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샴페인 시장 규모, 점유율, 성장 분석 : 제품별, 등급 유형별, 플레이버별, 가격대별, 판매 채널별, 지역별 - 산업 예측(2025-2032년)
Champagne Market Size, Share, Growth Analysis, By Product (Prestige Cuvee, Blanc De Noirs), By Grade Type (Pinot Meunier, Pinot Noir), By Flavour, By Price Point, By Sales Channel, By Region - Industry Forecast 2025-2032
상품코드 : 1646231
리서치사 : SkyQuest
발행일 : 2025년 01월
페이지 정보 : 영문 212 Pages
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한글목차

샴페인 시장 규모는 2023년 75억 달러로 평가되며, 2024년 79억 9,000만 달러에서 2032년 132억 2,000만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 연평균 6.5%의 CAGR로 성장할 것으로 예상됩니다.

프랑스 샴페인 지역의 고급 스파클링 와인인 샴페인은 피노 누아, 피노 무니에, 샤르도네 등 엄선된 포도 품종으로 만들어집니다. 전통적으로 축하와 중요한 행사와 연관되어 온 세계 샴페인 시장은 특히 신흥 경제국에서 성장세를 보이고 있습니다. 소비자의 취향이 진화함에 따라 생산자들은 더 많은 소비자를 끌어들이기 위해 다양한 맛을 도입하고 있으며, COVID-19 팬데믹은 샴페인 판매에 큰 영향을 미쳐 2020년 4월부터 8월까지 약 20억 달러의 매출 감소와 약 1억 병의 미판매로 이어졌습니다. 특히 프리미엄 브랜드에 영향을 미쳤습니다. 그러나 사교 모임이 재개되고 즐거움과 특별한 시간을 상징하는 이 고급 음료에 대한 수요가 활성화됨에 따라 시장은 회복의 조짐을 보이고 있습니다. 샴페인 업계는 앞으로도 낙관적인 전망을 유지하고 있습니다.

목차

소개

조사 방법

주요 요약

시장 역학과 전망

주요 시장 인사이트

샴페인 시장 규모 : 제품별

샴페인 시장 규모 : 등급 유형별

샴페인 시장 규모 : 플레이버별

샴페인 시장 규모 : 가격대별

샴페인 시장 규모 : 판매 채널별

샴페인 시장 규모

경쟁 정보

주요 기업 개요

결론과 추천사항

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영문 목차

영문목차

Champagne Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.99 billion in 2024 to USD 13.22 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

Champagne, a prestigious sparkling wine from France's Champagne region, is crafted from select grape varieties including Pinot Noir, Pinot Meunier, and Chardonnay. Traditionally associated with celebrations and significant events, the global champagne market is poised for growth, particularly in developing economies. As consumer preferences evolve, producers are introducing diverse flavors to attract a broader audience. The COVID-19 pandemic significantly impacted Champagne sales, with a staggering revenue decline of around $2 billion between April and August 2020, leaving about 100 million bottles unsold, especially affecting premium brands. However, the market shows signs of recovery as social gatherings resume, revitalizing demand for this luxurious beverage that symbolizes joy and special moments. The outlook remains optimistic for the champagne industry moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Champagne market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Champagne Market Segments Analysis

Global Champagne Market is segmented by Product, Grade Type, Flavour, Price Point, Sales Channel and region. Based on Product, the market is segmented into Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne and Others. Based on Grade Type, the market is segmented into Pinot Meunier, Pinot Noir and Chardonnay. Based on Flavour, the market is segmented into Fruity and Brut. Based on Price Point, the market is segmented into Economy, Mid-range and Luxury. Based on Sales Channel, the market is segmented into Offline Sales Channel and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Champagne Market

Emerging markets are increasingly recognized as a significant opportunity for growth in the champagne industry. The normalization of alcohol consumption, coupled with a rising demand for small quantities for celebrations, is propelling expansion in these regions. As societal attitudes shift away from religious constraints, nightlife culture is flourishing, spurred by peer acceptance and influence. Additionally, the rise of social media has introduced champagne lifestyles to younger audiences, fostering greater sharing of experiences and connections among youth with limited prior exposure to alcoholic drinks. Together, these factors are poised to drive the development and popularity of champagne in emerging markets.

Restraints in the Champagne Market

The champagne market faces several constraints, including strict government regulations that govern advertising and marketing practices. These regulations can limit the promotional activities of champagne producers, making it challenging for them to reach potential consumers effectively. Additionally, the selective distribution of champagne products further complicates market access, as it restricts the availability of these goods to specific outlets or retail channels. This combination of regulatory pressures and limited distribution options poses significant challenges for brands aiming to expand their reach and enhance visibility within a competitive marketplace. Consequently, navigating these obstacles is crucial for sustained growth in the champagne industry.

Market Trends of the Champagne Market

The Champagne market is experiencing a notable trend of premiumization, reflecting a broader shift within the spirits and wine sectors where consumers increasingly seek high-quality, luxurious products. This preference is driving growth as enthusiasts prioritize distinctive flavors, artisanal production methods, and exclusive branding, fostering a willingness to invest in premium bottles. Additionally, offline retail channels are witnessing heightened popularity, as consumers appreciate the tactile experience of exploring diverse selections and access to knowledgeable staff who can enhance their purchasing decision. This combination of premium offerings and personalized service continues to shape the evolving landscape of the Champagne market, catering to refined consumer tastes.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Champagne Market Size by Product & CAGR (2025-2032)

Global Champagne Market Size by Grade Type & CAGR (2025-2032)

Global Champagne Market Size by Flavour & CAGR (2025-2032)

Global Champagne Market Size by Price Point & CAGR (2025-2032)

Global Champagne Market Size by Sales Channel & CAGR (2025-2032)

Global Champagne Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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