세계 두리안 열매 시장 규모는 2023년 256억 5,000만 달러, 2024년 273억 2,000만 달러에서 2032년에는 452억 1,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 6.5%의 연평균 복합 성장률(CAGR)을 보일 것으로 예상됩니다.
세계 두리안 열매 시장은 특히 중국에서 두리안 열매의 독특한 맛과 건강 효과에 대한 수요가 급증하고 있는 것이 그 원동력이 되고 있습니다. 무역 협정 개선, 콜드체인 물류 강화, 스낵과 음료를 포함한 두리안 기반 부가가치 제품의 인기 상승 등이 주요 요인으로 작용하고 있습니다. 말레이시아와 같은 국가들이 유기농 두리안 재배를 개척하고 있는 것처럼, 지속가능성에 대한 초점은 화학물질이 없는 선택을 원하는 소비자의 선호와 일치합니다. 최근 동향으로는 말레이시아가 중국으로의 신선한 두리안 수출을 확대하여 빠른 배송과 시장 점유율 확대를 약속한 것을 들 수 있습니다. 또한, 동결 건조와 같은 기술적 진보와 알리바바와 같은 전자상거래 업체와의 제휴를 통해 소비자 접근성이 확대되어 국제적인 판매가 증가할 것으로 예상됩니다. 이러한 흐름은 두리안을 건강과 편의성을 중시하는 시장에서 미래의 스테디셀러 상품으로 자리매김하고 있습니다.
Global Durian Fruit Market size was valued at USD 25.65 billion in 2023 and is poised to grow from USD 27.32 billion in 2024 to USD 45.21 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).
The global durian market is experiencing significant growth, notably driven by surging demand in China for the fruit's unique flavor and health benefits. Key factors such as improved trade agreements, enhanced cold-chain logistics, and the rising popularity of durian-based value-added products, including snacks and beverages, are expanding market horizons. As countries like Malaysia pioneer organic durian farming, the focus on sustainability aligns with consumer preferences for chemical-free options. Recent developments include Malaysia's expanded fresh durian exports to China, promising quicker delivery and increased market share. Furthermore, technological advancements, including freeze-drying, and partnerships with e-commerce giants like Alibaba, are set to widen consumer access and boost international sales. This trajectory positions durian as a future staple in health and convenience-focused markets.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Durian Fruit market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Durian Fruit Market Segments Analysis
Global Durian Fruit Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Whole Fruit and Frozen Pulp & Paste. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Durian Fruit Market
The global durian fruit market is significantly driven by the development of advanced facilities that cater to a variety of durian-flavored products, including snacks, desserts, beverages, and confectioneries. This evolution extends beyond merely selling fresh durians, as innovation in food production has led to the creation of items like durian paste, ice cream, chips, and baked goods. These new products not only enhance convenience for consumers but also facilitate easier preparation and consumption. This ongoing trend further expands the market's reach, attracting new customers and broadening overall consumption patterns, thereby fueling the growth of the global durian fruit market.
Restraints in the Global Durian Fruit Market
The global durian fruit market faces several constraints primarily due to stringent regulations governing imports, sanitary standards, and tariffs imposed by various countries. These regulations create challenges for exporters, as the rigorous phytosanitary inspections and quality control measures particularly affect market growth in regions like Europe and North America. Furthermore, the import-export restrictions between countries complicate the supply chain, contributing to a sluggish growth rate and limited accessibility within the overall market. As these obstacles persist, they hinder the potential expansion of durian trade and limit opportunities for both producers and consumers in the global arena.
Market Trends of the Global Durian Fruit Market
The global durian fruit market is witnessing a significant trend driven by the rising demand for frozen durian products. Owing to their extended shelf-life, year-round availability, and convenience in transportation, frozen durian is becoming increasingly popular among consumers worldwide. Advanced freezing techniques ensure that the unique flavor and texture of durian are preserved, making it more accessible to a broader audience, particularly in North America and Europe. Retailers, including supermarkets and online platforms, are expanding their frozen durian offerings, contributing to the fruit's growing recognition and consumption across diverse markets, further enhancing the global durian market landscape.