한글목차

세계의 피아노 시장 규모는 2024년에 24억 4,800만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 1.9%로 성장하여 2031년까지 27억 8,700만 달러로 확대될 것으로 예측됩니다.

본 보고서는 최근 관세 조정과 국제적인 전략적 대응 조치가 피아노의 국경 간 산업 발자국, 자본 배분 패턴, 지역 경제의 상호 의존성, 공급망 재구축에 미치는 영향에 대한 종합적인 평가를 제공합니다.

피아노 포르테는 건반에서 조작하는 펠트 망치로 금속 현을 치는 악기입니다. 솔로 연주, 앙상블, 반주, 기타 연주에 널리 사용되며, 작곡이나 리허설에도 매우 편리합니다.

그랜드 피아노와 업라이트 피아노를 포함한 피아노 시장은 음악적 장인정신, 문화적 전통, 그리고 현대 소비자의 취향이 교차하는 독특한 장소입니다. 역사적으로 정교함과 예술적 표현의 상징으로 여겨져 온 피아노의 역할은 기술의 발전과 오락 습관의 변화와 함께 진화해 왔습니다. 현재 이 시장은 전문가와 수집가들이 찾는 고급 어쿠스틱 악기와 학생, 애호가, 교육기관을 위한 보다 저렴한 가격대 및 컴팩트한 모델들이 혼재된 구조로 되어 있습니다. 유명 브랜드는 고급 부문에 계속 대응하는 반면, 디지털 피아노와 하이브리드 모델은 더 넓은 계층에 보급과 매력을 확대하고 있습니다.

피아노 시장의 수요는 음악 교육, 경제 상황, 라이프스타일 트렌드 등의 요인에 영향을 받습니다. 많은 지역에서 예술 교육에 대한 적극적인 투자, 특히 학교와 음악원에서 안정적인 수요를 뒷받침하고 있습니다. 한편, 도시 생활과 주거 공간의 제약으로 인해 기존 피아노의 느낌을 재현하면서도 설치 공간과 유지 관리의 번거로움을 줄인 디지털 대체품에 대한 관심이 높아지고 있습니다. 그 결과, 시장은 전통과 혁신의 균형을 유지하며 클래식 피아노 제조의 전통과 현대 연주자의 요구, 그리고 진화하는 음악 소비 습관을 융합하고 있습니다.

이 보고서는 피아노 세계 시장에 대한 종합적인 분석을 제공하는 것을 목표로 합니다. 총 판매량, 매출, 가격, 주요 기업의 시장 점유율과 순위에 초점을 맞추고, 지역별, 국가별, 유형별, 용도별 피아노 시장 분석을 포함하고 있습니다.

피아노 시장 규모, 추정 및 예측은 판매량(대수) 및 매출액(백만 달러)으로 제시되며, 2024년을 기준 연도로 하여 2020년부터 2031년까지의 기간의 과거 데이터와 예측 데이터를 포함합니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 상황을 평가하고, 현재 시장에서의 자사 위치를 분석하여 피아노에 대한 정보에 입각한 비즈니스 의사결정을 내리는데 도움을 드리고자 합니다.

시장 세분화

기업별

• Yamaha Pianos
• KAWAI
• Samick
• Youngchang
• Steinborgh
• Steinway
• Bechstein
• Guangzhou Pearl River Piano Group
• Xinghai Piano Group
• Yangtze Piano
• Hailun Pianos
• Goodway
• Shanghai Mendelssohn Piano
• DUKE Piano
• Nanjing Schumann Piano
• Harmony Piano
• Artfield Piano

유형별 부문

• 그랜드 피아노
• 업라이트 피아노

용도별 부문

• 연주용
• 학습·교육
• 엔터테인먼트

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Piano was estimated to be worth US$ 2448 million in 2024 and is forecast to a readjusted size of US$ 2787 million by 2031 with a CAGR of 1.9% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Piano cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Pianoforte is a musical instrument in which felt-covered hammers, operated from a keyboard, strike the metal strings. It is commonly used for solo performances, ensemble, accompaniment and other performances, and it is very convenient for composing and rehearsing music.

The pianoforte market, encompassing both grand and upright pianos, represents a unique intersection of musical craftsmanship, cultural tradition, and modern consumer preferences. While historically regarded as a symbol of refinement and artistic expression, the piano's role has evolved alongside technological advances and shifting entertainment habits. Today, the market is shaped by a mix of high-end acoustic instruments prized by professionals and collectors, and more affordable or compact models aimed at students, hobbyists, and institutions. Renowned brands continue to cater to the premium segment, while digital pianos and hybrid models have expanded accessibility and appeal for a broader audience.

Demand in the pianoforte market is influenced by factors such as music education, economic conditions, and lifestyle trends. In many regions, strong investment in arts education supports steady demand, particularly in schools and conservatories. Meanwhile, urban living and space constraints have increased interest in digital alternatives that replicate the feel of traditional pianos without the size or maintenance requirements. As a result, the market continues to balance tradition with innovation, blending the heritage of classical piano-making with the needs of modern players and evolving music consumption habits.

This report aims to provide a comprehensive presentation of the global market for Piano, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Piano by region & country, by Type, and by Application.

The Piano market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Piano.

Market Segmentation

By Company

• Yamaha Pianos
• KAWAI
• Samick
• Youngchang
• Steinborgh
• Steinway
• Bechstein
• Guangzhou Pearl River Piano Group
• Xinghai Piano Group
• Yangtze Piano
• Hailun Pianos
• Goodway
• Shanghai Mendelssohn Piano
• DUKE Piano
• Nanjing Schumann Piano
• Harmony Piano
• Artfield Piano

Segment by Type

• Grand Piano
• Upright Piano

Segment by Application

• Performance
• Learning and Teaching
• Entertainment

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Piano manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Piano in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Piano in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Piano Product Introduction
• 1.2 Global Piano Market Size Forecast
  • 1.2.1 Global Piano Sales Value (2020-2031)
  • 1.2.2 Global Piano Sales Volume (2020-2031)
  • 1.2.3 Global Piano Sales Price (2020-2031)
• 1.3 Piano Market Trends & Drivers
  • 1.3.1 Piano Industry Trends
  • 1.3.2 Piano Market Drivers & Opportunity
  • 1.3.3 Piano Market Challenges
  • 1.3.4 Piano Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Piano Players Revenue Ranking (2024)
• 2.2 Global Piano Revenue by Company (2020-2025)
• 2.3 Global Piano Players Sales Volume Ranking (2024)
• 2.4 Global Piano Sales Volume by Company Players (2020-2025)
• 2.5 Global Piano Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Piano Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Piano Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Piano
• 2.9 Piano Market Competitive Analysis
  • 2.9.1 Piano Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Piano Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Piano as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Grand Piano
  • 3.1.2 Upright Piano
• 3.2 Global Piano Sales Value by Type
  • 3.2.1 Global Piano Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Piano Sales Value, by Type (2020-2031)
  • 3.2.3 Global Piano Sales Value, by Type (%) (2020-2031)
• 3.3 Global Piano Sales Volume by Type
  • 3.3.1 Global Piano Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Piano Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Piano Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Piano Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Performance
  • 4.1.2 Learning and Teaching
  • 4.1.3 Entertainment
• 4.2 Global Piano Sales Value by Application
  • 4.2.1 Global Piano Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Piano Sales Value, by Application (2020-2031)
  • 4.2.3 Global Piano Sales Value, by Application (%) (2020-2031)
• 4.3 Global Piano Sales Volume by Application
  • 4.3.1 Global Piano Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Piano Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Piano Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Piano Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Piano Sales Value by Region
  • 5.1.1 Global Piano Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Piano Sales Value by Region (2020-2025)
  • 5.1.3 Global Piano Sales Value by Region (2026-2031)
  • 5.1.4 Global Piano Sales Value by Region (%), (2020-2031)
• 5.2 Global Piano Sales Volume by Region
  • 5.2.1 Global Piano Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Piano Sales Volume by Region (2020-2025)
  • 5.2.3 Global Piano Sales Volume by Region (2026-2031)
  • 5.2.4 Global Piano Sales Volume by Region (%), (2020-2031)
• 5.3 Global Piano Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Piano Sales Value, 2020-2031
  • 5.4.2 North America Piano Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Piano Sales Value, 2020-2031
  • 5.5.2 Europe Piano Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Piano Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Piano Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Piano Sales Value, 2020-2031
  • 5.7.2 South America Piano Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Piano Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Piano Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Piano Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Piano Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Piano Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Piano Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Piano Sales Value, 2020-2031
  • 6.3.2 United States Piano Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Piano Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Piano Sales Value, 2020-2031
  • 6.4.2 Europe Piano Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Piano Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Piano Sales Value, 2020-2031
  • 6.5.2 China Piano Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Piano Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Piano Sales Value, 2020-2031
  • 6.6.2 Japan Piano Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Piano Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Piano Sales Value, 2020-2031
  • 6.7.2 South Korea Piano Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Piano Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Piano Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Piano Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Piano Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Piano Sales Value, 2020-2031
  • 6.9.2 India Piano Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Piano Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Yamaha Pianos
  • 7.1.1 Yamaha Pianos Company Information
  • 7.1.2 Yamaha Pianos Introduction and Business Overview
  • 7.1.3 Yamaha Pianos Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Yamaha Pianos Piano Product Offerings
  • 7.1.5 Yamaha Pianos Recent Development
• 7.2 KAWAI
  • 7.2.1 KAWAI Company Information
  • 7.2.2 KAWAI Introduction and Business Overview
  • 7.2.3 KAWAI Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 KAWAI Piano Product Offerings
  • 7.2.5 KAWAI Recent Development
• 7.3 Samick
  • 7.3.1 Samick Company Information
  • 7.3.2 Samick Introduction and Business Overview
  • 7.3.3 Samick Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Samick Piano Product Offerings
  • 7.3.5 Samick Recent Development
• 7.4 Youngchang
  • 7.4.1 Youngchang Company Information
  • 7.4.2 Youngchang Introduction and Business Overview
  • 7.4.3 Youngchang Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Youngchang Piano Product Offerings
  • 7.4.5 Youngchang Recent Development
• 7.5 Steinborgh
  • 7.5.1 Steinborgh Company Information
  • 7.5.2 Steinborgh Introduction and Business Overview
  • 7.5.3 Steinborgh Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Steinborgh Piano Product Offerings
  • 7.5.5 Steinborgh Recent Development
• 7.6 Steinway
  • 7.6.1 Steinway Company Information
  • 7.6.2 Steinway Introduction and Business Overview
  • 7.6.3 Steinway Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Steinway Piano Product Offerings
  • 7.6.5 Steinway Recent Development
• 7.7 Bechstein
  • 7.7.1 Bechstein Company Information
  • 7.7.2 Bechstein Introduction and Business Overview
  • 7.7.3 Bechstein Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Bechstein Piano Product Offerings
  • 7.7.5 Bechstein Recent Development
• 7.8 Guangzhou Pearl River Piano Group
  • 7.8.1 Guangzhou Pearl River Piano Group Company Information
  • 7.8.2 Guangzhou Pearl River Piano Group Introduction and Business Overview
  • 7.8.3 Guangzhou Pearl River Piano Group Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Guangzhou Pearl River Piano Group Piano Product Offerings
  • 7.8.5 Guangzhou Pearl River Piano Group Recent Development
• 7.9 Xinghai Piano Group
  • 7.9.1 Xinghai Piano Group Company Information
  • 7.9.2 Xinghai Piano Group Introduction and Business Overview
  • 7.9.3 Xinghai Piano Group Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Xinghai Piano Group Piano Product Offerings
  • 7.9.5 Xinghai Piano Group Recent Development
• 7.10 Yangtze Piano
  • 7.10.1 Yangtze Piano Company Information
  • 7.10.2 Yangtze Piano Introduction and Business Overview
  • 7.10.3 Yangtze Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Yangtze Piano Piano Product Offerings
  • 7.10.5 Yangtze Piano Recent Development
• 7.11 Hailun Pianos
  • 7.11.1 Hailun Pianos Company Information
  • 7.11.2 Hailun Pianos Introduction and Business Overview
  • 7.11.3 Hailun Pianos Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Hailun Pianos Piano Product Offerings
  • 7.11.5 Hailun Pianos Recent Development
• 7.12 Goodway
  • 7.12.1 Goodway Company Information
  • 7.12.2 Goodway Introduction and Business Overview
  • 7.12.3 Goodway Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Goodway Piano Product Offerings
  • 7.12.5 Goodway Recent Development
• 7.13 Shanghai Mendelssohn Piano
  • 7.13.1 Shanghai Mendelssohn Piano Company Information
  • 7.13.2 Shanghai Mendelssohn Piano Introduction and Business Overview
  • 7.13.3 Shanghai Mendelssohn Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Shanghai Mendelssohn Piano Piano Product Offerings
  • 7.13.5 Shanghai Mendelssohn Piano Recent Development
• 7.14 DUKE Piano
  • 7.14.1 DUKE Piano Company Information
  • 7.14.2 DUKE Piano Introduction and Business Overview
  • 7.14.3 DUKE Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 DUKE Piano Piano Product Offerings
  • 7.14.5 DUKE Piano Recent Development
• 7.15 Nanjing Schumann Piano
  • 7.15.1 Nanjing Schumann Piano Company Information
  • 7.15.2 Nanjing Schumann Piano Introduction and Business Overview
  • 7.15.3 Nanjing Schumann Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Nanjing Schumann Piano Piano Product Offerings
  • 7.15.5 Nanjing Schumann Piano Recent Development
• 7.16 Harmony Piano
  • 7.16.1 Harmony Piano Company Information
  • 7.16.2 Harmony Piano Introduction and Business Overview
  • 7.16.3 Harmony Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Harmony Piano Piano Product Offerings
  • 7.16.5 Harmony Piano Recent Development
• 7.17 Artfield Piano
  • 7.17.1 Artfield Piano Company Information
  • 7.17.2 Artfield Piano Introduction and Business Overview
  • 7.17.3 Artfield Piano Piano Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Artfield Piano Piano Product Offerings
  • 7.17.5 Artfield Piano Recent Development

8 Industry Chain Analysis

• 8.1 Piano Industrial Chain
• 8.2 Piano Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Piano Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Piano Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer