Stratistics MRC에 따르면 세계의 도넛 시장은 2025년에 118억 달러를 차지하고, 예측 기간 동안 CAGR은 5.8%를 나타내 2032년에는 176억 달러에 이를 것으로 전망됩니다.
도넛은 달콤하게 튀긴 과자로, 일반적으로는 반지 모양으로 되어 있거나, 잼, 크림, 커스터드 등 다양한 재료가 채워져 있습니다. 설탕이나 글레이즈, 프로스팅으로 코팅되는 경우가 많아 스프링클과 견과류 등의 장식이 토핑되는 경우도 있습니다.
미국 신흥 기업 중 하나인 크리스피크 림 도넛의 소비자 조사 보고서에 따르면, 소비자의 51%가 배달 신선한 데일리(DFD)에서 갓 구운 도넛을 사는 것을 선호하고 있습니다.
퀵 서비스 레스토랑(QSR)과 베이커리 체인 확대
빠른 서비스 레스토랑(QSR)과 베이커리 체인의 급성장은 도넛 시장의 주요 촉진요인입니다. Kreme과 같은 브랜드는 세계의 프레즌스를 확대해, 도넛에의 액세스성을 높이고 있습니다.
건강에 대한 우려와 영양에 대한 관심 증가
도넛에 함유된 고당분과 고칼로리에 관한 건강상의 우려가 시장 성장의 억제요인이 되고 있습니다. 산성 감축을 요구하는 규제 압력은 시장의 과제가 되고 있습니다.
생산 및 패키징 기술 발전
도넛의 생산과 패키징에 있어서의 기술의 진보는 시장 성장에 있어서 큰 기회가 됩니다.자동화된 생산 라인은 대규모 제조의 효율과 일관성을 높입니다. 경계 의식이 높은 소비자를 끌어들인다. 온라인 주문과 커스터마이징을 위한 디지털 플랫폼은 고객 참여를 향상시킵니다.
더 건강한 대체 스낵과의 경쟁
단백질 바 및 베이크 칩스와 같은 더 건강한 대체 스낵의 인기가 높아지고 있다는 것이 도넛 시장에 위협을 주고 있습니다. 엔드리 제품의 대두는 경쟁을 더욱 격화시키고 있습니다. 기존의 스낵 브랜드는 보다 건강한 옵션 마케팅에 많은 투자를 하고 있습니다.
COVID-19의 유행은 도넛 시장에 이중 영향을 미쳤습니다. 한편으로는 폐쇄 중 베이커리와 QSR 폐쇄가 매출 감소로 이어졌습니다. 소비자는 유행 중에 도넛과 같은 컴포트 푸드를 요구하고 수요를 밀어 올렸습니다. 그러나 공급망의 혼란과 노동력 부족이 생산에 영향을 미쳤습니다.
예측 기간 중에는 초콜릿 도넛 부문이 최대가 될 전망
초콜릿 도넛 분야는 모든 연령대에 널리 보급되어 있기 때문에 예측 기간 동안 최대 시장 점유율을 차지할 것으로 예상됩니다. 너트와 더블 그레이즈드의 도넛과 같은 혁신이 수요를 더욱 밀어 올립니다.이 분야는 북미와 유럽에서 특히 강합니다.
푸드서비스 채널 분야는 예측 기간 중 가장 높은 CAGR이 예상됩니다.
예측 기간 동안 QSR과 카페의 확대는 푸드서비스 채널 분야가 가장 높은 성장률을 보일 것으로 예상됩니다. 디지털 주문 시스템의 통합은 고객의 편의성을 높입니다. 도넛 브랜드와 커피 체인과의 제휴도 성장을 가속합니다.
예측 기간 동안 북미는 도넛 소비가 많기 때문에 최대 시장 점유율을 차지할 것으로 예상됩니다. Kreme과 같은 주요 브랜드의 존재가 시장 성장을 견인하고 있습니다. 달콤한 스낵과 아침 식사 페이스트리를 선호하는 문화적 기호도 큰 역할을 담당하고 있습니다.
예측 기간 동안 아시아태평양은 도시화의 진전과 서양의 영향으로 가장 높은 CAGR을 나타낼 것으로 예상됩니다. QSR 체인의 확대가 시장 성장의 원동력이 되고 있습니다.지역의 베이커리도 고객 획득을 위해 세계의 동향을 도입하고 있습니다.
According to Stratistics MRC, the Global Doughnuts Market is accounted for $11.8 billion in 2025 and is expected to reach $17.6 billion by 2032 growing at a CAGR of 5.8% during the forecast period. A doughnut is a sweet, deep-fried pastry typically shaped like a ring or filled with various ingredients such as jam, cream, or custard. It is made from dough that is leavened with yeast or baking powder, resulting in a soft and fluffy texture. Doughnuts are often coated with sugar, glaze, or frosting and may be topped with sprinkles, nuts, or other decorations. They are a popular snack or dessert enjoyed worldwide, with regional variations in flavors and preparation methods.
According to a consumer research report of Krispy Kreme Doughnut Inc., one of the emerging companies in America, 51% of consumers preferred buying freshly baked donut through Delivery Fresh Daily (DFD).
Expansion of quick service restaurants (QSRs) and bakery chains
The rapid growth of Quick Service Restaurants (QSRs) and bakery chains is a major driver for the doughnuts market. Brands like Dunkin' Donuts and Krispy Kreme are expanding their global presence, increasing accessibility to doughnuts. The convenience and affordability of doughnuts make them a popular choice in QSRs. Additionally, the introduction of innovative flavors and limited-edition offerings attracts customers. The rise of 24/7 bakeries and coffee shops also contributes to the market's growth.
Health concerns and growing focus on nutrition
Health concerns related to high sugar and calorie content in doughnuts act as a restraint for market growth. Increasing consumer awareness about obesity and diabetes is shifting preferences toward healthier snacks. Regulatory pressures to reduce sugar and trans fats in baked goods further challenge the market. Small-scale bakeries face difficulties in reformulating recipes to meet health standards. These factors limit the consumption of traditional doughnuts among health-conscious consumers.
Technological advancements in production & packaging
Technological advancements in doughnut production and packaging present significant opportunities for market growth. Automated production lines enhance efficiency and consistency in large-scale manufacturing. Innovations in eco-friendly packaging materials align with sustainability trends, attracting environmentally conscious consumers. Digital platforms for online ordering and customization improve customer engagement. Additionally, advancements in shelf-life extension technologies help reduce food waste and improve distribution.
Competition from healthier snack alternatives
The growing popularity of healthier snack alternatives, such as protein bars and baked chips, poses a threat to the doughnuts market. Consumers are increasingly opting for low-calorie, nutrient-dense snacks over indulgent treats. The rise of gluten-free and keto-friendly products further intensifies competition. Established snack brands are investing heavily in marketing healthier options. This shift in consumer preferences challenges the growth of traditional doughnut sales.
The COVID-19 pandemic had a dual impact on the doughnuts market. On one hand, the closure of bakeries and QSRs during lockdowns led to a decline in sales. On the other hand, the rise of home baking and online delivery services partially offset the losses. Consumers sought comfort foods like doughnuts during the pandemic, boosting demand. However, supply chain disruptions and labor shortages affected production. The market is recovering as restrictions ease and consumer confidence returns.
The chocolate doughnut segment is expected to be the largest during the forecast period
The Chocolate Doughnut segment is expected to account for the largest market share during the forecast period. due to its widespread popularity among all age groups. Chocolate-flavored products consistently attract consumers due to their indulgent taste. Innovations like chocolate-filled and double-glazed doughnuts further drive demand. This segment is particularly strong in North America and Europe. The affordability and availability of chocolate doughnuts in QSRs and supermarkets also support their market dominance.
The food service channels segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Food Service Channels segment is predicted to witness the highest growth rate due to the expansion of QSRs and cafes. Increasing consumer preference for dining out and on-the-go snacks boosts this segment. The integration of digital ordering systems enhances customer convenience. Partnerships between doughnut brands and coffee chains also drive growth. Urbanization and busy lifestyles further contribute to the segment's rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share due to the high consumption of doughnuts in the region. The presence of major brands like Dunkin' Donuts and Krispy Kreme drives market growth. Cultural preferences for sweet snacks and breakfast pastries also play a significant role. Additionally, marketing campaigns and seasonal offerings attract consumers and the region's well-established food service industry supports the widespread availability of doughnuts.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing urbanization and Western influence. Rising disposable incomes and changing dietary habits boost the demand for doughnuts. The expansion of international QSR chains in countries like China and India drives market growth. Local bakeries are also adopting global trends to attract customers. Government initiatives to modernize the food industry further support market expansion.
Key players in the market
Some of the key players in Doughnuts Market include JAB Holding Company, The Restaurant Brands International, Inc., Daylight Donut Flour Co. LLC, Doughnut Time, Grupo Bimbo, J.CO Donuts & Coffee, Dunkin Brands, Inc., McDonald's Corporation, MTY Food Group Inc., Retail Food Group, Mighty-O Donuts, Krispy Kreme, Inc., McKee Foods Corporation, Shipley Do-Nuts, Starbucks Coffee Company, and Cargill, Incorporated.
In March 2024, Krispy Kreme launched a new line of low-sugar, gluten-free doughnuts, catering to health-conscious consumers. These doughnuts are made with alternative sweeteners and gluten-free flour, offering a guilt-free indulgence.
In March 2024, Tim Hortons announced the rollout of eco-friendly packaging for its doughnuts, replacing plastic with biodegradable materials. This initiative aligns with global sustainability goals.
In February 2024, Doughnut Time, an Australian chain, introduced a digital customization platform, allowing customers to design their own doughnuts online with various toppings, fillings, and glazes.