모바일 애플리케이션 시장 규모, 점유율, 성장 분석 : 운영 체제별, 개발 모드별, 용도별, 지역별 - 산업 예측(2024-2031년)
Mobile Application Market Size, Share, Growth Analysis, By Operating System (App Store, Play Store), By Development Mode, By Application (Gaming, Learning & Education), By Region - Industry Forecast 2024-2031
상품코드:1607632
리서치사:SkyQuest
발행일:2024년 12월
페이지 정보:영문 165 Pages
라이선스 & 가격 (부가세 별도)
한글목차
모바일 애플리케이션 세계 시장 규모는 2022년에 1,987억 달러로 평가되었습니다. 2023년 2,310억 달러에서 2031년에는 6,589억 달러로 성장하고, 예측 기간중(2024-2031년) CAGR은 14%를 나타낼 전망입니다.
특히 브라질, 중국, 인도와 같은 개발도상국에서의 스마트폰 보급과 인터넷 사용 증가는 모바일 애플리케이션(앱)의 유망한 미래를 시사하고 있습니다. 이러한 성장은 앱의 기능성과 참여도를 높이는 인공지능 및 머신러닝과 같은 기술의 발전으로 인해 더욱 가속화되고 있으며, 전자상거래가 확대되고 온라인에서 한정된 할인과 상품 선택이 가능해짐에 따라 점점 더 많은 소비자들이 모바일 앱을 통해 구매를 하고 있습니다. 또한, 저렴한 데이터 요금제의 등장으로 인터넷에 대한 접근성이 향상되면서 각 플랫폼에서 모바일 앱 다운로드가 급증하고 있습니다. 이러한 추세에 힘입어 게임 부문은 게임 내 과금, 유료 앱, 인앱 광고 등을 통해 수익원을 다각화하며 전체 모바일 앱 시장의 성장에 기여하고 있습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter's Five Forces 분석과 영향
경쟁 기업간 경쟁 관계
대체품의 위협
바이어의 교섭력
신규 진출업체의 위협
공급 기업의 교섭력
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2023년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술 진보
규제 상황
사례 연구
특허 분석
모바일 애플리케이션 시장 규모 : 운영체제별&CAGR(2024-2031년)
시장 개요
App Store
Play Store
기타
모바일 애플리케이션 시장 규모 : 개발 모드별&CAGR(2024-2031년)
시장 개요
개인
기업
기타
모바일 애플리케이션 시장 규모 : 용도별&CAGR(2024-2031년)
시장 개요
게임
소셜미디어 및 엔터테인먼트
건강 및 피트니스
여행 및 호스피탈리티
소매업 및 전자상거래
학습 및 교육
기타
모바일 애플리케이션 시장 규모 : 지역별&CAGR(2024-2031년)
북미
미국
캐나다
유럽
영국
독일
스페인
프랑스
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2023년)
주요 시장 기업이 채택한 전략
시장 최근 동향
기업의 시장 점유율 분석(2023년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출 전년대비 비교(2021-2023년)
주요 기업 개요
Google LLC(United States)
Apple Inc.(United States)
Facebook Inc.(now Meta Platforms Inc.)(United States)
Tencent Holdings Limited(China)
Alibaba Group Holding Limited(China)
Amazon.com Inc.(United States)
Netflix Inc.(United States)
Baidu Inc.(China)
Uber Technologies Inc.(United States)
Lyft Inc.(United States)
Twitter Inc.(United States)
Pinterest Inc.(United States)
Snap Inc.(United States)
Microsoft Corporation(United States)
Zoom Video Communications Inc.(United States)
TikTok Inc.(China)
WeChat(Tencent)(China)
WhatsApp(Facebook)(now Meta Platforms Inc.)(United States)
Instagram(Facebook)(now Meta Platforms Inc.)(United States)
YouTube(Google LLC)(United States)
결론과 추천 사항
LSH
영문 목차
영문목차
Global Mobile Application Market size was valued at USD 198.7 billion in 2022 and is poised to grow from USD 231 billion in 2023 to USD 658.9 billion by 2031, growing at a CAGR of 14% during the forecast period (2024-2031).
The rise of smartphone adoption and heightened internet usage, particularly in developing nations like Brazil, China, and India, signals a promising future for mobile applications (apps). This growth is propelled by advancements in technology, including artificial intelligence and machine learning, which enhance app functionality and engagement. As e-commerce expands, offering exclusive discounts and product selections online, more consumers are turning to mobile apps for their purchasing needs. Additionally, the availability of affordable data plans has facilitated increased internet accessibility, driving a surge in mobile app downloads across platforms. The gaming sector, benefiting from these trends, has diversified its revenue streams through in-game purchases, paid apps, and in-app advertising, further contributing to the overall market growth for mobile applications.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Application market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Mobile Application Market Segmental Analysis
Global Mobile Application Market is segmented by Operating System, Development Mode, Application and Region. Based on Operating System, the market is segmented into App Store, Play Store, Others. Based on Development Mode, the market is segmented into Individual, Through Companies, Others. Based on Application, the market is segmented into Gaming, social media and Entertainment, Health and Fitness, Travel and Hospitality, Retail and Ecommerce, Learning and Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Mobile Application Market
The growth of the Global Mobile Application market is significantly influenced by the rising usage of data and increasing internet penetration, particularly in developing countries like China, India, and Brazil. Over the past decade, the internet has become a vital communication tool accessible through devices such as computers, smartphones, and tablets. This widespread connectivity has enabled users to easily access a multitude of applications with minimal cost and effort, while also facilitating faster communication. Moreover, the booming e-commerce sector has attracted a larger online consumer base by offering a diverse range of products, enticing promotions, and exclusive discounts available primarily on digital platforms.
Restraints in the Global Mobile Application Market
One significant restraint in the Global Mobile Application market revolves around battery use and performance, which are essential considerations during app development. A successful mobile application should optimize battery consumption while maintaining high performance standards. To achieve this, developers can create beta versions of their apps and conduct thorough testing to identify and resolve any issues related to battery drainage. It's crucial to be vigilant and meticulous throughout this testing phase, as any underlying flaws can lead to considerable challenges in ensuring a smooth user experience. Addressing these factors is vital for enhancing the overall acceptance and functionality of mobile applications.
Market Trends of the Global Mobile Application Market
The global mobile application market is witnessing a dynamic evolution, characterized by intense competition among established giants and emerging players like Xiaomi and OnePlus, who are rapidly gaining traction. The focus has shifted towards creating user-centric applications that prioritize enhanced user experiences, driven by the integration of cutting-edge technologies such as augmented reality (AR) and virtual reality (VR). This trend reflects a broader demand for immersive and engaging functionalities, compelling developers to innovate continuously to retain consumer interest. As mobile devices become increasingly central to daily life, the market is expected to expand further, encouraging both creativity and investment in next-generation apps.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Driver & Opportunities
Restraints & Challenges
Porters Analysis & Impact
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Mobile Application Market Size by Operating System & CAGR (2024-2031)
Market Overview
App Store
Play Store
Others
Mobile Application Market Size by Development Mode & CAGR (2024-2031)
Market Overview
Individual
Through Companies
Others
Mobile Application Market Size by Application & CAGR (2024-2031)
Market Overview
Gaming
Social Media and Entertainment
Health and Fitness
Travel and Hospitality
Retail and E commerce
Learning and Education
Others
Mobile Application Market Size & CAGR (2024-2031)
North America, (Operating System, Development Mode, Application)
US
Canada
Europe, (Operating System, Development Mode, Application)
UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific, (Operating System, Development Mode, Application)
China
India
Japan
South Korea
Rest of Asia Pacific
Latin America, (Operating System, Development Mode, Application)
Brazil
Rest of Latin America
Middle East & Africa, (Operating System, Development Mode, Application)
GCC Countries
South Africa
Rest of Middle East & Africa
Competitive Intelligence
Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
Company Details
Product Portfolio Analysis
Company's Segmental Share Analysis
Revenue Y-O-Y Comparison (2021-2023)
Key Company Profiles
Google LLC (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Apple Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Facebook Inc. (now Meta Platforms Inc.) (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Tencent Holdings Limited (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Alibaba Group Holding Limited (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Amazon.com Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Netflix Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Baidu Inc. (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Uber Technologies Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Lyft Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Twitter Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Pinterest Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Snap Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Microsoft Corporation (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Zoom Video Communications Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
TikTok Inc. (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
WeChat (Tencent) (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
WhatsApp (Facebook) (now Meta Platforms Inc.) (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Instagram (Facebook) (now Meta Platforms Inc.) (United States)
