백질 수율이 저하되거나 영양 품질이 저하되어 제품의 경쟁에 영향을 미칠 수 있습니다.
정부 지원 및 보조금
정부 지원과 보조금은 시장 성장을 가속하는 데 매우 중요합니다. Pradhan Mantri Kisan Sampada Yojana(PMKSY)나 Production Linked Incentive Scheme for Food Processing Industry(PLISFPI)와 같은 이니셔티브는 인프라 정비, 가치 부가, 수출 촉진을 위한 자금 원조를 제공합니다. 농산물 및 가공식품 수출 개발국(APEDA)는 해바라기 단백질을 포함한 식물성 원료의 수출을 강화하기 위해 채식주의 제품에 관한 국가 프로그램을 시작했습니다.
해바라기 씨앗의 다른 용도와 경쟁
해바라기 씨앗의 다른 용도와 경쟁은 시장 성장에 부정적인 영향을 미칩니다. 그 결과 제조업체는 안정적이고 비용 효율적인 해바라기 씨앗 공급원을 확보하기 위해 고민하고, 단백질 분야에서의 대규모 생산과 기술 혁신을 방해하여 궁극적으로 시장 개척이 지연될 수 있습니다.
COVID-19의 영향
COVID-19 기간 동안 해바라기 단백질 시장은 건강 지향 증가, 식물성 식생활에 대한 수요 증가, 지속 가능한 식량원으로의 이동 등 주요 요인에 의해 현저한 성장을 이루었습니다.
예측기간 동안 기능성 식품 분야가 최대가 될 전망
기능성 식품 분야는 예측 기간 중 최대 시장 점유율을 차지할 것으로 예측됩니다. 단백질 바, 스무디, 대체 유제품, 구운 과자 등의 제품에 배합되는 해바라기 단백질은 기능성 식품의 영양가와 매력을 높여 식물 유래의 건강 지향의 선택지에 대한 수요의 고조에 맞춥니다.
음료분야는 예측기간 중 가장 높은 CAGR이 예상된다.
예측 기간 동안 기존의 동물성 단백질을 대체하는 식물성, 알레르겐 프리, 지속 가능한 대체품에 대한 소비자 수요 증가로 음료 분야가 가장 높은 성장률을 보일 것으로 예측됩니다. 또, 건강 지향의 고조나 비건이나 채식 음식으로의 이행도, 해바라기 단백질의 인기의 한 원인이 되고 있습니다. 또한, 해바라기 단백질의 높은 소화성과 영양 프로파일은 기능성 음료에의 채용을 뒷받침하고 있습니다.
예측 기간 동안 아시아태평양이 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 단백질의 추출과 가공에 있어서의 기술의 진보에 의해 해바라기 단백질의 생산 효율과 품질이 향상하고 있습니다. 또한 지속 가능한 농업에 대한 정부의 대처나 투자가, 식물성 단백질 섹터의 성장을 가속하는 환경을 양성하고 있습니다.
예측 기간 동안 북미가 가장 높은 CAGR을 나타낼 것으로 예측됩니다. 해바라기 단백질은 저 알레르기성이기 때문에 대두나 글루텐에 과민한 사람에게는 특히 매력적입니다. 또한, 플렉시타리안이나 비건식의 대두, 환경 문제에 대한 의식 상승이, 해바라기 단백질과 같은 식물성 단백질원 수요를 밀어 올리고 있습니다.
According to Stratistics MRC, the Global Sunflower Protein Market is accounted for $112.3 million in 2025 and is expected to reach $216.1 million by 2032 growing at a CAGR of 9.8% during the forecast period. Sunflower protein is a plant-based protein derived from sunflower seeds, typically extracted as a byproduct of sunflower oil production. Rich in essential amino acids, it serves as a valuable alternative to animal and soy proteins, especially for those with dietary restrictions or allergies. Sunflower protein is hypoallergenic, non-GMO, and environmentally sustainable, making it popular in vegan and vegetarian diets. It is commonly used in protein powders, meat substitutes, baked goods, and nutrition bars. In addition to its high protein content, it also provides beneficial nutrients like fiber, vitamins, and minerals, supporting muscle growth, repair, and overall health.
Growing demand for plant-based proteins
The growing demand for plant-based proteins in the market is driven by several key factors. Consumers are increasingly adopting vegan, vegetarian, and flexitarian diets due to health, ethical, and environmental considerations. Sunflower protein, known for its hypoallergenic properties and rich amino acid profile, aligns with these dietary preferences. Technological advancements in extraction processes have improved protein yield and quality, enhancing its appeal in functional foods and meat alternatives. Additionally, rising awareness of sustainability and environmental concerns further propels the market's growth.
Complexity of extraction process
The complexity of the extraction process poses a significant challenge to the market. Advanced extraction techniques often require high capital investment, specialized equipment, and skilled labor, increasing overall production costs. These factors can deter new entrants and limit scalability for smaller manufacturers. Additionally, inefficient or outdated methods may reduce protein yield or compromise nutritional quality, affecting product competitiveness. As a result, the high technical barrier can slow market expansion and delay broader adoption in the plant-based protein industry.
Government support and subsidies
Government support and subsidies are pivotal in propelling the growth of the market. Initiatives like the Pradhan Mantri Kisan Sampada Yojana (PMKSY) and the Production Linked Incentive Scheme for Food Processing Industry (PLISFPI) provide financial assistance for infrastructure development, value addition, and export promotion. Additionally, the Agricultural and Processed Food Products Export Development Authority (APEDA) has launched a National Programme on Vegan Products to enhance exports of plant-based ingredients, including sunflower protein. These measures aim to bolster the plant-based food sector, benefiting farmers and processors alike.
Competition with other uses of sunflower seeds
Competition with other uses of sunflower seeds negatively impacts the growth of the market. Sunflower seeds are widely used for oil extraction, which often takes priority due to higher profitability and established demand. This limits the availability of raw materials for protein production, driving up costs and reducing supply. As a result, manufacturers may struggle to secure consistent, cost-effective sources of sunflower meal, hindering large-scale production and innovation in the protein segment, ultimately slowing market development.
Covid-19 Impact
During COVID-19, the sunflower protein market experienced notable growth due to key drivers such as rising health consciousness, increased demand for plant-based diets, and a shift toward sustainable food sources. Consumers sought immunity-boosting and allergen-free protein options, making sunflower protein an attractive alternative. Disruptions in meat supply chains further pushed consumers toward plant proteins. Additionally, the pandemic accelerated online health food sales and product innovation, driving greater awareness and availability of sunflower protein products across global markets.
The functional foods segment is expected to be the largest during the forecast period
The functional foods segment is expected to account for the largest market share during the forecast period. Rich in essential amino acids, dietary fiber, and antioxidants, it supports heart health, immune function, and digestive well-being. Its hypoallergenic nature and absence of common allergens make it suitable for individuals with dietary restrictions. Incorporated into products like protein bars, smoothies, dairy alternatives, and baked goods, sunflower protein enhances the nutritional value and appeal of functional foods, aligning with the growing demand for plant-based, health-focused options.
The beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the beverages segment is predicted to witness the highest growth rate driven by increasing consumer demand for plant-based, allergen-free, and sustainable alternatives to traditional animal proteins. Sunflower protein offers a neutral flavor, making it ideal for use in various beverages like smoothies, protein drinks, and plant-based milks. The rising trend of health-conscious consumers and the shift towards vegan and vegetarian diets also contribute to its popularity. Additionally, sunflower protein's high digestibility and nutritional profile support its adoption in functional beverages.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Increasing health consciousness among consumers is leading to a shift towards plant-based diets, with sunflower protein offering a nutritious, allergen-free alternative to animal proteins. Technological advancements in protein extraction and processing are enhancing the efficiency and quality of sunflower protein production. Additionally, government initiatives and investments in sustainable agriculture are fostering a conducive environment for the growth of the plant-based protein sector.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. There is a growing consumer preference for plant-based proteins, driven by health-conscious individuals seeking sustainable and allergen-free alternatives to traditional animal proteins. Sunflower protein's hypoallergenic properties make it particularly appealing to those with sensitivities to soy or gluten. Additionally, the rise of flexitarian and vegan diets, along with increased awareness of environmental concerns, is propelling the demand for plant-based protein sources like sunflower protein.
Key players in the market
Some of the key players profiled in the Sunflower Protein Market include ETChem, Cambridge Commodities Ltd., Kramerbrau Saaten und Ole GmbH, Austrade Inc., Tradin Organic Agriculture B.V., Sunbloom Proteins GmbH, Elite Ingredients, LLC, Archer Daniels Midland (ADM), Cargill Incorporated, International Flavors & Fragrances Inc. (IFF), Roquette Freres, Ingredion, Glanbia plc, Kerry Group PLC and DSM-Firmenich.
In January 2025, Ingredion Inc. has announced plans to halt operations at its plant protein concentrates and flour production facility in Vanscoy, Saskatchewan, Canada. The decision comes after a strategic review, the company revealed in a December 31 filing with the US Securities and Exchange Commission (SEC). The specialty ingredients company also stated its intention to sell the facility and surrounding property.
In November 2024, Ingredion Incorporated and Lantmannen announced a new long-term collaboration. Lantmannen is an agricultural cooperative and Northern Europe's leading player in agriculture, bioenergy, food and ingredients. The collaboration will begin with the fulfillment of European market needs for competitive, sustainably sourced, and high quality pea protein isolates and various facets of sales, product innovation, and process enhancement.