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RTD 프로틴 음료 시장 규모, 점유율, 성장 분석 : 제품 유형별, 공급원별, 향료별, 칼로리수별, 소비자별, 클레임별, 당질량별, 지역별 - 산업 예측(2025-2032년)
RTD Protein Beverages Market Size, Share, Growth Analysis, By Product Type, By Source, By Flavor, By Calorie Count, By Consumers, By Claim, By Sugar Count, By Region - Industry Forecast 2025-2032
상품코드 : 1623969
리서치사 : SkyQuest Technology Consulting Pvt. Ltd.
발행일 : 2025년 01월
페이지 정보 : 영문 165 Pages
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한글목차

세계의 RTD 프로틴 음료 시장 규모는 2023년에 16억 달러로 평가되며, 예측 기간(2025-2032년)의 CAGR은 8.1%로 성장하며, 2024년 17억 3,000만 달러에서 2032년에는 32억 3,000만 달러로 성장할 전망입니다.

2023년 10월 현재, RTD(Ready-to-Drink) 음료 시장은 편의성과 건강에 대한 소비자 수요에 힘입어 특히 단백질 분야에서 큰 성장세를 보이고 있습니다. 고단백 원료가 함유된 RTD 단백질 음료는 이동이 잦은 소비자들이 효율적으로 영양을 섭취할 수 있도록 돕습니다. 이러한 음료는 심혈관 건강 증진, 면역력 강화, 신진대사 촉진, 뼈 건강 지원뿐만 아니라 건강한 라이프스타일에 대한 소비자의 인식이 높아지는 추세와도 부합합니다. 이러한 추세는 소비자의 선호도가 변화하고 있으며, 점점 더 많은 소비자들이 바쁜 일정에도 원활하게 대응할 수 있는 영양가 높은 선택을 우선시하면서 RTD 단백질 음료 시장을 발전시키고 있습니다.

목차

서론

조사 방법

개요

시장 역학과 전망

주요 시장 인사이트

RTD 프로틴 음료 시장 규모 : 제품 유형별

RTD 프로틴 음료 시장 규모 : 공급원별

RTD 프로틴 음료 시장 규모 : 향료별

RTD 프로틴 음료 시장 규모 : 칼로리수별

RTD 프로틴 음료 시장 규모 : 소비자별

RTD 프로틴 음료 시장 규모 : 클레임별

RTD 프로틴 음료 시장 규모 : 당질량별

RTD 프로틴 음료 시장 규모 : 포장 유형별

RTD 프로틴 음료 시장 규모 : 포장 사이즈별

RTD 프로틴 음료 시장 규모 : 유통 채널별

RTD 프로틴 음료 시장 규모

경쟁 정보

주요 기업 개요

결론과 권장사항

KSA
영문 목차

영문목차

Global RTD Protein Beverages Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.73 billion in 2024 to USD 3.23 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

As of October 2023, the ready-to-drink (RTD) beverage market is witnessing significant growth, particularly in the protein segment, driven by consumer demand for convenience and health. RTD protein drinks, formulated from high-protein ingredients, cater to on-the-go individuals seeking to fulfill their nutritional requirements efficiently. These beverages not only promote cardiovascular health, bolster immunity, enhance metabolism, and support bone health, but they also align with the increasing consumer awareness surrounding healthy lifestyles. This trend underscores a shift in consumer preferences, as more individuals prioritize nutritious options that seamlessly fit into their busy schedules, thereby propelling the RTD protein beverage market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Protein Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Protein Beverages Market Segmental Analysis

Global RTD Protein Beverages Market is segmented by Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel and region. Based on Product Type, the market is segmented into Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages and Others. Based on Source, the market is segmented into Plant-Based and Animal-Based. Based on Flavor, the market is segmented into Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera and Others. Based on Calorie Count, the market is segmented into High Calories, Low Calories and Zero Calorie. Based on Consumers, the market is segmented into Regular Consumer, Athletes and Gym Enthusiast. Based on Claim, the market is segmented into Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims and Others. Based on Sugar Count, the market is segmented into Low Sugar, High Sugar and Zero Sugar. Based on Packaging Type, the market is segmented into Bottles, Cans and Cartons. Based on Packaging Size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml and Less than 100 ml. Based on Distribution Channel, the market is segmented into Non-store Retailers and Store Based Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Protein Beverages Market

The global market for ready-to-drink (RTD) protein beverages is being significantly driven by a rising awareness among consumers regarding health and wellness, which has led to an increased demand for functional drinks. This shift in consumer behavior indicates a heightened interest in nutritional products, particularly those fortified with protein, which are gaining popularity as sports nutrition supplements across various regions. Athletes and fitness enthusiasts are increasingly opting for these beverages, including carbonated options, to enhance their performance, overall fitness, and muscle development. Furthermore, the nutritional benefits associated with protein consumption, such as weight management and anti-aging properties, further bolster market growth.

Restraints in the Global RTD Protein Beverages Market

The growth of the global ready-to-drink (RTD) protein beverages market is currently restrained by the increasing costs associated with functional beverages and a relatively limited demand in various regions. In particular, the high prices of these products are expected to impede market expansion, particularly in developing nations where lower per capita income is prevalent. Additionally, numerous countries face challenges related to stringent health regulations and legal restrictions, further limiting consumer interest and availability. These factors combined contribute to a slower rate of growth in the RTD protein beverages sector, highlighting significant obstacles that need to be addressed.

Market Trends of the Global RTD Protein Beverages Market

The global RTD (ready-to-drink) protein beverages market is experiencing significant growth, driven by increasing health awareness and a shift towards active lifestyles among consumers. The rising popularity of protein-enriched drinks, particularly among athletes and fitness enthusiasts, is bolstered by the proliferation of gyms and fitness centers. As people prioritize convenient nutritional solutions to support their workout regimens, brands are innovating with diverse flavors and formulations, catering to both serious sports participants and health-conscious individuals. This trend reflects not only a growing demand for functional beverages but also a broader cultural shift towards wellness and fitness, positioning the RTD protein beverage sector for continued expansion.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global RTD Protein Beverages Market Size by Product Type & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Source & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Flavor & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Calorie Count & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Consumers & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Claim & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Sugar Count & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Packaging Type & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Packaging Size & CAGR (2025-2032)

Global RTD Protein Beverages Market Size by Distribution Channel & CAGR (2025-2032)

Global RTD Protein Beverages Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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