데이터 시각화 툴 시장 규모, 점유율, 성장 분석 : 툴별, 조직 규모별, 전개 모드별, 업무 기능별, 최종 이용 산업별, 지역별 - 산업 예측(2025-2032년)
Data Visualization Tools Market Size, Share, and Growth Analysis, By Tool, By Organization Size, By Deployment Mode, By Business Function, By End Use Industry, By Region - Industry Forecast 2025-2032
상품코드:1673559
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 197 Pages
라이선스 & 가격 (부가세 별도)
한글목차
데이터 시각화 툴 시장 규모는 2023년에 121억 달러로 평가되었고, 예측 기간(2025-2032년) 동안 10.9%의 연평균 복합 성장률(CAGR)로 성장하여 2024년 134억 2,000만 달러에서 2032년에는 307억 달러로 성장할 것으로 예상됩니다.
데이터 시각화 툴 세계 시장은 조직에서 생성되는 데이터 증가를 배경으로 크게 성장하고 있습니다. 기업들이 복잡한 데이터를 효율적으로 분석하고 처리하기 위해 노력하는 가운데, 머신러닝과 인공지능의 발전으로 강화된 클라우드 기반 시각화 도구가 인기를 끌고 있습니다. 또한, 증강현실 및 가상현실 기술과의 통합으로 모바일 데이터 시각화가 부상하고 있습니다. 이러한 추세는 현지화된 셀프 서비스 데이터 시각화를 가능하게 하고, 역동적이고 인터랙티브한 경험을 촉진하는 스토리텔링 기술의 중요성이 커지고 있음을 보여줍니다. 조직은 데이터 폭증 속에서 가치 있는 인사이트를 도출해야 하는 과제에 직면해 있으며, 시각화 도구는 분석을 간소화하고, 트렌드를 감지하고, 데이터 기반 의사결정을 지원하는 데 필수적인 역할을 합니다. 따라서 통찰력 있는 데이터 활용을 통해 경쟁 우위를 확보하고자 하는 기업들 사이에서 이러한 도구에 대한 수요가 증가할 것으로 예상됩니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 상황
사례 연구
기술 진보
데이터 시각화 툴 시장 규모 : 툴 별&CAGR(2025-2032년)
시장 개요
스탠드얼론
통합형
데이터 시각화 툴 시장 규모 : 조직 규모별&CAGR(2025-2032년)
시장 개요
대기업
중소기업
데이터 시각화 툴 시장 규모 : 전개 모드별&CAGR(2025-2032년)
시장 개요
온프레미스
클라우드
데이터 시각화 툴 시장 규모 : 업무 기능별&CAGR(2025-2032년)
시장 개요
마케팅 및 영업
인사
오퍼레이션
파이낸싱
데이터 시각화 툴 시장 규모 : 최종 이용 산업별&CAGR(2025-2032년)
시장 개요
정부
헬스케어 및 생명과학
소매업 및 전자상거래
제조업
운송 및 물류
통신 및 IT
기타
데이터 시각화 툴 시장 규모 : 지역별&CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
전년대비 매출 비교(2022-2024년)
주요 기업 개요
Workday, Inc.(United States)
Highcharts(Norway)
TABLEAU SOFTWARE, LLC(United States)
Microsoft(United States)
TIBCO Software Inc.(United States)
IBM(United States)
Domo, Inc.(United States)
HERE Technologies(Netherlands)
Salesforce.com Inc.(United States)
SAP SE(Germany)
SAS Institute Inc.(United States)
Oracle Corporation(United States)
Information Builders(United States)
Dundas Data Visualization Inc.(Canada)
Pentaho Corporation(United States)
InetSoft Technology Corporation(United States)
MicroStrategy Inc.(United States)
결론과 제안
LSH
영문 목차
영문목차
Data Visualization Tools Market size was valued at USD 12.1 billion in 2023 and is poised to grow from USD 13.42 billion in 2024 to USD 30.7 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).
The global data visualization tools market is witnessing significant growth, driven by the ever-increasing data generated by organizations. As companies strive to efficiently analyze and process complex data, cloud-based visualization tools enhanced by advances in machine learning and artificial intelligence are gaining traction. Additionally, mobile data visualization is emerging, fueled by integrations with augmented and virtual reality technologies. These trends highlight the rising importance of storytelling techniques that enable localized self-service data visualization, promoting dynamic and interactive experiences. Organizations face challenges in extracting valuable insights amid the data surge, making visualization tools essential for simplifying analysis, enabling trend detection, and supporting data-driven decisions. Consequently, demand for these tools is expected to rise, as businesses pursue competitive advantages through insightful data utilization.
Top-down and bottom-up approaches were used to estimate and validate the size of the Data Visualization Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Data Visualization Tools Market Segments Analysis
Global Data Visualization Tools Market is segmented by Tool, Organization Size, Deployment Mode, Business Function, End Use Industry and region. Based on Tool, the market is segmented into Standalone and Integrated. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Business Function, the market is segmented into Marketing and Sales, Human Resources, Operations and Finance. Based on End Use Industry, the market is segmented into Government, Healthcare and Life Sciences, Retail and eCommerce, Manufacturing, Transportation and Logistics, Telecommunications and IT and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Data Visualization Tools Market
The growth of the global data visualization tools market is primarily fueled by the rising dependence on data-driven decision-making within various industries. Companies are actively seeking cost-effective and time-efficient solutions to analyze large volumes of data, which in turn drives the demand for tools capable of transforming intricate datasets into meaningful insights. This shift toward leveraging data analytics enables organizations to enhance their overall business performance significantly. As a result, the need for effective data visualization tools continues to surge, highlighting the importance of these solutions in achieving strategic goals and fostering informed decision-making.
Restraints in the Data Visualization Tools Market
The Data Visualization Tools market faces significant restraints largely due to the challenges associated with integrating these tools into existing IT infrastructures and data sources. This process is often lengthy and complicated, particularly for organizations utilizing outdated legacy systems or third-party applications. These obstructions can lead to delayed implementation cycles and increased costs, ultimately impeding the market's growth and limiting the potential for widespread adoption of data visualization solutions. As companies grapple with these integration hurdles, it becomes increasingly difficult for them to fully realize the benefits that advanced data visualization tools can offer, thus constraining market expansion.
Market Trends of the Data Visualization Tools Market
The Data Visualization Tools market is experiencing a notable trend marked by the rising adoption of AI and machine learning technologies. These innovative hybrids are revolutionizing the sector by enabling automated insight generation and predictive analytics, which enhances exploratory data analysis capabilities. Organizations are increasingly leveraging these intelligent visualizations to drive informed decision-making processes, fostering greater efficiency and agility. This trend signifies a shift towards self-optimizing and conscious data solutions that cater to diverse industry needs, ultimately empowering users with advanced tools that simplify complex data interpretation. As a result, the market is expected to grow rapidly, reflecting the demand for smarter analytical capabilities.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Global Data Visualization Tools Market Size by Tool & CAGR (2025-2032)
Market Overview
Standalone
Integrated
Global Data Visualization Tools Market Size by Organization Size & CAGR (2025-2032)
Market Overview
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Global Data Visualization Tools Market Size by Deployment Mode & CAGR (2025-2032)
Market Overview
On-premises
Cloud
Global Data Visualization Tools Market Size by Business Function & CAGR (2025-2032)
Market Overview
Marketing and Sales
Human Resources
Operations
Finance
Global Data Visualization Tools Market Size by End Use Industry & CAGR (2025-2032)
Market Overview
Government
Healthcare and Life Sciences
Retail and eCommerce
Manufacturing
Transportation and Logistics
Telecommunications and IT
Other
Global Data Visualization Tools Market Size & CAGR (2025-2032)
North America (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
US
Canada
Europe (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
Brazil
Rest of Latin America
Middle East & Africa (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
