성인용 물티슈 시장 규모, 점유율, 성장 분석(제품별, 유형별, 성별, 유통 채널별, 지역별) : 산업 예측(2025-2032년)
Adult Wipes Market Size, Share, Growth Analysis, By Product (Facial & Cosmetic Wipes, Hand & Body Wipes), By Types (Disposable Wipes, Re-Usable Wipes), By Gender, By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1624011
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 248 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계 성인용 물티슈 시장 규모는 2023년 39억 8,000만 달러로 예측 기간(2025-2032년) 동안 7.6%의 CAGR로 2024년 42억 8,000만 달러에서 2032년 76억 9,000만 달러로 성장할 것으로 예상됩니다.
성인용 물티슈 시장은 특히 COVID-19를 계기로 개인 위생과 의료에 대한 인식이 확대되면서 큰 폭으로 성장하고 있습니다. 주로 요실금이나 치매와 같은 문제에 직면한 노인들이 사용하는 이 제품들은 재사용이 가능한 제품과 일회용 제품 등 다양한 형태로 제공됩니다. 성인용 물티슈는 침상에 누워있는 환자의 목욕부터 기저귀 교체 보조까지 다양한 용도로 사용되며, 염증과 발진을 예방하기 위해 알로에베라나 올리브 추출물과 같은 피부 친화적인 성분을 함유하고 있는 경우가 많습니다. 특히 요실금 관련 피부염, 카테터 관련 요로 감염 등 노화와 관련된 건강 문제의 유병률이 증가함에 따라 효과적인 위생 솔루션에 대한 필요성이 대두되고 있습니다. 따라서 성인용 물티슈에 대한 수요는 예측 기간 동안 급증할 것으로 예상됩니다.
목차
소개
분석 목적
시장 범위
정의
분석 방법
정보 조달
2차·1차 데이터 방법
시장 규모 예측
시장 상정과 제약
주요 요약
시장 개요와 전망
수급 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
시장의 주요 인사이트
주요 성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력도 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 상황
사례 연구
기술 진보
무역 분석
고객과 구매 기준 분석
원자재 분석
세계의 성인용 물티슈 시장 규모·CAGR : 제품별(2025-2032년)
시장 개요
페이셜·미용 물티슈
핸드·바디 물티슈
플러셔블 물티슈
기타
세계의 성인용 물티슈 시장 규모·CAGR : 종류별(2025-2032년)
시장 개요
일회용 물티슈
재이용형 물티슈
세계의 성인용 물티슈 시장 규모·CAGR : 성별(2025-2032년)
시장 개요
남성용
여성용
세계의 성인용 물티슈 시장 규모·CAGR : 유통 채널별(2025-2032년)
시장 개요
오프라인
온라인
세계의 성인용 물티슈 시장 규모·CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 구도
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 기업이 채용한 전략
시장의 최근 동향
주요 기업의 시장 점유율(2024년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
The Clorox Company(미국)
Kimberly-Clark Corporation(미국)
Nice-Pak Products, Inc.(미국)
Procter & Gamble(미국)
S. C. Johnson & Son(미국)
Rockline Industries(미국)
Diamond Wipes International Inc.(미국)
National Wiper Alliance(미국)
Albaad(이스라엘)
Edgewell Personal Care(미국)
Hengan International Group(중국)
Sofidel Group(이탈리아)
Kruger Inc.(캐나다)
Svenska Cellulosa AB(스웨덴)
CMPC Tissue SA(칠레)
Asian Pulp & Paper(인도네시아)
Premier Care Industries(미국)
Orchid Paper Products Company(미국)
Sani Professional(미국)
PDI Healthcare(미국)
결론과 추천사항
ksm
영문 목차
영문목차
Global Adult Wipes Market size was valued at USD 3.98 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.69 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).
The market for adult wipes is witnessing significant growth, primarily driven by the increasing awareness of personal hygiene and medical care, especially in the wake of COVID-19. Primarily utilized by the elderly facing challenges such as incontinence and dementia, these products come in various forms, including reusable and disposable options. Adult wipes serve multiple purposes, from bathing bedridden patients to assisting in diaper changes, and are often enriched with skin-friendly ingredients like aloe vera and olive extracts to prevent irritation and rashes. The rising prevalence of health issues associated with aging, notably Incontinence-associated Dermatitis and Catheter-associated Urinary Tract Infections, has heightened the urgency for effective hygiene solutions. Thus, the demand for adult wipes is expected to surge during the forecast period.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Adult Wipes Market Segmental Analysis
Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Adult Wipes Market
The global adult wipes market is experiencing significant growth driven by various factors. The rising demand for hygiene products, especially in areas where clean water is limited, is propelling the usage of adult wipes. Their effectiveness in infection prevention and the convenience of disposability are additional incentives for consumers. As the aging population increases, alongside rapid urbanization and higher consumer spending on personal hygiene, the market is set to expand further. Key attributes such as cost-effectiveness, ease of use, hygiene standards, and attractive design are central to this growth. Moreover, the emergence of the middle-income demographic in developing nations like China and India encourages manufacturers to forge new partnerships across both offline and online platforms. This diversification in product offerings, such as organic wipes for special skin needs, is poised to enhance market expansion even more.
Restraints in the Global Adult Wipes Market
The Global Adult Wipes market faces several significant restraints that may hinder its growth. A number of wet wipe products have been recalled due to adverse effects, packaging defects, or failure to meet advertised claims, stemming from consumer complaints regarding bacterial contamination that can lead to infections, particularly among individuals with weakened immune systems. A notable example is the recall of Cottonelle Flushable Wipes by Kimberly-Clark after reports of bacterial presence, specifically Plurilateral Gergovia, which affected susceptible customers. Additionally, wipes containing harmful chemicals can cause skin irritation, including redness and soreness, further restricting market expansion. Moreover, many individuals living in rural areas remain unaware of adult wipes, which contributes to the overall limitations in market growth.
Market Trends of the Global Adult Wipes Market
The Global Adult Wipes market has experienced significant growth, driven by a surge in demand during the COVID-19 pandemic. Countries like the United States, India, Brazil, Russia, and the United Kingdom have seen a marked increase in personal hygiene product purchases, particularly adult wipes, as hygiene became a priority amidst health concerns. This spike has prompted manufacturers to pivot from traditional reliance on Chinese raw materials to local sourcing due to disrupted supply chains. As hygiene awareness persists and consumer habits evolve post-pandemic, the adult wipes market is poised for sustained growth, reflecting resilient market dynamics in the face of global challenges.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis
Global Adult Wipes Market Size by Product & CAGR (2025-2032)
Market Overview
Facial & Cosmetic Wipes
Hand & Body Wipes
Flushable Wipes
Others
Global Adult Wipes Market Size by Types & CAGR (2025-2032)
Market Overview
Disposable Wipes
Re-Usable Wipes
Global Adult Wipes Market Size by Gender & CAGR (2025-2032)
Market Overview
Male
Female
Global Adult Wipes Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Offline
Online
Global Adult Wipes Market Size & CAGR (2025-2032)
North America (Product, Types, Gender, Distribution Channel)
US
Canada
Europe (Product, Types, Gender, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product, Types, Gender, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product, Types, Gender, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product, Types, Gender, Distribution Channel)
