통신 애널리틱스 2023년 시장 규모는 77억 5,000만 달러로 평가되며, 2024년 88억 7,000만 달러에서 2032년 260억 1,000만 달러로 예측 기간(2025-2032년) 동안 14.4%의 CAGR로 성장할 것으로 예상됩니다.
통신 업계에서는 내부 프로세스 및 시장 상황에 대한 가시성을 향상시킬 뿐만 아니라, 트렌드 파악 및 예측을 위해 애널리틱스 도입이 활발히 진행되고 있습니다. 주요 추진 요인으로는 고객 이탈 감소, 네트워크 공격 증가로 인한 부정행위 발견, 수익 관리의 합리화 등이 시급한 과제로 대두되고 있습니다. 스마트 기기의 보급과 IP 주소 사용의 급증은 사기 행위를 심화시켜 통신사에게 도전과제를 안겨주며, 강력한 통신 애널리틱스 솔루션에 대한 수요를 증폭시키고 있습니다. 또한, 고객 이력, 네트워크 로그 등 다양한 소스에서 생성되는 다양한 데이터는 종종 일관성 없는 형식으로 제공되기 때문에 효과적인 데이터 관리가 매우 중요해졌습니다. 이러한 과제를 해결하기 위해 통신 사업자는 데이터 품질과 분석 접근성을 향상시키고, 궁극적으로 업무 효율성을 최적화하는 확장 가능한 데이터 통합 솔루션에 투자해야 합니다.
Telecom Analytics Market size was valued at USD 7.75 billion in 2023 and is poised to grow from USD 8.87 billion in 2024 to USD 26.01 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).
The telecommunications industry is increasingly adopting analytics to improve visibility into internal processes and market conditions, as well as to identify trends and make forecasts. Key drivers include the urgent need to reduce customer churn, discover fraud due to rising network attacks, and streamline revenue management. The surge in smart device adoption and IP address usage has intensified fraudulent activities, creating challenges for telecom companies and amplifying the demand for robust telecom analytics solutions. Additionally, the diverse data generated from various sources-such as customer history and network logs-often comes in inconsistent formats, making effective data management crucial. To address these challenges, telecom organizations must invest in scalable data integration solutions that enhance data quality and accessibility for analysis, ultimately optimizing operational efficiency.
Top-down and bottom-up approaches were used to estimate and validate the size of the Telecom Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Telecom Analytics Market Segments Analysis
Global Telecom Analytics Market is segmented by Component, Deployment Model, Organization Size, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Model, the market is segmented into On-Premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises (SMEs). Based on Application, the market is segmented into Customer Management, Sales and Marketing Management, Network Management, Risk and Compliance Management and Workforce Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Telecom Analytics Market
The telecom analytics market is being propelled by several key factors, including the growing necessity for churn prevention, heightened demand for efficient revenue management, and an uptick in attacks and suspicious activities. As the global telecom analytics sector navigates numerous challenges related to revenue generation, social media analytics, and customer engagement, the adoption of telecom analytics solutions is proving vital. These solutions empower companies with essential Business Intelligence capabilities to tackle complex demands, ultimately bolstering the need for telecom analytics in the future. This increasing reliance on data-driven insights is expected to significantly enhance the market's compound annual growth rate (CAGR).
Restraints in the Telecom Analytics Market
A significant challenge facing the telecom analytics market stems from increasing data privacy and security concerns. The field involves handling vast amounts of sensitive customer data, such as personal information, call logs, and mobile operating systems. As regulations like GDPR and CCPA become more rigorous, telecom operators must navigate compliance complexities when implementing analytics solutions. This scrutiny creates hesitation among some practitioners to fully embrace advanced analytical tools, as they weigh the benefits of comprehensive insights against the potential risks of violating stringent data protection laws. Consequently, these concerns serve as a restraint on broader adoption of telecom analytics technologies.
Market Trends of the Telecom Analytics Market
The Telecom Analytics market is experiencing a significant shift towards the monetization of data, with Communication Service Providers (CSPs) leveraging their extensive data troves for new revenue streams beyond conventional telephony services. As CSPs like Verizon implement advanced analytics and AI-driven solutions, they are transforming their operational frameworks to extract actionable insights that not only enhance customer experience but also enable them to offer valuable data-driven services to various industries, including retail and healthcare. This growing trend is catalyzing investments in analytics technologies, indicating a robust market expansion and highlighting the pivotal role of data in shaping future telecom strategies.