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According to Stratistics MRC, the Global Proactive Security Market is accounted for $41.77 billion in 2023 and is expected to reach $126.11 billion by 2030 growing at a CAGR of 17.1% during the forecast period. A strategy to protecting computer systems, networks, data, and other digital assets known as proactive security or proactive cybersecurity which focuses on preventing and mitigating security threats before they can do harm. Reactive security, on the other hand, responds to security incidents after they have already happened. Implementing preventative measures and industry standard practices can help to decrease the likelihood of security breaches. This entails patching and updating software on a regular basis, putting in place strict access limits, and using reliable authentication techniques.
According to data from the Financial Conduct Authority (FCA), has increased by more than 80%, in 2018. Considering that cyber-attacks have a direct impact on the churn rate, the financial service providers are expected to strengthen their security solutions.
IoT device proliferation across industries creates fresh security difficulties. To protect IoT networks and devices and stop vulnerabilities from being exploited, proactive security is essential. Moreover, organizations' attack surfaces grow as a result of digital transformation projects. In order to protect these new digital frontiers, proactive security is required with the proliferation of cloud services, IoT devices, and mobile technologies due to which organizations are getting more and more worried about the security of their partners and third-party suppliers. Assessing and reducing third-party risks are examples of proactive security procedures that protect the ecosystem of the firm.
The threat landscape for cybersecurity is always changing as attackers create new strategies and methods. It takes constant innovation and modification in proactive security measures to stay ahead of these threats. There are many companies offering a variety of proactive security solutions in the competitive cybersecurity market. Organizations may find it challenging to select the ideal goods and services that meet their unique requirements as a result of this fragmentation thereby hampering the market growth.
Companies have opportunities to offer solutions and services that enforce stringent access controls and continuously verify the identity and security posture of users and devices as a result of the adoption of the Zero Trust security model, which operates under the assumption that nobody, inside or outside the network, can be trusted. An important opportunity is to create and improve AI-driven threat detection and response systems that can recognize and counter advanced threats instantly. This includes analyzing behavioral patterns and spotting anomalies that can point to a cyberattack using machine learning techniques which drives the growth of the market.
Threat actors frequently target zero-day vulnerabilities, which are security weaknesses that have not yet been patched and are unknown. Until updates are released, preventative security measures might not be able to stop attacks that take advantage of these vulnerabilities. Moreover, malicious insiders or workers who unintentionally damage security and these insider threats may be difficult to identify through proactive security measures, particularly if the insider's actions seem legitimate. Hence all the above factors hamper the proactive security market.
The proactive security industry and the state of cybersecurity as a whole were significantly impacted by the COVID-19 epidemic. Cyberattacks increased as a result of the pandemic. Threat actors took advantage of the confusion and weaknesses brought on by the quick transition to remote work and the rising usage of online services. To combat these attacks, proactive security measures become even more important. The movement of a significant section of the global workforce to remote work made securing remote access and endpoints a primary issue. To safeguard remote workers and the networks they accessed from diverse locations, proactive security measures were required. The lack of qualified cybersecurity professionals was made worse by the pandemic. Organizations struggled to find and keep talent for proactive security initiatives.
The large enterprises segment is estimated to have a lucrative growth, due to their size, complexity, and the allure of their assets to hackers, large businesses face special potential threats. To identify and prioritize potential risks and weaknesses, they start by completing a thorough risk assessment. It's important to concentrate on the most important assets because large businesses frequently have a wide variety of assets. Keep a current inventory of all digital assets, including network infrastructure, data, hardware, and software. The basis for preventative security measures is this inventory propel the market.
The banking, financial services, and insurance (Banking, Financial Services and Insurance (BFSI)) segment is anticipated to witness the highest CAGR growth during the forecast period, as Banking, Financial Services and Insurance (BFSI) businesses must adhere to strict legal and regulatory requirements regarding information security. To protect banking IT assets and data from malware and ransom ware, banks and other financial service providers are aggressively implementing proactive security solutions. Additionally, the security providers are well-equipped to handle the modern vulnerability system in order to secure the Banking, Financial Services and Insurance (BFSI) industry, to the normal initiatives like encryption, solutions, such as advanced malware protection, security analytics, and vulnerability management, among others.
North America is projected to hold the largest market share during the forecast period owing to growing requirement to defend their data against sophisticated cyber-attacks and comply with strict governmental laws. Through security analytics, AMP, security monitoring, attack simulation, security orchestration, and risk & vulnerability management, security companies all around the North American region are providing proactive security solutions. Organizations have raised their IT security investments to safeguard against cutting-edge attacks as the frequency of security breaches has significantly grown over the previous five years in this region.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the panorama of cyber threats in the APAC region is still continuously changing. Organizations in the area are progressively implementing preventative security measures to safeguard their digital assets as a result of a large rise in cyberattacks, including advanced persistent threats (APTs), ransomware, and phishing assaults. The need for proactive security is being driven by the tremendous digital revolution occurring across numerous industries in the APAC region such as the adoption of cloud computing, IoT (Internet of Things), and mobile technologies by businesses has increased their susceptibility to cyberattacks.
Some of the key players profiled in the Proactive Security Market include: Oracle Corp., Phantom, FireEye Inc., IBM Corp., Rapid7 Inc., RSA Security LLC (Dell Technologies), Cygilant Inc., Qualys Inc., Trustwave Holdings Inc., ThreatConnect Inc., AlienVault Inc.(AT&T Cybersecurity) , Palo Alto Networks, Symantec Corporation, Siemplify, Cisco Corporation, Skybox Security and Trustwave
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