한글목차

세계의 체험 마케팅 서비스 시장 규모는 2024년에 35억 4,900만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 7.2%로 성장하여 2031년까지 58억 3,700만 달러로 확대될 것으로 예측됩니다.

체험 마케팅은 마케팅 업계에서 XM, 체험형 브랜드 마케팅, 인게이지먼트 마케팅, 풀뿌리 마케팅, 그라운드 마케팅 등 다양한 이름으로 불리고 있습니다. 체험 마케팅은 브랜드가 체험을 통해 소비자와 소통하는 방식입니다. 이 접근 방식은 일반적으로 개인이 이벤트에 참여하고 참석하도록 장려하기 위해 고안된 실용적인 경험입니다.

체험 마케팅의 한 예로 브랜드 제품이나 서비스를 전시하고 실제로 작동하는 모습을 보여주는 이벤트를 개최하는 것을 들 수 있습니다. 이 이벤트에는 가족 단위의 재미있는 활동과 독특한 게임을 도입하여 브랜드 제품에 대한 관심을 높일 수 있습니다.

체험 마케팅 서비스 업계 전문가들은 브랜드 인지도를 높이고, 이벤트에서 고객의 참여와 참여를 촉진하는 환경을 조성하기 위한 마케팅 전략 수립을 전문으로 하고 있습니다.

시장 촉진요인

브랜드 인지도 향상

모든 브랜드의 가장 큰 과제 중 하나는 종합적인 브랜드 인지도를 높이는 것입니다. 일반인들이 브랜드와 그 존재에 대한 인지도가 높으면, 구매 욕구가 생겼을 때 그 브랜드와 관련된 명칭을 쉽게 떠올릴 수 있습니다. 실제로 이런 종류의 마케팅 캠페인을 통해 브랜드 인지도를 높이는 것은 인지도를 높이는 데 매우 효과적인 방법이며, 고객이 그 자리에서 구매할 수 있는 독특한 기회를 창출합니다.

고객 충성도 향상

충성도 높은 고객 기반 구축은 비즈니스의 성패를 가르는 요소가 될 수 있습니다. 어떤 시장에서든 발판을 마련하기 위해 브랜드는 타겟층을 끌어들일 뿐만 아니라, 고객을 만족시키고 향후 재방문 및 추가 구매를 유도하는 판매 환경을 조성해야 합니다. 또한, 충성도가 높은 고객은 친구, 가족, 동료에게 브랜드의 상품과 서비스를 추천할 가능성이 높아집니다. 입소문을 통한 홍보는 특히 충성도가 높은 고객층에 의해 추진될 때 여전히 매우 효과적입니다.

참여도 향상

참여도 향상은 체험 마케팅의 핵심입니다. 고객에게 즐겁고 매력적인 경험을 제공함으로써 브랜드에 대한 관심과 체험을 유도할 수 있습니다. 이 접근 방식은 제품 및 서비스의 모든 장점과 고객의 문제 해결로서의 가치를 효과적으로 보여줄 수 있는 최적의 방법입니다. 또한, 적절하게 실행하면 고객은 프리젠테이션과 이벤트를 즐기면서 브랜드와의 관계를 구축할 수 있습니다.

이 보고서는 체험 마케팅 서비스 세계 시장에 대한 종합적인 분석을 제공하는 것을 목표로 합니다. 총매출액, 주요 기업의 시장 점유율과 순위에 초점을 맞추고 지역별, 국가별, 유형별, 용도별 분석을 포함하고 있습니다.

체험 마케팅 서비스 시장의 규모, 추정 및 예측은 2024년을 기준 연도로 하여 2020년에서 2031년까지의 기간의 과거 데이터와 예측 데이터를 포함하는 매출 수익으로 제시되었습니다. 정량적, 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 상황을 평가하고, 현재 시장에서의 자사 포지셔닝을 분석하고, 체험 마케팅 서비스에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

• GMR Marketing
• Jack Morton
• Sparks Marketing
• NVE
• Impact XM
• FIRST
• Spiro
• MKG
• On Board Experiential(OBE)
• Exhibitus
• MAS
• Gradien
• Factory360
• All Terrain
• Purity
• WINK
• Virtual Because
• Holdens Agency

유형별 부문

• 브랜드 체험
• 제품 샘플링
• 기타 서비스

용도별 부문

• 대기업
• 중소기업

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Experiential Marketing Service was estimated to be worth US$ 3549 million in 2024 and is forecast to a readjusted size of US$ 5837 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.

Experiential marketing has several different names in the marketing industry, such as XM, experiential brand marketing, engagement marketing, grassroots marketing, or ground marketing. Experiential marketing is a way for brands to connect with consumers through experiences. This approach is typically a hands-on experience designed to encourage individuals to participate and attend an event.

An example of experiential marketing is hosting an event to showcase and highlight a branded product or service by displaying it and showing it in action. The event can include fun family activities and unique games to attract interest in the branded merchandise.

Experiential marketing service industry experts specialize in developing marketing strategies to highlight brand awareness and create an environment conducive to customer participation or engagement at an event.

Market Drivers

Boost Brand Awareness

One of the biggest challenges for any brand is boosting overall brand awareness. When the public is more aware of a brand and its existence, the names associated with that brand are more likely to come to mind when they are ready to buy. In fact, boosting brand awareness through this type of marketing campaign is an excellent way to increase brand awareness and create a unique opportunity for customers to buy at that time.

Boost Customer Loyalty

Building a loyal customer base can mean the difference between success and failure for a business. In order to gain a foothold in any market, brands must not only attract their target audience, but also create a sales environment that keeps customers happy and willing to come back and make more purchases in the future. Additionally, loyal customers are more likely to recommend a brand product or service to their friends, family, and colleagues. Word-of-mouth advertising remains highly effective, especially when driven by a loyal customer base.

Boost Engagement

Increasing engagement is at the heart of experiential marketing. When you create a fun and engaging experience for your customers, they want to interact with the brand and try it out. This approach is the perfect way to showcase all of the benefits of a product or service and how it provides a solution to a customer's problem. Additionally, if done correctly, this experience will allow customers to enjoy the presentation or event and build a relationship with the brand.

This report aims to provide a comprehensive presentation of the global market for Experiential Marketing Service, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Experiential Marketing Service by region & country, by Type, and by Application.

The Experiential Marketing Service market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Experiential Marketing Service.

Market Segmentation

By Company

• GMR Marketing
• Jack Morton
• Sparks Marketing
• NVE
• Impact XM
• FIRST
• Spiro
• MKG
• On Board Experiential (OBE)
• Exhibitus
• MAS
• Gradien
• Factory360
• All Terrain
• Purity
• WINK
• Virtual Because
• Holdens Agency

Segment by Type

• Brand Experience
• Product Sampling
• Other Service

Segment by Application

• Large Enterprises
• SMEs

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Experiential Marketing Service company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Experiential Marketing Service in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Experiential Marketing Service in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Experiential Marketing Service Product Introduction
• 1.2 Global Experiential Marketing Service Market Size Forecast (2020-2031)
• 1.3 Experiential Marketing Service Market Trends & Drivers
  • 1.3.1 Experiential Marketing Service Industry Trends
  • 1.3.2 Experiential Marketing Service Market Drivers & Opportunity
  • 1.3.3 Experiential Marketing Service Market Challenges
  • 1.3.4 Experiential Marketing Service Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Experiential Marketing Service Players Revenue Ranking (2024)
• 2.2 Global Experiential Marketing Service Revenue by Company (2020-2025)
• 2.3 Key Companies Experiential Marketing Service Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Experiential Marketing Service Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Experiential Marketing Service
• 2.6 Experiential Marketing Service Market Competitive Analysis
  • 2.6.1 Experiential Marketing Service Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Experiential Marketing Service Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Experiential Marketing Service as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Brand Experience
  • 3.1.2 Product Sampling
  • 3.1.3 Other Service
• 3.2 Global Experiential Marketing Service Sales Value by Type
  • 3.2.1 Global Experiential Marketing Service Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Experiential Marketing Service Sales Value, by Type (2020-2031)
  • 3.2.3 Global Experiential Marketing Service Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Large Enterprises
  • 4.1.2 SMEs
• 4.2 Global Experiential Marketing Service Sales Value by Application
  • 4.2.1 Global Experiential Marketing Service Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Experiential Marketing Service Sales Value, by Application (2020-2031)
  • 4.2.3 Global Experiential Marketing Service Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Experiential Marketing Service Sales Value by Region
  • 5.1.1 Global Experiential Marketing Service Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Experiential Marketing Service Sales Value by Region (2020-2025)
  • 5.1.3 Global Experiential Marketing Service Sales Value by Region (2026-2031)
  • 5.1.4 Global Experiential Marketing Service Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Experiential Marketing Service Sales Value, 2020-2031
  • 5.2.2 North America Experiential Marketing Service Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Experiential Marketing Service Sales Value, 2020-2031
  • 5.3.2 Europe Experiential Marketing Service Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Experiential Marketing Service Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Experiential Marketing Service Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Experiential Marketing Service Sales Value, 2020-2031
  • 5.5.2 South America Experiential Marketing Service Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Experiential Marketing Service Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Experiential Marketing Service Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Experiential Marketing Service Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Experiential Marketing Service Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Experiential Marketing Service Sales Value, 2020-2031
  • 6.3.2 United States Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Experiential Marketing Service Sales Value, 2020-2031
  • 6.4.2 Europe Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Experiential Marketing Service Sales Value, 2020-2031
  • 6.5.2 China Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Experiential Marketing Service Sales Value, 2020-2031
  • 6.6.2 Japan Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Experiential Marketing Service Sales Value, 2020-2031
  • 6.7.2 South Korea Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Experiential Marketing Service Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Experiential Marketing Service Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Experiential Marketing Service Sales Value, 2020-2031
  • 6.9.2 India Experiential Marketing Service Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Experiential Marketing Service Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 GMR Marketing
  • 7.1.1 GMR Marketing Profile
  • 7.1.2 GMR Marketing Main Business
  • 7.1.3 GMR Marketing Experiential Marketing Service Products, Services and Solutions
  • 7.1.4 GMR Marketing Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.1.5 GMR Marketing Recent Developments
• 7.2 Jack Morton
  • 7.2.1 Jack Morton Profile
  • 7.2.2 Jack Morton Main Business
  • 7.2.3 Jack Morton Experiential Marketing Service Products, Services and Solutions
  • 7.2.4 Jack Morton Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Jack Morton Recent Developments
• 7.3 Sparks Marketing
  • 7.3.1 Sparks Marketing Profile
  • 7.3.2 Sparks Marketing Main Business
  • 7.3.3 Sparks Marketing Experiential Marketing Service Products, Services and Solutions
  • 7.3.4 Sparks Marketing Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Sparks Marketing Recent Developments
• 7.4 NVE
  • 7.4.1 NVE Profile
  • 7.4.2 NVE Main Business
  • 7.4.3 NVE Experiential Marketing Service Products, Services and Solutions
  • 7.4.4 NVE Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.4.5 NVE Recent Developments
• 7.5 Impact XM
  • 7.5.1 Impact XM Profile
  • 7.5.2 Impact XM Main Business
  • 7.5.3 Impact XM Experiential Marketing Service Products, Services and Solutions
  • 7.5.4 Impact XM Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Impact XM Recent Developments
• 7.6 FIRST
  • 7.6.1 FIRST Profile
  • 7.6.2 FIRST Main Business
  • 7.6.3 FIRST Experiential Marketing Service Products, Services and Solutions
  • 7.6.4 FIRST Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.6.5 FIRST Recent Developments
• 7.7 Spiro
  • 7.7.1 Spiro Profile
  • 7.7.2 Spiro Main Business
  • 7.7.3 Spiro Experiential Marketing Service Products, Services and Solutions
  • 7.7.4 Spiro Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Spiro Recent Developments
• 7.8 MKG
  • 7.8.1 MKG Profile
  • 7.8.2 MKG Main Business
  • 7.8.3 MKG Experiential Marketing Service Products, Services and Solutions
  • 7.8.4 MKG Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.8.5 MKG Recent Developments
• 7.9 On Board Experiential (OBE)
  • 7.9.1 On Board Experiential (OBE) Profile
  • 7.9.2 On Board Experiential (OBE) Main Business
  • 7.9.3 On Board Experiential (OBE) Experiential Marketing Service Products, Services and Solutions
  • 7.9.4 On Board Experiential (OBE) Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.9.5 On Board Experiential (OBE) Recent Developments
• 7.10 Exhibitus
  • 7.10.1 Exhibitus Profile
  • 7.10.2 Exhibitus Main Business
  • 7.10.3 Exhibitus Experiential Marketing Service Products, Services and Solutions
  • 7.10.4 Exhibitus Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Exhibitus Recent Developments
• 7.11 MAS
  • 7.11.1 MAS Profile
  • 7.11.2 MAS Main Business
  • 7.11.3 MAS Experiential Marketing Service Products, Services and Solutions
  • 7.11.4 MAS Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.11.5 MAS Recent Developments
• 7.12 Gradien
  • 7.12.1 Gradien Profile
  • 7.12.2 Gradien Main Business
  • 7.12.3 Gradien Experiential Marketing Service Products, Services and Solutions
  • 7.12.4 Gradien Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Gradien Recent Developments
• 7.13 Factory360
  • 7.13.1 Factory360 Profile
  • 7.13.2 Factory360 Main Business
  • 7.13.3 Factory360 Experiential Marketing Service Products, Services and Solutions
  • 7.13.4 Factory360 Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Factory360 Recent Developments
• 7.14 All Terrain
  • 7.14.1 All Terrain Profile
  • 7.14.2 All Terrain Main Business
  • 7.14.3 All Terrain Experiential Marketing Service Products, Services and Solutions
  • 7.14.4 All Terrain Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.14.5 All Terrain Recent Developments
• 7.15 Purity
  • 7.15.1 Purity Profile
  • 7.15.2 Purity Main Business
  • 7.15.3 Purity Experiential Marketing Service Products, Services and Solutions
  • 7.15.4 Purity Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Purity Recent Developments
• 7.16 WINK
  • 7.16.1 WINK Profile
  • 7.16.2 WINK Main Business
  • 7.16.3 WINK Experiential Marketing Service Products, Services and Solutions
  • 7.16.4 WINK Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.16.5 WINK Recent Developments
• 7.17 Virtual Because
  • 7.17.1 Virtual Because Profile
  • 7.17.2 Virtual Because Main Business
  • 7.17.3 Virtual Because Experiential Marketing Service Products, Services and Solutions
  • 7.17.4 Virtual Because Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.17.5 Virtual Because Recent Developments
• 7.18 Holdens Agency
  • 7.18.1 Holdens Agency Profile
  • 7.18.2 Holdens Agency Main Business
  • 7.18.3 Holdens Agency Experiential Marketing Service Products, Services and Solutions
  • 7.18.4 Holdens Agency Experiential Marketing Service Revenue (US$ Million) & (2020-2025)
  • 7.18.5 Holdens Agency Recent Developments

8 Industry Chain Analysis

• 8.1 Experiential Marketing Service Industrial Chain
• 8.2 Experiential Marketing Service Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Experiential Marketing Service Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Experiential Marketing Service Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer