테킬라 시장 규모, 점유율, 성장 분석 : 유형별, 등급별, 유통 채널별, 순도별, 지역별 - 산업 예측(2025-2032년)
Tequila Market Size, Share, Growth Analysis, By Type (Blanco, Reposado), By Grade (Value, Premium), By Distribution Channel, By Purity, By Region - Industry Forecast 2025-2032
상품코드:1643822
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 332 Pages
라이선스 & 가격 (부가세 별도)
한글목차
테킬라 시장 규모는 2023년 95억 달러로 평가되며 예측 기간(2025-2032년) 동안 CAGR 5.6%로 성장하여 2024년 100억 3,000만 달러에서 2032년 155억 1,000만 달러로 성장할 것으로 예상됩니다.
국제 와인 및 주류 조사(IWSR)에 따르면, 멕시코 특유의 증류주인 테킬라는 멕시코에서 두 번째로 빠르게 성장하는 알코올 음료로 성장하고 있다고 합니다. 연간 3억 9,900만 병 이상의 블루아가베가 재배되고 있으며, 특히 고산지대에서는 최적의 토양 조건이 식물의 풍미를 높여줍니다. 전통적으로 샷 형태로 즐기던 데킬라는 그 복잡성을 인정받아 프리미엄 배송 품종과 배럴 숙성 옵션이 증가하고 있습니다. 주로 멕시코에서 생산되는 이 증류주의 독특함은 시장의 관심을 더욱 높이고 있습니다. 팬데믹으로 인한 수요 감소에도 불구하고, 테킬라의 부활은 유명인들의 지지와 세련된 주류로의 전환에 힘입어 주류 산업에서 유망한 미래를 제시하고 있습니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
핵심성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 분석
특허 분석
테킬라 시장 규모 : 유형별
시장 개요
블랑코
레포사도
아네호
기타
테킬라 시장 규모 : 등급별
시장 개요
밸류
프리미엄
하이엔드 프리미엄
슈퍼 프리미엄
테킬라 시장 규모 : 유통 채널별
시장 개요
온 트레이드
오프 트레이드
테킬라 시장 규모 : 순도별
시장 개요
100% 테킬라
혼합
테킬라 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Becle(Mexico)
Diageo(United Kingdom)
Bacardi Limited(Bermuda)
Suntory Beverage & Food(Japan)
Brown-Forman(United States)
Sazerac(United States)
Pernod Ricard(France)
Davide Campari-Milano(Campari Group)(Italy)
Heaven Hill Brands(United States)
MGP Ingredients(United States)
Beam Suntory(United States)
William Grant & Sons(United Kingdom)
E. & J. Gallo Winery(United States)
Constellation Brands(United States)
Remy Cointreau(France)
Moet Hennessy Louis Vuitton(LVMH)(France)
Campari Group(Italy)
Asahi Group Holdings(Japan)
Kirin Holdings Company(Japan)
Pernod Ricard(France)
결론과 추천사항
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영문 목차
영문목차
Tequila Market size was valued at USD 9.5 billion in 2023 and is poised to grow from USD 10.03 billion in 2024 to USD 15.51 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
Tequila, a distinct Mexican spirit derived from the Weber blue agave, is witnessing remarkable growth, becoming the second-fastest-growing alcoholic beverage according to the International Wine and Spirit Research (IWSR). With over 399 million blue agave plants cultivated annually, the optimal soil conditions enhance the plant's flavor profile, particularly in highland regions. Traditionally enjoyed in shot form, tequila is increasingly appreciated for its complexity, leading to a rise in premium sipping varieties and barrel-aged options. The spirit's exclusivity, primarily produced in Mexico, further adds to its market intrigue. Despite a pandemic-induced demand dip, the resurgence of tequila is bolstered by celebrity endorsements and a global shift toward refined spirits, presenting a promising future in the liquor industry.
Top-down and bottom-up approaches were used to estimate and validate the size of the Tequila market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Tequila Market Segments Analysis
Global Tequila Market is segmented by Type, Grade, Distribution Channel, Purity and region. Based on Type, the market is segmented into Blanco, Reposado, Anejo and Others. Based on Grade, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-trade and Off-trade. Based on Purity, the market is segmented into 100% Tequila and Mixed. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Tequila Market
The Tequila market is experiencing significant growth, primarily driven by the rising popularity of artisanal spirits crafted from blue agave. This increasing consumer appreciation for unique, high-quality beverages has sparked a demand for exotic flavors and fresh tasting experiences. Major brands, such as Patron Spirits International, have capitalized on this trend by introducing inventive flavors like floral, black pepper, turmeric, and pumpkin to entice customers seeking novel options. Furthermore, the premiumization trend has shifted consumer preferences towards quality over quantity, leading to heightened interest in upscale, sophisticated beverages and ultimately boosting demand for superior Tequila products in the market.
Restraints in the Tequila Market
The tequila market faces several restraints due to shifting consumer preferences, as many individuals are increasingly inclined towards low- or no-alcohol beverages that offer similar flavors to traditional alcoholic drinks without the negative consequences associated with alcohol consumption. This trend poses a challenge to the growth of the tequila sector. Additional factors hindering market expansion include a reduction in agave plant cultivation, social and political unrest in Mexico, and rising costs of gasoline and energy, which can impact production and distribution. Together, these elements create significant barriers that could impede the tequila market's potential growth and profitability.
Market Trends of the Tequila Market
The tequila market is witnessing a dynamic shift as consumers increasingly embrace cocktail culture, driving innovation in retail sales and product offerings. The emergence of creative cocktail concoctions featuring tequila-such as El Diablo and Paloma-has expanded its appeal beyond traditional sipping, appealing to a younger demographic keen on unique drinking experiences. This trend is further fueled by at-home cocktail making, prompting leading beverage brands to introduce cocktail kits and virtual mixology classes. The versatility of tequila, complementing heavy liquors and classic cocktails like margaritas, ginger ale, and tonic, enhances its marketability, positioning tequila as a trendy and essential spirit for modern consumers.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Patent Analysis
Global Tequila Market Size by Type & CAGR (2025-2032)
Market Overview
Blanco
Reposado
Anejo
Others
Global Tequila Market Size by Grade & CAGR (2025-2032)
Market Overview
Value
Premium
High-end Premium
Super Premium
Global Tequila Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
On-trade
Off-trade
Global Tequila Market Size by Purity & CAGR (2025-2032)
Market Overview
100% Tequila
Mixed
Global Tequila Market Size & CAGR (2025-2032)
North America (Type, Grade, Distribution Channel, Purity)
US
Canada
Europe (Type, Grade, Distribution Channel, Purity)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Type, Grade, Distribution Channel, Purity)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Type, Grade, Distribution Channel, Purity)
Brazil
Rest of Latin America
Middle East & Africa (Type, Grade, Distribution Channel, Purity)
