세계의 블루투스 스피커 시장 규모, 점유율, 성장 분석 : 유형별, 휴대성별, 가격별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Bluetooth Speaker Market Size, Share, and Growth Analysis, By Type (Smart Bluetooth Speakers, Conventional Bluetooth Speakers), By Portability (Portable, Fixed), By Price, By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1701106
리서치사:SkyQuest
발행일:2025년 04월
페이지 정보:영문 223 Pages
라이선스 & 가격 (부가세 별도)
한글목차
블루투스 스피커 세계 시장 규모는 2023년 167억 달러, 2024년 193억 2,000만 달러에서 2032년 620억 5,000만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 15.7%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다.
블루투스 스피커 시장은 전 세계적으로 무선 기술로의 전환에 힘입어 코드가 필요 없는 무선 기술로의 전환에 힘입어 강력한 성장세를 보이고 있습니다. 온라인 스트리밍 증가, 스마트홈 내 음성비서의 통합, 기술의 대중화가 이러한 기기에 대한 수요를 촉진하고 있습니다. 고급 블루투스 기능이 탑재된 혁신적인 스피커의 출시가 예정되어 있어 시장 확대에 더욱 박차를 가할 것으로 보입니다. 또한, 휴대용 음악 솔루션을 필요로 하는 아웃도어 활동 증가는 이 분야 업체들에게 새로운 기회를 제공합니다. 주거 및 상업 환경에서 스마트 스피커에 대한 선호도가 높아지는 것과 더불어 배터리 수명 연장, 빠른 충전, 스마트 연결성, 우수한 음질에 대한 소비자 수요는 향후 블루투스 스피커 판매에 대한 유망한 전망을 보여주고 있습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 상황
사례 연구
기술 분석
블루투스 스피커 시장 규모 : 유형별
시장 개요
스마트 블루투스 스피커
기존 블루투스 스피커
블루투스 스피커 시장 규모 : 휴대성별
시장 개요
휴대형
고정형
블루투스 스피커 시장 규모 : 가격별
시장 개요
저가격
중가격
고가격
블루투스 스피커 시장 규모 : 유통 채널별
시장 개요
전문점
슈퍼마켓 및 하이퍼마켓
백화점
온라인
기타
블루투스 스피커 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
Bose Corporation(USA)
Sony Corporation(Japan)
JBL(Harman International)(USA)
Ultimate Ears(Logitech)(USA)
Bang & Olufsen(Denmark)
Sennheiser Electronics(Germany)
Anker Innovations(China)
Marshall Amplification(UK)
Samsung Electronics(South Korea)
Sonos Inc.(USA)
Xiaomi Corporation(China)
Apple Inc.(USA)
LG Electronics(South Korea)
Creative Technology Ltd.(Singapore)
Harman Kardon(Harman International)(USA)
Edifier International Limited(China)
Pioneer Corporation(Japan)
Beats by Dre(Apple)(USA)
UE(Ultimate Ears)(USA)
Klipsch Audio Technologies(USA)
결론과 제안
LSH
영문 목차
영문목차
Global Bluetooth Speaker Market size was valued at USD 16.7 billion in 2023 and is poised to grow from USD 19.32 billion in 2024 to USD 62.05 billion by 2032, growing at a CAGR of 15.7% during the forecast period (2025-2032).
The Bluetooth speaker market is experiencing robust growth, fueled by the global shift towards wireless technology, which enhances convenience by eliminating cords. Increasing online streaming, the integration of voice assistants within smart homes, and the widespread adoption of technology are driving demand for these devices. Upcoming launches of innovative speakers featuring advanced Bluetooth capabilities will further bolster market expansion. Moreover, the growing trend of outdoor activities necessitating portable music solutions presents new opportunities for vendors in this space. The rising preference for smart speakers in residential and commercial settings, alongside consumer demand for extended battery life, rapid charging, smart connectivity, and superior audio quality, indicates a promising outlook for Bluetooth speaker sales in the future.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Bluetooth Speaker Market Segments Analysis
Global Bluetooth Speaker Market is segmented by Type, Portability, Price, Distribution Channel and region. Based on Type, the market is segmented into Smart Bluetooth Speakers and Conventional Bluetooth Speakers. Based on Portability, the market is segmented into Portable and Fixed. Based on Price, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarkets and Hypermarkets, Departmental Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Bluetooth Speaker Market
The widespread adoption of smartphones and internet connectivity globally has significantly contributed to the rising trend of online music streaming. This surge in digital music consumption is expected to drive an increase in Bluetooth speaker sales in the upcoming years. As consumers seek portability and improved audio experiences, the demand for Bluetooth speakers will likely rise, enabling users to enjoy high-quality music anytime and anywhere. Consequently, the combination of enhanced mobile technology and the convenience of streaming services will continue to fuel the growth of the Bluetooth speaker market, making it a prominent sector in the audio equipment industry.
Restraints in the Global Bluetooth Speaker Market
The global Bluetooth speaker market is facing significant challenges due to the widespread availability of various inexpensive wired speakers. These low-cost alternatives are considerably hindering the sales of Bluetooth speakers, as consumers often opt for more affordable options that fulfill their audio needs. The competitive pricing of these wired speakers has a notable impact on purchasing decisions, effectively undermining the appeal of Bluetooth technology. Consequently, this market restraint poses a barrier to growth for Bluetooth speaker manufacturers, as they must contend with the allure of budget-friendly substitutes that dominate the sound industry globally.
Market Trends of the Global Bluetooth Speaker Market
The Global Bluetooth Speaker market is witnessing a significant trend driven by the integration of smart assistants like Alexa, Google Assistant, and Siri. As consumers increasingly embrace smart home technologies, there is a mounting demand for Bluetooth speakers that offer seamless connectivity and compatibility with a wide range of devices. This trend not only enhances user convenience but also expands the functional capabilities of speakers, allowing users to control their smart homes effortlessly. Manufacturers are responding by innovating and differentiating their products with enhanced smart features, ultimately broadening the appeal of Bluetooth speakers across diverse consumer segments.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technology Analysis
Global Bluetooth Speaker Market Size by Type & CAGR (2025-2032)
Market Overview
Smart Bluetooth Speakers
Conventional Bluetooth Speakers
Global Bluetooth Speaker Market Size by Portability & CAGR (2025-2032)
Market Overview
Portable
Fixed
Global Bluetooth Speaker Market Size by Price & CAGR (2025-2032)
Market Overview
Low
Medium
High
Global Bluetooth Speaker Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online
Others
Global Bluetooth Speaker Market Size & CAGR (2025-2032)
North America (Type, Portability, Price, Distribution Channel)
US
Canada
Europe (Type, Portability, Price, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Type, Portability, Price, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Type, Portability, Price, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Type, Portability, Price, Distribution Channel)
