코냑 시장 규모, 점유율, 성장 분석 : 등급별, 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Cognac Market Size, Share, and Growth Analysis, By Grade (V.S., V.S.O.P.), By Type (Value, Premium), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1666154
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 184 Pages
라이선스 & 가격 (부가세 별도)
한글목차
코냑 시장 규모는 2023년 44억 5,000만 달러로 평가되었습니다. 2024년 46억 1,000만 달러에서 2032년에는 60억 6,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 3.5%의 연평균 복합 성장률(CAGR)을 보일 것으로 예상됩니다.
세계 코냑 시장은 주로 신흥국의 가처분 소득 증가로 인해 프리미엄 주류에 대한 소비 지출이 증가함에 따라 크게 성장하고 있습니다. 체험형 음주 트렌드와 밀레니얼 세대의 장인정신이 깃든 제품에 대한 선호도가 높아지면서 이 시장을 더욱 견인하고 있습니다. 기존 브랜드들의 혁신적인 마케팅 전략과 다양한 제품 출시가 신규 고객을 끌어들이는 한편, 세심한 증류 과정과 숙련된 블렌더의 전문 지식으로 만들어지는 코냑의 뛰어난 품질이 애호가들에게 고급스러운 선택으로 자리매김하고 있습니다. 코냑의 독점성, 전통성, 수집성은 희소성과 매력이 결합되어 그 매력을 한층 더 높여줍니다. 또한, 제조업체들은 독특한 숙성 기술과 풍미에 대한 혁신을 통해 보다 폭넓은 고객층을 확보함으로써 지속적인 시장 확대를 도모하고 있습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
고객과 구매 기준 분석
코냑 시장 규모 : 등급별&CAGR(2025-2032)
시장 개요
V.S.
V.S.O.P.
기타
코냑 시장 규모 : 유형별&CAGR(2025-2032)
시장 개요
밸류
프리미엄
하이엔드 프리미엄
슈퍼 프리미엄
코냑 시장 규모 : 유통 채널별&CAGR(2025-2032)
시장 개요
온트레이드
오프트레이드
코냑 시장 규모 : 지역별&CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
LVMH Moet Hennessy Louis Vuitton(France)
Remy Cointreau(France)
Pernod Ricard(France)
Diageo plc(United Kingdom)
Brown-Forman Corporation(United States)
Constellation Brands, Inc.(United States)
MGP Ingredients, Inc.(United States)
Luzhou Laojiao Co., Ltd.(China)
Kweichow Moutai Co., Ltd.(China)
Wuliangye Yibin Co., Ltd.(China)
Camus Cognac(France)
Thomas Hine & Co.(France)
Maison Ferrand(France)
Cognac Meukow(France)
Louis Royer(France)
Courvoisier S.A.S.(France)
Zino Davidoff Group(Switzerland)
E. Remy Martin & Co.(France)
Hennessy(France)
Kelt Cognac(France)
결론과 제안
LSH
영문 목차
영문목차
Cognac Market size was valued at USD 4.45 billion in 2023 and is poised to grow from USD 4.61 billion in 2024 to USD 6.06 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).
The global cognac market is experiencing significant growth, driven primarily by rising disposable incomes in emerging economies that enhance consumer spending on premium alcoholic beverages. The trend towards "experiential drinking" and the increasing preference for artisanal products among millennials further bolster this market. Innovative marketing strategies and diverse offerings from established brands attract new customers, while the exceptional quality of cognac-resulting from meticulous distillation processes and the expertise of master blenders-positions it as a luxury choice for enthusiasts. The exclusivity, heritage, and collectible nature of cognac heighten its appeal, combining rarity with desirability. Additionally, manufacturers are innovating with unique aging techniques and flavor profiles, catering to a broader audience and driving ongoing market expansion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Cognac market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Cognac Market Segments Analysis
Global Cognac Market is segmented by Grade, Type, Distribution Channel and region. Based on Grade, the market is segmented into V.S., V.S.O.P. and Others. Based on Type, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Cognac Market
The cognac market is witnessing significant growth driven by a surge in consumer interest in premium and luxury alcoholic beverages. As disposable incomes rise, particularly in regions like North America and Asia-Pacific, there is an increasing willingness among consumers to invest in higher-quality products. This evolving trend is propelling the market forward, enhancing the demand for aged cognac varieties such as XO (Extra Old) and VSOP (Very Superior Old Pale). As consumers seek refined and superior drinking experiences, the cognac market is positioned for continued expansion, reflecting an evolving palate and an appreciation for excellence in spirits.
Restraints in the Cognac Market
The cognac market faces significant challenges due to competition from other premium spirits such as whiskey, rum, and vodka. These alternatives possess comparable qualities and appeal to a broad consumer audience, posing a substantial threat to cognac's market share. As consumers in emerging economies increasingly opt for these substitutes, the demand for cognac is likely to diminish, putting additional pressure on its market presence. Consequently, the rise of these competing spirits is expected to limit cognac's growth potential in the global market, making it essential for producers to address these competitive pressures to maintain their relevance.
Market Trends of the Cognac Market
The Cognac market is witnessing a significant surge in online sales driven by the rise of e-commerce platforms, which are transforming consumer purchasing behaviors. With limited-edition and exclusive Cognacs now easily accessible online, consumers can explore a variety of products with detailed information at their fingertips. This trend is particularly appealing to younger, tech-savvy demographics who prefer the convenience of shopping from home, expanding the market's reach beyond traditional brick-and-mortar boutiques. As a result, brands are tapping into this digital landscape to boost visibility, engage with emerging consumer segments, and capitalize on the evolving landscape of alcohol sales.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Global Cognac Market Size by Grade & CAGR (2025-2032)
Market Overview
V.S.
V.S.O.P.
Others
Global Cognac Market Size by Type & CAGR (2025-2032)
Market Overview
Value
Premium
High-end Premium
Super Premium
Global Cognac Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
On-Trade
Off-Trade
Global Cognac Market Size & CAGR (2025-2032)
North America (Grade, Type, Distribution Channel)
US
Canada
Europe (Grade, Type, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Grade, Type, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Grade, Type, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Grade, Type, Distribution Channel)
