세계의 하드티(Hard Tea) 시장 규모, 점유율, 성장 분석 : 알코올 도수별, 맛별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Hard Tea Market Size, Share, and Growth Analysis, By ABV (Alcohol by Volume) (2%-5%, More than 5.1%), By Flavor (Lemon, Raspberry), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1678054
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 198 Pages
라이선스 & 가격 (부가세 별도)
한글목차
하드티 시장 규모는 2023년 25억 6,000만 달러로 평가되었고, 예측 기간(2025-2032년) 동안 23.8%의 연평균 복합 성장률(CAGR)로 2024년 31억 7,000만 달러에서 2032년에는 174억 9,000만 달러로 성장할 것으로 예상됩니다.
차와 알코올을 혼합한 하드티 시장은 특히 북미와 아시아태평양에서 괄목할 만한 성장을 보이고 있습니다. 전통적인 맥주와 칵테일을 대체하는 이 상쾌한 음료는 다양한 맛과 알코올 도수가 특징이며, 보다 가벼운 음료로 판매되어 혁신적인 음료를 찾는 소비자들에게 어필하고 있습니다. 이러한 추세는 저칼로리, 저탄수화물 음료에 대한 수요 증가와 독특한 알코올 음료에 대한 젊은 소비자들의 높은 관심으로 인해 더욱 가속화되고 있습니다. 음료업계의 프리미엄화 추세는 하드티의 매력을 더욱 높여 시장의 견인력을 강화하는 데 일조하고 있습니다. 하드티는 사전 포장된 제품과 DIY 레시피로 제공되기 때문에 다양한 소비자층으로부터 지속적인 인기를 얻을 수 있을 것으로 보입니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
규제 상황
고객과 구매 기준 분석
하드티 시장 규모 : 알코올 도수별 &CAGR(2025-2032년)
시장 개요
2%-5%
5.1% 이상
하드티 시장 규모 : 맛별&CAGR(2025-2032년)
시장 개요
레몬
라즈베리
피치
오렌지
하드티 시장 규모 : 유통 채널별&CAGR(2025-2032년)
시장 개요
슈퍼마켓 및 하이퍼마켓
온라인
하드티 시장 규모 : 지역별&CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
The Boston Beer Company(USA)
Pabst Brewing Company(USA)
Constellation Brands, Inc.(USA)
Molson Coors Beverage Company(USA)
Heineken N.V.(Netherlands)
Diageo plc(UK)
AB InBev(Belgium)
Mark Anthony Brands International(Canada)
Asahi Group Holdings, Ltd.(Japan)
Suntory Holdings Limited(Japan)
Carlsberg Group(Denmark)
Kirin Holdings Company, Limited(Japan)
Brown-Forman Corporation(USA)
Pernod Ricard(France)
BrewDog plc(UK)
Red Bull GmbH(Austria)
PepsiCo, Inc.(USA)
Coca-Cola Company(USA)
결론과 제안
LSH
영문 목차
영문목차
Hard Tea Market size was valued at USD 2.56 billion in 2023 and is poised to grow from USD 3.17 billion in 2024 to USD 17.49 billion by 2032, growing at a CAGR of 23.8% during the forecast period (2025-2032).
The hard tea market, blending tea and alcohol, has witnessed notable growth, particularly in North America and the Asia Pacific region. This refreshing alternative to traditional beers and cocktails features diverse flavors, alcohol levels, and is marketed as a lighter option, appealing to consumers seeking innovative beverages. Factors fueling this trend include the rising demand for low-calorie and low-sugar options, alongside a significant interest from younger consumers in unique alcoholic drinks. The premiumization trend in the beverage industry further enhances the appeal of hard tea, leading to increased market traction. With availability in both pre-packaged formats and DIY recipes, hard tea looks poised for sustained popularity among diverse consumer segments.
Top-down and bottom-up approaches were used to estimate and validate the size of the Hard Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Hard Tea Market Segments Analysis
Global Hard Tea Market is segmented by ABV (Alcohol by Volume), Flavor, Distribution Channel and region. Based on ABV (Alcohol by Volume), the market is segmented into 2%-5% and More than 5.1%. Based on Flavor, the market is segmented into Lemon, Raspberry, Peach and Orange. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Hard Tea Market
The hard tea market is significantly propelled by the rising demand for low-calorie and low-sugar alcoholic drinks. As individuals become increasingly health-conscious, they seek out alcoholic options that offer fewer calories and less sugar when compared to conventional beverages. Hard tea, which combines the flavors of tea, natural sweeteners, and alcohol, is perceived as a healthier choice than traditional beer or cocktails. This trend is especially prominent in North America, where health and wellness considerations play a crucial role in influencing consumer preferences and reshaping the landscape of the alcoholic beverage industry.
Restraints in the Hard Tea Market
A significant challenge for the hard tea market is the intense competition posed by other alcoholic beverage segments, including beer, wine, and spirits. Although hard tea has seen notable growth recently, it struggles to gain market share from these well-established categories. Furthermore, the premium costs associated with sourcing natural tea and flavorings can hinder companies from pricing their products competitively. This creates obstacles for new market entrants, making it harder for them to establish themselves and expand their presence. Consequently, these factors may restrict the overall growth potential of the hard tea segment in the broader beverage market.
Market Trends of the Hard Tea Market
A prominent market trend in the global hard tea market is the surging demand for natural and organic ingredients, as health-conscious consumers increasingly seek beverages that embody wellness without artificial additives. This consumer shift towards transparency in sourcing and ingredient integrity is compelling brands to reformulate their hard teas, emphasizing lower calorie counts and sustainable practices. Moreover, the explosion of e-commerce channels has revolutionized distribution, allowing companies to cater to a broader demographic while enhancing consumer convenience. As brands align their offerings with these preferences, the hard tea segment is poised for significant growth, appealing to a generation that prioritizes health and environmental responsibility.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Global Hard Tea Market Size by ABV (Alcohol by Volume) & CAGR (2025-2032)
Market Overview
2%-5%
More than 5.1%
Global Hard Tea Market Size by Flavor & CAGR (2025-2032)
Market Overview
Lemon
Raspberry
Peach
Orange
Global Hard Tea Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarket/Hypermarket
Online
Global Hard Tea Market Size & CAGR (2025-2032)
North America (ABV (Alcohol by Volume), Flavor, Distribution Channel)
US
Canada
Europe (ABV (Alcohol by Volume), Flavor, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (ABV (Alcohol by Volume), Flavor, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (ABV (Alcohol by Volume), Flavor, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (ABV (Alcohol by Volume), Flavor, Distribution Channel)
