세계의 귀리 시장 규모, 점유율, 성장 분석 : 유형별, 용도별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Oats Market Size, Share, and Growth Analysis, By Type (Whole Oats, Rolled Oats), By Application (Food & Beverage, Animal Feed), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1670726
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 189 Pages
라이선스 & 가격 (부가세 별도)
한글목차
귀리 세계 시장 규모는 2023년 75억 5,000만 달러, 2024년 79억 7,000만 달러에서 2032년에는 122억 2,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 5.5%의 연평균 복합 성장률(CAGR)을 보일 것으로 예상됩니다.
세계 귀리 시장은 소화 개선, 콜레스테롤 관리 등 귀리의 건강 효능에 대한 인식이 높아짐에 따라 크게 성장하고 있습니다. 오트밀, 그래놀라바, 음료 등 귀리 기반 제품에 대한 수요 증가가 시장 확대를 견인하고 있습니다. 유럽이 이러한 추세를 주도하고 있으며, 특히 영국, 독일, 프랑스에서는 유기농 및 글루텐 프리 오트밀에 대한 선호도가 높습니다. 반면, 아시아태평양은 건강에 대한 관심 증가와 서유럽식 식습관의 영향으로 큰 성장세를 보이고 있습니다. 라틴아메리카와 중동은 식습관의 변화로 인해 미개발된 잠재력을 가지고 있습니다. 주요 시장 동향은 귀리를 기반으로 한 스낵, 음료 등 제품 혁신과 함께 슈퍼마켓과 온라인 플랫폼을 통한 유통 확대입니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
고객과 구매 기준 분석
귀리 시장 규모 : 유형별&CAGR(2025-2032)
시장 개요
통귀리
롤드오트
스틸 컷
인스턴트 귀리
기타
귀리 시장 규모 : 용도별&CAGR(2025-2032)
시장 개요
식품 및 음료
동물사료
퍼스널케어 및 화장품
기타
귀리 시장 규모 : 유통 채널별&CAGR(2025-2032)
시장 개요
슈퍼마켓 및 하이퍼마켓
편의점
식료품점
온라인
기타
귀리 시장 규모 : 지역별&CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
전년대비 매출 비교(2022-2024년)
주요 기업 개요
Kellogg's(United States)
General Mills(United States)
Nestle(Switzerland)
PepsiCo(United States)
Post Holdings(United States)
Archer Daniels Midland(United States)
Associated British Foods(United Kingdom)
Conagra Brands(United States)
Bunge Limited(United States)
Glanbia(Ireland)
Kerry Group(Ireland)
The Hain Celestial Group(United States)
Oatly Group AB(Sweden)
Marico Limited(India)
GrainCorp(Australia)
Wilmar International(Singapore)
SunOpta(Canada)
Seaboard Corporation(United States)
Ingredion Incorporated(United States)
Tate & Lyle(United Kingdom)
결론과 제안
LSH
영문 목차
영문목차
Global Oats Market size was valued at USD 7.55 billion in 2023 and is poised to grow from USD 7.97 billion in 2024 to USD 12.22 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).
The global oats market is witnessing substantial growth, driven by increasing awareness of oats' health benefits, including improved digestion and cholesterol management. The surging demand for oat-based products such as oatmeal, granola bars, and beverages is enhancing market expansion. Europe leads this trend, particularly in the UK, Germany, and France, where there is a strong preference for organic and gluten-free oats. Meanwhile, the Asia Pacific region shows significant growth due to rising health consciousness and Western dietary influences. Latin America and the Middle East offer untapped potential fueled by changing dietary habits. Key market trends feature product innovation, including oat-based snacks and beverages, alongside expanded distribution through supermarkets and online platforms, crucial for capitalizing on this market's promising future.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Oats Market Segments Analysis
Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Oats Market
The global oats market is witnessing significant growth as more consumers prioritize healthy living and seek out nutritionally beneficial foods. With their impressive nutritional value and associated health advantages, such as enhanced digestion and lowered cholesterol levels, oats are becoming a favored option for health-conscious individuals. This rising demand is largely fueled by the perception of oats as a wholesome, natural food choice that promotes overall wellness. As awareness of health and nutrition continues to increase, oats are increasingly recognized for their role in a balanced diet, further driving their popularity in the global market.
Restraints in the Global Oats Market
The global oats market faces significant constraints primarily due to the geographical limitations of oat cultivation. Oats thrive in specific climatic zones, which can lead to challenges in availability and consistent supply. Fluctuations in weather conditions and agricultural practices can impact both the growth and harvest of oats, causing variations in market supply. Consequently, regions that do not cultivate oats extensively may experience higher prices and restricted access. Additionally, the reliance on imported oats to satisfy demand in areas with minimal local production can introduce logistical complexities and elevate costs, further hindering the market's overall accessibility and stability.
Market Trends of the Global Oats Market
The Global Oats market is experiencing a significant shift toward organic and sustainably sourced products, driven by heightened consumer awareness of environmental sustainability and health-consciousness. As consumers seek foods that offer both nutritional benefits and minimal ecological impact, organic oats-grown without pesticides, synthetic fertilizers, or GMOs-are increasingly preferred. This trend is bolstered by perceptions of superior taste and quality in organic offerings, aligning with a broader demand for clean label products. As a result, manufacturers are adapting their sourcing and marketing strategies to cater to this evolving market, fueling growth in the organic oats segment and reshaping the overall dynamics of the oats industry.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Global Oats Market Size by Type & CAGR (2025-2032)
Market Overview
Whole Oats
Rolled Oats
Steel Cut
Instant Oats
Others
Global Oats Market Size by Application & CAGR (2025-2032)
Market Overview
Food & Beverage
Animal Feed
Personal Care and Cosmetics
Others
Global Oats Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Grocery Stores
Online
Others
Global Oats Market Size & CAGR (2025-2032)
North America (Type, Application, Distribution Channel)
US
Canada
Europe (Type, Application, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Type, Application, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Type, Application, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Type, Application, Distribution Channel)
