Stratistics MRC에 따르면 세계의 자전거 및 스쿠터 렌탈 시장은 2025년에 93억 달러를 차지하고, 2032년에는 385억 1,000만 달러에 이를 것으로 예상되며, 예측 기간 중 CAGR은 22.5%를 나타낼 전망입니다.
자전거나 전기 스쿠터와 같은 이륜차를 운전자의 손 없이 빨리 렌탈할 수 있는 비즈니스는 '자전거 및 스쿠터 렌탈'이라고 불리고 있습니다. 따라서 도시 지역에서는 모바일 앱과 키오스크를 통해 자주 이용됩니다.
도시화의 진전과 교통 정체
도시화의 진전과 교통 정체의 결과, 매일의 이동은 보다 길고, 보다 불쾌하게 되었습니다. 단거리의 이동에는 스쿠터 렌탈이 실용적이고 경제적, 한편 환경에 배려한 선택지가 됩니다. 유연성과 시간을 절약하기 위해 도시 주민들은 점점 더 많은 공유 모빌리티 솔루션을 활용하고 있습니다.
차량의 파괴행위와 도난
도난이나 파괴 행위가 발생하면 이용할 수 있는 차량의 수가 제한되어 이용률이나 고객 만족도가 저하됩니다. 도난 위험이 높아짐에 따라 제약을 받고 특정 지역으로의 확대가 억제됩니다.
대중교통과의 통합
스쿠터는 여행자들이 교통 정류장에서 최종 목적지까지 쉽게 이동할 수 있도록 합니다. 스마트 시티의 교통망에 통합되고 있습니다.이 통합은 복잡한 이동을 촉진하고 교통 체증을 완화합니다.
모바일 연결에 의존
많은 렌탈 회사는 GPS 네비게이션, 지불 처리, 차량 잠금 해제에 스마트폰 앱을 이용할 것을 고객에게 요구하고 있습니다. 이로 인해 특히 격리된 지역과 과소지대에서는 접근성이 제한됩니다. 연결성 문제는 운행사가 실시간으로 차량을 추적하고 관리하는 능력에도 지장을 초래할 수 있습니다.
COVID-19의 영향
COVID-19의 유행은 자전거 및 스쿠터 렌탈 시장에 큰 영향을 미쳤습니다. 그러나 규제가 완화됨에 따라 사회적으로 거리를 두고 환경 친화적인 이동 수단에 대한 요구가 증가하고 수요가 점차 회복되었습니다.
예측 기간 동안 이륜차 부문이 최대가 될 전망
자전거 분야는 편리하고 저렴한 교통 수단이기 때문에 예측 기간 동안 최대 시장 점유율을 차지할 것으로 예상됩니다.의 사이에서 인기가 높아지고 있습니다.앱을 이용한 렌탈 사업의 인기가 높아지고 있어, 자전거는 보다 넓게 이용할 수 있게 되어, 간단하게 렌탈할 수 있게 되어 있습니다.
장기 렌탈 분야는 예측 기간 동안 가장 높은 CAGR이 예상됩니다.
예측 기간 동안 장기 렌탈 분야는 비용 효율적이고 유연한 이동 솔루션을 제공함으로써 가장 높은 성장률을 나타낼 것으로 예상됩니다. 타카는 유지보수 문제를 완화하면서 신뢰할 수 있는 차량 접근성을 보장합니다.
예측 기간 동안 아시아태평양은 도시화의 진전과 환경 문제에 대한 관심이 높아짐에 따라 최대 시장 점유율을 차지할 것으로 예상됩니다. 렌탈 플랫폼의 보급은 특히 기술에 익숙한 젊은 소비자 수요를 촉진하고 있습니다.
예측 기간 동안 북미가 가장 높은 CAGR을 나타낼 것으로 예상되지만, 이는 비용 효율적인 라스트마일 교통 솔루션에 대한 수요로 인한 것입니다. 하지만 주요 기업으로, 전기 스쿠터와 자전거 앱 기반의 렌탈을 제공합니다.
According to Stratistics MRC, the Global Bike and Scooter Rental Market is accounted for $9.30 billion in 2025 and is expected to reach $38.51 billion by 2032 growing at a CAGR of 22.5% during the forecast period. A business that enables people to hire two-wheeled vehicles, like bicycles or electric scooters, for brief periods of time without a driver's help is known as "bike and scooter rental."These rentals provide a practical, economical, and environmentally responsible substitute for conventional modes of transportation and are frequently accessed through mobile apps or kiosks in cities. A bike or scooter can be picked up at one place and dropped off at another. This service facilitates flexible travel, eases traffic, and is perfect for leisure journeys or quick metropolitan commutes.
Rising urbanization and traffic congestion
Daily trips became longer and more unpleasant as a result of growing urbanisation and traffic congestion. For short-distance travel, scooter rentals provide a practical, economical, and environmentally responsible option. By promoting the use of small, two-wheeled vehicles rather than cars, they aid in traffic reduction. For flexibility and time savings, urban inhabitants are increasingly using shared mobility solutions. The market for renting scooters is expanding quickly because to this change in consumer preferences for modes of transportation.
Vandalism and theft of vehicles
Incidents of theft and vandalism limit the number of cars available, which lowers utilisation and customer satisfaction. Businesses might be compelled to spend money on pricey security measures, which would reduce their profit margins. Market growth is constrained by high theft risk, which deters expansion into particular regions. Financial resources are further strained by rising insurance prices. All things considered, these illegal actions erode user confidence and threaten the long-term viability of the sector.
Integration with public transportation
Scooters make it easier for travellers to get from transit stops to their ultimate destinations. More people are using flexible and environmentally sustainable mobility options as a result of this convenience. Scooter rentals are becoming more and more integrated into smart city transportation networks by urban planners. The integration encourages multimodal travel and lessens traffic congestion. Scooter rentals are becoming more and more popular as cities make investments in linked mobility networks.
Dependence on mobile connectivity
Many rental companies demand customers to utilise smartphone apps for GPS navigation, payment processing, and vehicle unlocking. Users may have trouble finding or unlocking cars in places with spotty or nonexistent network coverage. This restricts accessibility, particularly in isolated or underdeveloped areas. Connectivity problems can also interfere with operators' ability to track and manage their fleet in real time. Customer satisfaction and operational effectiveness may consequently suffer, which would hinder market expansion as a whole.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the bike and scooter rental market. Lockdowns, travel restrictions, and social distancing measures led to a sharp decline in ridership as people avoided shared transportation. Many rental companies faced financial strain, with operations temporarily halted in several regions. However, as restrictions eased, demand gradually recovered, driven by the need for socially distant, eco-friendly travel options. Post-pandemic, the market adapted by enhancing sanitization protocols and integrating contactless payment systems to regain user trust and ensure safety.
The motorcycle segment is expected to be the largest during the forecast period
The motorcycle segment is expected to account for the largest market share during the forecast period, due to convenient and affordable transportation option. Motorcycles are perfect for short to medium-distance commutes since they can move through traffic more quickly. Motorcycle rentals are becoming more and more popular among tourists and everyday commuters because to their affordability and flexibility. Motorcycles are becoming more widely available and easy to rent because to the rising popularity of app-based rental businesses. The motorbike segment continues to propel robust expansion in the rental market as demand for effective personal transportation increases.
The long-term rental segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the long-term rental segment is predicted to witness the highest growth rate by offering cost-effective and flexible mobility solutions. Students and commuters looking for reasonably priced daily travel without the hassles of ownership would find it appealing. These rentals guarantee reliable vehicle access while lowering maintenance issues. Improved customer retention and consistent revenue streams are advantageous to service providers. Long-term rentals satisfy the growing need for easy and environmentally friendly vacation options as urban populations increase.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by rising urbanization and environmental concerns. Major cities like Tokyo, Beijing, Seoul, and Bangalore are embracing shared mobility solutions, supported by government initiatives and smart city developments. The growing adoption of electric scooters and app-based rental platforms is fueling demand, especially among young, tech-savvy consumers. Key players such as Grab, Bounce, and Lime are expanding their presence. This market reflects a shift towards sustainable, convenient, and cost-effective urban transportation solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the demand for cost-effective, last-mile transportation solutions. Major cities are embracing shared mobility services to reduce traffic congestion and carbon emissions. Companies like Lime, Bird, and Spin are key players, offering app-based rentals for electric scooters and bikes. Integration with public transit systems and smart city initiatives further fuels growth. The market is also supported by increasing investment, favourable government policies, and rising consumer preference for flexible, on-demand transportation options.
Key players in the market
Some of the key players profiled in the Bike and Scooter Rental Market include Lime, Bird, Tier Mobility, Voi Technology, Dott, Spin, Bolt, Helbiz, SWTCH, Neuron Mobility, Grin, Revel Transit, Wind Mobility, Yulu, Bounce, Rapido, Cityscoot, Beam Mobility, Circ and Coup.
In February 2024, Voi partnered with Bertel O. Steen to introduce a sustainable operational model for shared mobility in Norway, focusing on efficient fleet management, enhanced e-scooter maintenance, improved service quality, and a reduced environmental footprint across its urban transport operations.
In February 2024, Bird acquired Spin from Tier Mobility to expand its fleet, boost market share, and reinforce its North American presence. As Spin was profitable, the move aimed to stabilize Bird's finances following financial challenges and enhance long-term sustainability.
In March 2023, Lime partnered with Norwegian tech firm Urban Sharing to implement AI-powered tools, enhancing fleet distribution and demand forecasting. This collaboration aimed to optimize micromobility operations and improve service efficiency across various European cities.