IoB 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 용도별, 도입별, 조직 규모별, 지역별 - 산업 예측(2025-2032년)
IoB Market Size, Share, Growth Analysis, By Component (Solutions, Services), By Application (Advertising & Marketing, Healthcare), By Deployment, By Organization Size, By Region - Industry Forecast 2025-2032
상품코드:1630763
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 157 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 IoB 시장 규모는 2023년에 4,322억 달러에 달하며, 예측 기간(2025-2032년)의 CAGR은 23.0%로, 2024년 5,316억 1,000만 달러에서 2032년에는 2조 7,850억 4,000만 달러로 성장할 전망입니다.
세계의 IoB(Internet of Behaviors) 시장은 기술, 데이터 분석, 인간 행동에 대한 인사이트의 결합으로 빠르게 변화하고 있습니다. 그 원동력은 방대한 양의 행동 데이터를 생성하는 인터넷 연결 장비와 IoT 기술의 채택 확대입니다. 이 데이터를 통해 기업, 정부, 조직은 소비자의 취향과 습관에 대한 미묘한 이해를 통해 업무를 최적화하고, 고객 경험을 개선하고, 제품을 맞춤화할 수 있습니다. 그러나 고급 분석 기능의 필요성과 함께 데이터 프라이버시 및 보안에 대한 우려와 같은 문제도 해결해야 합니다. 이 경쟁 구도에서 성공하기 위해서는 기업은 규제 프레임워크를 탐색하고 데이터 보호를 확보하며, 윤리적 배려에 대처하면서 혁신을 도입해야 합니다. IoB의 미래는 초맞춤형 체험을 제공하고, 업계가 데이터 주도 의사결정에 어프로치하는 방법을 형성할 가능성에 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
기술의 진보
규제 상황
스타트업 분석
특허 분석
IoB 시장 규모 : 컴포넌트별
시장 개요
솔루션
데이터 분석
고객경험관리
행동 분석
예측 분석
서비스
전문 서비스
컨설팅
통합과 도입
지원과 정비
매니지드 서비스
IoB 시장 규모 : 용도별
시장 개요
광고와 마케팅
맞춤형 마케팅
고객 세분화
캠페인 관리
헬스케어
환자 모니터링
웰니스 매니지먼트
행동 위생
소매
고객 행동 분석
재고 관리
맞춤형 쇼핑 체험
금융 서비스
부정행위 탐지
고객 리스크 평가
맞춤형 금융 서비스
IoB 시장 규모 : 도입별
시장 개요
온프레미스
클라우드
IoB 시장 규모 : 조직 규모별
시장 개요
중소기업
대기업
IoB 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2022-2024년)
주요 기업 개요
Aware, Inc.(USA)
Open Text Corporation(Canada)
NICE Ltd.(Israel)
Mastercard Incorporated(USA)
Riverbed Technology(USA)
Thermo Fisher Scientific Inc.(USA)
Capillary Technologies(India)
Sweet Analytics Limited(UK)
Amazon.com, Inc.(USA)
Google LLC(USA)
Microsoft Corporation(USA)
IBM Corporation(USA)
Oracle Corporation(USA)
SAP SE(Germany)
Salesforce.com, Inc.(USA)
Adobe Inc.(USA)
SAS Institute Inc.(USA)
Hewlett Packard Enterprise(USA)
결론과 권장사항
KSA
영문 목차
영문목차
Global IoB Market size was valued at USD 432.2 billion in 2023 and is poised to grow from USD 531.61 billion in 2024 to USD 2785.04 billion by 2032, growing at a CAGR of 23.0% during the forecast period (2025-2032).
The Global Internet of Behaviors (IoB) Market is rapidly transforming by intertwining technology, data analytics, and human behavior insights. It is driven by the increasing adoption of internet-connected devices and IoT technologies that generate vast behavioral data. This data enables businesses, governments, and organizations to optimize operations, enhance customer experiences, and tailor products through a nuanced understanding of consumer preferences and habits. However, challenges such as data privacy and security concerns, alongside the need for sophisticated analytics capabilities, must be addressed. To thrive in this competitive landscape, companies must embrace innovation while navigating regulatory frameworks, ensuring data protection, and addressing ethical considerations. The future of IoB lies in its potential to deliver hyper-personalized experiences, shaping the way industries approach data-driven decision-making.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Iob market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global IoB Market Segmental Analysis
Global IoB Market is segmented by Component, Application, Deployment, Organization Size and region. Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Advertising & Marketing, Healthcare, Retail and Financial Services. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global IoB Market
The IoB market is significantly propelled by the rapid expansion of IoT devices across diverse sectors, including healthcare, retail, manufacturing, and smart cities. This surge in IoT devices leads to the generation of extensive behavioral data, which organizations can leverage to gain insights into customer preferences, enhance operational efficiency, and foster innovation. By utilizing the Internet of Behaviors (IoB), businesses can analyze this data to tailor their offerings, streamline processes, and ultimately improve user experiences. As the number of connected devices continues to rise, the potential for insights and advancements in various industries will simultaneously grow, driving the demand for IoB solutions even further.
Restraints in the Global IoB Market
The Internet of Behaviors (IoB) market faces substantial restraints primarily related to data privacy and security issues. As the collection and analysis of personal behavioral data become more prevalent, consumers increasingly voice concerns regarding their privacy. Mishandling sensitive information can result in severe legal repercussions and damage to a company's reputation. Consequently, companies must navigate the intricate challenge of balancing the benefits of data collection with the necessity of safeguarding individual privacy rights. This heightened awareness among consumers underscores the importance of implementing robust data protection measures, which can impact the growth and adoption of IoB technologies in the global market.
Market Trends of the Global IoB Market
The global Internet of Behavior (IoB) market is witnessing a significant trend towards hyper-personalization, underscoring the growing importance of tailored customer experiences. By leveraging intricate behavioral data, businesses can delve into individual preferences, habits, and needs, allowing them to craft bespoke products, services, and content offerings. For example, e-commerce platforms can provide customized product suggestions based on detailed browsing and purchase histories, while streaming services can create personalized content playlists. This strategic approach not only enhances customer engagement and satisfaction but also cultivates loyalty, driving sustained business growth in an increasingly competitive digital landscape. As a result, the demand for IoB solutions is expected to surge, shaping the future of personalized marketing strategies.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Advancement
Regulatory Landscape
Startup Analysis
Patent Analysis
Global IoB Market Size by Component & CAGR (2025-2032)
Market Overview
Solutions
Data Analytics
Customer Experience Management
Behavioral Analytics
Predictive Analytics
Services
Professional Services
Consulting
Integration & Deployment
Support & Maintenance
Managed Services
Global IoB Market Size by Application & CAGR (2025-2032)
Market Overview
Advertising & Marketing
Personalized Marketing
Customer Segmentation
Campaign Management
Healthcare
Patient Monitoring
Wellness Management
Behavioral Health
Retail
Customer Behavior Analysis
Inventory Management
Personalized Shopping Experience
Financial Services
Fraud Detection
Customer Risk Assessment
Personalized Financial Services
Global IoB Market Size by Deployment & CAGR (2025-2032)
Market Overview
On-Premises
Cloud
Global IoB Market Size by Organization Size & CAGR (2025-2032)
Market Overview
Small and Medium Enterprises (SMEs)
Large Enterprises
Global IoB Market Size & CAGR (2025-2032)
North America (Component, Application, Deployment, Organization Size)
US
Canada
Europe (Component, Application, Deployment, Organization Size)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Component, Application, Deployment, Organization Size)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Component, Application, Deployment, Organization Size)
Brazil
Rest of Latin America
Middle East & Africa (Component, Application, Deployment, Organization Size)
