세계 선외기 시장 전망
세계 선외기 시장 규모는 레크리에이션 보트 활동의 증가, 효율적인 해상 운송에 대한 수요 증가, 모터 기술 발전으로 인해 2024년 57억 5,000만 달러에서 2033년까지 59억 8,000만 달러로 급성장할 것으로 예상됩니다. 관광의 증가와 수상 스포츠의 인기, 가볍고 연비가 좋은 선외기에 대한 수요는 예측 기간 동안 전 세계 각지에서 시장 성장을 더욱 촉진할 가능성이 높습니다.
세계 선외기 시장 성장 촉진요인
레크리에이션 보트 수요 확대
낚시, 세일링, 수상 스포츠 등 레크리에이션 보트 용도의 수요 증가가 전 세계 선외기 시장을 크게 견인하고 있습니다. 특히 유럽과 북미에서는 가처분 소득이 증가함에 따라 자가용 보트에 지출하는 소비자들이 증가하고 있으며, 이는 선외기 판매에 박차를 가하고 있습니다. 또한, 관광 중심지에서는 보트 시설에 대한 투자가 진행되어 시장 성장을 더욱 촉진하고 있습니다. 2024년 1월, Mercury Marine은 선외기 기술 혁신으로 주목받고 있는 새로운 Verado 600 엔진을 발표했으며, Verado 600은 연비 향상, 첨단 디지털 기술, 연료 효율 향상, 첨단 디지털화 연비 향상, 첨단 디지털 제어, 배출가스 감소를 자랑하며, 업계의 새로운 표준이 되어 고성능 친환경 선외기 혁신을 위한 경쟁에 도전하고 있습니다.
기술 발전과 제품 혁신
기술의 발전으로 연비가 좋고, 가볍고, 친환경적인 선외기 생산이 진행되고 있습니다. 각 제조사들은 세계 배기가스 규제와 지속가능한 제품을 원하는 고객의 요구에 부응하기 위해 전기 및 하이브리드 버전 생산에 힘쓰고 있습니다. 지능형 제어, 저연비 엔진, 저소음 기술 등의 특징은 선외기의 매력을 높이고 있습니다. 2022년 2월, All American Marine, Inc.(AAM)와 SWITCH Maritime은 캘리포니아 베이 지역에서 운항하는 70피트, 75명 승선 규모의 선박에 대한 계약을 체결할 예정입니다. 70피트, 75인승 수소 연료전지 전기 페리 '씨 체인지(Sea Change)'를 발표할 예정입니다. 세계 최초의 상업용 수소 연료전지 여객선은 지속가능한 해운의 미래를 향한 중요한 이정표가 될 것입니다. 이 페리는 미국 해안경비대가 수소 연료 시스템의 인증을 받기 전까지 무공해 수소 기술의 능력을 입증하는 것을 목표로 하고 있습니다.
상업적 해양 활동 확대
선외기의 상업적 활용은 어업, 해안 방어, 운송 등의 산업에서 확대되고 있습니다. 대부분의 신흥 경제국들은 어업과 연락선 운항에서 소형 보트에 의존하고 있으며, 견고하고 효율적인 선외기가 필수적입니다. 어업 및 해상 안전 제도를 우대하는 정부 정책도 수요를 증가시키고 있습니다. 2023년 12월, 인도는 Navalt가 건조한 가장 빠른 태양열 전기 선박인 Barracuda를 취항시켰으며, 이 선박은 14미터 길이에 14미터의 길이를 자랑하며, 선체 길이도 14미터에 달합니다. 이 배는 길이 14미터, 폭 4.4미터, 12명의 승객과 화물을 실을 수 있고, 험한 바다를 항해할 수 있으며, 12.5노트(시속 23킬로미터)의 속도를 낼 수 있고, 1회 충전으로 7시간의 항속거리를 가지고 있습니다.
세계 선외기 시장의 과제
높은 비용과 유지보수 문제
선외기 산업의 큰 과제 중 하나는 높은 초기 비용과 유지보수 비용입니다. 환경 친화적이고 고성능 기술을 탑재한 정교한 모터는 가격이 비싸기 때문에 저예산 구매자는 높은 가격으로 인해 구매를 기피하는 경향이 있습니다. 서비스, 예비 부품 교체, 발생할 수 있는 기술적 문제는 소유 비용의 한 요인으로 작용하며, 특히 가격 민감도가 높은 신흥국에서는 전체 시장 보급률에 영향을 미칩니다.
엄격한 환경 규제
연료 배출 및 해양 오염에 대한 환경 규제가 점점 더 엄격해짐에 따라 제조업체는 더 빠른 속도로 개발을 진행해야 하며, EPA 및 EU 지침과 같은 국제 표준을 준수하기 위해서는 고가의 연구 개발이 필요하며, 이는 제품 가격 상승으로 이어질 수 있습니다. 또한, 규제 부적합은 제품 회수 및 사용 금지로 이어질 수 있어 제조업체를 위협할 수 있습니다. 경쟁력 있는 가격으로 타협하지 않고 이러한 규제를 준수하는 것은 전 세계 선외기 산업 진입 기업들에게 지속적인 도전 과제입니다.
세계의 선외기 시장에 대해 조사했으며, 성장 촉진요인 및 과제, 각 부문별 분석, 주요 기업 분석 등의 정보를 전해드립니다.
Worldwide Outboard Motor Market Forecast
Global Outboard Motor Market is expected to grow immensely from USD 5.75 billion in 2024 to USD 5.98 billion by 2033, with growth spurred by rising recreational boating activities, growing demand for effective marine transportation, and advances in motor technology. Increased tourism, popularity of water sports, and the demand for lightweight, fuel-efficient outboard motors are likely to further drive market growth in different regions globally during the forecast period.
Global Outboard Motor Market Report by Application Type (Commercial, Recreational), Thrust (Portable, Mid-range, High Power), Countries and Company Analysis, 2025-2033.
Global Outboard Motor Market Outlooks
An outboard motor is a self-propelling boat system, comprising an engine, gearbox, and propeller or jet drive, which is intended to be mounted on the outside of the transom. Outboard motors are favored due to their compactness, simplicity in maintenance, and superior maneuverability. They are employed extensively for numerous reasons ranging from recreational cruising, fishing, water sports, and even commercial activities on a small scale like ferrying and patrolling.
Outboard motors have gained popularity all over the world with advances in technology in terms of improved fuel efficiency, reduced emissions, and quieter running. Technologies such as electric outboard motors are increasingly gaining traction, particularly where environmental regulations are tight. Ease of installation and replacement over inboard engines makes them a preferred option for boat owners as well. For either leisure or utilitarian purposes, outboard motors are a cornerstone of contemporary maritime transportation, complementing industries and ways of life across the globe.
Growth Drivers in the Global Outboard Motor Market
Growing Demand for Recreational Boating
The increased demand for recreational boating applications like fishing, sailing, and water sports is driving the global outboard motor market significantly. Growing disposable incomes, particularly in Europe and North America, have enabled higher numbers of consumers to spend on personal watercraft, hence fueling sales of outboard motors. In addition, tourism hubs are investing in boating facilities, further driving market growth. This trend will keep going as boating becomes an increasingly popular recreation among various age groups globally. January 2024, Mercury Marine introduced its new Verado 600 engine, a notable innovation in outboard technology. The Verado 600 boasts better fuel economy, sophisticated digital controls, and reduced emissions, a new standard for the industry and challenging competition to innovate high-performance, environmentally friendly outboard motors.
Technological Advancements and Product Innovation
Technological advancements have resulted in the production of more fuel-efficient, light-weight, and environmentally friendly outboard motors. Manufacturers are working towards producing electric and hybrid versions to comply with global emissions and customer demand for sustainable products. Features such as intelligent controls, fuel-effective engines, and sound-reducing technologies are enhancing the appeal of outboard motors. Such developments not only enhance customer experience but also create new marketplace prospects, particularly in environmentally regulated markets. Feb 2022, All American Marine, Inc. (AAM) and SWITCH Maritime are pleased to introduce Sea Change, a 70-foot, 75-passenger hydrogen fuel cell-electric ferry to operate in the California Bay Area. The world's first commercial hydrogen fuel cell passenger ferry is an important milestone toward a sustainable maritime future. The ferry is intended to demonstrate the capabilities of zero-emission hydrogen technologies pending US Coast Guard certification for hydrogen fuel systems.
Commercial Marine Activities Expansion
Commercial uses of outboard motors are expanding in industries like fishing, coastal defense, and transportation. Most developing economies depend on small boats for commercial fishing and ferrying, where robust and efficient outboard motors are critical. Government policies favoring fisheries and maritime safety schemes also increase demand. Also, as aquaculture and maritime trade are on the increase, demand for durable outboard motors in commercial ventures is likely to increase strongly in the next few years. December 2023, India has commissioned Barracuda, its fastest solar-electric boat, built by Navalt. This 14-metre, 4.4-metre-wide boat can transport 12 passengers and cargo, travels in harsh seas, achieves a speed of 12.5 knots (23 kmph), and has a seven-hour range on a single charge.
Global Outboard Motor Market Challenges
High Costs and Maintenance Issues
One of the significant challenges to the outboard motor industry is high upfront price and maintenance costs. Sophisticated motors with green and high-performance technologies tend to be pricey, and budget buyers are put off by high prices. Servicing, replacement of spare parts, and technical problems that may arise contribute to cost of ownership, which affects total market penetration, particularly in emerging economies where there is high price sensitivity.
Stringent Environmental Regulations
Tighter and tighter environmental regulations regarding fuel emissions and sea pollution are pushing manufacturers to develop at a faster pace. Conforming to international standards such as the EPA and EU directives necessitates expensive research and development, which could mean higher product prices. Non-conformity may also lead to product recalls or prohibition, threatening manufacturers. Complying with these regulations without compromising on competitive pricing is an ongoing challenge for participants in the global outboard motor industry.
Global Commercial Outboard Motor Market
The commercial outboard motor market is spurred by growth in industries such as fishing, transport, and maritime security. Power motors that are lightweight are the choice for commercial ships to ensure efficiency in operation and reliability. Growth is being driven by the increase in small-scale fisheries and government incentives for marine trade in coastal economies. Durability, fuel economy, and low operating costs continue to be key considerations driving purchase in this market.
World Recreational Outboard Motor Market
The pleasure outboard motor segment is growing with rising demand from consumers to use boats for recreational and sports purposes. Expansion in disposable income and tourism is driving more individual and rental boat ownerships across the globe. Companies are directing their efforts to improve user-friendly aspects, reduce noise, and develop environmentally friendly designs to lure pleasure users. This market will continue to remain the largest market for outboard motors in terms of volume sales in the decade ahead.
International Portable Outboard Motor Market
Portable outboard motors are also very popular for their compact design, light build, and user-friendly operation. They are perfectly suited for dinghies and small boats as well as back-up power for flexibility for the boater. Portable motors find great popularity with occasional and recreational users who prefer convenience at affordable costs without compromise on performance. They are easy to buy, maintain, and operate, thus being a developing segment for global entry-level boat owners and holidaymakers.
World Mid-range Outboard Motor Market
Mid-range outboard motors, which are generally between 30-150 horsepower, are gaining popularity with both consumers and commercial users. These motors are balanced between power, efficiency, and affordability. Ideal for mid-size boats, these motors are often utilized for cruising, fishing, and small transport activities. Improvements in fuel efficiency and digital control technologies are spurring the demand for mid-range motors, serving the varied needs of consumers and businesses.
Global High Power Outboard Motor Market
Large power outboard motors (above 150 horsepower) are meant for big boats utilized in sports, commercial transportation, and rescue missions. They provide higher speed, toughness, and performance, which are critical in high-demand marine applications. Even though they are pricier, the demand for greater power and dependability in turbulent waters is driving their sales. Rising recreational offshore usage and luxury boat purchases are major drivers of this market segment.
United States Outboard Motor Market
The United States dominates the global outboard motor market due to its long coastline, large freshwater lakes, and thriving recreational boating culture. High technological adoption, robust boating infrastructure, and increasing disposable incomes are driving market growth. The U.S. also has strict environmental regulations, driving innovation towards more sustainable and electric outboard motors. Recreational and commercial usages are on the rise all over the nation. Oct 2024 - TEMO has set up its subsidiary "TEMO USA Inc." in Delaware with a running unit in Portland, Maine. The firm has a logistics hub for handling goods and after-sales support and also sales offices and a special team for furthering its brand growth in North America.
France Outboard Motor Market
France's outboard motor market is supported by a thriving boating culture, boasting thousands of kilometers of coastline and river routes. Demand is strong from recreational boating, together with competitive sailing events. France's dedication to environmental protection is leading the way in the use of electric and hybrid outboard motors. As well, commercial fishing operations on the Atlantic coast and Mediterranean Sea are boosting market development, making France a prime European market for the industry. January 2025, Mercury Marine France has appointed the Lethiec family company as the sole distributor of its Mercury Racing brand, specializing in competition motorboat racing engines. This agreement reinforces Mercury Racing in the French market and promotes national motorboat racing.
India Outboard Motor Market
India's expanding coastal economy and booming fishing industry are increasing demand for outboard motors. Traditional fishing folk, particularly in coastal states, are switching to motor boats for efficiency. Government initiatives for promoting marine trade, fishing, and water tourism are also boosting market growth. Although price sensitivity continues to be a consideration, growing middle-class consumption and higher interest in recreational boating are also generating opportunities for portable and mid-range outboard motors.
Mexico Outboard Motor Market
Mexico's extensive coastlines along the Pacific Ocean and Gulf of Mexico provide huge opportunities for the outboard motor industry. Recreational boating, tourism, and fishing are the main drivers for expansion. Efforts by the government to update the fishing fleet and encourage maritime tourism are driving the use of sophisticated outboard motors. More international boat shows and tourism investments are also broadening Mexico's global market presence.
Saudi Arabia Outboard Motor Market
Saudi Arabia is spending big on the development of its tourism and maritime industries under its Vision 2030 agenda. New coastal resorts, marinas, and marine tourism ventures have been increasing demand for outboard motors. Its historic fishing industry is also going digital, opening up new avenues for growth. Demand for high-performance and long-lasting outboard motors that can withstand harsh marine environments is shown, increasing demand for commercial and recreational engines.
Market Segmentation
Application Type
Thrust
Countries
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
All companies have been covered with 4 Viewpoints
Company Analysis