2018년부터 2023년까지 스마트 서피스를 장착한 차량이 증가하여 2022년에는 5만 2,000대, 2023년 1월부터 9월까지 25만 6,000대에 달하고, 주요 차종은 Haval H6, Deepal SL03, Neta S입니다. 이 중 Deepal SL03은 반투명 가죽을 사용한 주변 조명에 스마트 서피스를 채택했고, Neta S는 '스크롤 휠 + 가상 버튼'을 사용하여 관련 작업을 완료하는 다기능 스티어링 휠을 탑재했습니다.
스마트 서피스는 센터 콘솔, 주변 조명, 스티어링 휠, 도어, 시트 등 차량 내 다양한 장소에 설치할 수 있습니다. 2023년 1월부터 9월까지 스마트 서피스를 장착하는 차체 부품은 주로 센터 콘솔, 스티어링 휠, 주변 조명이 주를 이룹니다.
본 보고서는 자동차용 스마트 서피스 시장에 대해 조사했으며, 시장 개요와 함께 시장 규모, 개발 동향, 참가 기업 개요 등의 정보를 정리하여 전해드립니다.
목차
제1장 자동차용 스마트 서피스 산업 개요
자동차용 스마트 서피스의 정의
자동차용 스마트 서피스의 개발 경위
자동차용 스마트 서피스 기술의 소개
자동차용 스마트 서피스 산업 체인
자동차용 스마트 서피스 시장 규모(2020-2025년)
자동차용 스마트 서피스의 개발 동향
Tier 1 자동차용 스마트 서피스 기업
FORVIA
Yanfeng
Antolin
Continental
Continental
Marelli
CAIP
제3장 자동차용 스마트 서피스 공급망의 핵심 기업
DuPont
Tactotek
CondAlign
Covestro
Marquardt
CGT
UltraSense
TouchNetix
Sekisui
e2ip
Canatu
Kurz
MacDermid
Joyson Electronic
Daming Electronics
Ways Electron
Ningbo Huaxiang Electronic
Zhenghai Technology
Tinychip
Awinic Technology
Sunlord Electronics
Nextinput
제4장 자동차용 스마트 서피스 핵심 OEM의 솔루션
OEM 스마트 서피스 모델의 비교
Mercedes-Benz
BMW
Tesla
Ferrari
SAIC IM Motors
Hongqi
BAIC
Geely
Peugeot Inception
Pininfarina
기타
ksm
영문 목차
영문목차
Market status: vehicle models with smart surfaces boom in 2023.
From 2018 to 2023, there were an increasing number of models equipped with smart surfaces, up to 52,000 units in 2022 and 256,000 units from January to September 2023, and main models were Haval H6, Deepal SL03, and Neta S. Among them, Deepal SL03 uses smart surfaces in ambient lighting with translucent leather; Neta S packs multifunctional steering wheel where "scroll wheel + virtual buttons" is used to complete relevant operations.
Smart surfaces can be installed on center console, ambient lighting, steering wheel, doors, seats and other parts of a vehicle. From January to September 2023, body parts equipped with smart surfaces were mainly center console, steering wheel and ambient lighting.
Suppliers: Chinese suppliers start late, but have market and cost advantages
On the whole, there is a large technical gap between Chinese smart surface suppliers and their foreign peers. Yet the Chinese market has a low-cost ecological industry chain, helping domestic suppliers to adopt more flexible market schemes.
Foreign suppliers (leading Tier1s, e.g., Continental and Antolin) can directly meet the requirements of OEMs (e.g., BMW), and use their R&D strength to help OEMs with requirement verification.
Chinese smart surface suppliers develop slowly. From 2022 to 2023, more listed companies joined the smart surface industry chain.
As smart surface technology advances in China, Chinese suppliers need to combine software and systems to overall deploy smart surfaces, and rid themselves of a business service model of simply processing or providing hardware.
In July 2023, Marelli introduced the new Miragic, a display for cars that disappears when not in use. Featuring Marelli's innovative Shy-Tech solution, this disappearing display seamlessly integrates in OEMs' cockpit style, blending discreetly with various materials and surfaces. It provides equal or better visibility than conventional displays, enhancing safety by limiting distractions for the driver.
Moreover, Marelli Miragic simplifies parts integration and assembly operations, greatly reducing weight of related body components.
Ningbo Huaxiang Electronic develops new smart surface materials and technologies using multimodal interaction technology, fusing perception data in "vision", "voice" and other modes, and combining them with automotive electronics and optoelectronics technologies. Huaxiang Electronic plans iteration of next-generation smart surface technology based on multimodal interaction, with the ultimate goal of evolving it into an intelligent vehicle assistant.
As of June 2023, Ningbo Huaxiang Electronic's smart surface products are still under development and have yet to be designated. In the first phase of R&D, its smart surface integrates such functions as smart touch, vibration feedback, and pressure sensing for preventing touch by mistake. Ningbo Huaxiang Electronic can design and customize surface materials as required, and enables personalized HMI hardware and software functions by integrating logo and ambient lights among others, and combining hidden touch buttons and translucent surfaces on trim strips, door panels and instrument panel.
OEM: conventional OEMs are more willing to use smart surfaces.
From 2020 to 2023, conventional OEMs showed higher willingness to develop and accept smart surfaces and launched more vehicle models.
Geely ZEEKR X's steering wheel adopts a "touch buttons + physical buttons" joint operation mode where a touch panel installed under the steering wheel is used to control trunk, front glass heating and other functions.
Launched in April 2023 and scheduled to go on sale in November, Hongqi E001 is equipped with smart surface functions:
Each touch function icon can be illuminated by touch to adjust functions of music, fragrance and air conditioning;
Smart surface operation buttons work on the capacitance principle. Inductive touch switch can penetrate insulating material shells to detect effective touch of fingers, with high sensitivity;
The pressure sensing and vibration feedback functions allow users to sense without observing, which improves driving safety.
Table of Contents
1 Overview of Automotive Smart Surface Industry
1.1 Definition of Automotive Smart Surface
1.2 Development History of Automotive Smart Surface
1.2.1 Development History of Automotive Smart Surfaces: Phase 1
1.2.2 Development History of Automotive Smart Surfaces: Phase 2
1.2.3 Development History of Automotive Smart Surfaces: Phase 3
1.3 Brief Introduction to Automotive Smart Surface Technology
1.3.1 Automotive Smart Surface Technology - IMD
1.3.2 Automotive Smart Surface Technology - IME
1.3.3 Automotive Smart Surface Technology - TOM
1.3.4 Automotive Smart Surface Applications
1.4 Automotive Smart Surface Industry Chain
1.4.1 Brief Introduction to Automotive Smart Surface Industry Chain
1.4.2 Automotive Smart Surface - Major IME Suppliers
1.4.3 IME Applications for Touch Control
1.4.4 Different Types of Smart Surface Decorative Films
