소비자 용 IAM 세계 시장 규모는 2022년에 128억 5,000만 달러로 평가되었습니다. 2023년 141억 7,000만 달러에서 2031년에는 310억 5,000만 달러로 성장하고, 예측 기간(2024-2031년) CAGR은 10.3%를 나타낼 전망입니다.
세계 소비자용 IAM(CIAM) 시장은 디지털 플랫폼에서 안전하고 원활한 고객 상호 작용에 대한 수요가 증가함에 따라 견조한 성장세를 보이고 있으며, CIAM 기술은 기업이 서비스 액세스를 제어하면서 고객의 ID를 관리하고 인증할 수 있게 해줍니다. 관리하고 인증할 수 있게 해줍니다. 이 시장을 이끄는 주요 요인으로는 데이터 프라이버시에 대한 관심 증가와 GDPR(EU 개인정보보호규정)(EU 개인정보보호규정) 및 CCPA와 같은 엄격한 규제로 인해 효과적인 동의 관리와 견고한 데이터 보호 전략이 요구되고 있는 점을 들 수 있습니다. 또한, 기업이 개인화된 고객 경험 강화에 집중하는 가운데, CIAM 솔루션을 통해 사용자 행동을 분석하고 맞춤형 컨텐츠를 제공하여 궁극적으로 고객 참여와 만족도를 높일 수 있습니다. 이처럼 CIAM 시장은 규제 요건과 변화하는 고객의 기대에 적응하면서 지속적으로 확장할 수 있는 태세를 갖추고 있습니다.
Global Consumer IAM Market size was valued at USD 12.85 billion in 2022 and is poised to grow from USD 14.17 billion in 2023 to USD 31.05 billion by 2031, growing at a CAGR of 10.3% in the forecast period (2024-2031).
The global Consumer Identity and Access Management (CIAM) market is witnessing robust growth due to the rising demand for secure, seamless customer interactions across digital platforms. CIAM technology empowers businesses to manage and authenticate customer identities while controlling access to services. Key factors driving this market include escalating concerns over data privacy and stringent regulations like GDPR and CCPA, which necessitate effective consent management and robust data protection strategies. Additionally, as businesses focus on enhancing personalized customer experiences, CIAM solutions enable them to analyze user behavior and deliver tailored content, ultimately boosting customer engagement and satisfaction. As such, the CIAM market is poised for continued expansion, adapting to both regulatory demands and evolving customer expectations.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Consumer Iam market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Consumer Iam Market Segmental Analysis
Global Consumer IAM Market is segmented by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical and by Region. Based on Offering, the market is segmented into Solution, Services. Based on Authentication Type, the market is segmented into Multi-factor Authentication, Single Sign on, Passwordless Authentication. Based on Deployment Mode, the market is segmented into Cloud, On-Premises, SaaS. Based on Organization Size, the market is segmented into SMB, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Hospitality, Retail & eCommerce, Telecommunication, Education, Government, Energy & Utilities, Manufacturing, iGaming, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Consumer Iam Market
The Consumer Identity and Access Management (IAM) market is primarily driven by the increasing demand for personalized user experiences. Organizations are prioritizing the creation of customized and tailored interactions to improve customer satisfaction and engagement. Consumer IAM solutions are essential in this pursuit, as they empower businesses to gather and leverage user identity data effectively, facilitating the provision of personalized services, targeted recommendations, and focused marketing campaigns. This shift towards personalization is significantly influencing the adoption of Consumer IAM solutions across diverse industries, making it a crucial component in enhancing customer relationships and driving overall business success.
Restraints in the Global Consumer Iam Market
The global Consumer Identity and Access Management (IAM) market faces a notable restraint due to a lack of awareness and understanding among organizations and consumers alike. Many stakeholders are not fully aware of the benefits and functionalities provided by Consumer IAM solutions, which can result in reluctance to implement these technologies. This limited comprehension hinders the potential value that such solutions can bring, particularly in terms of secure and convenient access management. To overcome this challenge, it is essential to initiate educational and awareness initiatives that emphasize the importance of Consumer IAM. By improving understanding of its advantages, stakeholders can make better-informed decisions regarding the adoption of these solutions.
Market Trends of the Global Consumer Iam Market
The Global Consumer Identity and Access Management (IAM) market is witnessing a significant upward trend as banks and financial institutions within the BFSI sector prioritize enhanced security measures due to increasing cyber threats and data breaches. With the digital transformation revolutionizing the sector, there is an escalating demand for robust IAM solutions that protect highly sensitive customer information while ensuring regulatory compliance. Organizations are investing in advanced authentication techniques, risk management strategies, and identity governance frameworks to bolster defenses against unauthorized access. This growing emphasis on security not only mitigates risks but also fosters consumer trust, driving the IAM market towards substantial growth and innovation.