한글목차

세계의 데오드란트 시장 규모는 2024년에 173억 7,400만 달러로 추정되며, 2025-2031년의 예측 기간에 CAGR 4.5%로 성장하며, 2031년까지 238억 8,600만 달러로 확대할 것으로 예측되고 있습니다.

이 보고서는 탈취제 분야의 최근 관세 조정과 국제적인 전략적 대응 조치에 대해 국경 간 산업적 발자취, 자본 배분 패턴, 지역 경제의 상호의존성, 공급망 재편 등의 관점에서 종합적인 평가를 제공합니다.

데오도란 땀의 세균 분해로 인해 발생하는 체취를 제거하거나 은폐하기 위해 고안된 퍼스널케어 제품, 특히 겨드랑이, 발, 기타 신체 부위에서 발생하는 체취를 제거하거나 은폐하기 위해 고안된 퍼스널케어 제품입니다. 데오도란트에는 냄새를 유발하는 세균을 죽이는 항균제나 냄새를 가리는 향료가 함유되어 있는 경우가 있습니다. 일부 데오도란트에는 알루미늄 화합물 등 발한 억제 성분이 함유되어 있으며, 땀을 억제하는 효과가 있습니다.

자연주의 및 유기농 제품에 대한 수요 증가

건강과 환경에 대한 인식이 높아지면서 소비자들은 천연 유래의 무해하고 친환경적인 성분을 사용한 데오도란트를 찾는 경향이 강해지고 있습니다.

남성용 그루밍 제품 확대

남성 그루밍 시장은 빠르게 성장하고 있으며, 특히 신흥 시장에서 남성용 데오도란트는 주요 제품 부문으로 부상하고 있습니다.

무알코올, 민감성 피부용 제품 선호

무알코올, 저자극성 또는 민감성 피부를 위해 설계된 데오도란트는 피부 트러블이 있는 소비자들 사이에서 인기를 끌고 있습니다.

이 보고서는 전 세계 데오도란트(탈취제) 시장에 대해 총판매량, 판매 매출, 가격, 주요 기업의 시장 점유율 및 순위에 초점을 맞추고 지역/국가, 유형 및 용도별 분석을 종합적으로 제시하는 것을 목표로 합니다.

데오도란트(탈취제) 시장 규모와 추정 및 예측은 판매량(천 단위) 및 매출액(백만 달러)으로 제공되며, 2024년을 기준 연도, 2020-2031년의 과거 데이터와 예측 데이터를 포함하고 있습니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 데오도란트 관련 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

• Dove
• Degree
• Secret
• Old Spice
• Speed Stick
• Right Guard
• Suave
• Arm & Hammer
• Native
• Axe
• Gillette
• Mitchum
• Nivea
• Lume
• Fa
• Sure
• Brut
• Tom's of Maine
• Schmidt's

유형별 부문

• 스틱
• 젤
• 롤 온
• 스프레이/에어로졸
• 기타

용도별 부문

• 온라인 판매
• 오프라인 판매

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Deodorant was estimated to be worth US$ 17374 million in 2024 and is forecast to a readjusted size of US$ 23886 million by 2031 with a CAGR of 4.5% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Deodorant cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

A deodorant is a personal care product designed to eliminate or mask body odor caused by the bacterial breakdown of perspiration, particularly in the underarms, feet, or other body areas. Deodorants may contain antimicrobial agents to kill odor-causing bacteria and fragrances to mask the smell. Some deodorants also include antiperspirant ingredients, such as aluminum compounds, to reduce sweating.

Rising Demand for Natural & Organic Products

Consumers are increasingly seeking deodorants made with natural, non-toxic, and eco-friendly ingredients due to growing health and environmental awareness.

Expansion of Male Grooming Products

The male grooming market is rapidly growing, with men's deodorants becoming a major product segment, especially in emerging markets.

Preference for Alcohol-Free & Sensitive Skin Products

Deodorants that are alcohol-free, hypoallergenic, or tailored for sensitive skin are gaining traction among consumers with skin concerns.

This report aims to provide a comprehensive presentation of the global market for Deodorant, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Deodorant by region & country, by Type, and by Application.

The Deodorant market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Deodorant.

Market Segmentation

By Company

• Dove
• Degree
• Secret
• Old Spice
• Speed Stick
• Right Guard
• Suave
• Arm & Hammer
• Native
• Axe
• Gillette
• Mitchum
• Nivea
• Lume
• Fa
• Sure
• Brut
• Tom's of Maine
• Schmidt's

Segment by Type

• Stick
• Gel
• Roll-On
• Spray/Aerosol
• Others

Segment by Application

• Online Sales
• Offline Sales

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Deodorant manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Deodorant in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Deodorant in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Deodorant Product Introduction
• 1.2 Global Deodorant Market Size Forecast
  • 1.2.1 Global Deodorant Sales Value (2020-2031)
  • 1.2.2 Global Deodorant Sales Volume (2020-2031)
  • 1.2.3 Global Deodorant Sales Price (2020-2031)
• 1.3 Deodorant Market Trends & Drivers
  • 1.3.1 Deodorant Industry Trends
  • 1.3.2 Deodorant Market Drivers & Opportunity
  • 1.3.3 Deodorant Market Challenges
  • 1.3.4 Deodorant Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Deodorant Players Revenue Ranking (2024)
• 2.2 Global Deodorant Revenue by Company (2020-2025)
• 2.3 Global Deodorant Players Sales Volume Ranking (2024)
• 2.4 Global Deodorant Sales Volume by Company Players (2020-2025)
• 2.5 Global Deodorant Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Deodorant Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Deodorant Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Deodorant
• 2.9 Deodorant Market Competitive Analysis
  • 2.9.1 Deodorant Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Deodorant Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Deodorant as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Stick
  • 3.1.2 Gel
  • 3.1.3 Roll-On
  • 3.1.4 Spray/Aerosol
  • 3.1.5 Others
• 3.2 Global Deodorant Sales Value by Type
  • 3.2.1 Global Deodorant Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Deodorant Sales Value, by Type (2020-2031)
  • 3.2.3 Global Deodorant Sales Value, by Type (%) (2020-2031)
• 3.3 Global Deodorant Sales Volume by Type
  • 3.3.1 Global Deodorant Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Deodorant Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Deodorant Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Deodorant Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Online Sales
  • 4.1.2 Offline Sales
• 4.2 Global Deodorant Sales Value by Application
  • 4.2.1 Global Deodorant Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Deodorant Sales Value, by Application (2020-2031)
  • 4.2.3 Global Deodorant Sales Value, by Application (%) (2020-2031)
• 4.3 Global Deodorant Sales Volume by Application
  • 4.3.1 Global Deodorant Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Deodorant Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Deodorant Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Deodorant Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Deodorant Sales Value by Region
  • 5.1.1 Global Deodorant Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Deodorant Sales Value by Region (2020-2025)
  • 5.1.3 Global Deodorant Sales Value by Region (2026-2031)
  • 5.1.4 Global Deodorant Sales Value by Region (%), (2020-2031)
• 5.2 Global Deodorant Sales Volume by Region
  • 5.2.1 Global Deodorant Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Deodorant Sales Volume by Region (2020-2025)
  • 5.2.3 Global Deodorant Sales Volume by Region (2026-2031)
  • 5.2.4 Global Deodorant Sales Volume by Region (%), (2020-2031)
• 5.3 Global Deodorant Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Deodorant Sales Value, 2020-2031
  • 5.4.2 North America Deodorant Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Deodorant Sales Value, 2020-2031
  • 5.5.2 Europe Deodorant Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Deodorant Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Deodorant Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Deodorant Sales Value, 2020-2031
  • 5.7.2 South America Deodorant Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Deodorant Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Deodorant Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Deodorant Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Deodorant Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Deodorant Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Deodorant Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Deodorant Sales Value, 2020-2031
  • 6.3.2 United States Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Deodorant Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Deodorant Sales Value, 2020-2031
  • 6.4.2 Europe Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Deodorant Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Deodorant Sales Value, 2020-2031
  • 6.5.2 China Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Deodorant Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Deodorant Sales Value, 2020-2031
  • 6.6.2 Japan Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Deodorant Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Deodorant Sales Value, 2020-2031
  • 6.7.2 South Korea Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Deodorant Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Deodorant Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Deodorant Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Deodorant Sales Value, 2020-2031
  • 6.9.2 India Deodorant Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Deodorant Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Dove
  • 7.1.1 Dove Company Information
  • 7.1.2 Dove Introduction and Business Overview
  • 7.1.3 Dove Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Dove Deodorant Product Offerings
  • 7.1.5 Dove Recent Development
• 7.2 Degree
  • 7.2.1 Degree Company Information
  • 7.2.2 Degree Introduction and Business Overview
  • 7.2.3 Degree Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Degree Deodorant Product Offerings
  • 7.2.5 Degree Recent Development
• 7.3 Secret
  • 7.3.1 Secret Company Information
  • 7.3.2 Secret Introduction and Business Overview
  • 7.3.3 Secret Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Secret Deodorant Product Offerings
  • 7.3.5 Secret Recent Development
• 7.4 Old Spice
  • 7.4.1 Old Spice Company Information
  • 7.4.2 Old Spice Introduction and Business Overview
  • 7.4.3 Old Spice Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 Old Spice Deodorant Product Offerings
  • 7.4.5 Old Spice Recent Development
• 7.5 Speed Stick
  • 7.5.1 Speed Stick Company Information
  • 7.5.2 Speed Stick Introduction and Business Overview
  • 7.5.3 Speed Stick Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Speed Stick Deodorant Product Offerings
  • 7.5.5 Speed Stick Recent Development
• 7.6 Right Guard
  • 7.6.1 Right Guard Company Information
  • 7.6.2 Right Guard Introduction and Business Overview
  • 7.6.3 Right Guard Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Right Guard Deodorant Product Offerings
  • 7.6.5 Right Guard Recent Development
• 7.7 Suave
  • 7.7.1 Suave Company Information
  • 7.7.2 Suave Introduction and Business Overview
  • 7.7.3 Suave Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 Suave Deodorant Product Offerings
  • 7.7.5 Suave Recent Development
• 7.8 Arm & Hammer
  • 7.8.1 Arm & Hammer Company Information
  • 7.8.2 Arm & Hammer Introduction and Business Overview
  • 7.8.3 Arm & Hammer Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 Arm & Hammer Deodorant Product Offerings
  • 7.8.5 Arm & Hammer Recent Development
• 7.9 Native
  • 7.9.1 Native Company Information
  • 7.9.2 Native Introduction and Business Overview
  • 7.9.3 Native Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Native Deodorant Product Offerings
  • 7.9.5 Native Recent Development
• 7.10 Axe
  • 7.10.1 Axe Company Information
  • 7.10.2 Axe Introduction and Business Overview
  • 7.10.3 Axe Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Axe Deodorant Product Offerings
  • 7.10.5 Axe Recent Development
• 7.11 Gillette
  • 7.11.1 Gillette Company Information
  • 7.11.2 Gillette Introduction and Business Overview
  • 7.11.3 Gillette Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Gillette Deodorant Product Offerings
  • 7.11.5 Gillette Recent Development
• 7.12 Mitchum
  • 7.12.1 Mitchum Company Information
  • 7.12.2 Mitchum Introduction and Business Overview
  • 7.12.3 Mitchum Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Mitchum Deodorant Product Offerings
  • 7.12.5 Mitchum Recent Development
• 7.13 Nivea
  • 7.13.1 Nivea Company Information
  • 7.13.2 Nivea Introduction and Business Overview
  • 7.13.3 Nivea Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Nivea Deodorant Product Offerings
  • 7.13.5 Nivea Recent Development
• 7.14 Lume
  • 7.14.1 Lume Company Information
  • 7.14.2 Lume Introduction and Business Overview
  • 7.14.3 Lume Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 Lume Deodorant Product Offerings
  • 7.14.5 Lume Recent Development
• 7.15 Fa
  • 7.15.1 Fa Company Information
  • 7.15.2 Fa Introduction and Business Overview
  • 7.15.3 Fa Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.15.4 Fa Deodorant Product Offerings
  • 7.15.5 Fa Recent Development
• 7.16 Sure
  • 7.16.1 Sure Company Information
  • 7.16.2 Sure Introduction and Business Overview
  • 7.16.3 Sure Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.16.4 Sure Deodorant Product Offerings
  • 7.16.5 Sure Recent Development
• 7.17 Brut
  • 7.17.1 Brut Company Information
  • 7.17.2 Brut Introduction and Business Overview
  • 7.17.3 Brut Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.17.4 Brut Deodorant Product Offerings
  • 7.17.5 Brut Recent Development
• 7.18 Tom's of Maine
  • 7.18.1 Tom's of Maine Company Information
  • 7.18.2 Tom's of Maine Introduction and Business Overview
  • 7.18.3 Tom's of Maine Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.18.4 Tom's of Maine Deodorant Product Offerings
  • 7.18.5 Tom's of Maine Recent Development
• 7.19 Schmidt's
  • 7.19.1 Schmidt's Company Information
  • 7.19.2 Schmidt's Introduction and Business Overview
  • 7.19.3 Schmidt's Deodorant Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.19.4 Schmidt's Deodorant Product Offerings
  • 7.19.5 Schmidt's Recent Development

8 Industry Chain Analysis

• 8.1 Deodorant Industrial Chain
• 8.2 Deodorant Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Deodorant Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Deodorant Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer