한글목차

세계의 레이저 TV 시장 규모는 2024년에 15억 5,100만 달러로 추정되며, 2025-2031년의 예측 기간에 CAGR 18.6%로 확대하며, 2031년까지 50억 8,100만 달러로 재조정될 전망입니다.

이 보고서는 레이저 TV의 국경 간 산업 발자국, 자본 배분 패턴, 지역 경제의 상호 의존성, 공급망 재구축, 최근 관세 조정 및 국제 전략적 대응책에 대한 종합적인 평가를 제공합니다.

레이저 TV는 레이저를 광원으로 사용하여 초단초점 렌즈를 통해 눈부심 방지 스크린에 영상을 투사하는 4세대 디스플레이 기술입니다. 핵심 기술로는 레이저 광원, 광학 엔진 구조(DLP/LCD), 프레넬 무광택 스크린 등이 있습니다. 주요 장점은 다음과 같습니다.

눈 친화적: 확산 반사 방식에 의한 영상 표시 원리로 블루라이트의 위험성을 감소시켜 장시간 시청에 적합합니다.

대형 사이즈의 가성비: 100인치 이상 제품은 같은 사이즈의 LCD TV에 비해 1/3-1/2에 불과한 가격으로 책정되어 있습니다.

광색역 성능: 삼색 레이저 기술로 BT.2020 색역의 110%를 커버하여 OLED의 90%를 크게 상회합니다.

시장 성장 촉진요인으로는 다음과 같은 점을 들 수 있습니다.

정책 지원: 중국 산업정보화부(MIIT)는 시장 규제를 위한 '레이저 TV 산업 가이드라인'을 제정했고, EU의 EN 18031 인증은 데이터 보안을 촉진하고 있습니다.

소비자 업그레이드: 대형 TV에 대한 세계 수요는 연간 15%의 속도로 성장하고 있으며, 100인치 이상 시장에서는 레이저 TV가 70% 이상을 차지하고 있습니다.

기술적 돌파구: 국내 레이저 비용은 40% 감소, 프레넬 스크린의 수율은 95%까지 향상되었습니다.

다양한 응용 장면

홈엔터테인먼트: 스마트홈 시스템과의 통합이 진행 중이며, 하이센스 레이저 TV는 음성 명령으로 에어컨과 커튼을 조작할 수 있습니다.

상업용 시장 : 교육 분야(예: 홍화 레이저 TV)와 회의 현장(예: BenQ LX90ST)에서 수요가 확대되며, 2023년 상업용 시장 점유율이 17%까지 증가.

전문 분야: 중커지광(中科珂光)의 진정한 레이저 기술이 필름 수복에 적용되어 소니의 LSPX-A1이 고급 영화관 시장에 진출했습니다.

성숙한 공급망과 비용 절감

업스트림 공정 통합: 하이센스는 국내 제조업체와 협력하여 레이저와 렌즈의 국산화를 실현하고 비용을 30% 절감했습니다.

가격대 확대: 보급형 모델(예: Mi Home Laser TV)은 8,000위안 미만, 고급형 모델(예: 하이센스 S8K)은 5만위안 내외로 다양한 소비자층에 대응하고 있습니다.

이 보고서는 세계 레이저 TV 시장에 대해 총판매량, 판매 매출, 가격, 주요 기업의 시장 점유율 및 순위에 초점을 맞추고 지역/국가, 유형 및 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.

이 보고서는 2024년을 기준 연도, 2020-2031년의 과거 데이터와 2031년까지의 예측 데이터를 포함하는 판매량(대수) 및 매출액(백만 달러)으로 레이저 TV 시장 규모, 추정치 및 예측치를 제시했습니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략 수립, 시장 경쟁 평가, 현재 시장에서의 포지셔닝 분석, 레이저 TV에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 도와드립니다.

시장 세분화

기업별

• Hisense
• Appotronics Corp
• Changhong
• JMGO
• Xgimi
• Sony
• BenQ
• LG
• Samsung
• Epson
• Haier
• Hualu
• Optoma
• ViewSonic

유형별 부문

• 4K 이상
• 1080P

용도별 부문

• 주택용
• 상업

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Laser TV was estimated to be worth US$ 1551 million in 2024 and is forecast to a readjusted size of US$ 5081 million by 2031 with a CAGR of 18.6% during the forecast period 2025-2031.

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Laser TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Laser TV is a fourth-generation display technology that uses lasers as a light source and projects images onto an anti-glare screen via an ultra-short-throw lens. Its core technologies include laser light sources, optical engine structures (DLP/LCD), and Fresnel anti-glare screens. Its key advantages are as follows:

Eye-friendly: The diffuse reflection imaging principle reduces blue light hazards, making it suitable for prolonged viewing.

Cost-effectiveness for large sizes: Products over 100 inches in size are priced at only 1/3 to 1/2 the cost of similarly sized LCD TVs.

Wide color gamut performance: Three-color laser technology covers 110% of the BT.2020 color gamut, far exceeding OLED's 90%.

Market drivers include:

Policy support: China's Ministry of Industry and Information Technology (MIIT) has established the "Laser TV Industry Guidelines" to regulate the market, while the EU's EN 18031 certification promotes data security.

Consumer upgrading: Global demand for large-screen TVs is growing at an annual rate of 15%, with laser TVs accounting for over 70% of the market for screens over 100 inches.

Technological breakthroughs: Domestic laser costs have decreased by 40%, and the yield rate of Fresnel screens has improved to 95%.

Diversified application scenarios

Home entertainment: Integration with smart home systems, such as Hisense laser TVs that can control air conditioners and curtains via voice commands.

Commercial market: Demand is growing in the education sector (e.g., Honghe laser TVs) and meeting scenarios (e.g., BenQ LX90ST), with the commercial market share increasing to 17% in 2023.

Professional fields: Zhongke Jiguang's true laser technology is applied to film restoration, and Sony LSPX-A1 has entered the high-end cinema market.

Mature Supply Chain and Cost Reduction

Upstream Integration: Hisense collaborates with domestic manufacturers to achieve localization of lasers and lenses, reducing costs by 30%.

Expanded Price Range: Entry-level products (e.g., Mi Home Laser TV) are priced below 8,000 yuan, while high-end models (e.g., Hisense S8K) are priced around 50,000 yuan, catering to different consumer segments.

This report aims to provide a comprehensive presentation of the global market for Laser TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Laser TV by region & country, by Type, and by Application.

The Laser TV market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Laser TV.

Market Segmentation

By Company

• Hisense
• Appotronics Corp
• Changhong
• JMGO
• Xgimi
• Sony
• BenQ
• LG
• Samsung
• Epson
• Haier
• Hualu
• Optoma
• ViewSonic

Segment by Type

• Above 4K
• 1080P

Segment by Application

• Residential
• Commercial

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Laser TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Sales, revenue of Laser TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Sales, revenue of Laser TV in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Laser TV Product Introduction
• 1.2 Global Laser TV Market Size Forecast
  • 1.2.1 Global Laser TV Sales Value (2020-2031)
  • 1.2.2 Global Laser TV Sales Volume (2020-2031)
  • 1.2.3 Global Laser TV Sales Price (2020-2031)
• 1.3 Laser TV Market Trends & Drivers
  • 1.3.1 Laser TV Industry Trends
  • 1.3.2 Laser TV Market Drivers & Opportunity
  • 1.3.3 Laser TV Market Challenges
  • 1.3.4 Laser TV Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Laser TV Players Revenue Ranking (2024)
• 2.2 Global Laser TV Revenue by Company (2020-2025)
• 2.3 Global Laser TV Players Sales Volume Ranking (2024)
• 2.4 Global Laser TV Sales Volume by Company Players (2020-2025)
• 2.5 Global Laser TV Average Price by Company (2020-2025)
• 2.6 Key Manufacturers Laser TV Manufacturing Base and Headquarters
• 2.7 Key Manufacturers Laser TV Product Offered
• 2.8 Key Manufacturers Time to Begin Mass Production of Laser TV
• 2.9 Laser TV Market Competitive Analysis
  • 2.9.1 Laser TV Market Concentration Rate (2020-2025)
  • 2.9.2 Global 5 and 10 Largest Manufacturers by Laser TV Revenue in 2024
  • 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Laser TV as of 2024)
• 2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Above 4K
  • 3.1.2 1080P
• 3.2 Global Laser TV Sales Value by Type
  • 3.2.1 Global Laser TV Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Laser TV Sales Value, by Type (2020-2031)
  • 3.2.3 Global Laser TV Sales Value, by Type (%) (2020-2031)
• 3.3 Global Laser TV Sales Volume by Type
  • 3.3.1 Global Laser TV Sales Volume by Type (2020 VS 2024 VS 2031)
  • 3.3.2 Global Laser TV Sales Volume, by Type (2020-2031)
  • 3.3.3 Global Laser TV Sales Volume, by Type (%) (2020-2031)
• 3.4 Global Laser TV Average Price by Type (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Residential
  • 4.1.2 Commercial
• 4.2 Global Laser TV Sales Value by Application
  • 4.2.1 Global Laser TV Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Laser TV Sales Value, by Application (2020-2031)
  • 4.2.3 Global Laser TV Sales Value, by Application (%) (2020-2031)
• 4.3 Global Laser TV Sales Volume by Application
  • 4.3.1 Global Laser TV Sales Volume by Application (2020 VS 2024 VS 2031)
  • 4.3.2 Global Laser TV Sales Volume, by Application (2020-2031)
  • 4.3.3 Global Laser TV Sales Volume, by Application (%) (2020-2031)
• 4.4 Global Laser TV Average Price by Application (2020-2031)

5 Segmentation by Region

• 5.1 Global Laser TV Sales Value by Region
  • 5.1.1 Global Laser TV Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Laser TV Sales Value by Region (2020-2025)
  • 5.1.3 Global Laser TV Sales Value by Region (2026-2031)
  • 5.1.4 Global Laser TV Sales Value by Region (%), (2020-2031)
• 5.2 Global Laser TV Sales Volume by Region
  • 5.2.1 Global Laser TV Sales Volume by Region: 2020 VS 2024 VS 2031
  • 5.2.2 Global Laser TV Sales Volume by Region (2020-2025)
  • 5.2.3 Global Laser TV Sales Volume by Region (2026-2031)
  • 5.2.4 Global Laser TV Sales Volume by Region (%), (2020-2031)
• 5.3 Global Laser TV Average Price by Region (2020-2031)
• 5.4 North America
  • 5.4.1 North America Laser TV Sales Value, 2020-2031
  • 5.4.2 North America Laser TV Sales Value by Country (%), 2024 VS 2031
• 5.5 Europe
  • 5.5.1 Europe Laser TV Sales Value, 2020-2031
  • 5.5.2 Europe Laser TV Sales Value by Country (%), 2024 VS 2031
• 5.6 Asia Pacific
  • 5.6.1 Asia Pacific Laser TV Sales Value, 2020-2031
  • 5.6.2 Asia Pacific Laser TV Sales Value by Region (%), 2024 VS 2031
• 5.7 South America
  • 5.7.1 South America Laser TV Sales Value, 2020-2031
  • 5.7.2 South America Laser TV Sales Value by Country (%), 2024 VS 2031
• 5.8 Middle East & Africa
  • 5.8.1 Middle East & Africa Laser TV Sales Value, 2020-2031
  • 5.8.2 Middle East & Africa Laser TV Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Laser TV Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Laser TV Sales Value and Sales Volume
  • 6.2.1 Key Countries/Regions Laser TV Sales Value, 2020-2031
  • 6.2.2 Key Countries/Regions Laser TV Sales Volume, 2020-2031
• 6.3 United States
  • 6.3.1 United States Laser TV Sales Value, 2020-2031
  • 6.3.2 United States Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Laser TV Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Laser TV Sales Value, 2020-2031
  • 6.4.2 Europe Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Laser TV Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Laser TV Sales Value, 2020-2031
  • 6.5.2 China Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Laser TV Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Laser TV Sales Value, 2020-2031
  • 6.6.2 Japan Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Laser TV Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Laser TV Sales Value, 2020-2031
  • 6.7.2 South Korea Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Laser TV Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Laser TV Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Laser TV Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Laser TV Sales Value, 2020-2031
  • 6.9.2 India Laser TV Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Laser TV Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Hisense
  • 7.1.1 Hisense Company Information
  • 7.1.2 Hisense Introduction and Business Overview
  • 7.1.3 Hisense Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.1.4 Hisense Laser TV Product Offerings
  • 7.1.5 Hisense Recent Development
• 7.2 Appotronics Corp
  • 7.2.1 Appotronics Corp Company Information
  • 7.2.2 Appotronics Corp Introduction and Business Overview
  • 7.2.3 Appotronics Corp Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.2.4 Appotronics Corp Laser TV Product Offerings
  • 7.2.5 Appotronics Corp Recent Development
• 7.3 Changhong
  • 7.3.1 Changhong Company Information
  • 7.3.2 Changhong Introduction and Business Overview
  • 7.3.3 Changhong Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.3.4 Changhong Laser TV Product Offerings
  • 7.3.5 Changhong Recent Development
• 7.4 JMGO
  • 7.4.1 JMGO Company Information
  • 7.4.2 JMGO Introduction and Business Overview
  • 7.4.3 JMGO Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.4.4 JMGO Laser TV Product Offerings
  • 7.4.5 JMGO Recent Development
• 7.5 Xgimi
  • 7.5.1 Xgimi Company Information
  • 7.5.2 Xgimi Introduction and Business Overview
  • 7.5.3 Xgimi Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.5.4 Xgimi Laser TV Product Offerings
  • 7.5.5 Xgimi Recent Development
• 7.6 Sony
  • 7.6.1 Sony Company Information
  • 7.6.2 Sony Introduction and Business Overview
  • 7.6.3 Sony Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.6.4 Sony Laser TV Product Offerings
  • 7.6.5 Sony Recent Development
• 7.7 BenQ
  • 7.7.1 BenQ Company Information
  • 7.7.2 BenQ Introduction and Business Overview
  • 7.7.3 BenQ Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.7.4 BenQ Laser TV Product Offerings
  • 7.7.5 BenQ Recent Development
• 7.8 LG
  • 7.8.1 LG Company Information
  • 7.8.2 LG Introduction and Business Overview
  • 7.8.3 LG Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.8.4 LG Laser TV Product Offerings
  • 7.8.5 LG Recent Development
• 7.9 Samsung
  • 7.9.1 Samsung Company Information
  • 7.9.2 Samsung Introduction and Business Overview
  • 7.9.3 Samsung Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.9.4 Samsung Laser TV Product Offerings
  • 7.9.5 Samsung Recent Development
• 7.10 Epson
  • 7.10.1 Epson Company Information
  • 7.10.2 Epson Introduction and Business Overview
  • 7.10.3 Epson Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.10.4 Epson Laser TV Product Offerings
  • 7.10.5 Epson Recent Development
• 7.11 Haier
  • 7.11.1 Haier Company Information
  • 7.11.2 Haier Introduction and Business Overview
  • 7.11.3 Haier Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.11.4 Haier Laser TV Product Offerings
  • 7.11.5 Haier Recent Development
• 7.12 Hualu
  • 7.12.1 Hualu Company Information
  • 7.12.2 Hualu Introduction and Business Overview
  • 7.12.3 Hualu Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.12.4 Hualu Laser TV Product Offerings
  • 7.12.5 Hualu Recent Development
• 7.13 Optoma
  • 7.13.1 Optoma Company Information
  • 7.13.2 Optoma Introduction and Business Overview
  • 7.13.3 Optoma Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.13.4 Optoma Laser TV Product Offerings
  • 7.13.5 Optoma Recent Development
• 7.14 ViewSonic
  • 7.14.1 ViewSonic Company Information
  • 7.14.2 ViewSonic Introduction and Business Overview
  • 7.14.3 ViewSonic Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
  • 7.14.4 ViewSonic Laser TV Product Offerings
  • 7.14.5 ViewSonic Recent Development

8 Industry Chain Analysis

• 8.1 Laser TV Industrial Chain
• 8.2 Laser TV Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Laser TV Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Laser TV Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer