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Healthcare Digital Marketing Market: Industry Trends and Global Forecasts - Distribution by Type of Technology, Type of Product, End User and Key Geographical Regions
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HEALTHCARE DIGITAL MARKETING MARKET: OVERVIEW

As per Roots Analysis, the global healthcare digital marketing market valued at USD 305 million in the current year is anticipated to grow at a CAGR of 26% during the forecast period.

The market sizing and opportunity analysis has been segmented across the following parameters:

Type of Technology

Type of Product

End User

Key Geographical Regions

HEALTHCARE DIGITAL MARKETING MARKET: GROWTH AND TRENDS

The evolution of the healthcare industry is being driven by advancements in technology and the rising adoption of immersive and interactive technologies. With increasing digitization across the globe, the need for real-time data access, management and analysis of health data has gained remarkable importance. Consequently, many pharma companies have begun incorporating augmented reality (AR) and virtual reality (VR) features, in order to offer an experiential and interactive dimension to their educational / marketing content. Further, unlike traditional strategies, digital marketing is not only more cost-effective but also provides additional advantages, including targeted outreach and data-driven results.

Healthcare Digital Market - IMG1

It is worth highlighting that although the contribution of the healthcare industry is merely 2% of the global spending on digital advertising, there is a growing interest in this form of marketing from the consumer side as well. Currently, the applications of AR / VR in pharma marketing are limited to training, education and demonstrations in tradeshows; however, experts believe that its true potential is yet to be tapped. Further, many stakeholders remain optimistic regarding the current scenario, as the customer perspective regarding online purchases evolves. In fact, this presents lucrative opportunities for online retailers, as well as digital advertising specialists.

HEALTHCARE DIGITAL MARKETING MARKET: KEY INSIGHTS

The report delves into the current state of the global healthcare digital marketing market and identifies potential growth opportunities within industry. Some key findings from the report include:

Healthcare Digital Market - IMG2
Healthcare Digital Market - IMG3

Example Players in the Healthcare Digital Marketing Market

HEALTHCARE DIGITAL MARKETING MARKET: RESEARCH COVERAGE

KEY QUESTIONS ANSWERED IN THIS REPORT

REASONS TO BUY THIS REPORT

ADDITIONAL BENEFITS

TABLE OF CONTENTS

1. PREFACE

2. EXECUTIVE SUMMARY

3. INTRODUCTION

4. AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE

5. COMPANY COMPETITIVENESS ANALYSIS

6. COMPANY PROFILES

6. 5. Impact XM

6. 5.1. Company Overview

6. 5.2. Recent Developments and Future Outlook

7. POTENTIAL STRATEGIC PARTNERS

8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS

9. CASE STUDY

10. MARKET FORECAST

11. EXECUTIVE INSIGHTS

12. CONCLUSION

13. APPENDIX 1: TABULATED DATA

14. APPENDIX 2: LIST OF COMPANIES AND ORGANISATIONS

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