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중국의 카오디오 시스템 산업(2024년)
Automotive Audio System Industry Report, 2024
상품코드 : 1613807
리서치사 : ResearchInChina
발행일 : 2024년 11월
페이지 정보 : 영문 340 Pages
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한글목차

2024년 카오디오 시스템 : 스태킹이 진행되며, 하드웨어와 소프트웨어의 튜닝수가 변화

8개 이상의 스피커를 탑재한 차종의 판매가 꾸준히 증가

2024년, 카 오디오 시장은 안정적으로 확대될 것이며, 8스피커 이상 모델의 경우 2023년 연간 판매량은 828만 7,000대, 보급률은 39.4%, 2024년 1월-7월 판매량은 541만 9,000대, 보급률은 47.5%를 나타낼 것입니다. 향후 2년간 약 24%의 성장률을 유지하며 2026년에는 최대 약 1,625만 대에 달할 것으로 전망됩니다.

Luxeed R7

Luxeed R7은 화웨이의 오디오 시스템 'HUAWEI SOUND'를 탑재했습니다. 차내에 배치된 17개의 스피커 중 15개가 7.1채널 서라운드 음장을 구성하고, 스털링 디퓨저(Schroeder 디퓨저 기술을 탑재해 180° 전방향으로 소리가 퍼져 균형 잡힌 음장 성능을 구현) 및 독자적인 터보 서브우퍼와 결합하여 더 작은 음량으로 강력한 저역의 다이빙을 실현하고 있습니다.

ONVO L60

ONVO L60의 지능형 조종석에는 18개의 스피커가 장착된 1000W ONVO SOUND 오디오 시스템이 탑재되어 있으며, 7.1.14 Dolby Atmos를 지원하고 1,600만 색상의 링 캐빈 워터폴 앰비언트 라이트와 연동하여 AI 알고리즘으로 자체 튜닝 이퀄라이저를 생성할 수 있습니다.와 연동할 수 있으며, AI 알고리즘을 통해 자체 튜닝 이퀄라이저를 생성할 수 있습니다.

OEM은 오디오 시스템을 심층적으로 자체 개발하여 오디오 브랜드 점유율은 변하지 않았습니다.

스피커와 마이크가 늘어난다는 것은 하드웨어 장비가 늘어나는 것뿐만 아니라 음장 재구축, 오디오 아키텍처 재설계, 소프트웨어 튜닝 기능 재조정 등 다양한 작업이 발생합니다. 이 모든 작업을 공급업체에 맡기면 총 개발 비용이 증가하게 됩니다.

비용을 억제하기 위해 OEM은 오디오 시스템 자체 연구개발을 더욱 심화시키고 있습니다. 일부 기업은 주요 부품을 직접 구매하고 공급망의 이점을 활용하여 자체적으로 스피커를 설계 및 제조하고 오디오 아키텍처 설계, 솔루션 통합, 장비 제조 및 음향 효과 조정을 포함한 오디오 시스템의 자체 개발을 실현하고 있습니다.

Xpeng

Xpeng의 경우 X9과 P7의 오디오 시스템은 자체 개발했습니다. Xpeng X9는 23개의 자체 개발 Xopera 스피커를 탑재하여 음장 모드 선택에 대해 4개의 음장(전면, 중앙 전면, 중앙, 후면)에서 주요 음원의 위치를 제공하고 다양한 라이딩 모드에서 동적 조정을 지원합니다.

P7에서 Xpeng은 독일에서 수입한 스피커 진동판을 사용하여 20개의 스피커 솔루션을 독자적으로 설계했습니다. 개발 과정에서 1,500회 이상의 사용자 청취 선호도 조사, 100회 이상의 스피커 진동판 조정, 40회 이상의 오디오 튜닝 최적화, 20회 이상의 크로스 레벨 고급 모델 블라인드 리스닝 테스트 등 다양한 작업을 완료했습니다. 이 오디오 솔루션은 7.1.4 Dolby Atmos를 지원하며 3가지 튜닝 스타일과 9밴드 이퀄라이저를 제공합니다.

Jiyue

Jiyue 01과 07에는 자체 개발한 Robo Sound 오디오 시스템이 탑재되어 있으며, Jiyue 01은 16개의 스피커를 탑재하고 7.1.2Dolby Atmos 디코딩을 지원하며, 앰프의 최대 출력은 1,000W입니다. 스피커와 16채널 독립 앰프가 장착되어 있으며, 스카이 채널이 있는 7.1.2 스피커 레이아웃을 채택하여 360도 서라운드 효과를 낼 수 있습니다.

중국의 카오디오 시스템 산업에 대해 조사분석했으며, 카오디오 시스템 기술, 판매와 보급률, 국내외 공급업체 등의 정보를 제공하고 있습니다.

목차

제1장 카오디오 시스템의 서론

제2장 카오디오 시장의 현황

제3장 카오디오 시스템 공급업체

제4장 카오디오 시스템 사례와 동향

KSA
영문 목차

영문목차

Automotive audio systems in 2024: intensified stacking, and involution on number of hardware and software tuning

Sales of vehicle models equipped with more than 8 speakers have made steady growth.

In 2024, the automotive audio market makes steady growth. In the case of models equipped with at least 8 speakers, the annual sales of such models in 2023 were 8.287 million units, with a penetration rate of 39.4%; the sales from January to July 2024 reached 5.419 million units, with a penetration rate of 47.5%. It is expected to sustain growth rate of about 24% in the next two years, and will be up to about 16.25 million units in 2026.

From 2022 to July 2024 the sales of models by number of speakers are shown below. Overall, the sales of models with more speakers were on the rise year on year.

Luxeed R7

Luxeed R7 packs Huawei's HUAWEI SOUND audio system. Of the 17 speakers arranged inside the car, 15 constitute a 7.1 surround sound field, and combined with the star ring diffusor (equipped with Schroeder diffusor technology, achieving 180° full-angle sound diffusion and balanced sound field performance) and the unique turbo subwoofer, enable stronger low-frequency dive in a smaller volume; 1 speaker is deployed outside the car, and used to play specific sound effects.

ONVO L60

ONVO L60's intelligent cockpit is equipped with a 1000W ONVO SOUND audio system with 18 speakers. It supports 7.1.14 Dolby Atmos, can be linked with the 16-million-color ring cabin waterfall ambient lights, and allows for generation of an exclusive tuning equalizer via AI algorithms.

OEMs deeply self-develop audio systems, and the share of audio brands remains unchanged.

The more speakers and microphones not only means more hardware devices, but also involves a range of tasks such as reconstruction of the sound field, redesign of the audio architecture, and readjustment of the software tuning function. If all of the work is outsourced to suppliers, the total development cost will increase.

To control costs, OEMs have further deepened independent R&D of audio systems. Some of them directly purchase key components, leverage the advantages of the supply chain, and independently design and manufacture speakers, achieving self-development of audio systems, involving audio architecture design, solution integration, device manufacturing, and sound effect adjustment.

Xpeng

In Xpeng's case, the audio systems of both X9 and P7+ are self-developed. Wherein, Xpeng X9 carries 23 self-developed Xopera speakers, providing key sound source locations in four sound fields (front, center front, center, and rear) for selection in the sound field mode, and different riding modes support dynamic adjustment.

For P7+, Xpeng uses speaker diaphragms imported from Germany and independently designs the 20-speaker solution. In the development process, it completed a range of tasks, for example, 1,500+ user listening preference surveys, 100+ speaker diaphragm modulations, 40+ rounds of audio tuning optimization, and 20+ rounds of blind listening tests with cross-level luxury models. The audio solution supports 7.1.4 Dolby Atmos and provides 3 tuning styles and 9-band equalizers for car owners to choose from.

Jiyue

Jiyue 01 and 07 are both equipped with the self-developed Robo Sound audio system. Jiyue 01 bears 16 speakers, supports 7.1.2 Dolby Atmos decoding, and the peak power of amplifiers is 1000W. Jiyue 07 is equipped with 18 speakers, and 16-channel independent amplifiers, and adopts 7.1.2 speaker layout with sky channels, which can bring 360-degree surround effects.

BYD

BYD adopts different speaker configuration strategies according to vehicle orientation:

Low-to-mid-end models such as Qin Series pack self-developed speakers;

High-end models (including some mid-end models) use branded speakers, for example, Dynaudio (supply to Han, Song L, Seal, Yangwang U8, etc.), Devialet (supply to Bao 5), and Infinity (supply to Song PLUS NEV).

How much impact do OEMs' self-developed audio solutions have on the market share of audio brands?

According to the data from ResearchInChina, from 2022 to July 2024, except for the model price range of RMB350,000-500,000, the penetration rate of brand suppliers in other price ranges didn't decrease, but rose steadily. It can be seen that brand suppliers still firmly dominate the market of audio systems for mid-to-high-end models, and are not affected by the model of "some OEMs self-developing audio systems".

While OEMs are working on in-depth self-development of audio systems, brand speaker suppliers are also optimizing automotive acoustic technology.

Harman

In 2024, Harman announced Seat Sonic, a technology which aims to enhance in-car entertainment by integrating sound into seats. The technology moves hardware components from the doors to the seats, reducing design complexity, and uses vibration sensors embedded in the seats to convert audio signals into vibrations, thereby improving the sound field effect in the cabin.

Yamaha

In 2024, Yamaha unveiled Music:AI, a technology which uses AI algorithms to automatically optimize acoustic parameters such as dynamic effect, transparency and volume. The technology is scheduled to come into mass production in 2025 and be promoted globally.

More speakers are not always better, and tuning technology is a way to improve sound effects.

In 2024, the audio system has begun to be deeply integrated with various functions of intelligent cockpits, such as music recommendation and audio-visual linkage. AI algorithms and models allow the sound effect mode to be automatically adjusted according to the user's preferences and the current environment, providing users with more intimate and personalized services. Multi-channel audio systems find broader application, including more ceiling speakers and subwoofer configurations, to achieve better 3D sound effects. To ensure user experience, more speakers in an automotive audio system are inevitable, so are the more speakers and microphones in a car audio system, the better?

ResearchInChina's research shows that after speakers in a car reach a number, blindly adding speakers will not only increase hardware costs, but will also have a very limited effect in improving in-car sound effect. It will also have some impact on audio architecture design and sound field layout.

In involution on increasing the number of hardware, in 2024 OEMs pay ever more attention to tuning technologies that can optimize acoustic effects, and cooperate with established tuning suppliers or use AI technologies (such as foundation models) for tuning.

Great Wall

In April 2024, Great Wall Motor cooperated with Dirac, a Swedish digital audio tuning supplier, to equip WEY Blue Mountain Intelligent Driving Edition with "Dirac Virtuo Professional". Based on sound separation technology, this technology decodes the spatial information contained in ordinary stereo music, re-positions the spatial dynamics and remixes it, and then allows the more than 20 speakers in the car to play it in the corresponding locations according to the spatial layout. This technology lets the narrow sound movement trajectory originally limited by dual channels extend to the entire cabin space, thereby achieving 100% conversion of audio contents, and enabling all types of sound sources to have a three-dimensional sense of space.

Geely

In May 2024, Geely and Flyme Sound Inside jointly released the AI-powered intelligent audio system - "Flyme Sound". The system supports 9.1.6 channels and panoramic surround sound. The entire architecture design can accommodate up to 27 speakers, and uses AI algorithms to enable the audio system with intelligent optimization capabilities. It can automatically optimize the sound field distribution, intelligently match the sound effects, and automatically switch virtual venues according to the in-car space, the number of passengers, what to play, etc., in a bid to ensure that every location is the best for listening.

This technology is first installed on Galaxy E5. It is equipped with a total of 16 speakers, including 2 headrest speakers with 4 modes, and can simulate 4 mixing effects and support WANOS panoramic sound.

Table of Contents

1 Introduction to Automotive Audio System

2 Status Quo of Automotive Audio Market

3 Automotive Audio System Suppliers

4 Automotive Audio System Cases and Trends

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