신선 애완동물 사료 시장 규모, 점유율, 성장 분석 : 애완동물 유형별, 제품 유형별, 원재료별, 판매채널별, 지역별 - 산업 예측(2025-2032년)
Fresh Pet Food Market Size, Share, and Growth Analysis, By Pet type (Dogs, Cats), By Product Type (Fresh Wet Pet Food, Fresh Dry Pet Food), By Ingredients, By Sales Channel, By Region - Industry Forecast 2025-2032
상품코드:1681658
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 198 Pages
라이선스 & 가격 (부가세 별도)
한글목차
신선 애완동물 사료 시장 규모는 2023년에 125억 달러에 달하며, 예측 기간(2025-2032년)의 CAGR은 10.4%로, 2024년 138억 달러에서 2032년에는 304억 5,000만 달러로 성장할 전망입니다.
2023년 10월 현재, 신선 애완동물 사료 산업은 반려동물 보호자들이 반려동물을 가족의 일원으로 여기는 반려동물 인간화 추세에 힘입어 크게 성장하고 있습니다. 이러한 변화는 반려동물의 건강과 웰빙에 대한 보호자들의 가치관에 따라 더 건강하고 고품질의 식품에 대한 수요 증가로 이어지고 있습니다. 소비자들은 신선한 식품을 선호하고, 그 결과 소화 및 면역력 향상과 같은 유익한 특성을 향상시키는 애완동물 사료에 대한 선호도가 높아지고 있습니다. 이러한 반려동물의 건강에 대한 관심 증가는 구매 행동의 변화뿐만 아니라 신선 애완동물 사료 시장을 발전시키고 있으며, 전 세계 가정에서 반려동물을 돌보고 소중히 여기는 사회 전반의 변화를 반영하고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
신선 애완동물 사료 시장 규모 : 애완동물 유형별
시장 개요
개
고양이
기타
신선 애완동물 사료 시장 규모 : 제품 유형별
시장 개요
신선 습식 애완동물 사료
신선 건식 애완동물 사료
신선 세미 모이스트 애완동물 사료
신선 애완동물 사료 시장 규모 : 원재료별
시장 개요
동물성 단백질
식물성 단백질
당근
비트
고구마
블루베리
고대 곡물
신선 애완동물 사료 시장 규모 : 판매채널별
시장 개요
온라인 채널
오프라인 채널
슈퍼마켓과 하이퍼마켓
편의점
신선 애완동물 사료 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024년)
주요 기업 개요
Freshpet, Inc.(USA)
JustFoodForDogs(USA)
The Farmer's Dog(USA)
Ollie(USA)
PetPlate(USA)
Mars Petcare Inc.(USA)
Nestle Purina Petcare(Switzerland)
Hill's Pet Nutrition, Inc.(USA)
Wellness Pet Company(USA)
Smalls Cat Food(USA)
Bob's Red Mill Natural Foods(USA)
Tractor Supply Company(USA)
Colgate-Palmolive Company(USA)
General Mills, Inc.(USA)
Nutiva Inc.(USA)
Manitoba Harvest(Canada)
Navitas Organics(USA)
NOW Foods(USA)
결론과 제안
KSA
영문 목차
영문목차
Fresh Pet Food Market size was valued at USD 12.5 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 30.45 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).
As of October 2023, the fresh pet food industry is experiencing significant growth driven by the trend of pet humanization, where pet owners increasingly view their pets as family members. This shift is leading to a rising demand for healthier, high-quality food that aligns with the owners' values on health and wellness. Consumers are prioritizing fresh foods, resulting in a preference for pet diets that enhance beneficial traits like improved digestion and immunity. This heightened focus on pet health is not only transforming purchasing behaviors but also propelling the fresh pet food market forward, reflecting an overall societal change in how pets are cared for and valued in households around the globe.
Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Fresh Pet Food Market Segments Analysis
Global Fresh Pet Food Market is segmented by Pet type, Product Type, Ingredients, Sales Channel and region. Based on Pet type, the market is segmented into Dogs, Cats and Others. Based on Product Type, the market is segmented into Fresh Wet Pet Food, Fresh Dry Pet Food and Fresh Semi-Moist Pet Food. Based on Ingredients, the market is segmented into Animal-Based Proteins and Plant-Based Proteins. Based on Sales Channel, the market is segmented into Online Channel and Offline Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Fresh Pet Food Market
Key players in the global Fresh Pet Food market are actively engaged in creating a wide array of pet food offerings tailored to meet the unique needs of different animal species and age groups, which is anticipated to drive market growth significantly. The overall volume of product shipments is on the rise, as retailers strive to attract a broader customer base by introducing innovative varieties of pet food. The introduction of new products not only enhances sales for businesses but also strategically increases their market share, fostering a competitive environment that benefits consumers and encourages further advancements in pet nutrition.
Restraints in the Fresh Pet Food Market
The Fresh Pet Food market faces a significant challenge due to its limited shelf life compared to processed pet food options. Fresh pet food varieties typically undergo less processing than their packaged counterparts, which results in a much shorter usability period. As a result, these fresh products are less convenient for consumers, impacting their overall adoption. Processed pet foods, which undergo methods like dehydration, canning, and preservation, provide greater longevity and ease of storage, making them more appealing to pet owners. This disparity in shelf life and convenience presents a considerable restraint for the growth of the fresh pet food segment within the global market.
Market Trends of the Fresh Pet Food Market
The Fresh Pet Food market is witnessing a significant upward trend, driven by the proliferation of new pet food stores globally. This expansion is fueled by a growing consumer preference for fresh pet food varieties, which are perceived as healthier due to their minimal handling, absence of additives, and enhanced nutritional benefits. As pet owners become increasingly health-conscious about their pets' diets, market players are ramping up manufacturing and distribution capabilities to meet rising demand. Innovative marketing strategies and novel product lines are being employed by stores and distributors to attract customers, thereby propelling the fresh pet food sector into a promising growth trajectory.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Fresh Pet Food Market Size by Pet type & CAGR (2025-2032)
Market Overview
Dogs
Cats
Others
Global Fresh Pet Food Market Size by Product Type & CAGR (2025-2032)
Market Overview
Fresh Wet Pet Food
Fresh Dry Pet Food
Fresh Semi-Moist Pet Food
Global Fresh Pet Food Market Size by Ingredients & CAGR (2025-2032)
Market Overview
Animal-Based Proteins
Plant-Based Proteins
Carrots
Beet
Sweet Potato
Blueberry
Ancient grains
Global Fresh Pet Food Market Size by Sales Channel & CAGR (2025-2032)
Market Overview
Online Channel
Offline Channel
Supermarkets & hypermarkets
Convenience stores
Global Fresh Pet Food Market Size & CAGR (2025-2032)
North America (Pet type, Product Type, Ingredients, Sales Channel)
US
Canada
Europe (Pet type, Product Type, Ingredients, Sales Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Pet type, Product Type, Ingredients, Sales Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Pet type, Product Type, Ingredients, Sales Channel)
Brazil
Rest of Latin America
Middle East & Africa (Pet type, Product Type, Ingredients, Sales Channel)