시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
중국의 지능형 조종석 디자인 동향(2024-2025년)
Intelligent Cockpit Design Trend Research Report, 2024-2025
상품코드 : 1652113
리서치사 : ResearchInChina
발행일 : 2025년 01월
페이지 정보 : 영문 420 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,500 ￦ 6,462,000
Unprintable PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 불가능하며, 텍스트의 Copy&Paste도 불가능합니다.
US $ 6,800 ￦ 9,766,000
Printable & Editable PDF (Enterprise-wide License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


한글목차

지능형 조종석은 사람과 자동차의 상호 작용에서 가장 직접적으로 인식되는 부분이며, 이동 공간의 속성을 구현하는 중심 부분입니다. OEM의 경우 개인화되고 차별화된 지능형 조종석의 특성을 브랜드화하는 방법이 경쟁력이 되고 있습니다.

지능형 조종석 디자인 동향 : 사용자는 제품의 기능 조합을 사용자 정의할 수 있습니다.

지능형 조종석의 인간 지향적인 사용자 경험 설계에 비추면 개인화된 지능형 조종석이 큰 개발 동향이 되었습니다. IVI 시스템 및 버튼과 같은 기본적인 개별화된 사용자 지정 설정 외에도 소프트웨어 아키텍처를 사용하여 여러 차내 장면을 개별화하고 사용자 지정할 수 있으며, 차종 상태의 사용자 지정 설정도 가능합니다.

지능형 조종석 디자인 동향 : 다중 장면 레이아웃을 위한 유연한 조종석 공간 디자인

장면 통합 디자인 컨셉 아래, 회전, 접이식, 확장 가능한 다양한 시트, 유연한 센터 콘솔 구성 외에도 부조종석과 후방 공간이 플랫 베드로 바뀌는 등 다양한 조종실 공간 레이아웃에 대한 수요가 높아지고 있습니다.

지능형 조종석 디자인 동향 : 지능형 하드웨어 장면 링크 디자인

생태계 확장 과정에서 OEM은 먼저 스마트폰과 IVI의 통합으로 시작합니다.

크로스 터미널 통합 기술의 반복이 진행됨에 따라 시계, 카메라, 태블릿 PC, 심지어 드론, 스마트 가전, 시트까지도 자동차와 연결되기 시작하여 OEM이 주장하는 '사람, 자동차, 집 올 에코시스템' 통합이 실현되었습니다. 현재 공급업체의 레이아웃에서 볼 때, Huawei와 Xiaomi는 스마트폰, 자동차, 웨어러블 단말기, 태블릿 PC, 컴퓨터, 스마트 가전 등 여러 지능형 단말기의 통합을 지원할 수 있으며 올 에코시스템 통합을 먼저 실현하게 됩니다.

2024년 2월, Xiaomi는 "Human X Car X Home All Your Needs in One Smart Ecosystem"을 주제로 한 신제품 발표 회의에서 Xiaomi Pad 6S Pro를 공식적으로 발표했습니다. 이 패드는 네이티브 IVI 시스템에 연결할 수 있으며 30개 이상의 자동차 제어 기능을 지원합니다.

이 보고서는 중국 자동차 산업에 대한 조사 분석을 통해 국내외 OEM의 지능형 조종석 디자인 동향에 대한 정보를 제공합니다.

목차

제1장 OEM의 신차용 인텔리전트 조종석 디자인의 동향(2024-2025년)

제2장 지능형 조종석 장면 융합 모드 동향

제3장 지능형 조종석 디자인 동향

제4장 지능형 조종석 휴먼 머신 인터페이스(HMI) 디자인 동향

제5장 주요 조종석 HMI 디자인 공급업체

JHS
영문 목차

영문목차

Cockpit design trend research: user-defined product function, and flexible cockpit space design

Intelligent cockpit is the most directly perceived part in human-vehicle interaction, and also centrally embodies the attributes of the travel space. For OEMs, how to create branded intelligent cockpit attributes which are personalized and differentiated has become a competitive edge.

Intelligent cockpit design trend: users can customize product function combinations

In the light of the people-oriented user experience design for intelligent cockpits, personalized intelligent cockpits have become a major development trend. In addition to the basic personalized custom settings such as IVI system and buttons, multiple in-car scenes can now be personalized and customized using software architecture, and even custom settings for vehicle model status are available.

Li Auto Task Master" - Customized product function combinations

"Li Auto Task Master" is similar to the custom shortcut command in mobile phones. It enables users to freely define function combinations as needed to realize the linkage of functions in more than ten different fields in the car, and finally satisfies their personalized needs in a specific scenario with one click. It allows for customization of product function combinations, and linkage of functions in more than ten fields such as seating, driving, and lighting. Examples of task combination modes include: commuting, extremely fast cooling, cinema mode, and forgotten mobile phone prompt when charging. In addition, Li ONE car fans can share task combinations with each other.

Automatic task creation: When all "if" conditions are met, the "execute" task action can be automatically triggered. For example: "If" the preconditions of the commuting task are met, the car will "execute" the "commuting mode".

Manual task creation: Manual tasks do not require "if" conditions, but just add the "execute" action. Users can run this task by clicking the "run" button on the task card or by voice, for example, click the "run" button on the extremely fast cooling task card to execute the corresponding task functions in sequence.

Sharing creation: By adding other car friends' task combination sharing codes, users can build a task template.

Xiaomi Auto's "Master-defined Mode"

Xiaomi SU7 has multiple custom settings, for example, custom scroll wheel setting for the steering wheel, three custom slots in the middle of the DOCK bar at the bottom of the center console, the resident cards on the interface that support arrangement in order and customization of the car-home interconnection function, and driver's seat entry/exit customization. In addition, Xiaomi cars also feature the Master-defined driving mode, which is set for users who pursue extreme driving experience. Yet when using it for the first time, the system will force users to study the safety manual and receive driving safety training to ensure that they fully understand the performance features and safety precautions of the car.

Intelligent cockpit design trend: Flexible cockpit space design for multi-scene layout

Under the scene integration design concept, combined with diverse seats which are rotatable, foldable and extendable, and flexible center console configurations, the demand for diverse cockpit space layout is increasing, with the co-pilot seat and the rear space transformed into a flat bed. There is increasing demand for versatile cockpit space.

The cockpit of Zeekr MIX launched in November 2024 uses stepless electric adjustable rotating seats and nearly 2-meter shared slide rails for the front and rear rows to create 9+N versatile space scene modes and achieve true full cockpit intelligence. For example, in the gathering mode, the front seats rotate 180 degrees to enable four people to sit face to face, coupled with the expandable table board, making the cockpit become a "mobile dining room". Zeekr will also create more scene modes together with users and continue expansion and upgrade via OTA updates.

IM LS7 is equipped with a zero-gravity floating seat on the right rear side. With the 90° full horizontal folding function of the co-pilot seat, LS7 defines two modes:

1. Zero-gravity floating mode: the co-pilot seat is fully horizontally folded forward, and the rear row is adjusted to a 121° zero-gravity angle;

2. Comfortable lying mode: the co-pilot seat is fully horizontally folded to become a footstool, and the rear row is adjusted to a 155° large lying angle.

Intelligent cockpit design trend: intelligent hardware scene linkage design

In the process of ecosystem expansion, OEMs start with phone-IVI integration.

As cross-terminal integration technology iterates, watches, cameras, tablet PCs, and even drones, smart home appliances and seats have begun to be connected with cars, and the "people-car-home all-ecosystem" integration claimed by OEMs has been made. Seen from the current layout of suppliers, Huawei and Xiaomi can support the integration of multiple intelligent terminals such as mobile phones, cars, wearable devices, tablet PCs, computers, smart home appliances, and will be the first to realize all-ecosystem integration.

In February 2024, Xiaomi officially released Xiaomi Pad 6S Pro at the new product launch conference themed Human X Car X Home All Your Needs in One Smart Ecosystem. The pad can be connected to the native IVI system and supports more than 30 car control functions.

External devices: Xiaomi 6S Pro (priced at 3,299 yuan), Apple iPad

Applied model: Xiaomi SU7

Function: Support linkage of five screens in the car, including HUD, cluster screen, center console screen and rear screen. The rear screen allows users to adjust the front passenger seat and air conditioner independently, select the navigation destination and route plan, and add waypoints at any time; the rear screen can be linked to all other screens in the car when playing music; the center console screen helps the rear screen user to select movies.

Interconnection mode: after being mounted via the reserved pin expansion interface behind the front seat, the tablet will be connected with in-car Wi-Fi and the tablet control interface will be automatically waked up. (The seat back tablet bracket set is 399 yuan).

Table of Contents

1 Trends of Intelligent Cockpit Design for New Vehicles of OEMs, 2024-2025

2025 ARCFOX aT5

2 Trends of Intelligent Cockpit Scene Fusion Modes

3 Intelligent Cockpit Design Trends

4 Intelligent Cockpit Human Machine Interface (HMI) Design Trends

5 Major Cockpit HMI Design Suppliers

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기