Lettuce Market Size, Share, Growth Analysis, By Type (Butterhead, Leaf Lettuce), By Form (Fresh, Frozen), By Distribution Channel, By Region - Industry Forecast 2025-2032
세계의 양상추 시장 규모는 2023년에 37억 달러로 평가되며, 2024년 38억 6,000만 달러에서 2032년에는 53억 6,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 4.2%로 성장할 전망입니다.
신선 상추 시장은 샐러드, 샌드위치, 타코 등 다양한 요리에 활용되는 다용도한 특성으로 인해 크게 성장하고 있습니다. 건강한 식품에 대한 소비자의 요구가 계속 증가함에 따라 다양한 상추 대체품을 제공함으로써 이 카테고리의 매출을 향상시킬 수 있습니다. 잎 상추는 영양가가 높아 특히 주목을 받고 있습니다. 비타민 A가 풍부하여 눈과 피부 건강을 돕고, 엽산은 선천성 기형아 출산의 위험을 줄여줍니다. 또한 잎채소에 함유된 베타카로틴은 암과 심장병을 예방하고 철분은 빈혈을 예방하는 데 도움이 됩니다. 이러한 건강상의 이점을 활용하면 마케팅 담당자는 다양한 고객층을 확보하고 시장에서의 입지를 강화할 수 있습니다.
목차
서론
조사 방법
- 정보 조달
- 2차 데이터와 1차 데이터 방법
- 시장 규모 예측
- 시장의 전제조건과 제한
개요
- 세계 시장 전망
- 공급과 수요의 동향 분석
- 부문별 기회 분석
시장 역학과 전망
- 시장 개요
- 시장 규모
- 시장 역학
- Porter의 산업 분석
주요 시장 인사이트
- 주요 성공 요인
- 경쟁의 정도
- 주요 투자 기회
- 시장 에코시스템
- 시장의 매력 지수(2024년)
- PESTEL 분석
- 거시경제 지표
- 밸류체인 분석
- 가격 분석
양상추 시장 규모 : 유형별과 CAGR(2025-2032년)
- 시장 개요
- Butterhead
- Leaf Lettuce
- 기타
양상추 시장 규모 : 형태별과 CAGR(2025-2032년)
양상추 시장 규모 : 유통 채널별과 CAGR(2025-2032년)
- 시장 개요
- 슈퍼마켓/하이퍼마켓
- 식료품점
- 편의점
- 기타
양상추 시장 규모와 CAGR(2025-2032년)
- 북미
- 유럽
- 독일
- 스페인
- 프랑스
- 영국
- 이탈리아
- 기타 유럽 지역
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카공화국
- 기타 중동 및 아프리카
경쟁 정보
- 상위 5사의 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채택한 전략
- 시장의 최근 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업의 기업 개요
- 회사 개요
- 제품 포트폴리오 분석
- 부문별 점유율 분석
- 매출의 전년대비 비교(2022-2024년)
주요 기업 개요
- Taylor Farms(USA)
- Fresh Express(USA)
- Dole Food Company(USA)
- Tanimura & Antle(USA)
- Church Brothers Farms(USA)
- Rijk Zwaan(Netherlands)
- Enza Zaden(Netherlands)
- Grimmway Farms(USA)
- Bard Valley Date Growers(USA)
- JV Smith Companies(USA)
- Ocean Mist Farms(USA)
- The Nunes Company, Inc.(USA)
- Markon Cooperative, Inc.(USA)
- Bowery Farming(USA)
- BrightFarms(USA)
- Plenty(USA)
- Infarm(Germany)
- Univeg Group(Netherlands)
- Florette(France)
- Grupo Alimentario IAN(Spain)
결론과 권장사항
KSA
Global Lettuce Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.86 billion in 2024 to USD 5.36 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).
The market for fresh lettuce is experiencing significant growth, primarily driven by its versatility in various culinary applications, including salads, sandwiches, tacos, and more. As consumer demand for healthier food options continues to rise, providing a variety of lettuce alternatives can enhance sales in this category. Leaf lettuce is particularly noteworthy due to its nutritional benefits; it's rich in vitamin A, supporting eye and skin health, and folate, which helps reduce the risk of birth defects. Additionally, the presence of beta-carotene in leafy greens contributes to cancer and heart disease prevention, while iron content supports anemia prevention. Capitalizing on these health benefits can help marketers attract a broader customer base and boost market presence.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lettuce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Lettuce Market Segmental Analysis
Global Lettuce Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Butterhead, Leaf Lettuce, and Others. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Lettuce Market
The global lettuce market is significantly driven by the increasing demand for this vital green vegetable, scientifically known as Lactuca Sativa l. Known for its high content of antioxidant compounds such as vitamin C and polyphenols, as well as its fiber, lettuce offers various health benefits. Consumers are seeking more diversity and convenience in their food choices, making simple options like tossed salads popular. This straightforward and quick preparation method not only appeals to those looking for healthy meals but also caters to the growing trend of easy-to-prepare dishes. Its role in weight management further boosts its appeal, positioning lettuce favorably in the fresh produce sector.
Restraints in the Global Lettuce Market
The global lettuce market is currently facing significant restraints, primarily due to a surge in prices driven by various factors such as natural disasters, geopolitical conflicts, and health crises. Incidents like floods and the ongoing Ukraine conflict have contributed to rising costs in agricultural inputs, with fertilizer prices soaring by 120% compared to last year. Additionally, lockdowns in China have further complicated the global supply chain, exacerbating the financial strain on farmers who are already grappling with increased production costs. Consequently, these interconnected challenges continue to impact the food supply chain, creating hurdles for the lettuce market overall.
Market Trends of the Global Lettuce Market
The Global Lettuce market is currently experiencing volatility, particularly with iceberg and romaine varieties, due to seasonal transitions and adverse weather conditions in key growing regions like Yuma. Freezing nighttime temperatures have caused delays in harvest and compromised product quality, leading to blistering and peeling leaves. As producers anticipate a diminished shelf life for both fresh and processed lettuce products, consumers should prepare for potential price fluctuations and supply shortages in the coming weeks. This unpredictable market environment highlights the challenges faced by leafy greens producers, as they work to stabilize output during this critical period.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Lettuce Market Size by Type & CAGR (2025-2032)
- Market Overview
- Butterhead
- Leaf Lettuce
- Others
Global Lettuce Market Size by Form & CAGR (2025-2032)
- Market Overview
- Fresh
- Frozen
Global Lettuce Market Size by Distribution Channel & CAGR (2025-2032)
- Market Overview
- Supermarkets/Hypermarkets
- Grocery Stores
- Convenience Stores
- Others
Global Lettuce Market Size & CAGR (2025-2032)
- North America (Type, Form, Distribution Channel)
- Europe (Type, Form, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Form, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Form, Distribution Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Form, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Taylor Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fresh Express (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dole Food Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tanimura & Antle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Church Brothers Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rijk Zwaan (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Enza Zaden (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Grimmway Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bard Valley Date Growers (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JV Smith Companies (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ocean Mist Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Nunes Company, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Markon Cooperative, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bowery Farming (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BrightFarms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Plenty (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Infarm (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Univeg Group (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Florette (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Grupo Alimentario IAN (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
