헬스케어 디지털 마케팅 시장 : 업계 동향과 세계 예측 - 기술 유형별, 제품 유형별, 최종사용자별, 주요 지역별
Healthcare Digital Marketing Market: Industry Trends and Global Forecasts - Distribution by Type of Technology, Type of Product, End User and Key Geographical Regions
상품코드:1762544
리서치사:Roots Analysis
발행일:2025년 07월
페이지 정보:영문 177 Pages
라이선스 & 가격 (부가세 별도)
한글목차
헬스케어 디지털 마케팅 시장 : 개요
세계의 헬스케어 디지털 마케팅 시장 규모는 올해, 3억 500만 달러에 달했습니다. 이 시장은 예측 기간 중 26%의 CAGR로 확대할 것으로 예측됩니다.
시장 세분화 및 기회 분석은 다음과 같은 매개 변수로 세분화됩니다.
기술 유형
AR
VR
MR
제품 유형
하드웨어
소프트웨어
최종사용자
중소제약사
대형 제약사
주요 지역
북미
유럽
아시아태평양
기타 지역
헬스케어 디지털 마케팅 시장 : 성장과 동향
헬스케어 산업의 진화는 기술의 발전과 몰입형 및 인터랙티브 기술의 채택 증가에 의해 촉진되고 있습니다. 전 세계에서 디지털화가 진행되면서 건강 데이터에 대한 실시간 데이터 액세스, 관리 및 분석에 대한 필요성이 크게 증가하고 있습니다. 이에 따라 많은 제약회사들이 증강현실(AR)과 가상현실(VR) 기능을 도입하여 교육, 마케팅, 컨텐츠에 체험적이고 인터랙티브한 차원을 제공하기 시작했습니다. 또한 기존 전략과 달리 디지털 마케팅은 비용 효율적일 뿐만 아니라, 타겟팅된 아웃리치 및 데이터베이스 결과와 같은 추가적인 이점을 제공합니다.
헬스케어 산업의 디지털 광고에 대한 기여도는 전 세계 디지털 광고의 2%에 불과하지만, 소비자 측면에서도 이러한 형태의 마케팅에 대한 관심이 증가하고 있다는 점은 주목할 만합니다. 현재 제약 마케팅에서 AR/VR의 사용은 교육, 교육, 전시회 시연에 국한되어 있지만, 전문가들은 AR/VR의 진정한 잠재력은 아직 개발되지 않았다고 보고 있습니다. 또한 많은 이해관계자들은 온라인 구매에 대한 고객의 관점이 진화함에 따라 현재 시나리오에 대해 낙관적인 입장을 견지하고 있습니다. 실제로 이는 디지털 광고 전문가뿐만 아니라 온라인 소매업체들에게도 유리한 기회를 가져다주고 있습니다.
헬스케어 디지털 마케팅 시장 : 주요 인사이트
이 보고서는 세계 헬스케어 디지털 마케팅 시장의 현황을 조사하고 업계내 잠재적인 성장 기회를 파악합니다. 주요 조사 결과는 다음과 같습니다.
현재 120개 이상의 기업이 전 세계 헬스케어 산업에 AR/VR 및 관련 디지털 마케팅 서비스를 제공하고 있다고 주장하고 있습니다.
지난 5년 동안 여러 기업이 이 분야에 진출하여 AR과 VR 기술을 활용한 앱 개발 및 동영상/컨텐츠 생성 서비스를 제공합니다.
대부분의 서비스 프로바이더들이 AR과 VR 기술을 기반으로 서비스를 제공하고 있지만, MR 기반 솔루션이 이 분야에서 점차 인기를 끌고 있습니다.
이 분야 기업의 70% 이상이 AR/VR 기반 웹사이트/앱 개발, 3600개의 비디오/애니메이션 디자인 서비스를 제공하고 있다는 점은 주목할 만합니다.
2010년 이후 설립된 기업의 50% 이상이 아시아태평양에 본사를 두고 있으며, Acodez, Clevbrain, Fluper, Infinito VFX 등이 그 예입니다.
이 분야에 종사하는 기업의 대부분은 신흥 국가 지역에 기반을 두고 있으며, 시장 상황은 중소기업의 존재가 특징입니다.
경쟁 우위를 확보하기 위해 각 기업은 역량을 확대하고 서비스 포트폴리오를 강화하기 위해 많은 노력을 기울이고 있습니다.
대형 제약사들도 AR/VR 기술을 활용한 다양한 디지털 마케팅과 환자 및 의사 교육에 기반한 다양한 디지털 마케팅에 많은 투자를 하고 있습니다.
AR/VR 기반 마케팅 툴의 인기가 높아짐에 따라 다양한 치료법 개발 업체들이 AR/VR 서비스 프로바이더와 제휴할 가능성이 높습니다.
헬스케어 산업에서 AR/VR 기반 기술의 채택률이 높아질 것으로 예상에 따라 디지털 마케팅 서비스 프로바이더 시장은 향후 10년간 연평균 26%의 성장률을 보일 것으로 예측됩니다.
헬스케어 디지털 마케팅 시장의 참여 기업 예
ARWorks
CG Life
CubeZoo
Impact XM
INVIVO Communications
Mirum
Pixacore
Random42
Quast Media
Tipping Point Media
vStream
목차
제1장 서문
제2장 개요
제3장 서론
챕터 개요
의약품 마케팅에서의 주요 과제
디지털 마케팅의 중요성
인기 디지털 마케팅 전략
의약품 디지털 마케팅에서 증강현실(AR)과 가상현실(VR)의 활용
AR/VR 업계의 성장 제약
향후 전망
제4장 AR/VR 기반 헬스케어 디지털 마케팅 기업 : 현재 시장 구도
챕터 개요
제약 업계의 디지털 마케팅 : 시장 전체
제5장 기업 경쟁력 분석
챕터 개요
조사 방법과 주요 파라미터
경쟁력 분석 : 북미에 기반을 둔 AR/VR 기반 디지털 마케팅 서비스 프로바이더
경쟁력 분석 : 유럽에 기반을 둔 AR/VR 기반 디지털 마케팅 서비스 프로바이더
경쟁력 분석 : 아시아태평양에 기반을 둔 AR/VR 기반 디지털 마케팅 서비스 프로바이더
제6장 기업 개요
챕터 개요
ARworks
CG Life
CubeZoo
Impact XM
INVIVO Communications
Mindgrub
Mirum
PIXACORE
Quast Media
Random42
Tipping Point Media
vStream
제7장 잠재적 전략적 파트너
챕터 개요
범위와 조사 방법
디지털 마케팅 기업에서의 잠재적 전략적 파트너
제8장 대형 제약회사 디지털 마케팅 관련 구상
제9장 사례 연구
챕터 개요
Zocular용 Narola Infotech
Actelion용 Viscira
LifeLabs용 SoftCover VR
MISA용 Virtual Reality Ireland
vCura용 ViitorCloud
Lilavati Hospital용 Kwebmaker
My Health Meter용 Intermind
Providence Healthcare용 VR Vision
Zoetis용 CitrusBits
제10장 시장 예측
챕터 개요
예측 조사 방법과 주요 전제조건
2030년까지 헬스케어 업계에서 AR/VR 기반 디지털 마케팅 기회
헬스케어 업계에서 AR/VR 기반 디지털 마케팅 기회 : 기술 유형별
헬스케어 업계에서 AR/VR 기반 디지털 마케팅 기회 : 제품 유형별
헬스케어 업계에서 AR/VR 기반 디지털 마케팅 기회 : 최종사용자별
헬스케어 업계에서 AR/VR 기반 디지털 마케팅 기회 : 주요 지역별
제11장 이그제큐티브 인사이트
제12장 결론
제13장 부록 1 : 표형식 데이터
제14장 부록 2 : 기업·단체 리스트
KSA
영문 목차
영문목차
HEALTHCARE DIGITAL MARKETING MARKET: OVERVIEW
As per Roots Analysis, the global healthcare digital marketing market valued at USD 305 million in the current year is anticipated to grow at a CAGR of 26% during the forecast period.
The market sizing and opportunity analysis has been segmented across the following parameters:
Type of Technology
AR
VR
MR
Type of Product
Hardware
Software
End User
Small and Mid-sized Pharma Companies
Large Pharma Companies
Key Geographical Regions
North America
Europe
Asia-Pacific
Rest of the World
HEALTHCARE DIGITAL MARKETING MARKET: GROWTH AND TRENDS
The evolution of the healthcare industry is being driven by advancements in technology and the rising adoption of immersive and interactive technologies. With increasing digitization across the globe, the need for real-time data access, management and analysis of health data has gained remarkable importance. Consequently, many pharma companies have begun incorporating augmented reality (AR) and virtual reality (VR) features, in order to offer an experiential and interactive dimension to their educational / marketing content. Further, unlike traditional strategies, digital marketing is not only more cost-effective but also provides additional advantages, including targeted outreach and data-driven results.
It is worth highlighting that although the contribution of the healthcare industry is merely 2% of the global spending on digital advertising, there is a growing interest in this form of marketing from the consumer side as well. Currently, the applications of AR / VR in pharma marketing are limited to training, education and demonstrations in tradeshows; however, experts believe that its true potential is yet to be tapped. Further, many stakeholders remain optimistic regarding the current scenario, as the customer perspective regarding online purchases evolves. In fact, this presents lucrative opportunities for online retailers, as well as digital advertising specialists.
HEALTHCARE DIGITAL MARKETING MARKET: KEY INSIGHTS
The report delves into the current state of the global healthcare digital marketing market and identifies potential growth opportunities within industry. Some key findings from the report include:
Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry.
In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies.
Although, majority of the service providers offer services based on AR and VR technologies, MR based solutions are gradually gaining traction in this domain.
It is worth highlighting that more than 70% of companies in this domain offer AR / VR based website / app development and 3600 video / animation design services.
More than 50% of the companies established post 2010 are headquartered in Asia-Pacific region; examples include Acodez, Clevbrain, Fluperand Infinito VFX.
Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of both small and mid-sized firms.
In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios.
Big pharma players have also invested significantly in various digital marketing and patient / physician training-based initiatives through the use of AR / VR technologies.
Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future.
Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~26%, over the next decade.
Example Players in the Healthcare Digital Marketing Market
ARWorks
CG Life
CubeZoo
Impact XM
INVIVO Communications
Mirum
Pixacore
Random42
Quast Media
Tipping Point Media
vStream
HEALTHCARE DIGITAL MARKETING MARKET: RESEARCH COVERAGE
Market Sizing and Opportunity Analysis: The report features an in-depth analysis of the healthcare digital marketing market, focusing on key market segments, including [A] type of technology, [B] type of product, [C] end user and [D] key geographical regions.
Market Landscape: A comprehensive evaluation of the companies offering AR / VR based digital marketing services, based on several relevant parameters, such as [A] type of technology, [B] AR / VR specific services, [C] additional digital marketing services, [D] year of establishment, [E] company size and [F] location of headquarters.
Company Competitiveness Analysis: A comprehensive competitive analysis of digital marketing companies, examining factors, such as [A] supplier power and [B] service strength.
Company Profiles: In-depth profiles of the companies offering services related to digital marketing, focusing on [A] overview of the company, [B] financial information (if available) and [C] recent developments and an informed future outlook.
Potential Strategic Partners: An insightful analysis of the potential strategic partners in healthcare digital marketing market, based on several parameters, such as [A] number of trials, [B] therapeutic area, [C] geographical footprint and [D] company size.
Big Pharma Initiatives: A comprehensive analysis of the recent AR / VR based initiatives undertaken by big pharma players in healthcare digital marketing market, based on various relevant parameters, such as [A] year of initiative, [B] type of initiative, [C] type of application area, [D] type of solution and [E] number of initiatives.
Case Study: A detailed discussion on the recent use cases, wherein various digital marketing strategies have been adopted by healthcare companies, highlighting various business needs of such players and key takeaways of the solutions provided by the digital marketing companies.
KEY QUESTIONS ANSWERED IN THIS REPORT
How many companies are currently engaged in this market?
Which are the leading companies in this market?
What factors are likely to influence the evolution of this market?
What is the current and future market size?
What is the CAGR of this market?
How is the current and future market opportunity likely to be distributed across key market segments?
REASONS TO BUY THIS REPORT
The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.
ADDITIONAL BENEFITS
Complimentary PPT Insights Packs
Complimentary Excel Data Packs for all Analytical Modules in the Report
15% Free Content Customization
Detailed Report Walkthrough Session with Research Team
Free Updated report if the report is 6-12 months old or older
TABLE OF CONTENTS
1. PREFACE
1.1. Scope of the Report
1.2. Research Methodology
1.2.1. Research Assumptions
1.2.2. Project Methodology
1.2.3. Forecast Methodology
1.2.4. Robust Quality Control
1.2.5. Key Considerations
1.2.5.1. Demographics
1.2.5.2. Economic Factors
1.2.5.3. Government Regulations
1.2.5.4. Supply Chain
1.2.5.5. COVID Impact / Related Factors
1.2.5.6. Market Access
1.2.5.7. Healthcare Policies
1.2.5.8. Industry Consolidation
1.3 Key Questions Answered
1.4. Chapter Outlines
2. EXECUTIVE SUMMARY
3. INTRODUCTION
3.1. Chapter Overview
3.2. Key Challenges in Pharmaceutical Marketing
3.2.1. Need for Product Differentiation
3.2.2. Growing Demand for Patient Centric Healthcare
3.2.3. Lack of Standard Performance Metrics
3.2.4. Need for Scientific Communication
3.3. Importance of Digital Marketing
3.4. Popular Digital Marketing Strategies
3.4.1. Social Media Marketing
3.4.2. Content Marketing Strategy
3.4.3. Marketing Automation
3.4.4. Search Engine Optimization and Marketing
3.4.5. Artificial Intelligence based Marketing
3.5. Use of Augmented Reality and Virtual Reality (AR / VR) in Pharmaceutical Digital Marketing
3.6. Growth Constraints in AR / VR Industry
3.7. Future Perspectives
4. AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE
4.1. Chapter Overview
4.2. Digital Marketing in Pharmaceutical Industry: Overall Market
4.2.1. Analysis by Type of Technology
4.2.2. Analysis by AR / VR based Services Offered
4.2.3. Analysis by Type of Digital Marketing Services Offered
4.2.4. Analysis by Secondary Marketing Services Offered
4.2.5. Analysis by Year of Establishment
4.2.6. Analysis by Company Size
4.2.7. Analysis by Geographical Location
5. COMPANY COMPETITIVENESS ANALYSIS
5.1. Chapter Overview
5.2. Methodology and Key Parameters
5.2.1. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
5.2.2. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
5.2.3. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific
6. COMPANY PROFILES
6.1. Chapter Overview
6.2. ARworks
6.2.1. Company Overview
6.2.2. Recent Developments and Future Outlook
6.3. CG Life
6.3.1. Company Overview
6.3.2. Recent Developments and Future Outlook
6.4. CubeZoo
6.4.1. Company Overview
6.4.2. Recent Developments and Future Outlook
6. 5. Impact XM
6. 5.1. Company Overview
6. 5.2. Recent Developments and Future Outlook
6.6. INVIVO Communications
6.6.1. Company overview
6.6.2. Recent Developments and Future Outlook
6.7. Mindgrub
6.7.1. Company Overview
6.7.2. Recent Developments and Future Outlook
6.8. Mirum
6.8.1. Company Overview
6.8.2. Recent Developments and Future Outlook
6.9. PIXACORE
6.9.1. Company Overview
6.9.2. Recent Developments and Future Outlook
6.10. Quast Media
6.10.1. Company Overview
6.10.2. Recent Developments and Future Outlook
6.11. Random42
6.11.1. Company Overview
6.11.2. Recent Developments and Future Outlook
6.12. Tipping Point Media
6.12.1. Company Overview
6.12.2. Recent Developments and Future Outlook
6.13. vStream
6.13.1. Company Overview
6.13.2. Recent Developments and Future Outlook
7. POTENTIAL STRATEGIC PARTNERS
7.1. Chapter Overview
7.2. Scope and Methodology
7.3. Potential Strategic Partners for Digital Marketing Companies
7.3.1. Most Likely Partners
7.3.2. Likely Partners
7.3.3. Less Likely Partners
7.3.4. Least Likely Partners
8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS
8.1. Chapter Overview
8.1.1. Analysis by Year
8.1.2. Analysis by Type of Initiative
8.1.3. Analysis by Type of Application Area
8.1.4. Analysis by Type of Solution
8.1.5. Leading Players: Analysis by Number of Initiatives
8.1.6. Leading Partners: Analysis by Number of Initiatives
9. CASE STUDY
9.1. Chapter Overview
9.2. Narola Infotech for Zocular
9.2.1. Narola Infotech
9.2.2. Zocular
9.2.3. Business Needs
9.2.4. Objectives Achieved and Solutions Provided
9.3. Viscira for Actelion
9.3.1. Viscira
9.3.2. Actelion
9.3.3. Business Needs
9.3.4. Objectives Achieved and Solutions Provided
9.4. SoftCover VR for LifeLabs
9.4.1. SoftCover VR
9.4.2. LifeLabs
9.4.3. Business Needs
9.4.4. Objectives Achieved and Solutions Provided
9.5. Virtual Reality Ireland for MISA
9.5.1. Virtual Reality Ireland
9.5.2. MISA
9.5.3. Business Needs
9.5.4. Objectives Achieved and Solutions Provided
9.6. ViitorCloud for vCura
9.6.1. ViitorCloud
9.6.2. vCura
9.6.3. Business Needs
9.6.4. Objectives Achieved and Solutions Provided
9.7. Kwebmaker for Lilavati Hospital
9.7.1. Kwebmaker
9.7.2. Lilavati Hospital
9.7.3. Business Needs
9.7.4. Objectives Achieved and Solutions Provided
9.8. Intermind for My Health Meter
9.8.1. Intermind
9.8.2. My Health Meter
9.8.3. Business Needs
9.8.4. Objectives Achieved and Solutions Provided
9.9. VR Vision for Providence Healthcare
9.9.1. VR Vision
9.9.2. Providence Healthcare
9.9.3. Business Needs
9.9.4. Objectives Achieved and Solutions Provided
9.10. CitrusBits for Zoetis
9.10.1. CitrusBits
9.10.2. Zoetis
9.10.3. Business Needs
9.10.4. Objectives Achieved and Solutions Provided
10. MARKET FORECAST
10.1. Chapter Overview
10.2. Forecast Methodology and Key Assumptions
10.3. Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2030
10.4. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology
10.5. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product
10.6. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User
10.7. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Regions
10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035
10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Technology
10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services
10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America:Share of VR based Services, Till 2035
10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Mixed Reality (MR) based Services
10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Product
10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035
10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035
10.7.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035
10.7.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Technology, Till 2035
10.7.2.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
10.7.2.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035
10.7.2.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
10.7.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Product
10.7.2.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: share of Hardware Products, Till 2035
10.7.2.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035
10.7.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific, Till 2035
10.7.3.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Technology
10.7.3.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of AR based Services
10.7.3.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of VR based Services, Till 2035
10.7.3.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of MR based Services
10.7.3.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Product
10.7.3.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Hardware Products, Till 2035
10.7.3.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Software Products, Till 2035
10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World, Till 2035
10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Technology
10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of AR based Services
10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of VR based Services. Till 2035
10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of MR based Services
10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Product
10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Hardware Products, Till 2035
10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Software Products, Till 2035
11. EXECUTIVE INSIGHTS
11.1. Chapter Overview
11.2. Company A
11.2.1. Interview Transcript: Director
11.3. Company B
11.3.1. Interview Transcript: Founder and CEO
12. CONCLUSION
13. APPENDIX 1: TABULATED DATA
14. APPENDIX 2: LIST OF COMPANIES AND ORGANISATIONS