세계 기능성 워터 시장 규모는 2022년 42억 달러로 2023년 151억 달러에서 2031년 277억 6,000만 달러로 성장할 것으로 예상되며, 예측 기간(2024-2031년) 동안 7%의 CAGR로 성장할 것으로 예상됩니다.
COVID-19 팬데믹은 세계 시장의 역학을 크게 변화시켰으며, 특히 다양한 지역에서 기능성 워터 제품에 대한 수요를 촉진하고 있습니다. 분석에 따르면 시장은 2017년부터 2019년까지 평균 성장률과 비교하여 2019년에 8.33%의 성장을 경험했습니다. 팬데믹 이후 이 분야의 수요와 성장 궤적은 CAGR 상승을 반영하여 팬데믹 이전 수준으로 안정화될 것으로 예상됩니다. 기능성 워터의 인기 상승은 갈증을 효과적으로 해소하고 건강한 수분 공급과 영양 공급을 촉진하는 제품에 대한 소비자의 욕구가 높아졌기 때문입니다. 해독 및 수면의 질을 향상시키는 물과 같은 새로운 개념이 이 시장 확대에 박차를 가하고 있습니다. 소비자들이 저당분, 인공첨가물이 없는 음료를 선호하게 되면서 기능성 워터는 기존 설탕이 들어간 탄산음료의 대안으로 선호되고 있습니다. 가격은 여전히 소비자의 구매 결정에 있어 중요한 요소이지만, 제조업체는 제품의 다양성과 품질을 통해 제품의 비싼 가격을 정당화하고 궁극적으로 수익률을 높일 수 있을 것으로 기대하고 있습니다. 또한, 병입 기술의 발전과 소매 유통망 강화는 유익한 성분을 함유한 강화수 제품의 성장을 더욱 촉진하고, 이 카테고리를 전체 음료 시장의 주요 기업으로 자리매김할 것으로 보입니다.
Global Functional Water Market size was valued at USD 4.2 billion in 2022 and is poised to grow from USD 15.1 billion in 2023 to USD 27.76 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).
The COVID-19 pandemic has significantly shaped global market dynamics, particularly propelling the demand for functional water products across various regions. Analysis indicates that the market experienced an 8.33% growth in 2019 compared to the average growth rate from 2017 to 2019. As we move beyond the pandemic, it is anticipated that the demand and growth trajectory for this sector will stabilize to pre-pandemic levels, reflective of an increasing compound annual growth rate (CAGR). The rise in popularity of functional water can be attributed to a growing consumer appetite for products that promote healthy hydration and nutritional benefits while effectively quenching thirst. Emerging concepts, such as detoxification and water aimed at enhancing sleep quality, are fueling this market's expansion. With consumers gravitating toward beverages that contain lower sugar levels and eschew artificial additives, functional water has become a preferred alternative to traditional sugary sodas. Price remains a significant factor in consumers' purchasing decisions; however, manufacturers are expected to justify the premium pricing of their products through the diversity and quality of their offerings, ultimately leading to larger profit margins. Additionally, advancements in bottling technology and an enhancing retail distribution network are set to further drive the growth of enhanced water products infused with beneficial ingredients, positioning this category as a key player in the overall beverage market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Functional Water Market Segmental Analysis
Global Functional Water Market is segmented by Product, Flavour, Packaging, Distribution Channel, End user and region. Based on Product, the market is segmented into Vitamin-enhanced water, Electrolyte-enhanced water, pH-balanced water, Antioxidant-infused water, Energy-enhanced water, Others. Based on Flavour, the market is segmented into Fruit-flavoured, Herb-infused, Tea-infused, Other flavours. Based on Packaging, the market is segmented into Bottles, Cans, Tetra packs, Pouches, Others. Based on Distribution Channel, the market is segmented into Supermarkets & hypermarkets, Convenience stores, Online retail, Others. Based on end user, the market is segmented into Retail, Hotels, Restaurants, and Cafes (HoReCa), Fitness & wellness centers, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Functional Water Market
One of the primary drivers of the global functional water market is the growing awareness among the public regarding health-related issues, spurred significantly by the Covid-19 pandemic. This pandemic heightened global awareness of the benefits and importance of functional beverages, prompting individuals to incorporate them into their diets. As consumers become increasingly cognizant of the adverse health effects associated with carbonated drinks, they are leaning towards functional drinks as healthier alternatives. Moreover, the surge in investments targeting the immune and physical health sectors since the pandemic has led to enhanced research and development efforts, further propelling market growth during the forecast period.
Restraints in the Global Functional Water Market
One significant constraint facing the global functional water market is the higher price point of these beverages compared to traditional carbonated drinks and other conventional options. This elevated cost discourages consumers from purchasing functional waters, thereby hindering market expansion. The rise of energy drinks, sports beverages, and health-focused drinks has shifted consumer preferences toward function-specific beverages, which often come with added health benefits like enhanced energy, hydration, and probiotics. Furthermore, the increasing availability of alternatives, such as plant-based beverages that provide similar health benefits without the added functional ingredients, is expected to further inhibit growth in the functional water sector.
Market Trends of the Global Functional Water Market
The Global Functional Water market is experiencing a notable upswing as consumers increasingly seek nutritional solutions to combat fatigue, enhance immunity, and improve overall wellness in response to their demanding lifestyles. This trend is largely driven by a growing awareness of the importance of hydration alongside health-conscious consumption. Functional waters infused with immunity-boosting ingredients and other health-promoting compounds are gaining traction, as consumers prioritize beverages that provide both hydration and functional benefits. As the market evolves, brands that innovate with natural, beneficial components are poised to capture the attention of health-oriented consumers, making this segment a focal point for future growth.