세계의 학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 툴 - 시장 점유율과 순위, 전체 판매량 및 수요 예측(2025-2031년)
LMS and LXP Tools - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
상품코드:1868026
리서치사:QYResearch
발행일:2025년 10월
페이지 정보:영문
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 툴 시장 규모는 2024년에 250억 달러로 평가되었고, 2025-2031년의 예측 기간에 CAGR 13.0%로 성장하여 2031년까지 572억 5,400만 달러로 확대될 것으로 예측됩니다.
학습 관리 시스템(LMS)과 학습 경험 플랫폼(LXP)은 현대 교육 및 훈련 산업에서 널리 사용되는 두 가지 기술 도구로, 각각 고유한 기능과 용도를 가지고 있습니다. LMS는 주로 기업, 학교 및 기타 조직에서 교육 관리를 위해 채택하는 학습 활동 관리, 추적 및 평가를 수행하는 소프트웨어 플랫폼입니다. LMS의 주요 기능으로는 코스 관리, 진도 추적, 성적 평가, 수료증 발급 등이 있으며, 학습자에게 체계적인 학습 경로를 제공하는 동시에 관리자가 학습자의 진행 상황과 성적을 모니터링할 수 있도록 설계되어 있습니다.
반면, LXP(Learning Experience Platform)는 학습 경험과 학습자의 자율성을 더 중시합니다. 학습자 중심의 플랫폼으로, 보다 개인화된 인터랙티브한 학습 컨텐츠와 기능을 제공합니다. LXP는 일반적으로 다양한 소스(동영상, 기사, 블로그, 소셜 미디어 등)에서 컨텐츠를 취합하고, 머신러닝 알고리즘을 통해 학습자의 관심사와 필요에 따라 리소스를 추천합니다. 또한, LXP에는 소셜 기능이 내장되어 있는 경우가 많으며, 학습자가 학습 컨텐츠를 공유하고 토론할 수 있어 학습의 양방향성과 협업성이 향상됩니다. LXP의 목적은 학습에 대한 내재적 동기부여를 촉진하고, 보다 유연하고 쌍방향적인 맞춤형 학습 환경을 구축하는 것입니다.
교육 기술의 지속적인 발전과 함께 LMS(학습관리시스템)와 LXP 시장은 계속 확대되고 있습니다. 기존의 학습 관리 도구인 LMS는 점차 더 높은 유연성과 혁신성으로 진화하고 있습니다. 더 많은 기업과 교육기관이 직원과 학생들의 학습 효율과 질을 향상시키기 위해 LMS를 도입하고 있습니다. 특히 기업 교육 및 온라인 교육 분야에서 LMS에 대한 수요는 여전히 견고합니다. LMS의 주요 시장 성장 촉진요인은 효율적인 교육, 정확한 평가, 유연한 학습 경로에 대한 니즈에 있습니다. 특히 세계화 및 원격 근무의 추세 속에서 조직이 온라인 학습과 직원 역량 강화를 점점 더 중요시하는 상황을 배경으로 하고 있습니다.
한편, LXP(학습 경험 플랫폼)의 등장은 학습 시장에 새로운 기회를 제공합니다. 학습자의 니즈가 진화하는 가운데, 기존 LMS는 개인화된 쌍방향성, 자율성을 중시하는 학습에 대한 요구를 완전히 충족시킬 수 없게 되었습니다. LXP는 보다 다양하고 개별화된 학습 경험을 제공함으로써 이러한 새로운 요구에 부응하고 있습니다. LXP는 소셜 기능과 컨텐츠 추천 시스템을 통해 학습자 간의 교류를 촉진할 뿐만 아니라 동기부여와 참여도를 높입니다. 기업 교육 및 고등 교육에서 LXP의 적용 장면은 계속 확대되고 있으며, 학습자의 참여도와 학습 성과를 향상시키기 위한 필수적인 도구로 자리 잡고 있습니다.
그러나 LMS와 LXP 모두 일정한 위험과 과제가 존재합니다. 첫째, 급속한 기술 발전과 치열한 시장 경쟁으로 인해 플랫폼 개발에서 지속적인 혁신과 사용자 경험의 개선이 매우 중요합니다. 둘째, 데이터 프라이버시 및 보안 문제는 특히 대량의 학습자 데이터를 다루는 학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 플랫폼에 있어 중요한 관심사입니다. LXP에서는 컨텐츠 추천 알고리즘에 대한 의존도가 높기 때문에 추천 컨텐츠의 품질과 정확성을 확보하는 것도 과제입니다.
전반적으로 LMS와 LXP 시장 전망은 유망한 반면, 교육 및 훈련 업계의 요구를 더 잘 충족시키기 위해서는 기술, 개인 정보 보호 및 보안과 관련된 위험을 극복하는 것이 필수적입니다.
이 보고서는 학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 도구 세계 시장에 대해 총 매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.
학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 툴 시장 규모, 추정 및 예측은 2024년을 기준 연도로 하여 2020년에서 2031년까지의 기간 동안의 과거 데이터와 예측 데이터를 포함하는 매출액으로 제공되었습니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 구도를 평가하고, 현재 시장에서의 포지셔닝을 분석하고, 학습 관리 시스템(LMS) 및 학습 체험 플랫폼(LXP) 도구에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.
시장 세분화
기업별
Whatfix
Paylocity
ProProfs
SAP Litmos
TalentLMS by Epignosis
LearnUpon
Lessonly
360Learning
Docebo
Paycor
Adobe
Continu
Degreed
Valamis
Absorb LMS
Paradiso
Cornerstone
Moodle
Auzmor Learn
Udemy Business
Tovuti LMS
Learning Pool Suite
Canvas by Instructure
Anthology(Blackboard Learn)
TalentCards
유형별 부문
학습 관리 시스템(LMS)
학습 체험 플랫폼(LXP)
용도별 부문
교육
중소기업
대기업
지역별
북미
미국
캐나다
아시아태평양
중국
일본
한국
동남아시아
인도
호주
기타 아시아태평양
유럽
독일
프랑스
영국
이탈리아
네덜란드
북유럽 국가
기타 유럽
라틴아메리카
멕시코
브라질
기타 라틴아메리카
중동 및 아프리카
튀르키예
사우디아라비아
아랍에미리트(UAE)
기타 중동 및 아프리카
LSH
영문 목차
영문목차
The global market for LMS and LXP Tools was estimated to be worth US$ 25000 million in 2024 and is forecast to a readjusted size of US$ 57254 million by 2031 with a CAGR of 13.0% during the forecast period 2025-2031.
Learning Management Systems (LMS) and Learning Experience Platforms (LXP) are two widely used technological tools in the modern education and training industry, each with its own distinct functions and applications. An LMS is a software platform used to manage, track, and assess learning activities, primarily employed by businesses, schools, and other organizations for training management. Key features of an LMS include course management, progress tracking, grade assessment, and certificate issuance, designed to provide a structured and systematic learning path for learners, while enabling administrators to monitor learners' progress and performance.
In contrast, an LXP places more emphasis on the learning experience and learner autonomy. It is a learner-centric platform that offers more personalized and interactive learning content and features. LXPs typically aggregate content from various sources (such as videos, articles, blogs, and social media) and use machine learning algorithms to recommend resources based on the learner's interests and needs. Additionally, LXPs often incorporate social features, allowing learners to share and discuss learning content, enhancing the interactive and collaborative aspects of learning. The goal of an LXP is to create a more flexible, interactive, and customized learning environment that fosters intrinsic motivation for learning.
With the continuous development of educational technology, the markets for LMS and LXP are flourishing. LMS, as the traditional tool for learning management, has gradually evolved towards greater flexibility and innovation. More businesses and educational institutions are adopting LMS to improve the learning efficiency and quality of employees or students. The demand for LMS remains strong, particularly in corporate training and online education sectors. The main market drivers for LMS come from the need for efficient training, accurate assessment, and flexible learning paths, especially in the context of globalization and remote work trends, where organizations place increasing importance on online learning and enhancing employee capabilities.
On the other hand, the rise of LXP presents new opportunities in the learning market. As learner needs evolve, traditional LMS can no longer fully meet the demand for personalized, interactive, and self-directed learning. LXP, by offering more diverse and personalized learning experiences, addresses these emerging needs. Through social features and content recommendation systems, LXP not only facilitates interaction among learners but also boosts motivation and engagement. In corporate training and higher education, the application scenarios of LXP are expanding, becoming an essential tool for enhancing learner engagement and learning outcomes.
However, both LMS and LXP face certain risks and challenges. First, rapid technological advancements and intense market competition make constant innovation and user experience enhancement critical for platform development. Secondly, data privacy and security issues are significant concerns for LMS and LXP platforms, especially when handling large volumes of learner data. For LXP, given its reliance on content recommendation algorithms, ensuring the quality and accuracy of recommended content is also a challenge.
Overall, while the market prospects for LMS and LXP are promising, overcoming risks related to technology, privacy, and security is essential to better meet the needs of the education and training industries.
This report aims to provide a comprehensive presentation of the global market for LMS and LXP Tools, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of LMS and LXP Tools by region & country, by Type, and by Application.
The LMS and LXP Tools market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding LMS and LXP Tools.
Market Segmentation
By Company
Whatfix
Paylocity
ProProfs
SAP Litmos
TalentLMS by Epignosis
LearnUpon
Lessonly
360Learning
Docebo
Paycor
Adobe
Continu
Degreed
Valamis
Absorb LMS
Paradiso
Cornerstone
Moodle
Auzmor Learn
Udemy Business
Tovuti LMS
Learning Pool Suite
Canvas by Instructure
Anthology (Blackboard Learn)
TalentCards
Segment by Type
Learning Management System (LMS)
Learning Experience Platform (LXP)
Segment by Application
Education
SMBs
Large Businesses
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of LMS and LXP Tools company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of LMS and LXP Tools in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of LMS and LXP Tools in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
1.1 LMS and LXP Tools Product Introduction
1.2 Global LMS and LXP Tools Market Size Forecast (2020-2031)
1.3 LMS and LXP Tools Market Trends & Drivers
1.3.1 LMS and LXP Tools Industry Trends
1.3.2 LMS and LXP Tools Market Drivers & Opportunity
1.3.3 LMS and LXP Tools Market Challenges
1.3.4 LMS and LXP Tools Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global LMS and LXP Tools Players Revenue Ranking (2024)
2.2 Global LMS and LXP Tools Revenue by Company (2020-2025)
2.3 Key Companies LMS and LXP Tools Manufacturing Base Distribution and Headquarters
2.4 Key Companies LMS and LXP Tools Product Offered
2.5 Key Companies Time to Begin Mass Production of LMS and LXP Tools
2.6 LMS and LXP Tools Market Competitive Analysis
2.6.1 LMS and LXP Tools Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by LMS and LXP Tools Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in LMS and LXP Tools as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Learning Management System (LMS)
3.1.2 Learning Experience Platform (LXP)
3.2 Global LMS and LXP Tools Sales Value by Type
3.2.1 Global LMS and LXP Tools Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global LMS and LXP Tools Sales Value, by Type (2020-2031)
3.2.3 Global LMS and LXP Tools Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Education
4.1.2 SMBs
4.1.3 Large Businesses
4.2 Global LMS and LXP Tools Sales Value by Application
4.2.1 Global LMS and LXP Tools Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global LMS and LXP Tools Sales Value, by Application (2020-2031)
4.2.3 Global LMS and LXP Tools Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
5.1 Global LMS and LXP Tools Sales Value by Region
5.1.1 Global LMS and LXP Tools Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global LMS and LXP Tools Sales Value by Region (2020-2025)
5.1.3 Global LMS and LXP Tools Sales Value by Region (2026-2031)
5.1.4 Global LMS and LXP Tools Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America LMS and LXP Tools Sales Value, 2020-2031
5.2.2 North America LMS and LXP Tools Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe LMS and LXP Tools Sales Value, 2020-2031
5.3.2 Europe LMS and LXP Tools Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific LMS and LXP Tools Sales Value, 2020-2031
5.4.2 Asia Pacific LMS and LXP Tools Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America LMS and LXP Tools Sales Value, 2020-2031
5.5.2 South America LMS and LXP Tools Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa LMS and LXP Tools Sales Value, 2020-2031
5.6.2 Middle East & Africa LMS and LXP Tools Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions LMS and LXP Tools Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions LMS and LXP Tools Sales Value, 2020-2031
6.3 United States
6.3.1 United States LMS and LXP Tools Sales Value, 2020-2031
6.3.2 United States LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.3.3 United States LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe LMS and LXP Tools Sales Value, 2020-2031
6.4.2 Europe LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China LMS and LXP Tools Sales Value, 2020-2031
6.5.2 China LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.5.3 China LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan LMS and LXP Tools Sales Value, 2020-2031
6.6.2 Japan LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea LMS and LXP Tools Sales Value, 2020-2031
6.7.2 South Korea LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia LMS and LXP Tools Sales Value, 2020-2031
6.8.2 Southeast Asia LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia LMS and LXP Tools Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India LMS and LXP Tools Sales Value, 2020-2031
6.9.2 India LMS and LXP Tools Sales Value by Type (%), 2024 VS 2031
6.9.3 India LMS and LXP Tools Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Whatfix
7.1.1 Whatfix Profile
7.1.2 Whatfix Main Business
7.1.3 Whatfix LMS and LXP Tools Products, Services and Solutions