Rice Wine Market Size, Share, and Growth Analysis, By Type (Sake, Mirin), By Fermentation Process (Koji-based Fermentation, Non-Koji-based Fermentation), By Production Scale, By Alcohol Content, By Region - Industry Forecast 2025-2032
청주 세계 시장 규모는 2023년에 57억 달러, 2024년 60억 1,000만 달러에서 2032년에는 92억 3,000만 달러로 성장하고, 예측 기간(2025-2032년) CAGR은 5.5%를 나타낼 전망입니다.
특히 미국 와인을 중심으로 한 저알코올 음료 시장은 소비자, 특히 젊은 층의 건강 및 웰빙에 대한 인식이 높아지면서 큰 성장을 보이고 있습니다. 저알코올로 알려진 미국 와인은 더 건강한 음주를 추구하는 사람들에게 어필하고 있습니다. 또한, 현대 요리에서 활용도가 높아 다양한 요리에 응용할 수 있어 소비자들에게 폭넓게 받아들여지고 있습니다. 또한, 아시아 요리의 세계적인 인기로 인해 미국 와인의 인지도가 높아지면서 유럽과 미국 시장에서는 정통 아시아의 맛을 찾는 수요가 급증하고 있습니다. 지속가능성이 우선시되는 가운데, 생산자들은 유기농 재배와 친환경 패키징을 채택하여 환경 친화적인 소비자를 더욱 끌어들이고, 경쟁 환경 속에서 경쟁 우위를 점하고 있습니다.
목차
서론
조사 방법
- 정보 조달
- 2차와 1차 데이터 방법
- 시장 규모 예측
- 시장 전제조건과 제한
주요 요약
- 세계 시장 전망
- 공급과 수요 동향 분석
- 부문별 기회 분석
시장 역학과 전망
- 시장 개요
- 시장 규모
- 시장 역학
- Porter의 Five Forces 분석
주요 시장 인사이트
- 중요 성공 요인
- 경쟁 정도
- 주요 투자 기회
- 시장 생태계
- 시장의 매력 지수(2024년)
- PESTEL 분석
- 거시경제 지표
- 밸류체인 분석
- 가격 분석
청주 시장 규모 : 유형별&CAGR(2025-2032)
청주 시장 규모 : 발효 프로세스별&CAGR(2025-2032)
청주 시장 규모 : 생산 규모별&CAGR(2025-2032)
- 시장 개요
- 산업 규모 생산
- 크라프트 규모 생산
- 자가 양조
청주 시장 규모 : 알코올 도수 별&CAGR(2025-2032)
- 시장 개요
- 저알코올(알코올 도수15% 미만)
- 안알코올(알코올 도수 15-20%)
- 고알코올(알코올 도수 20% 이상)
청주 시장 규모 : 지역별&CAGR(2025-2032)
- 북미
- 유럽
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카공화국
- 기타 중동 및 아프리카
경쟁 정보
- 주요 5개사 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채택한 전략
- 최근 시장 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업 개요
- 기업 상세
- 제품 포트폴리오 분석
- 기업 부문별 점유율 분석
- 매출 전년대비 비교(2022-2024년)
주요 기업 개요
- Suntory Holdings Ltd.(Japan)
- Asahi Group Holdings Ltd.(Japan)
- Takara Shuzo Co., Ltd.(Japan)
- Kirin Holdings Company, Limited(Japan)
- Sho Chiku Bai Co., Ltd.(Japan)
- Ozeki Corporation(Japan)
- Gekkeikan Sake Company, Ltd.(Japan)
- Hakkaisan Brewery Co., Ltd.(Japan)
- Niigata Sake Brewing Co., Ltd.(Japan)
- Kooksoondang(South Korea)
- COFCO Corporation(China)
- Taiwan Tobacco & Liquor Corporation(Taiwan)
- Shiwan Wine Group(China)
- Gu Yue Long Shan(China)
- Kuai Ji Shan(China)
- Pagoda Brand(China)
- Makku(USA/South Korea)
- Sake One Corporation(USA)
- Tippsy(USA)
- John Distilleries Private Limited(India)
결론과 제안
LSH
Global Rice Wine Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 6.01 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).
The market for low-alcohol beverages, particularly rice wine, is witnessing significant growth, driven by increasing health and wellness consciousness among consumers, especially younger demographics. Rice wine, known for its lower alcohol content, appeals to those seeking a healthier drinking option. Its versatility in modern cuisine enhances its utility, allowing it to be used in various culinary applications, thereby broadening its acceptance among consumers. Additionally, the global popularity of Asian cuisine is elevating rice wine's profile, with Western markets experiencing a surge in demand for authentic Asian flavors. As sustainability becomes a priority, producers are adopting organic cultivation and eco-friendly packaging, further attracting environmentally conscious consumers and reinforcing rice wine's appeal in the competitive beverage landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Rice Wine Market Segments Analysis
Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Rice Wine Market
The global rice wine market is experiencing notable growth, particularly in Western regions, as consumers become more aware of its health benefits, such as lower alcohol content and high antioxidant levels. Rice wine, particularly sake, is promoted as a healthier beverage option in comparison to traditional spirits, aligning with the rising demand for low-calorie and gluten-free products. This trend has particularly resonated with millennials seeking alternatives to conventional alcoholic beverages. As awareness of these advantages spreads, the appeal of rice wine continues to expand, further fueling its popularity and driving growth within the market.
Restraints in the Global Rice Wine Market
The Global Rice Wine market faces significant challenges due to production constraints associated with premium beverages like sake. The meticulous crafting process and the specific resources required to produce high-quality rice wines contribute to elevated production costs. These financial burdens may hinder price competitiveness, especially when they include expenses related to aging and fermentation facilities. As a result, rice wine may find it difficult to attract consumers in price-sensitive markets, particularly when pitted against lower-priced alcoholic options. This dynamic underscores the need for producers to innovate and enhance efficiency to maintain market presence despite these restraints.
Market Trends of the Global Rice Wine Market
The Global Rice Wine market is witnessing a significant trend towards premiumization, particularly in the production and consumption of high-end rice wines like sake. This trend is driven by an increasing consumer preference for quality and artisanal beverages, with an emphasis on advanced brewing techniques and unique aging processes. Developed markets, notably the United States, Europe, and Japan, are at the forefront of this shift, as consumers seek sophisticated drinking experiences that align with their evolving culinary tastes. As a result, the demand for premium rice wines is surging, creating lucrative opportunities for producers to cater to this discerning audience.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Rice Wine Market Size by Type & CAGR (2025-2032)
- Market Overview
- Sake
- Mirin
- Amazake
- Shochu
Global Rice Wine Market Size by Fermentation Process & CAGR (2025-2032)
- Market Overview
- Koji-based Fermentation
- Non-Koji-based Fermentation
Global Rice Wine Market Size by Production Scale & CAGR (2025-2032)
- Market Overview
- Industrial-scale Production
- Craft-scale Production
- Home-brewing
Global Rice Wine Market Size by Alcohol Content & CAGR (2025-2032)
- Market Overview
- Low-alcohol (less than 15% ABV)
- Medium-alcohol (15-20% ABV)
- High-alcohol (over 20% ABV)
Global Rice Wine Market Size & CAGR (2025-2032)
- North America (Type, Fermentation Process, Production Scale, Alcohol Content)
- Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Suntory Holdings Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Asahi Group Holdings Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Takara Shuzo Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sho Chiku Bai Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ozeki Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gekkeikan Sake Company, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hakkaisan Brewery Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Niigata Sake Brewing Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kooksoondang (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- COFCO Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Taiwan Tobacco & Liquor Corporation (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shiwan Wine Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gu Yue Long Shan (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kuai Ji Shan (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pagoda Brand (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Makku (USA/South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sake One Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tippsy (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- John Distilleries Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
