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According to Stratistics MRC, the Global Low Intensity Sweeteners Market is accounted for $3.30 billion in 2023 and is expected to reach $5.15 billion by 2030 growing at a CAGR of 6.6% during the forecast period. A sweetener is a type of ingredient that is used to give food the essential flavour of sweetness. Usually referred to as a sugar substitute, this substance. Moreover, low-intensity sweeteners are a type of sugar substitute that are either low-calorie or zero-calorie sweeteners because they have a lot less food energy than sugar-based sweeteners. After consumption, low-intensity sweeteners also assist in maintaining stable insulin levels.
According to the International Diabetes Federation 2021, the North American and Caribbean regions had a large number of children and adolescents with type 1 diabetes, with around 193,000 in total.
Health-conscious consumers are turning to low-intensity sweeteners as sugar substitutes as they become more aware of the harmful health effects of excessive sugar consumption, such as obesity and diabetes. Additionally, public health initiatives and media coverage that stress the significance of limiting sugar intake further feed this trend. Low-intensity sweeteners are becoming increasingly popular among people in an effort to promote healthier lifestyles and improve weight management.
Replicating the flavor and texture of sugar in food and beverages is one of the main challenges posed by low-intensity sweeteners. Additionally, when low-intensity sweeteners are substituted, some consumers may notice a distinct difference in taste or mouth feel. It can be a challenging and ongoing process for food and beverage manufacturers to achieve a taste profile that is identical to sugar.
Low-intensity sweeteners stand to gain from consumers' increased awareness of the health risks linked to high sugar consumption as a result of a global shift towards healthier lifestyles. Moreover, the demand for low-calorie sweeteners is rising as more people try to control their weight, lessen health problems caused by sugar, and better regulate their blood sugar levels. These sweeteners are designed to support consumers' health and wellness goals by offering a taste similar to sugar without the added calories.
Low-intensity sweeteners made of artificial or chemical ingredients are in danger due to the growing consumer preference for natural ingredients and clean labels. As alternatives to both sugar and artificial sweeteners, many consumers are turning to natural sweeteners like honey, maple syrup, and agave nectar. Moreover, the market's potential for growth is threatened by this trend, especially in the case of artificial sweeteners.
The COVID-19 pandemic had a conflicting effect on the market for low-intensity sweeteners. On the one hand, as people looked to boost their immune systems and general health, there was an increase in consumer demand for healthier goods and strategies for reducing sugar. As a result, demand for low-calorie sweeteners increased. However, supply chain disruptions, logistical difficulties, and economic ambiguity during lockdowns had an impact on the production and distribution of sweeteners, which caused brief setbacks. Additionally, the demand for sweeteners was impacted in some markets by the closure of foodservice businesses and decreased impulse purchases as a result of pandemic-related restrictions.
In the market for low-intensity sweeteners, the erythritol segment has been experiencing the largest share. A polyol sugar alcohol with a natural origin and little effect on blood sugar levels is erythritol. It has become more popular as a sugar substitute in a variety of food and beverage applications, including sugar-free chewing gum, beverages, and desserts, because it provides a sweet taste with fewer calories than sugar. Moreover, the appeal of erythritol is that it can provide a taste and texture similar to sugar without promoting dental caries or causing gastrointestinal discomfort frequently associated with other sugar alcohols. It also fits in with the clean-label movement because it can be made from organic materials like fermented corn or wheat starch.
The market for low-intensity sweeteners has witnessed the highest CAGR in the beverage segment. Consumer preferences for healthier beverage options and a global shift toward reduced sugar consumption are the main drivers of this growth. There is a growing market for low-calorie and sugar-free substitutes for a variety of beverages, including soft drinks, flavored water, sports and energy drinks, and ready-to-drink teas and coffees. Furthermore, particularly in light of current health and wellness trends, consumers are increasingly looking for products that let them enjoy sweet flavors without excessive calorie and sugar content.
The largest market share for low-intensity sweeteners is anticipated to be in the North American region, more specifically the United States. This dominance was fuelled by elements like a sizable consumer base looking for healthier sugar substitutes, a potent presence of major market participants, well-established regulatory approvals for sweeteners, and a high awareness of health and wellness trends. Moreover, in all food and beverage categories, including soft drinks, dairy products, and processed foods, there was a strong demand for low-calorie sweeteners, which contributed to North America's market dominance.
The market for low-intensity sweeteners showed the highest CAGR in the Asia-Pacific region. Numerous factors, such as a growing population, rising health consciousness, and a rising demand for low-calorie and sugar-free food and beverage products, have contributed to the significant growth of the Asia-Pacific market. A growing middle class looking for healthier options, urbanization, shifting dietary preferences, and nations like China and India were at the forefront of this growth. Additionally, low-intensity sweeteners are becoming more widely used in a variety of contexts, including beverages and confectionery.
Some of the key players in Low Intensity Sweeteners market include: DuPont, Matsutani Chemical Industry Co. Ltd., Daesang Corporation, ADM, CJ CheilJedang, Fooding Group Limited, Anderson Advanced Ingredients, Icon Foods, Food Chem International Corporation, DSM, Bonumose Inc. , ZuChem Inc., Apura Ingredients, Inc, Hylen Co., Ltd, PureCircle, Roquette Freres SA, Cargill Inc., Ingredion Incorporated , Samyang Corporation and Van Wankum Ingredients.
In September 2023, Sirtex Medical, a leading manufacturer of interventional treatment solutions, announced today the establishment of a collaboration and exclusive worldwide distribution agreement with Magle Group, a Sweden-based contract development and manufacturing organization as well as Degradable Starch Microspheres sales and marketing company.
In May 2023, ADM and Air Protein have entered into a strategic development agreement to collaborate on R&D to advance new and novel proteins for nutrition.Air Protein has developed air-based nutritional proteins that require no agriculture or farmland, enabling the decoupling of protein production from traditional supply chain risks.The strategic agreement will combine ADM's expertise in nutrition, formulation and research, with Air Protein's unique landless agriculture platform.
In February 2023, Cargill inks aquaculture agreement with NEOM project. ARASCO, NEOM and Cargill have announced plans to promote best practices and jumpstart the sustainable development of Saudi Arabia's aquaculture sector. The Arabian Agricultural Services Company has signed an agreement with NEOM, the region in northwest of Saudi Arabia focused on innovation and sustainability, and global agribusiness leader Cargill, to explore how they can work together to support the sustainable expansion of Saudi Arabia's aquaculture sector.