세계의 위치 기반 서비스 시장 규모, 점유율, 성장 분석 : 구성요소별, 위치 유형별, 용도별, 산업별 - 산업 예측(2024-2031년)
Location Based Services Market Size, Share, Growth Analysis, By Component (Platform Services), By Location Type (Indoor, Outdoor), By Application, By Vertical - Industry Forecast 2024-2031
상품코드:1607678
리서치사:SkyQuest
발행일:2024년 12월
페이지 정보:영문 165 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 위치 기반 서비스 시장 규모는 2022년에 328억 달러로 평가되었습니다. 2023년 423억 달러에서 2031년에는 2,145억 달러로 성장하고, 예측 기간중(2024-2031년) CAGR은 22.5%를 나타낼 전망입니다.
위치기반서비스(LBS) 시장은 스마트 기기의 보급과 A-GNSS, 하이브리드 위치 추적과 같은 첨단 기술의 통합으로 크게 성장하고 있습니다. 이러한 서비스는 실시간 지리 데이터를 제공함으로써 사용자 경험을 향상시키고, 내비게이션 및 지역 검색에서 근접 마케팅 및 자산 추적에 이르기까지 다양한 용도를 가능하게 합니다. 개인화된 위치정보에 대한 수요가 증가함에 따라 기업들은 LBS를 활용하여 고객과의 관계를 강화하고 주문 관리를 간소화하기 위해 LBS를 활용하고 있습니다. 노키아, 삼성 등 주요 기업들은 3D 매핑 기술에 투자하고 있으며, 특히 라틴아메리카 및 아시아태평양의 신흥 시장에서 시장 확장을 더욱 촉진하고 있습니다. 이러한 성장 궤적은 LBS의 유망한 미래를 보여주며, 향후 몇 년동안 견조한 성장을 유지할 것으로 예상됩니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter's Five Forces 분석과 영향
경쟁 기업간 경쟁 관계
대체품의 위협
바이어의 교섭력
신규 진출업체의 위협
공급 기업의 교섭력
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2023년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술 진보
규제 상황
사례 연구
특허 분석
위치 기반 서비스 시장 규모 : 컴포넌트별&CAGR(2024-2031년)
시장 개요
플랫폼
서비스
하드웨어
위치 기반 서비스 시장 규모 : 로케이션 유형별&CAGR(2024-2031년)
시장 개요
실내
야외
위치 기반 서비스 시장 규모 : 용도별&CAGR(2024-2031년)
시장 개요
GIS 내비게이션
트래킹
소셜미디어
위치 기반 서비스 시장 규모 : 업계별&CAGR(2024-2031년)
시장 개요
물류
소매
헬스케어
미디어
방위
기타
위치 기반 서비스 시장 규모&CAGR(2024-2031년)
북미
미국
캐나다
유럽
영국
독일
스페인
프랑스
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2023년)
주요 시장 기업이 채택한 전략
시장 최근 동향
기업의 시장 점유율 분석(2023년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년대비 비교(2021-2023년)
주요 기업 개요
Apple(United States)
Google LLC(United States)
HERE Technologies(Germany)
TomTom N.V.(Netherlands)
Foursquare Labs, Inc.(United States)
Cisco Systems, Inc.(United States)
ESRI(United States)
IBM Corporation(United States)
Microsoft Corporation(United States)
Oracle Corporation(United States)
Qualcomm Inc.(United States)
Telenav, Inc.(United States)
Zebra Technologies Corporation(United States)
Ericsson AB(Sweden)
Navigine(Russia)
Navisens(United States)
AirSage Inc.(United States)
Bluedot Innovation(United States)
Geoloqi(United States)
LocationSmart(United States)
결론과 추천 사항
LSH
영문 목차
영문목차
Global Location Based Services Market size was valued at USD 32.8 billion in 2022 and is poised to grow from USD 42.3 billion in 2023 to USD 214.5 billion by 2031, growing at a CAGR of 22.5% during the forecast period (2024-2031).
The Location-Based Services (LBS) market is experiencing significant growth, driven by the increasing adoption of smart devices and the integration of advanced technologies such as A-GNSS and hybrid location tracking. These services enhance user experiences by providing real-time geo-data, enabling applications ranging from navigation and local search to proximity marketing and asset tracking. The rising demand for personalized, location-specific information fuels this trend, with companies leveraging LBS to better engage with customers and streamline order management. Key players like Nokia and Samsung are investing in 3D mapping technologies, further propelling market expansion, especially in emerging markets across Latin America and Asia-Pacific. This growth trajectory indicates a promising future for LBS, expected to sustain a robust rate in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Location Based Services Market Segmental Analysis
Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Location Based Services Market
The global Location Based Services (LBS) market is set for significant growth, driven primarily by the widespread adoption of smartphones and wireless devices. The increasing use of location-based check-in applications, enhanced analytical capabilities in communication technologies, and the affordability of GPS-enabled devices are crucial contributors to this trend. Additionally, the surge in social media usage, mobile networking, and the Internet of Things (IoT), coupled with advancements in communication infrastructure and ongoing investments in 4G and 5G technologies in rapidly developing regions, are pivotal factors further propelling the expansion of the LBS market worldwide.
Restraints in the Global Location Based Services Market
Global Location-Based Services (LBS) face several constraints, including privacy concerns, regulatory challenges, and technological limitations. As users become increasingly aware of data security issues, stringent regulations such as GDPR may hinder the collection and use of location data, affecting service personalization. Additionally, variations in infrastructure and technology across different regions can lead to inconsistent service quality and coverage. Geopolitical tensions can also restrict cross-border data flows, limiting global service integration. Moreover, reliance on GPS technology may lead to inaccuracies in areas with poor satellite visibility, ultimately impacting user experience and trust in LBS offerings.
Market Trends of the Global Location Based Services Market
The Global Location Based Services (LBS) market is witnessing significant growth driven by the increasing use of smartphones and enhanced mobile data networks, particularly 3G and beyond. Key subcategories such as social networking, local search, navigation, and entertainment are at the forefront of this trend, leveraging location awareness to deliver personalized experiences. Social media platforms are rapidly expanding their LBS offerings, complemented by an upsurge in mobile applications available through various app stores. Despite challenges in monetization, particularly in mobile advertising, LBS presents valuable opportunities for targeted marketing, appealing to brands seeking to engage consumers based on their geographic locations.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Driver & Opportunities
Restraints & Challenges
Porters Analysis & Impact
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Location Based Services Market Size by Component & CAGR (2024-2031)
Market Overview
Platform
Services
Hardware
Location Based Services Market Size by Location Type & CAGR (2024-2031)
Market Overview
Indoor
Outdoor
Location Based Services Market Size by Application & CAGR (2024-2031)
Market Overview
GIS Navigation
Tracking
Social Media
Location Based Services Market Size by Vertical & CAGR (2024-2031)
Market Overview
Logistics
Retail
Healthcare
Media
Defence
Others
Location Based Services Market Size & CAGR (2024-2031)
North America, (Component, Location type, Application, Vertical)
