샴페인 시장 규모, 점유율, 성장 분석 : 제품별, 등급 유형별, 플레이버별, 가격대별, 판매 채널별, 지역별 - 산업 예측(2025-2032년)
Champagne Market Size, Share, Growth Analysis, By Product (Prestige Cuvee, Blanc De Noirs), By Grade Type (Pinot Meunier, Pinot Noir), By Flavour, By Price Point, By Sales Channel, By Region - Industry Forecast 2025-2032
상품코드:1646231
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 01월
페이지 정보:영문 212 Pages
라이선스 & 가격 (부가세 별도)
한글목차
샴페인 시장 규모는 2023년 75억 달러로 평가되며, 2024년 79억 9,000만 달러에서 2032년 132억 2,000만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 연평균 6.5%의 CAGR로 성장할 것으로 예상됩니다.
프랑스 샴페인 지역의 고급 스파클링 와인인 샴페인은 피노 누아, 피노 무니에, 샤르도네 등 엄선된 포도 품종으로 만들어집니다. 전통적으로 축하와 중요한 행사와 연관되어 온 세계 샴페인 시장은 특히 신흥 경제국에서 성장세를 보이고 있습니다. 소비자의 취향이 진화함에 따라 생산자들은 더 많은 소비자를 끌어들이기 위해 다양한 맛을 도입하고 있으며, COVID-19 팬데믹은 샴페인 판매에 큰 영향을 미쳐 2020년 4월부터 8월까지 약 20억 달러의 매출 감소와 약 1억 병의 미판매로 이어졌습니다. 특히 프리미엄 브랜드에 영향을 미쳤습니다. 그러나 사교 모임이 재개되고 즐거움과 특별한 시간을 상징하는 이 고급 음료에 대한 수요가 활성화됨에 따라 시장은 회복의 조짐을 보이고 있습니다. 샴페인 업계는 앞으로도 낙관적인 전망을 유지하고 있습니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
핵심성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
샴페인 시장 규모 : 제품별
시장 개요
프레스티지 쿠베
블랑 드 누아
블랑 드 블랑
로즈 샴페인
기타
샴페인 시장 규모 : 등급 유형별
시장 개요
피노 뫼니에
피노 누아
샤르도네
샴페인 시장 규모 : 플레이버별
시장 개요
프루티
사과
배
감귤류
딸기
너티
크림
바닐라
브뤼
샴페인 시장 규모 : 가격대별
시장 개요
경제적
미드 레인지
고급
샴페인 시장 규모 : 판매 채널별
시장 개요
오프라인 판매 채널
슈퍼마켓/하이퍼마켓
백화점
편의점
기타 판매 채널
온라인 판매 채널
기업 웹사이트
E-Commerce 플랫폼
샴페인 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Moet & Chandon(France)
Veuve Clicquot(France)
Dom Perignon(France)
Krug(France)
Laurent-Perrier(France)
Taittinger(France)
Ruinart(France)
Bollinger(France)
Pol Roger(France)
Piper-Heidsieck(France)
Pommery(France)
Charles Heidsieck(France)
Ayala(France)
Lanson(France)
Billecart-Salmon(France)
Deutz(France)
Gosset(France)
Perrier-Jouet(France)
Mumm(France)
Roederer Estate(US)
결론과 추천사항
ksm
영문 목차
영문목차
Champagne Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.99 billion in 2024 to USD 13.22 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).
Champagne, a prestigious sparkling wine from France's Champagne region, is crafted from select grape varieties including Pinot Noir, Pinot Meunier, and Chardonnay. Traditionally associated with celebrations and significant events, the global champagne market is poised for growth, particularly in developing economies. As consumer preferences evolve, producers are introducing diverse flavors to attract a broader audience. The COVID-19 pandemic significantly impacted Champagne sales, with a staggering revenue decline of around $2 billion between April and August 2020, leaving about 100 million bottles unsold, especially affecting premium brands. However, the market shows signs of recovery as social gatherings resume, revitalizing demand for this luxurious beverage that symbolizes joy and special moments. The outlook remains optimistic for the champagne industry moving forward.
Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Champagne Market Segments Analysis
Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Champagne Market
Emerging markets are increasingly recognized as a significant opportunity for growth in the champagne industry. The normalization of alcohol consumption, coupled with a rising demand for small quantities for celebrations, is propelling expansion in these regions. As societal attitudes shift away from religious constraints, nightlife culture is flourishing, spurred by peer acceptance and influence. Additionally, the rise of social media has introduced champagne lifestyles to younger audiences, fostering greater sharing of experiences and connections among youth with limited prior exposure to alcoholic drinks. Together, these factors are poised to drive the development and popularity of champagne in emerging markets.
Restraints in the Champagne Market
The champagne market faces several constraints, including strict government regulations that govern advertising and marketing practices. These regulations can limit the promotional activities of champagne producers, making it challenging for them to reach potential consumers effectively. Additionally, the selective distribution of champagne products further complicates market access, as it restricts the availability of these goods to specific outlets or retail channels. This combination of regulatory pressures and limited distribution options poses significant challenges for brands aiming to expand their reach and enhance visibility within a competitive marketplace. Consequently, navigating these obstacles is crucial for sustained growth in the champagne industry.
Market Trends of the Champagne Market
The Champagne market is experiencing a notable trend of premiumization, reflecting a broader shift within the spirits and wine sectors where consumers increasingly seek high-quality, luxurious products. This preference is driving growth as enthusiasts prioritize distinctive flavors, artisanal production methods, and exclusive branding, fostering a willingness to invest in premium bottles. Additionally, offline retail channels are witnessing heightened popularity, as consumers appreciate the tactile experience of exploring diverse selections and access to knowledgeable staff who can enhance their purchasing decision. This combination of premium offerings and personalized service continues to shape the evolving landscape of the Champagne market, catering to refined consumer tastes.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Champagne Market Size by Product & CAGR (2025-2032)
Market Overview
Prestige Cuvee
Blanc De Noirs
Blanc De Blancs
Rose Champagne
Others
Global Champagne Market Size by Grade Type & CAGR (2025-2032)
Market Overview
Pinot Meunier
Pinot Noir
Chardonnay
Global Champagne Market Size by Flavour & CAGR (2025-2032)
Market Overview
Fruity
Apple
Pear
Citrus
Strawberry
Nutty
Cream
Vanilla
Brut
Global Champagne Market Size by Price Point & CAGR (2025-2032)
Market Overview
Economy
Mid-range
Luxury
Global Champagne Market Size by Sales Channel & CAGR (2025-2032)
Market Overview
Offline Sales Channel
Supermarkets/Hypermarkets
Departmental Stores
Convenience Store
Other Sales Channel
Online Sales Channel
Company Website
E-commerce Platform
Global Champagne Market Size & CAGR (2025-2032)
North America (Product, Grade Type, Flavour, Price Point, Sales Channel)
US
Canada
Europe (Product, Grade Type, Flavour, Price Point, Sales Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product, Grade Type, Flavour, Price Point, Sales Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product, Grade Type, Flavour, Price Point, Sales Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product, Grade Type, Flavour, Price Point, Sales Channel)
