오토바이용 의류 세계 시장 규모는 2023년에 935억 달러로 평가되었으며, 예측 기간(2025-2032년) 동안 CAGR 5.1%로, 2024년 982억 7,000만 달러에서 2032년에는 1,463억 달러로 성장할 전망입니다.
오토바이용 의류 분야는 신흥 시장에서의 오토바이 판매 증가와 안전성을 높이기 위해 보호복 착용을 장려하는 정부의 엄격한 규제로 인해 성장세를 보이고 있습니다. 교통사고가 증가함에 따라 소비자들이 안전을 우선시하면서 신발, 재킷, 헬멧, 액세서리 등 이륜차 용품에 대한 수요가 증가하고 있습니다. 1인당 소득이 증가함에 따라 개인은 최신 보호 장비에 투자할 수 있게 되었고, 새로운 제조업체와 기술 발전은 시장 확대를 더욱 촉진하고 있습니다. 세계 위기로 인한 공급망 혼란으로 인해 일시적으로 생산에 영향을 미쳤음에도 불구하고, 업계 리더들은 이러한 성장 기회를 활용하기 위해 혁신적인 전략을 실행하고 있습니다. 교통 사고의 증가로 인해 안전 장비에 대한 긴급한 요구가 부각되고 있으며, 오토바이용 의류 시장은 향후 몇 년 동안 크게 성장할 것으로 예상됩니다.
Global Motorcycle Apparel Market size was valued at USD 93.5 billion in 2023 and is poised to grow from USD 98.27 billion in 2024 to USD 146.3 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).
The motorcycle apparel sector is experiencing growth driven by increasing two-wheeler sales in emerging markets and strict government regulations promoting protective clothing to enhance safety. The demand for motorcycle gear, including shoes, jackets, helmets, and accessories, is rising as consumers prioritize safety amid growing traffic accidents. Enhanced per capita incomes are enabling individuals to invest in modern protective gear, while new manufacturers and technological advancements are further propelling market expansion. Despite challenges posed by supply chain disruptions during global crises that temporarily impacted production, industry leaders have implemented innovative strategies to capitalize on this growth opportunity. With escalating road accidents highlighting an urgent need for safety gear, the motorcycle apparel market is positioned for significant development in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorcycle Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Motorcycle Apparel Market Segments Analysis
Global Motorcycle Apparel Market is segmented by Product Type, Material, Distribution Channel, End- User and region. Based on Product Type, the market is segmented into Shoes, Helmets, Gloves, Knee Pads, Jackets, Pants, Base Coats and Others. Based on Material, the market is segmented into Mesh, Leather, Plastic, Carbon Fiber and Other. Based on Distribution Channel, the market is segmented into Non-Store and Store Built. Based on End- User, the market is segmented into On-Road Motorbike Wear and Off-Road Motorbike Wear. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Motorcycle Apparel Market
The expansion of the global motorcycle apparel market is significantly driven by an increasing awareness of road safety among motorcyclists. With statistics revealing that more than 88 percent of motorcycle accidents result in injuries worldwide, as reported by the World Health Organization in 2024, riders are increasingly prioritizing safety by choosing to wear certified protective gear such as helmets and CE-rated jackets. Additionally, safety regulations in both Europe and North America further propel this demand, as they require riders to wear protective clothing while riding. This growing emphasis on safety is shaping the motorcycle apparel market, pushing it towards greater innovation and growth.
Restraints in the Global Motorcycle Apparel Market
The Global Motorcycle Apparel market faces significant restraints primarily due to the high costs associated with advanced technologies like airbag systems and premium materials such as Kevlar and Gore-Tex, which result in elevated prices for top-quality gear. This pricing poses a challenge for budget-conscious consumers, particularly in developing nations, deterring them from purchasing essential protective equipment. Consequently, the presence of counterfeit and uncertified products presents a substantial threat to reputable brands, hindering the overall market growth. Despite increasing awareness regarding the importance of protective apparel, the affordability issue remains a significant barrier to widespread adoption.
Market Trends of the Global Motorcycle Apparel Market
The Global Motorcycle Apparel market is witnessing a significant trend towards the integration of smart technologies, reshaping the industry landscape. As manufacturers like Alpinestars and Dainese introduce advanced second-generation airbag jackets designed to self-inflate upon impact, safety and innovation are at the forefront of consumer preferences. Additionally, the rise of smart helmets equipped with heads-up display navigation systems in regions like Europe and North America highlights the growing demand for enhanced safety and convenience among riders. This shift not only underscores a technological evolution in motorcycle gear but also positions smart apparel as a key driver of market growth moving into 2024.