한글목차

세계의 소매업용 증강현실(AR) 시장 규모는 2024년에 52억 1,600만 달러로 추정되며, 2025-2031년의 예측 기간 중 CAGR 30.2%로 확대하며, 2031년까지 320억 1,500만 달러에 달할 것으로 예측됩니다.

AR 기술은 스마트폰, 태블릿, AR글래스 등의 디바이스를 통해 현실세계에 디지털 요소를 중첩시켜 소매 업계에 디지털 기술을 도입합니다. 소매업체들은 AR을 활용하여 시각, 청각 등 감각 정보를 사용자에게 제공함으로써 현실세계에 대한 인식을 변화시키고 있습니다. 최근 수년간 COVID-19 팬데믹의 영향으로 소매 업계에서 AR의 응용이 크게 확대되고 있습니다. 기업은 AR을 통해 고객의 요구를 보다 효과적으로 충족시키고자 하며, 예를 들어 사용자가 스마트폰으로 가구를 스캔하여 집의 이미지에 겹쳐서 표시할 수 있도록 함으로써 매출 가능성을 높이고 있습니다.

동향:

기술 혁신을 통한 경험의 고도화: 컴퓨터 비전 기술의 발전으로 AR의 물체 인식 및 추적 정확도가 향상됩니다. 고급 분석 기술 및 머신러닝 알고리즘과 결합하여 사용자의 취향에 기반한 상품 제안 등 보다 개인화된 AR 쇼핑 경험을 제공할 수 있습니다.

온라인과 오프라인 채널의 융합 심화: 온라인에서는 증강현실(AR)을 통한 가상 시착과 3D 상품 표시 기능이 온라인 쇼핑 경험을 향상시킵니다. 오프라인에서는 매장내 내비게이션과 상품 정보 표시에 활용되어 매장 경험을 강화합니다. 앞으로 AR 기술을 통해 온라인과 오프라인 소매업은 더욱 긴밀하게 융합될 것입니다.

적용 시나리오 확대: 현재 일반적인 인테리어, 의류, 뷰티 분야를 넘어 기술의 보급과 소비자 수용성 확대에 따라 AR은 식품 및 음료, 디지털 3C(3C 제품) 등 더 많은 리테일 카테고리와 시나리오(상품 전시, 마케팅 등)에 적용될 것입니다.

이 보고서는 소매 분야 AR 세계 시장에 대해 총매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.

소매 분야의 AR 시장 규모, 추정 및 예측은 매출액 기준으로 제시되며, 2024년을 기준연도으로 하여 2020-2031년 기간의 과거 데이터와 예측 데이터를 포함합니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 리테일 분야에서의 AR 관련 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

• Google
• PTC
• Apple
• Microsoft
• Wikitude
• DAQRI
• Zugara
• Blippar
• Marxent Labs
• Augment
• ViewAR
• Holition
• Ikea
• Sephora
• Amazon

유형별 부문

• 시스템별
• 기술별

용도별 부문

• E-Commerce
• 실점포

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for AR in Retail was estimated to be worth US$ 5216 million in 2024 and is forecast to a readjusted size of US$ 32015 million by 2031 with a CAGR of 30.2% during the forecast period 2025-2031.

AR technology uses devices such as smartphones, tablets, or AR glasses to overlay digital elements onto the real world, adding digital technology to the retail industry. Retail companies use AR to provide users with sensory information such as visuals and sounds, changing users' perception of the real world. In recent years, due to the impact of the COVID-19 pandemic, the application of AR in the retail industry has significantly increased. Companies aim to better meet customer needs through AR, such as allowing users to scan furniture with their smartphones and overlay it onto images of their own homes, thereby enhancing revenue potential.

Trends:

Technological innovation drives experience upgrades: Advances in computer vision technology will enable AR to recognize and track objects more accurately. Combined with advanced analytics and machine learning algorithms, this will provide consumers with a more personalized AR shopping experience, such as recommending products based on user preferences.

Deepening integration of online and offline channels: Online, AR can provide virtual try-on and 3D product display functions to enhance the online shopping experience. Offline, AR can be used for in-store navigation and product information displays, enhancing the in-store experience. In the future, online and offline retail will achieve closer integration through AR technology.

Expanded Application Scenarios: Beyond the currently common areas of home decor, apparel, and beauty, as technology becomes more widespread and consumer acceptance increases, AR will be applied in more retail categories and scenarios, such as product displays and marketing in the food and beverage, digital 3C, and other sectors.

This report aims to provide a comprehensive presentation of the global market for AR in Retail, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of AR in Retail by region & country, by Type, and by Application.

The AR in Retail market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AR in Retail.

Market Segmentation

By Company

• Google
• PTC
• Apple
• Microsoft
• Wikitude
• DAQRI
• Zugara
• Blippar
• Marxent Labs
• Augment
• ViewAR
• Holition
• Ikea
• Sephora
• Amazon

Segment by Type

• by System
• by Technology

Segment by Application

• E-commerce
• Physic Stores

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of AR in Retail company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of AR in Retail in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of AR in Retail in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 AR in Retail Product Introduction
• 1.2 Global AR in Retail Market Size Forecast (2020-2031)
• 1.3 AR in Retail Market Trends & Drivers
  • 1.3.1 AR in Retail Industry Trends
  • 1.3.2 AR in Retail Market Drivers & Opportunity
  • 1.3.3 AR in Retail Market Challenges
  • 1.3.4 AR in Retail Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global AR in Retail Players Revenue Ranking (2024)
• 2.2 Global AR in Retail Revenue by Company (2020-2025)
• 2.3 Key Companies AR in Retail Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies AR in Retail Product Offered
• 2.5 Key Companies Time to Begin Mass Production of AR in Retail
• 2.6 AR in Retail Market Competitive Analysis
  • 2.6.1 AR in Retail Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by AR in Retail Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in AR in Retail as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 by System
  • 3.1.2 by Technology
• 3.2 Global AR in Retail Sales Value by Type
  • 3.2.1 Global AR in Retail Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global AR in Retail Sales Value, by Type (2020-2031)
  • 3.2.3 Global AR in Retail Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 E-commerce
  • 4.1.2 Physic Stores
• 4.2 Global AR in Retail Sales Value by Application
  • 4.2.1 Global AR in Retail Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global AR in Retail Sales Value, by Application (2020-2031)
  • 4.2.3 Global AR in Retail Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global AR in Retail Sales Value by Region
  • 5.1.1 Global AR in Retail Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global AR in Retail Sales Value by Region (2020-2025)
  • 5.1.3 Global AR in Retail Sales Value by Region (2026-2031)
  • 5.1.4 Global AR in Retail Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America AR in Retail Sales Value, 2020-2031
  • 5.2.2 North America AR in Retail Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe AR in Retail Sales Value, 2020-2031
  • 5.3.2 Europe AR in Retail Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific AR in Retail Sales Value, 2020-2031
  • 5.4.2 Asia Pacific AR in Retail Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America AR in Retail Sales Value, 2020-2031
  • 5.5.2 South America AR in Retail Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa AR in Retail Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa AR in Retail Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions AR in Retail Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions AR in Retail Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States AR in Retail Sales Value, 2020-2031
  • 6.3.2 United States AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States AR in Retail Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe AR in Retail Sales Value, 2020-2031
  • 6.4.2 Europe AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe AR in Retail Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China AR in Retail Sales Value, 2020-2031
  • 6.5.2 China AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China AR in Retail Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan AR in Retail Sales Value, 2020-2031
  • 6.6.2 Japan AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan AR in Retail Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea AR in Retail Sales Value, 2020-2031
  • 6.7.2 South Korea AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea AR in Retail Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia AR in Retail Sales Value, 2020-2031
  • 6.8.2 Southeast Asia AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia AR in Retail Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India AR in Retail Sales Value, 2020-2031
  • 6.9.2 India AR in Retail Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India AR in Retail Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Google
  • 7.1.1 Google Profile
  • 7.1.2 Google Main Business
  • 7.1.3 Google AR in Retail Products, Services and Solutions
  • 7.1.4 Google AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Google Recent Developments
• 7.2 PTC
  • 7.2.1 PTC Profile
  • 7.2.2 PTC Main Business
  • 7.2.3 PTC AR in Retail Products, Services and Solutions
  • 7.2.4 PTC AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.2.5 PTC Recent Developments
• 7.3 Apple
  • 7.3.1 Apple Profile
  • 7.3.2 Apple Main Business
  • 7.3.3 Apple AR in Retail Products, Services and Solutions
  • 7.3.4 Apple AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Apple Recent Developments
• 7.4 Microsoft
  • 7.4.1 Microsoft Profile
  • 7.4.2 Microsoft Main Business
  • 7.4.3 Microsoft AR in Retail Products, Services and Solutions
  • 7.4.4 Microsoft AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Microsoft Recent Developments
• 7.5 Wikitude
  • 7.5.1 Wikitude Profile
  • 7.5.2 Wikitude Main Business
  • 7.5.3 Wikitude AR in Retail Products, Services and Solutions
  • 7.5.4 Wikitude AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Wikitude Recent Developments
• 7.6 DAQRI
  • 7.6.1 DAQRI Profile
  • 7.6.2 DAQRI Main Business
  • 7.6.3 DAQRI AR in Retail Products, Services and Solutions
  • 7.6.4 DAQRI AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.6.5 DAQRI Recent Developments
• 7.7 Zugara
  • 7.7.1 Zugara Profile
  • 7.7.2 Zugara Main Business
  • 7.7.3 Zugara AR in Retail Products, Services and Solutions
  • 7.7.4 Zugara AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Zugara Recent Developments
• 7.8 Blippar
  • 7.8.1 Blippar Profile
  • 7.8.2 Blippar Main Business
  • 7.8.3 Blippar AR in Retail Products, Services and Solutions
  • 7.8.4 Blippar AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Blippar Recent Developments
• 7.9 Marxent Labs
  • 7.9.1 Marxent Labs Profile
  • 7.9.2 Marxent Labs Main Business
  • 7.9.3 Marxent Labs AR in Retail Products, Services and Solutions
  • 7.9.4 Marxent Labs AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Marxent Labs Recent Developments
• 7.10 Augment
  • 7.10.1 Augment Profile
  • 7.10.2 Augment Main Business
  • 7.10.3 Augment AR in Retail Products, Services and Solutions
  • 7.10.4 Augment AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Augment Recent Developments
• 7.11 ViewAR
  • 7.11.1 ViewAR Profile
  • 7.11.2 ViewAR Main Business
  • 7.11.3 ViewAR AR in Retail Products, Services and Solutions
  • 7.11.4 ViewAR AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.11.5 ViewAR Recent Developments
• 7.12 Holition
  • 7.12.1 Holition Profile
  • 7.12.2 Holition Main Business
  • 7.12.3 Holition AR in Retail Products, Services and Solutions
  • 7.12.4 Holition AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Holition Recent Developments
• 7.13 Ikea
  • 7.13.1 Ikea Profile
  • 7.13.2 Ikea Main Business
  • 7.13.3 Ikea AR in Retail Products, Services and Solutions
  • 7.13.4 Ikea AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Ikea Recent Developments
• 7.14 Sephora
  • 7.14.1 Sephora Profile
  • 7.14.2 Sephora Main Business
  • 7.14.3 Sephora AR in Retail Products, Services and Solutions
  • 7.14.4 Sephora AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.14.5 Sephora Recent Developments
• 7.15 Amazon
  • 7.15.1 Amazon Profile
  • 7.15.2 Amazon Main Business
  • 7.15.3 Amazon AR in Retail Products, Services and Solutions
  • 7.15.4 Amazon AR in Retail Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Amazon Recent Developments

8 Industry Chain Analysis

• 8.1 AR in Retail Industrial Chain
• 8.2 AR in Retail Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 AR in Retail Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 AR in Retail Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer