스마트 TV 시장 규모, 점유율, 성장 분석 : 해상도별, 테크놀러지별, 운영체제별, 화면 사이즈별, 화면 형상별, 유통 채널별, 지역별 - 산업별 예측(2024-2031년)
Smart TV Market Size, Share, Growth Analysis, By Resolution (4K UHD TV, HDTV), By Technology (OLED, QLED), By Operating System, By Screen Size, By Screen Shape, By Distribution Channel, By Region - Industry Forecast 2024-2031
상품코드:1619152
리서치사:SkyQuest
발행일:2024년 12월
페이지 정보:영문 157 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 스마트 TV 시장 규모는 2022년에 1,970억 달러로 평가되며, 2023년 2,191억 달러에서 2031년에는 5,243억 달러로 성장하며, 예측 기간(2024-2031년)의 CAGR은 11.5%로 성장할 전망입니다.
세계의 스마트 TV 시장은 주로 OTT(Over The Top) 서비스의 매력에 힘입어 강력한 성장세를 보이고 있습니다. 컨텐츠 제작자들은 끊임없이 혁신하고 있으며, 아마존 프라임, 넷플릭스, 디즈니 플러스 등 주요 플랫폼과 독점 파트너십을 맺고 스마트 TV 전용 용도를 개발하고 있습니다. 음성 명령, 화면 미러링, 화상 통화와 같은 주요 기능은 사용자 참여를 높이고 원활한 스트리밍 경험을 촉진합니다. 삼성과 LG와 같은 제조업체들은 TV에서 직접 용도 다운로드 및 스트리밍을 지원하는 자체 운영체제를 통합하여 이러한 추세에 대응하고 있습니다. 인터랙티브 교육 툴의 통합과 보급형부터 고급형 모델까지 다양한 제품군으로 스마트 TV가 대중에게 친숙해지면서 경쟁이 치열한 시장에서 더 많은 소비자층을 확보할 수 있게 되었습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석과 영향
경쟁 기업 간 경쟁 관계
대체품의 위협
바이어의 교섭력
신규 진출업체의 위협
공급 기업의 교섭력
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2023년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술의 진보
규제 상황
사례 연구
고객과 구매 기준 분석
무역 분석
스마트 TV 시장 규모 : 해상도별
시장 개요
4K UHD TV
HDTV
Full HD TV
8K TV
스마트 TV 시장 규모 : 테크놀러지별
시장 개요
OLED
QLED
LED
기타
스마트 TV 시장 규모 : 운영체제별
시장 개요
Android TV
Tizen
Web OS
Roku
기타
스마트 TV 시장 규모 : 화면 사이즈별
시장 개요
32인치 이하
32-45인치
46-55인치
56-65인치
65인치 이상
스마트 TV 시장 규모 : 화면 형상별
시장 개요
플랫
커브
스마트 TV 시장 규모 : 유통 채널별
시장 개요
온라인
오프라인
스마트 TV 시장 규모 : 지역별
북미
미국
캐나다
유럽
영국
독일
스페인
프랑스
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2023년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2023년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2021-2023)
주요 기업 개요
Samsung Electronics
LG Electronics
Sony Corporation
Panasonic Corporation
Hisense
TCL
Xiaomi
Vizio
Sharp Corporation
Toshiba Visual Solutions
Skyworth
ChangHong
Konka Group
Haier
Philips(Koninklijke Philips N.V.)
Hitachi
Vestel
LeEco(Letv)
Funai Electric
Sanyo
결론과 권장사항
KSA
영문 목차
영문목차
Global Smart TV Market size was valued at USD 197 billion in 2022 and is poised to grow from USD 219.1 billion in 2023 to USD 524.3 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).
The global Smart TV market is experiencing robust growth, primarily driven by the rising appeal of over-the-top (OTT) services. Content creators are consistently innovating and forging exclusive partnerships with major platforms like Amazon Prime, Netflix, and Disney Plus, leading to the development of specialized applications for smart TVs. Key features such as voice commands, screen mirroring, and video calling enhance user engagement and facilitate seamless streaming experiences. Manufacturers like Samsung and LG are responding to this trend by integrating proprietary operating systems that support downloading and streaming applications directly from the TV. The integration of interactive educational tools and a diverse product range-from budget to high-end models-ensures smart TVs remain accessible, capturing a larger consumer base in a competitive marketplace.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smart Tv Market Segmental Analysis
Global Smart TV Market is segmented by Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel and region. Based on Resolution, the market is segmented into4K UHD TV, HDTV, Full HD TV, 8K TV. Based on Technology, the market is segmented into OLED, QLED, LED, Others. Based on Operating System, the market is segmented into Android TV, Tizen, WebOS, Roku, Other. Based on Screen Size, the market is segmented into Below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches. Based on Screen Shape, the market is segmented into Flat, Curved. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Smart Tv Market
A key factor driving the growth of the Global Smart TV market is the rising popularity of over-the-top (OTT) content services. As a variety of content creators consistently produce fresh and diverse programming to meet audience preferences, prominent streaming platforms like Amazon Prime, Netflix, and Disney Plus have tailored applications specifically for smart TVs. Additionally, the innovative features provided by smart TVs-including voice commands, screen mirroring, and video calling-enhance the overall viewing experience, making it more engaging and interactive. This combination of rich content offerings and advanced technological capabilities significantly boosts consumer demand for smart TVs as essential entertainment devices.
Restraints in the Global Smart Tv Market
The global Smart TV market faces several significant restraints that hinder its growth potential. Foremost among these is the fierce competition among manufacturers and streaming platforms, which has resulted in heightened pricing pressures and diminishing profit margins for producers. The proliferation of over-the-top (OTT) streaming services has further fragmented the market, leaving consumers overwhelmed and uncertain about their subscription choices. Additionally, the rapid advancement of technology encourages consumers to postpone buying decisions, waiting for the latest and more advanced models. Collectively, these factors present substantial challenges that impede the sustained expansion of the Smart TV market.
Market Trends of the Global Smart Tv Market
The Global Smart TV market is witnessing a significant trend with the increasing integration of artificial intelligence (AI) and smart assistants into television systems. This evolution is marked by the prevalence of AI-enhanced features and voice-activated virtual assistants, such as Amazon Alexa and Google Assistant, which offer users unparalleled convenience and control over their viewing experience. These innovations facilitate tasks like content searching, channel switching, and settings adjustments through simple voice commands, while also allowing interaction with other smart home devices. As a result, AI integration not only enriches user engagement and personalizes content recommendations but also drives further technological advancements in the smart TV landscape.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Driver & Opportunities
Restraints & Challenges
Porters Analysis & Impact
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Trade Analysis
Global Smart TV Market Size by Resolution & CAGR (2024-2031)
Market Overview
4K UHD TV
HDTV
Full HD TV
8K TV
Global Smart TV Market Size by Technology & CAGR (2024-2031)
Market Overview
OLED
QLED
LED
Others
Global Smart TV Market Size by Operating System & CAGR (2024-2031)
Market Overview
Android TV
Tizen
WebOS
Roku
Other
Global Smart TV Market Size by Screen Size & CAGR (2024-2031)
Market Overview
Below 32 Inch
32 to 45 Inch
46 to 55 Inch
56 to 65 Inch
Above 65 Inch
Global Smart TV Market Size by Screen Shape & CAGR (2024-2031)
Market Overview
Flat
Curved
Global Smart TV Market Size by Distribution Channel & CAGR (2024-2031)
Market Overview
Online
Offline
Global Smart TV Market Size & CAGR (2024-2031)
North America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
