스마트폰 TV 시장 규모, 점유율, 성장 분석 : 컨텐츠 유형별, 기술별, 화면 사이즈별, 유통 채널별, 서비스 유형별, 사용법별, 용도별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)
Smartphone TV Market Size, Share, and Growth Analysis, By Content Type, By Technology, By Screen Size, By Distribution Channel, By Service Type, By Usage, By Application, By End User, By Region - Industry Forecast 2025-2032
상품코드:1687608
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 03월
페이지 정보:영문 197 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 스마트폰 TV 시장 규모는 2023년에 145억 3,000만 달러로 평가되며, 2024년 156억 8,000만 달러에서 2032년에는 288억 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 7.9%로 성장할 전망입니다.
모바일 TV 시장은 스마트폰 및 태블릿과 같은 스마트 기기의 보급이 확대되고, 전 세계 인터넷 이용률 증가와 함께 강력한 성장이 예상되고 있습니다. 주문형 비디오(VoD) 플랫폼을 통한 프리미엄 스포츠, 영화, 엔터테인먼트 컨텐츠에 대한 수요가 이 분야를 견인하고 있습니다. TV 지원 스마트폰의 개발이 강화되면서 특히 개발도상국에서 무료 방송 서비스에 대한 접근성이 높아져 스마트폰 TV 판매가 증가하고 있으며, 5G 기술의 등장은 시장을 더욱 풍요롭게 하고 사용자에게 고속 데이터와 우수한 미디어 경험을 제공합니다. 스트리밍 품질이 향상되고 넷플릭스나 훌루와 같은 사용자 친화적인 플랫폼이 모바일 기기에서 인기를 끌면서 시청자들은 앞으로 더욱 즐거운 경험을 기대할 수 있게 될 것입니다. 기술 발전과 소비자 수요의 결합은 모바일 TV의 역동적인 미래를 약속하고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
규제 상황
기술의 진보
고객과 구매 기준 분석
스마트폰 TV 시장 규모 : 컨텐츠 유형별 & CAGR(2025-2032)
시장 개요
스트리밍
라이브 TV
온디맨드
게임
스마트폰 TV 시장 규모 : 기술별 & CAGR(2025-2032)
시장 개요
LCD
LED
OLED
QLED
스마트폰 TV 시장 규모 : 화면 사이즈별 & CAGR(2025-2032)
시장 개요
32인치 미만
32-55인치
55인치 이상
스마트폰 TV 시장 규모 : 유통 채널별 & CAGR(2025-2032)
시장 개요
온라인 소매
오프라인 소매
직접 판매
스마트폰 TV 시장 규모 : 서비스 유형별 & CAGR(2025-2032)
시장 개요
무료 방송
유료 TV 서비스
스마트폰 TV 시장 규모 : 사용법별 & CAGR(2025-2032)
시장 개요
고정형
휴대용
휴대
스마트폰 TV 시장 규모 : 용도별 & CAGR(2025-2032)
시장 개요
TV 컨텐츠 스트리밍
온디맨드 비디오
기타
스마트폰 TV 시장 규모 : 최종사용자별 & CAGR(2025-2032)
시장 개요
가정용
상업용
스마트폰 TV 시장 규모 : 지역별 & CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Samsung Electronics Co., Ltd.(South Korea)
Apple Inc.(USA)
Sony Corporation(Japan)
LG Electronics Inc.(South Korea)
Panasonic Corporation(Japan)
Xiaomi Corporation(China)
Huawei Technologies Co., Ltd.(China)
TCL Technology(China)
Hisense Group(China)
Key Developments
Sharp Corporation(Japan)
Philips(Netherlands)
Skyworth Group(China)
Haier Group Corporation(China)
OnePlus Technology(China)
Realme(China)
Oppo(China)
Motorola Mobility LLC(USA)
Nokia Corporation(Finland)
Amazon.com, Inc.(USA)
결론과 제안
KSA
영문 목차
영문목차
Global Smartphone TV Market size was valued at USD 14.53 billion in 2023 and is poised to grow from USD 15.68 billion in 2024 to USD 28.8 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).
The mobile TV market is poised for robust growth, driven by the increasing adoption of smart devices like smartphones and tablets, coupled with rising global internet usage. Demand for premium sports, movies, and entertainment content through Video on Demand (VoD) platforms is propelling this sector forward. Enhanced production of TV-enabled smartphones has increased access to free-to-air services, particularly in developing regions, resulting in higher smartphone TV sales. The advent of 5G technology has further enriched the market, offering users high-speed data and superior media experiences. As streaming quality improves and user-friendly platforms like Netflix and Hulu gain popularity on mobile devices, viewers can anticipate an even more enjoyable experience ahead. The combination of technological advancements and consumer demand ensures a dynamic future for mobile TV.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphone TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smartphone TV Market Segments Analysis
Global Smartphone TV Market is segmented by Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User and region. Based on Content Type, the market is segmented into Streaming, Live TV, On-Demand and Gaming. Based on Technology, the market is segmented into LCD, LED, OLED and QLED. Based on Screen Size, the market is segmented into Less than 32 inches, 32 to 55 inches and Above 55 inches. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail and Direct Sales. Based on Service Type, the market is segmented into Free-to-air and Pay-TV Services. Based on Usage, the market is segmented into Fixed, Portable and Mobile. Based on Application, the market is segmented into Stream Television Content, On-demand Videos and Others. Based on End User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Smartphone TV Market
The growth of the global Smartphone TV market can be attributed to the rising adoption of smartphones by individuals worldwide. This sector has experienced remarkable advancements in recent years and is anticipated to continue its impressive growth trajectory. The capability to stream or watch live video content on mobile devices anytime and anywhere is a significant factor contributing to this trend. Additionally, the increasing prevalence of smartphones and tablets across the globe is propelling the development of the Smartphone TV market, highlighting the importance of portable media consumption in today's digital landscape.
Restraints in the Global Smartphone TV Market
The global smartphone TV market is influenced by several external factors that may impact its competitive landscape in the upcoming years. Key aspects to consider include the intensity of competitive rivalry among existing players, as well as the potential threat posed by new entrants into the market. These factors will shape the dynamics of competition, affecting pricing strategies, innovation, and market share, ultimately determining the overall growth and sustainability of the smartphone TV sector. Understanding these elements is crucial for stakeholders aiming to navigate the challenges and opportunities within this rapidly evolving market.
Market Trends of the Global Smartphone TV Market
The Global Smartphone TV market is experiencing a notable trend toward the integration of foldable smartphones, reflecting a shift in consumer preferences for versatile and adaptable devices. As advancements in display technology continue to progress, foldable smartphones are emerging as a popular choice due to their innovative screen designs that can fold and unfold, providing users with enhanced options for different screen sizes and shapes. This trend is not only driving demand for foldable devices but also influencing the development of mobile content and streaming services tailored to these unique form factors, reinforcing the convergence of smartphones and TV experiences.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Advancement
Customer & Buying Criteria Analysis
Global Smartphone TV Market Size by Content Type & CAGR (2025-2032)
Market Overview
Streaming
Live TV
On-Demand
Gaming
Global Smartphone TV Market Size by Technology & CAGR (2025-2032)
Market Overview
LCD
LED
OLED
QLED
Global Smartphone TV Market Size by Screen Size & CAGR (2025-2032)
Market Overview
Less than 32 inches
32 to 55 inches
Above 55 inches
Global Smartphone TV Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Online Retail
Offline Retail
Direct Sales
Global Smartphone TV Market Size by Service Type & CAGR (2025-2032)
Market Overview
Free-to-air
Pay-TV Services
Global Smartphone TV Market Size by Usage & CAGR (2025-2032)
Market Overview
Fixed
Portable
Mobile
Global Smartphone TV Market Size by Application & CAGR (2025-2032)
Market Overview
Stream Television Content
On-demand Videos
Others
Global Smartphone TV Market Size by End User & CAGR (2025-2032)
Market Overview
Household
Commercial
Global Smartphone TV Market Size & CAGR (2025-2032)
North America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
US
Canada
Europe (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
Brazil
Rest of Latin America
Middle East & Africa (Content Type, Technology, Screen Size, Distribution Channel, Service Type, Usage, Application, End User)
