주문형 인쇄 세계 시장 규모는 2022년 61억 8,000만 달러로 평가되며, 2023년 77억 7,700만 달러에서 2031년 487억 7,000만 달러로 성장하여 예측 기간(2024-2031년) 동안 25.8%의 CAGR을 기록할 것으로 예상됩니다.
POD(Print On Demand) 시장은 빠르게 변화하는 패션 트렌드, 인쇄 기술의 발전, 팬데믹 이후 높아진 구매력 등으로 인해 강력한 성장세를 보이고 있으며, POD 서비스는 의류, 신발 등에 맞춤형 디자인을 제공함으로써 다양한 고객 니즈를 충족시키고 있습니다. Shopify, Etsy, Amazon과 같은 이커머스 플랫폼은 빠르게 성장하고 있으며, 기업들이 재고 없이 집에서 제조할 수 있는 POD 기술을 채택하도록 장려하고 있습니다. 이러한 성장은 이커머스 매출 증가와 스마트폰의 보급으로 더욱 가속화되고 있습니다. Direct-to-Garment 방식과 같은 디지털 인쇄의 혁신은 제품의 품질과 비용 효율성을 높입니다. 또한 소비자들이 지속가능성을 우선시하는 가운데 POD 기업들은 친환경 소재와 공정을 사용하여 대응하고 있으며, 이는 시장에서 친환경 옵션에 대한 수요 증가와 일치합니다.
Global Print on Demand Market size was valued at USD 6.18 billion in 2022 and is poised to grow from USD 7.77 billion in 2023 to USD 48.77 billion by 2031, growing at a CAGR of 25.8% during the forecast period (2024-2031).
The print-on-demand (POD) market is poised for robust growth, driven by rapidly evolving fashion trends, advancements in printing technology, and increased purchasing power in the wake of the pandemic. POD services cater to diverse customer needs by offering customizable designs on apparel, shoes, and more. E-commerce platforms like Shopify, Etsy, and Amazon are expanding rapidly, prompting businesses to adopt POD technologies that enable at-home manufacturing without inventory. This growth is further fueled by rising e-commerce sales and heightened smartphone penetration. Innovations in digital printing, such as direct-to-garment methods, enhance product quality and cost-efficiency. Additionally, as consumers prioritize sustainability, POD companies are responding by utilizing eco-friendly materials and processes, aligning with the growing demand for environmentally conscious options in the market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Print On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Print On Demand Market Segmental Analysis
Global Print on Demand Market is segmented by platform, product, application, end user and region. Based on platform, the market is segmented into software (stand-alone, integrated) and service. Based on product, the market is segmented into apparel (t-shirts, hoodies, leggings), home decor (wall art, cushions, blankets), drinkware (mugs, bottles), accessories (bags, phone cases) and others (stationery, posters). Based on application, the market is segmented into commercial and personal. Based on end user, the market is segmented into individuals and businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Print On Demand Market
The Global Print On Demand (POD) market is experiencing significant growth, primarily fueled by the rapid expansion of the e-commerce industry. As online shopping continues to gain traction, consumers increasingly seek unique and customized products that POD services readily offer. This innovative approach enables businesses to provide personalized merchandise without the burden of holding extensive inventories. Furthermore, POD solutions seamlessly integrate with leading e-commerce platforms, enhancing the accessibility and convenience of creating tailored items. As a result, the convergence of rising consumer demand for distinct products and the efficiency of POD technology positions the market for sustained growth in the coming years.
Restraints in the Global Print On Demand Market
The Global Print On Demand market faces significant challenges stemming from the substantial initial setup costs required to launch a business in this sector. Entrepreneurs looking to establish a Print on Demand venture must allocate considerable financial resources toward acquiring advanced printing equipment, integrating necessary software solutions, and implementing effective inventory management systems. Such high upfront expenses can deter startups and small enterprises from entering the market, subsequently limiting competition and hindering the potential for innovation. As a result, these economic barriers may restrict market growth and reduce opportunities for new players to flourish within the Print on Demand landscape.
Market Trends of the Global Print On Demand Market
The Global Print On Demand market is experiencing a significant shift towards sustainability, driven by increasing consumer demand for eco-friendly products. Businesses are increasingly adopting sustainable materials and energy-efficient technologies to minimize their environmental footprint, thereby attracting a growing segment of environmentally conscious customers. This trend not only aligns with regulatory requirements but also enhances brand identity and customer loyalty. Companies are investing in audits, certifications, and transparent practices to substantiate their commitment to sustainability, creating a competitive edge in the market. As awareness around sustainability continues to rise, this trend is set to accelerate, paving the way for innovative, green solutions in the print on demand sector.