식사 대용식 시장 : 시장 규모, 점유율, 성장 분석 - 제품별, 용도별, 연령층별, 성별, 유통 채널별, 지역별 산업 예측(2025-2032년)
Meal Replacement Market Size, Share, and Growth Analysis, By Product (Powder, Ready-to-Drink), By Application (General Health, Specialty Health), By Age Group, By Gender Segmentation, By Distribution Channel, By Region - Industry Forecast 2025-2032
세계의 식사 대용식 시장 규모는 2023년에 146억 달러로 평가되었고, 2024년 156억 1,000만 달러에서 2032년에는 266억 2,000만 달러로 성장할 전망이며, 예측 기간인 2025-2032년 CAGR 6.9%로 성장할 것으로 예측됩니다.
식사 대용식 시장은 소비자 건강 의식의 고조, 바쁜 라이프 스타일 속에서의 간편한 영양 보급에 대한 수요, 고령자층의 확대 등에 힘입어 대폭적인 성장이 예상되고 있습니다. 개인이 피트니스 및 균형 잡힌 식생활을 우선시하는 가운데 식사 대용식은 간편하고 영양이 풍부한 솔루션으로 지지를 받고 있습니다. 전자상거래 및 소비자 직판 모델은 접근성을 높이고 시장 확대를 더욱 촉진합니다. 게다가 비건 및 플렉시탈리안 음식의 급증은 환경 의식의 고조와 합치하고 있어 식물 유래 선택지에 주력하는 시장 기업에게 새로운 기회를 가져오고 있습니다. 그러나, 높은 제품 비용, 미각, 규제상의 허들, 대체 건강식품과의 경합이라고 하는 과제가, 향후 수년간 시장 침투에 방해가 될 가능성이 있습니다. 이러한 역학을 인식하는 것은, 이 진화하는 시장 정세를 활용하는 것을 목표로 하는 이해 관계자에게 있어서 지극히 중요합니다.
목차
서문
조사 방법
- 정보 조달
- 2차 및 1차 데이터의 방법
- 시장 규모 예측
- 시장의 전제조건 및 제한
주요 요약
- 세계 시장 전망
- 공급 및 수요 동향 분석
- 부문별 기회 분석
시장 역학 및 전망
- 시장 개요
- 시장 규모
- 시장 역학
- 성장 촉진요인 및 기회
- 성장 억제요인 및 과제
- Porter's Five Forces 분석
주요 시장 인사이트
- 중요 성공 요인
- 경쟁도
- 주요 투자 기회
- 시장 생태계
- 시장의 매력 지수(2024년)
- PESTEL 분석
- 거시경제지표
- 밸류체인 분석
- 가격 분석
식사 대용식 시장 규모 : 제품별 CAGR(2025-2032년)
- 시장 개요
- 분말
- 그대로 마시는 제품
- 단백질 바
- 기타
식사 대용식 시장 규모 : 용도별 CAGR(2025-2032년)
식사 대용식 시장 규모 : 연령층별 CAGR(2025-2032년)
- 시장 개요
- 35-64세
- 34세 이하
- 65세 이상
식사 대용식 시장 규모 : 성별 CAGR(2025-2032년)
식사 대용식 시장 규모 : 유통 채널별 CAGR(2025-2032년)
식사 대용식 시장 규모 : 지역별 CAGR(2025-2032년)
- 북미
- 유럽
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카
- 기타 중동 및 아프리카
경쟁 정보
- 상위 5개사 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채용한 전략
- 최근 시장 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업의 기업 프로파일
- 기업의 상세
- 제품 포트폴리오 분석
- 기업의 부문별 점유율 분석
- 수익의 전년대비 비교(2022-2024년)
주요 기업 프로파일
- Abbott Laboratories(USA)
- Herbalife International of America, Inc.(USA)
- Amway Corp.(USA)
- Nestle SA(Switzerland)
- Glanbia Plc(Ireland)
- The Simply Good Foods Company(USA)
- Huel Inc.(UK)
- Unilever PLC(UK)
- The Kellogg Company(USA)
- Soylent(USA)
- Nu Skin Enterprises, Inc.(USA)
- Blue Diamond Growers(USA)
- General Mills, Inc.(USA)
- Bob's Red Mill Natural Foods(USA)
- Orgain Inc.(USA)
- Abnormal(UK)
- Trinkkost GmbH(Germany)
- Futricio(Netherlands)
- Saturo Foods GmbH(Germany)
결론 및 권고
AJY
Global Meal Replacement Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.61 billion in 2024 to USD 26.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The meal replacement market is poised for substantial growth, fueled by the rising health consciousness among consumers, the demand for convenient nutrition amidst busy lifestyles, and the expanding geriatric demographic. As individuals prioritize fitness and balanced diets, meal replacements gain traction as quick, nutrient-rich solutions. E-commerce and direct-to-consumer models enhance accessibility, further driving market expansion. Additionally, the surge in vegan and flexitarian diets aligns with increasing environmental awareness, presenting new opportunities for market players focused on plant-based options. However, challenges such as high product costs, taste perceptions, regulatory hurdles, and competition from alternative healthy food options may hinder market penetration in the coming years. Awareness of these dynamics is crucial for stakeholders aiming to capitalize on this evolving market landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Meal Replacement Market Segments Analysis
Global Meal Replacement Market is segmented by Product, Application, Age Group, Gender Segmentation, Distribution Channel and region. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Age Group, the market is segmented into 35 to 64, Below 34 and 65 & Above. Based on Gender Segmentation, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Meal Replacement Market
The global meal replacement market is driven by products that are carefully crafted with controlled portions, high protein content, fiber, and essential micronutrients, aiding consumers in managing their caloric intake while maintaining nutritional balance. The rising worldwide focus on fitness and weight management is anticipated to positively impact the market's future growth. Furthermore, the endorsement of meal replacement products by nutritionists, fitness trainers, and health influencers is expected to significantly enhance market expansion. As more individuals seek convenient and nutritious options to support their health goals, the demand for meal replacements is likely to continue rising, solidifying its position in the global market.
Restraints in the Global Meal Replacement Market
While the Global Meal Replacement market presents various nutritional advantages, a significant portion of consumers harbors doubts regarding the long-term health effects of these products. There is ongoing apprehension about the presence of artificial ingredients, preservatives, and synthetic flavors, which raises red flags for health-conscious individuals. Additionally, issues related to taste and texture can detract from overall consumer satisfaction; many find certain meal replacements to be excessively sweet, chalky, or unflavorful. Such criticisms result in inconsistent consumption patterns and may ultimately hinder repeat purchases, posing a constraint on the growth of this market segment.
Market Trends of the Global Meal Replacement Market
The Global Meal Replacement market is experiencing a significant trend towards clean-label and plant-based products, driven by consumer demand for transparency and healthier options. Companies are increasingly offering meal replacements that are devoid of artificial ingredients, GMOs, and common allergens, appealing to health-conscious consumers. The rapid expansion of plant-based alternatives utilizing proteins from peas, hemp, soy, and oats is particularly noteworthy, as they cater to the growing vegan, vegetarian, and flexitarian demographics. This focus on sustainability, clear ingredient sourcing, and ethical practices is establishing a robust foundation for long-term growth within the meal replacement sector, making it a pivotal market trend.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Meal Replacement Market Size by Product & CAGR (2025-2032)
- Market Overview
- Powder
- Ready-to-Drink
- Protein Bar
- Others
Global Meal Replacement Market Size by Application & CAGR (2025-2032)
- Market Overview
- General Health
- Specialty Health
Global Meal Replacement Market Size by Age Group & CAGR (2025-2032)
- Market Overview
- 35 to 64
- Below 34
- 65 & Above
Global Meal Replacement Market Size by Gender Segmentation & CAGR (2025-2032)
- Market Overview
- Male
- Female
Global Meal Replacement Market Size by Distribution Channel & CAGR (2025-2032)
- Market Overview
- Offline
- Online
Global Meal Replacement Market Size & CAGR (2025-2032)
- North America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
- Europe (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Abbott Laboratories (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Herbalife International of America, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Glanbia Plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Simply Good Foods Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Huel Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kellogg Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Soylent (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nu Skin Enterprises, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Blue Diamond Growers (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- General Mills, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bob's Red Mill Natural Foods (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Orgain Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Abnormal (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Trinkkost GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Futricio (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Saturo Foods GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
