클라우드 광고 시장 규모는 2022년에 32억 5,000만 달러에 달하며, 2023년 38억 4,000만 달러에서 2031년까지는 145억 3,000만 달러로 성장하며, 예측 기간(2024-2031년)의 CAGR은 18.1%로 성장할 전망입니다.
클라우드 광고 시장은 인터넷 접근성의 향상과 E-Commerce의 도입 가속화에 힘입어 크게 성장하고 있습니다. 소비자들이 온라인 쇼핑을 점점 더 선호함에 따라 마케팅 담당자들은 전통적인 야외 광고에서 이메일 및 소셜미디어 마케팅과 같은 서비스를 통해 소비자 분석을 활용한 타깃팅된 디지털 접근 방식으로 전략을 전환하고 있으며, 브랜드는 집에서도 소비자와 효과적으로 소통할 수 있고, 그 결과 개인화된 소비자 경험을 얻을 수 있습니다. 주목할 만한 점은 클라우드 서비스를 사용하는 미국 기업의 80% 가량이 여러 대형 클라우드 프로바이더와 파트너십을 맺고 있는 것으로 나타나 클라우드 사용의 다양화 추세를 보여주고 있습니다. 예측 기간 중 북미 브랜드들은 클라우드 마케팅 및 광고 예산을 약 25% 늘릴 것으로 예상됩니다. 이는 Flipkart, Amazon, Snapdeal과 같은 주요 E-Commerce 업체들이 클라우드 서비스와 온라인 광고를 핵심 비즈니스 모델에 통합하는 등 보다 광범위한 전환을 반영합니다. 이러한 발전은 효과적인 광고 전략을 촉진하고 소비자 참여를 높이는 데 클라우드 기술이 중요한 역할을 할 수 있다는 점을 강조하며, 궁극적으로 클라우드 광고 시장을 발전시킬 것입니다. 전반적으로, 소비자 선호도가 진화함에 따라 클라우드 기능을 활용한 첨단 디지털 마케팅 솔루션에 대한 수요는 계속 증가할 것이며, 이는 경쟁 환경 속에서 기업이 성공할 수 있는 유리한 기회를 제공할 가능성이 높습니다.
Cloud Advertising Market size was valued at USD 3.25 billion in 2022 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).
The cloud advertising market is experiencing significant growth, fueled by the rise in internet accessibility and the accelerating adoption of e-commerce. As consumers increasingly prefer online shopping, marketers have shifted their strategies away from traditional outdoor advertising to targeted digital approaches that capitalize on consumer analytics. Services such as email and social media marketing allow brands to connect with their audience effectively from the comfort of their homes, resulting in personalized consumer experiences. Notably, nearly 80% of U.S. businesses utilizing cloud services partner with multiple major cloud providers, illustrating the trend towards diversified cloud usage. During the forecast period, North American brands are projected to increase their cloud marketing and advertising budgets by around 25%. This reflects a broader transition as e-commerce leaders like Flipkart, Amazon, and Snapdeal embed cloud services and online advertising into their core business models. These developments underscore the critical role of cloud technologies in facilitating effective advertising strategies and enhancing consumer engagement, ultimately propelling the cloud advertising market forward. Overall, as consumer preferences evolve, the demand for sophisticated digital marketing solutions driven by cloud capabilities will likely continue to rise, presenting lucrative opportunities for businesses to thrive in a competitive landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Cloud Advertising Market Segmental Analysis
Global Cloud Advertising Market is segmented by Component, by Organization Size, by Application, by Deployment Model, , by Verticals and by Region. Based on Component, the market is segmented into Platforms, Services. Based on Organization Size, the market is segmented into Large Enterprises, SMES. Based on Application, the market is segmented into Campaign Management, Customer Management, Experience Management, Analytics and Insights, Real-Time Engagement. Based on Deployment Model, the market is segmented into Public Cloud, Private Cloud. Based on Verticals, the market is segmented into Retail and Consumer Goods, Media and Entertainment, Travel and Hospitality, BFSI, Telecommunications, Manufacturing, Education, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Cloud Advertising Market
The Cloud Advertising market is significantly influenced by a variety of technological advancements, particularly those associated with the internet. The increasing commercial use of these technologies, along with the surge in global internet users, has transformed the landscape of cloud advertising and digital marketing strategies. Major contributing factors include the rise in smartphone ownership, extensive internet connectivity, and the heightened engagement with digital media-all of which are anticipated to expand the pool of online users and create fresh opportunities within the cloud advertising sector. As digitalization accelerates and consumers gain easier access to high-speed internet, the consumption of online content is likely to rise, thereby paving the way for enhanced profitability for key players in the Cloud Advertising market. The e-commerce realm is becoming highly competitive as more traditional retailers pivot toward platforms like Amazon and Alibaba, thus intensifying the demand for innovative online advertising strategies. Additionally, contextual advertising has gained significant traction among advertisers due to its impressive return on investment, further driving market growth.
Restraints in the Cloud Advertising Market
The Cloud Advertising market is facing several restraints despite the rising demand for digital advertising, which in turn fuels the need for cloud solutions aimed at enhanced data collection across various channels. Regulatory measures intended to ensure high security within this domain can inadvertently act as a restriction on growth, as these guidelines can be stringent. Furthermore, the dependency of cloud advertising systems on consistent internet connectivity poses a significant hurdle; server downtimes or internet outages could severely disrupt access to services. An example of this is the substantial economic loss experienced in India due to extended internet outages, reported to be $3.04 billion between 2012 and 2017. Collectively, these challenges are expected to negatively impact the growth trajectory of the cloud advertising market during the forecast period.
Market Trends of the Cloud Advertising Market
The Cloud Advertising market has witnessed significant growth as a direct consequence of the COVID-19 pandemic, reshaping consumer behavior and accelerating digital transformation across various sectors. As businesses transitioned online due to lockdowns, e-commerce surged, compelling companies to adopt cloud-based advertising solutions to effectively engage a more digitally reliant audience. The shift toward remote work also catalyzed the demand for innovative cloud advertising strategies, enabling businesses to maintain communication and foster consumer connections. This trend has solidified the reliance on digital channels for marketing, ensuring sustained momentum for the Cloud Advertising market well into the forecast period, driven by evolving consumer preferences and technological advancements.