봇 서비스 시장 규모, 점유율, 성장 분석 : 서비스 유형별, 채널 모드별, 인터랙션 유형별, 비즈니스 기능별, 용도별, 배포 모드별, 조직 규모별, 업계별, 지역별 - 산업 예측(2025-2032년)
Bot Services Market Size, Share, and Growth Analysis, By Service Type, By Mode Of Channel, By Interaction Type, By Business Function, By Application, By Deployment Mode, By Organization, By Vertical, By Region - Industry Forecast 2025-2032
상품코드:1670145
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 189 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 봇 서비스 시장 규모는 2023년에 18억 달러로 평가되며, 2024년 22억 6,000만 달러에서 2032년에는 142억 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 25.8%로 성장할 전망입니다.
세계에서 자동화에 대한 수요가 크게 증가하면서 봇 서비스 채택이 증가하고 있습니다. 인공지능(AI)과 자연 언어 처리(NLP)의 주요 발전은 이 시장 확대에 필수적인 요소로 작용할 것으로 예상됩니다. 또한 다양한 산업 분야의 급속한 디지털 전환은 스마트폰 사용률 증가와 함께 봇 서비스 프로바이더들에게 새로운 비즈니스 기회를 창출할 가능성이 높습니다. 기업은 브랜드 충성도와 매출을 높이기 위해 고객 경험 향상에 점점 더 집중하고 있으며, 이는 이러한 서비스에 대한 수요를 더욱 촉진하고 있습니다. 또한 인터넷 접속 증가와 가처분 소득 증가로 인한 E-Commerce 붐이 지속되고 있으며, 2032년까지 봇 서비스의 도입이 더욱 가속화될 것으로 예상됩니다. 그러나 사용자의 오해, 지역적 언어 장벽, 인터넷 연결에 대한 의존성, 높은 통합 비용 등의 문제가 이러한 성장을 저해할 수 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
특허 분석
고객과 구매 기준 분석
기술 분석
봇 서비스 시장 규모 : 서비스 유형별
시장 개요
프레임워크
봇 분석
자연언어처리(NLP)
기계학습(ML)
인공 뉴럴 네트워크(ANN)
플랫폼
봇 서비스 시장 규모 : 채널 모드별
시장 개요
웹사이트
컨택센터
소셜미디어
모바일 애플리케이션
봇 서비스 시장 규모 : 인터랙션 유형별
시장 개요
텍스트와 리치 미디어
오디오
비디오
봇 서비스 시장 규모 : 비즈니스 기능별
시장 개요
세일즈 & 마케팅
인재
파이낸싱
공급망과 물류
정보기술
봇 서비스 시장 규모 : 용도별
시장 개요
고객 관여와 유지
인재 관리
에이전트 퍼포먼스 관리
컨텐츠 관리
예약 스케줄
직원 온보딩
기타 용도
봇 서비스 시장 규모 : 배포 모드별
시장 개요
온프레미스
클라우드
봇 서비스 시장 규모 : 조직 규모별
시장 개요
대기업
중소기업
봇 서비스 시장 규모 : 업계별
시장 개요
BFSI
소매업과 E-Commerce
헬스케어와 생명과학
미디어와 엔터테인먼트
여행·접객(Hoapitality)
IT 및 통신
정부
기타 업종
봇 서비스 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Microsoft(United States)
IBM(United States)
Google(United States)
Oracle(United States)
Webio(Ireland)
Artificial Solutions(Sweden)
Meta(United States)
Ultimate Software(United States)
Avaamo(United States)
TalentNest(Canada)
SmartRecruiters(United States)
결론과 제안
KSA
영문 목차
영문목차
Global Bot Services Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 2.26 billion in 2024 to USD 14.2 billion by 2032, growing at a CAGR of 25.8% during the forecast period (2025-2032).
The global demand for automation is experiencing substantial growth, driving an increased adoption of bot services. Key advancements in artificial intelligence (AI) and natural language processing (NLP) are expected to be crucial for the expansion of this market. Additionally, rapid digital transformation across various industries, coupled with rising smartphone usage, is likely to create new opportunities for bot service providers. Businesses are increasingly focusing on enhancing customer experiences to boost brand loyalty and sales, further fueling demand for these services. Moreover, the ongoing boom in e-commerce, supported by rising internet access and higher disposable incomes, is anticipated to further accelerate bot service adoption through 2032. However, challenges such as user misunderstandings, regional language barriers, reliance on internet connectivity, and high integration costs may hinder this growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bot Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Bot Services Market Segments Analysis
Global Bot Services Market is segmented by Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical and region. Based on Service Type, the market is segmented into Framework and Platform. Based on Mode Of Channel, the market is segmented into Websites, Contact Centers, Social Media and Mobile Applications. Based on Interaction Type, the market is segmented into Text & Rich Media, Audio and Video. Based on Business Function, the market is segmented into Sales & Marketing, Human Resource, Finance, Supply Chain & Logistics and Information Technology. Based on Application, the market is segmented into Customer Engagement & Retention, Workforce Management, Agent Performance Management, Content Management, Appointment Scheduling, Employee Onboarding and Other Applications. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Travel & Hospitality, IT & Telecom, Government and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Bot Services Market
The global bot services market is significantly driven by substantial investments in research and development focused on artificial intelligence and natural language processing technologies. These investments have led to considerable advancements in these fields, enhancing their application across various industry sectors. As a result, the capabilities and interactive features of bots have improved markedly, offering more intelligent solutions. This evolution in bot technology not only enhances user experience but also fosters a constructive outlook for the global bot services market throughout the designated study period.
Restraints in the Global Bot Services Market
The Global Bot Services market faces notable challenges, particularly related to the limitations of natural language processing technology. While advancements have been significant, many bots still encounter difficulties in comprehending and replying in various languages and dialects. This deficiency poses a barrier to the widespread regional and linguistic adoption of bot services among end users. To fully harness the potential of the global bot services market, it is crucial to address and overcome these limitations. Achieving effective multilingual support will be vital for enhancing user experience and expanding market reach over time.
Market Trends of the Global Bot Services Market
The Global Bot Services market is witnessing a significant trend towards the expansion of multilingual capabilities, as companies strive to engage diverse consumer bases effectively. With the increasing intricacies of global business interactions, particularly in linguistically diverse regions such as Europe and Asia Pacific, bot service providers are prioritizing the development of solutions that can accommodate multiple languages. This strategic focus not only enhances user experience and customer satisfaction but also positions businesses to tap into emerging markets with varied languages. Consequently, the demand for sophisticated, multilingual bot services is expected to surge, driving sustained growth and innovation in the sector.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Patent Analysis
Customer And Buying Criteria Analysis
Technology Analysis
Global Bot Services Market Size by Service Type & CAGR (2025-2032)
Market Overview
Framework
Bot Analytics
Natural Language Processing (NLP)
Machine Learning (ML)
Artificial Neural Network (ANN)
Platform
Global Bot Services Market Size by Mode Of Channel & CAGR (2025-2032)
Market Overview
Websites
Contact Centers
Social Media
Mobile Applications
Global Bot Services Market Size by Interaction Type & CAGR (2025-2032)
Market Overview
Text & Rich Media
Audio
Video
Global Bot Services Market Size by Business Function & CAGR (2025-2032)
Market Overview
Sales & Marketing
Human Resource
Finance
Supply Chain & Logistics
Information Technology
Global Bot Services Market Size by Application & CAGR (2025-2032)
Market Overview
Customer Engagement & Retention
Workforce Management
Agent Performance Management
Content Management
Appointment Scheduling
Employee Onboarding
Other Applications
Global Bot Services Market Size by Deployment Mode & CAGR (2025-2032)
Market Overview
On-Premises
Cloud
Global Bot Services Market Size by Organization Size & CAGR (2025-2032)
Market Overview
Large Enterprises
Small And Medium-Sized Enterprises
Global Bot Services Market Size by Vertical & CAGR (2025-2032)
Market Overview
BFSI
Retail & Ecommerce
Healthcare & Life Sciences
Media & Entertainment
Travel & Hospitality
IT & Telecom
Government
Other Verticals
Global Bot Services Market Size & CAGR (2025-2032)
North America (Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical)
US
Canada
Europe (Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical)
Brazil
Rest of Latin America
Middle East & Africa (Service Type, Mode Of Channel, Interaction Type, Business Function, Application, Deployment Mode, Organization Size, Vertical)
